Mobile Marketing in China and Asia Pacific

Problems for App Developers in Asia: Need high ARPU users. The cost of acquiring users through advertisements has

more than doubled in the last six months, therefore developers have higher demands and pay more attention to their marketing partners.

Want inexpensive way to acquire users Great interest in Mobile Marketing companies

“inventory”, so they can give their players a better experience in their “offer wall”.

Want a marketing partner that has an already established brand.

High Prices for Users

According to W3i by June, the cost-per-install on Android had risen from $0.30 to $0.51, while iOS CPI has increased from $0.59 to $0.92.

How to tackle the Market? Find foreign and Chinese developers that want Western

users who monetize better. Localize by finding partnership to expand the “inventory” for

Chinese market (offer wall, banners, etc) Example: Follow Hua Wei on Weibo and get 7 Gold Coins. Watch Chinese movie previews to get Gold Coins.

Create better understanding of developers marketing needs, through on site visits and in person customer service.

Focus on Freemiun style apps and give developers another source of income through ad revenues.

Your Place in the Chinese Market NOW Build relations with developers that have an international

audience that would benefit of your offer wall as it is now Build a strong costumer service base. Be personal with developers, to create a better bond with

them. Prove that it’s a company that’s willing to go the extra

mile to protect the interest of its costumers.

Your Place in the Chinese Market SOON Build up a sustainable Chinese Offer Wall, by building up

a strong partnership with companies in the Chinese market.

Become strong base for Western developers who want to come into the local Chinese market.

Build a strong network with developers to be able to keep up with future apps that are just entering the market

The Facts Getting into the Chinese Market is a slow process, but its

worth the wait! China’s economy is growing faster than any other country

in the world. Chinese Internet users use Internet for pleasure and

relaxing mostly. Huge market for mobile devices. Believe in the project.

Charts are from http://www.east-west-connect.com/chinese-internet-user-demographics-jan-2012