mobile learning market and grow your business with

JUNE 24 – 26, 2014, AT THE SHERATON IN SAN DIEGO, CA

produced by

To learn more about exhibition and sponsorship opportunities, please contact

Cheri Bruno Lynch, Director of Business Development, at +1.603.465.7786 or [email protected].

Tap into the MOBILE LEARNING MARKET

and Grow Your Business with mLearnCon 2014!

The Premier mLearning Conference & Expo

www.mLearnCon.com | www.eLearningGuild.com | www.LearningSolutionsMag.com | +1.707.566.8990

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ABOUT MLEARNCON 2014

Meet Your New Customers!

Here are some of the roles and job titles you’ll see at mLearnCon 2014:

• Senior executives

(CLOs, VPs, deans, etc.)

• Training/eLearning directors

and managers

• mLearning program managers

• mLearning instructional designers

• mLearning developers

• Curriculum managers

• Project managers

• Learning systems and

mLearning analysts

• Interface and multimedia

designers

• Education specialists

• Education program managers

• LMS/LCMS administrators

• Curriculum development specialists

• mLearning product managers

• IT and computer training managers

• Learning and training coordinators

• IT coordinators supporting

mLearning systems

Plus many others looking for new tools, technologies, strategies, processes, and practices to enhance their knowledge, expertise, and capability with mLearning.

Connect with Key Individuals Looking for Your Mobile Learning Solutions!

In 2013, mLearnCon Conference & Expo attracted more than 950 attendees!

Now in its fifth year, mLearnCon Conference & Expo—North America’s leading mobile learning conference and expo—is a highly sought-after event attracting a wide audience of mobile learning professionals. Looking forward to mLearnCon 2014, we are expecting to bring in as many as 1,100 eLearning executives, directors, managers, and practitioners who are actively seeking new tools, technologies, strategies, processes, and practices to support their organizations’ mobile learning initiatives.

Tap into this rapidly growing sector of the eLearning market at mLearnCon 2014. No other event is better for attracting high-level professionals with real purchasing power than the one produced by The eLearning Guild and Learning Solutions Magazine. So if you are looking for an experienced and focused audience of eLearning and mLearning professionals who are actively seeking your mobile learning tools, technologies, and services, then you don’t want to miss mLearnCon 2014 Conference & Expo!

To learn more about exhibition and sponsorship opportunities, please contact Cheri Bruno Lynch, Director of Business Development, at +1.603.465.7786 or [email protected].


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ATTENDEE DEMOGRAPHICS

43% of mLearnCon 2013 attendees were in executive, management, or supervisory positions

Average attendee budget for learning solutions = $239,085

Here are a few of the organizations represented at mLearnCon 2013Academy of Art UniversityAdayana Government GroupAgilentAlaska AirlinesAmerican Modern Insurance GroupAmerican Public University SystemAmerican Society of AnesthesiologistsAmway CorporationAppleApria HealthcareArizona Center for Integrative MedicineArizona State UniversityAssociation of American Medical CollegesAT&TAthens Technical CollegeAudi of AmericaAutoTrader.comBAE SystemsBaker HughesBanner HealthBechtel CorporationBlackBerryBlue Cross Blue Shield MinnesotaBoeingBooz Allen HamiltonBoston ScientificCal State University StanislausCanadore CollegeCareer & Tech Ed, University of HawaiiCaterpillarChick-fil-ACiscoColdwell Banker Commercial Comcast Spotlight

CovidienCredit Union National AssociationCVSDartmouth CollegeDefense Acquisition UniversityDeloitteDepartment of StateDeVry UniversityDuke MedicineEastern Kentucky UniversityFederal Reserve Bank ChicagoFedEx Express (LAC)Foreign Affairs & International TradeFort Peck Community CollegeFox Valley Technical CollegeFranklinCoveyFujitsu Laboratories of AmericaGE Oil & GasGeneral MillsGeorge Brown CollegeGoodwill Industries InternationalGoogleGovernors State UniversityHeartland Institute of Financial EducationHPHunter DouglasIBMICF InternationalIndiana UniversityIntel CorporationIntermountain HealthcareInternational Flavors and FragrancesJanssen PharmaceuticalJetBlue Airway

Johnsonville SausageKaiser PermanenteKorea Education Frontier AssociationLawrence Berkeley National LabLenovoLucile Packard Children’s HospitalMarriott InternationalMary KayMassMutualMicrosoftMotorola SolutionsMTI WirelessNational Restaurant AssociationOraclePacific Gas & ElectricPacific Metrics CorporationPearson EducationPennsylvania State UniversityPharmaceutical InstitutePitney BowesPremera Blue CrossPricewaterhouseCoopersPropane Education & Research CouncilRoyal Dutch ArmyRoyal Netherlands ArmyRuckus WirelessSacramento, Municipal Utility DistrictSaint Lukes Health SystemSaint Mary’s CollegeSanta Clara CountySony ElectronicsSouthwest Research InstituteStanford Hospital and ClinicsStanford University

Starwood Hotels and ResortsState Compensation Insurance FundState Farm Insurance Companies Target CorporationTexas Tech UniversityThe Aerospace CorporationThe Cheesecake FactoryThe Home DepotThe Open University of Hong KongUC DavisUC Santa Cruz ExtensionUCSFUnion BankUniversity of CaliforniaUniversity of FloridaUniversity of ManitobaUniversity of MarylandUniversity of New MexicoUniversity of the Sacred HeartUniversity of the Western CapeUniversity of WashingtonUniversity of Wisconsin-ExtensionUrban HabitatUSAAUSDAUT MD Anderson Cancer CenterVolvo Construction EquipmentWaypoint HomesWestern Electrical Contractors AssociationWhirlpool CorporationWorld Bank GroupYahoo!

...and hundreds more!

18% Manager

Level

12% Director

Level

20% Executive

Level

45% Individual

Contributors

5% Supervisor Level

mLearnCon Attendee Roles

mLearnCon 2013 drew attendees from almost 600 different organizations around the world, representing every industry sector in corporate (87.3%), academic (7.1%), non-profit (4.1%), and government (1.5%) organizations.

Attendees by Organization

NonprofitGovernment

Academic

Corporate

USA (89%)Canada (3.1%)South Korea (2.2%) United Kingdom (0.8%)

20 other countries (4.9%), including Australia, Brazil, China, Denmark, Egypt, Finland, Hong Kong, India, Japan, The Netherlands, Mexico, Malaysia, Poland, Puerto Rico, Qatar, Russia, Saudi Arabia, Singapore, South Africa, and Turkey.

Attendees Come from All Over the World!

In 2013, mLearnCon attendees traveled to San Jose from 24 different countries around the world.

USA


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MLEARNCON PROGRAM FOCUS

mLearnCon Conference & Expo attendees seek YOUR solutions!

• Mobile learning solutions

• Video production tools, technologies, and services

• Instructional design services

• Cloud-based learning technologies and services

• Virtual learning environments

• Courseware: eLearning, classroom, and blended

• Rapid development platforms and technologies

• Custom mLearning development services

• mLearning development templates

• Training and development consulting services

• Learning management systems

• Content management systems

• Performance support solutions

• Serious games and simulations

• mLearning authoring tools

• Social media for learning solutions

• Mobile web conferencing solutions

• Any mLearning solutions attendees can deploy RIGHT NOW!

Expo Learning Stages

mLearnCon is a showcase for strategies and best practices, with public stage programs focused on these two themes:

“ The eLearning Guild events

provide us a great opportunity

every year to see what is on the

cutting edge of the learning and

development industry. Attendees

at these conferences are forming

their strategic plans for talent

management and co-locating

events with groups like the SCORM

Experience API ‘Tin Can Alley’ and

the AICC CMI-5 allows vendors

input into new standards and to

test new technology.”

——Duncan Welder, Business Development Manager, RISC

*mLearnCon 2013 Learning Stages.

mLearnCon is the exclusive venue of the second annual mLearning DemoFest. mLearning DemoFest offers industry suppliers an amazing opportunity to partner with one of your customers to showcase a demo of a solution built with your tools or by your team for your customers. Hundreds of mLearnCon attendees flock to mLearning DemoFest each year, so this is another ideal opportunity to showcase your organization’s strengths.


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MLEARNCON 2014 EXPO

Floor Plan and Booth Pricing InformationmLearnCon 2013 Exhibitors

• Adobe

• Articulate

• Atomic Training

• Axonify

• Brainshark

• Certpoint Systems

• Chetu

• CTS Language Link

• dominKnow

• Epic

• Float Mobile Learning

• Hurix Systems

• Ingenious Group

• Ingenuiti

• Interakt

• Intuition

• iSpring Solutions

• LaunchCycle

• Learner Mobile

• Lectora

• Litmos by CallidusCloud

• Maestro eLearning

• Metrix Group

• MindFlash

• NetDimensions

• OnPoint Digital

• Origin Learning

• Qstream

• Qualcomm

• Questionmark

• Reliable Coders

• RISC

• Rustici Software

• Soundview Executive Book Summaries

• Tata Interactive Systems

• TrainByCell

• VIA

• Via Response Technologies

• VLinks Media

• Xtreme Labs

• Yukon Learning

Will your company be here in 2014?

• One full conference registration for each 10’ X 10’ booth space—— a $1,695 value!

• Unlimited FREE expo+ passes for your staff, customers, and prospects.

• Additional full conference registrations at the special exhibitor price of just $495.

• Your logo on the mLearnCon event website.

• Logo included on select email blasts and ads.

• Your company profile in the mLearnCon Expo Guide.

• Ability to purchase additional marketing and promotional opportunities (see pages 6 – 8).

Reserve your booth today and receive:

Booth Size Rate if paid by After March 14, 2014 March 14, 2014

10X10* $2,500 $2,895

10X20* $5,000 $5,790

* Premium Booths carry an additional charge based on the number of exposed corners: one corner $300, two corners $600.

Expo Hours (subject to change)

Monday, June 23 Move-in 11:00a – 6:00p

Tuesday, June 24 Expo Open 9:30a – 6:30p Expo Reception 5:00p – 6:30p

Wednesday, June 25 Expo Open 9:30a – 3:00p Move-out 3:00p – 6:00p



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MARKETING & PROMOTIONAL OPPORTUNITIES

Sponsorship InformationPremium Sponsor level can be achieved by any industry supplier who has combined mLearnCon 2014 spending on marketing and promotional activities of $10,000 or more.

Sponsor level can be achieved by any industry supplier who has combined mLearnCon 2014 spending on marketing and promotional activities between $5,000 and $9,999.

Welcome Reception Premium Sponsor $9,995

Collect hundreds of qualified leads with full contact information before mLearnCon even begins! In addition to lead collection, your brand will be showcased in front of hundreds of attendees throughout the event. This premium-level sponsorship provides exclusive lead generation, branding, and visibility, including:

• Contact information of all Best of mLearnCon Webinar registrants prior to the event

• Your company promoted as the Best of mLearnCon Webinar sponsor

• Your sponsorship recognized in front of hundreds of attendees on a dedicated PPT slide during the first general session

• Branded signage with your logo on site

• Branded attendee flier promoting the Welcome Reception in conference bag with your logo prominently featured

• Your logo on the branded napkins for the Welcome Reception

• Your company name displayed on the drink ticket for the Welcome Reception

• One pre-con list ($595 value)

• One post-con list ($695 value)

• Two one-sided meter boards ($695 value each)

• One promotional literature bag insert ($495 value)

• One mobile app-promoted message ($595 value)

• One 45-minute exclusive Learning Stage Session that takes place during the reception

• Two full-conference registrations ($1,695 value each) in addition to those you receive for your booth itself

mLearning DemoFest Party & Webinar Premium Sponsor $7,995

Generate hundreds of qualified leads with full contact information that you can reach out to post-show to follow up with people who are interested in your product or service. mLearning DemoFest brings in hundreds of full-conference and Expo+ attendees alike. This premium-level sponsorship provides exclusive lead generation, branding, and visibility, including:

• Contact information of all Best of mLearning DemoFest Webinar registrants after the event

• Your company promoted as the Best of mLearning DemoFest Webinar sponsor

• Your sponsorship recognized in front of hundreds of attendees on a dedicated PPT slide at the general session prior to mLearning DemoFest

• Branded signage with your logo on site

• Branded attendee bag flier

• Your company name displayed on the drink ticket for mLearning DemoFest, distributed to all attendees

• Your logo on a T-shirt (or gift of choice), distributed to all mLearning DemoFest demonstrators

• One pre-con list ($595 value)

• One post-con list ($695 value)

• One promotional literature bag insert ($495 value)

• One mobile conference app ad ($595 value)

• One full-conference registration ($1,695 value) in addition to those you receive for your booth itself



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Attendee Bag Sponsor $5,995

Every full-conference attendee will receive one of these high-quality bags that will serve them for the duration of the conference and well into the future. This is a great chance to have your logo displayed throughout the entire event! As the Attendee Bag Sponsor you will also receive one mobile app-promoted message ($595 value).

Attendee PadFolio Sponsor $3,995

Upon check-in, all full-conference participants will receive one of these attractive padfolios with your organization’s logo prominently displayed on the front. These padfolios include an 8”x11” notepad and storage area to house documents and notes. Also, all conference literature is contained in this padfolio when distributed to attendees during registration, including the program guide, schedule, and other relevant conference materials. As the padfolio sponsor you will also receive one mobile app-promoted message ($595 value).

Neck Wallet Sponsor $3,995

One of the most high-profile branded attendee items available, this sponsorship opportunity will put your logo on the front of every single full-conference attendee for the duration of the event.

Printing Station Sponsor $3,495

As the exclusive Printing Station Sponsor, your brand will be highlighted on all networked computers that comprise the printing station. This includes your logo on each desktop, signage on supporting counters, branded mousepads, and lit placement of your choice around this area. Your sponsorship includes one meter board ($695 value) to advertise your company, which will be placed adjacent to the printing station.

Expo Lanyard Sponsor $1,995

Distributed to all Expo+ registrants, the Expo Lanyard is one of the highest-profile sponsored items available!

Meter Board Advertising $695 (single-sided) or $995 (double-sided)

Showcase your brand and/or information about your activities at the event on these 3’ wide by 8’ tall billboards displayed along primary thoroughfares at the event. As conference attendees move through high-traffic areas, your brand and message can be right there to capture their interest! Use our pre-designed template—or create your own.

Expo Learning Stage Session $695

Maximize your opportunity to reach out to the entire mLearnCon audience with one of these 45-minute interactive learning session presented by your organization, relating to the products and services you offer! These stage sessions take place in and around the Expo on one of our two themed stages (Mobile Tools & Tech and Mobile Design Strategies). All stage sessions are promoted along with all other program activities to all attendees.

Expo Learning Stage Session & Meter Board $1,095

Are your tools, products, or services related to mobile tools and technologies or mobile design? If so, you’ll want to consider sponsoring one of our two Expo Learning Stages: Mobile Tools & Tech or Mobile Design Strategies! You will receive one Expo Learning Stage session ($695 value) to educate attendees about your company and its products and services. You’ll also receive one meter board (an 8’ tall billboard—$695 value) showcasing your brand and information about your company prominently displayed adjacent to the stage for the entire event.

Lunch Sponsor $995

Your company name will be prominently displayed on lunch tickets handed out to all full-conference attendees, displayed on signage as attendees enter, and recognized during general session(s) on the day of your sponsorship. We will also insert your brochure or giveaway into each box lunch. Two exclusive opportunities: Tuesday and Wednesday only.


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AM Coffee Service Sponsor $795

Prominently displayed, your brand will be included on signage at every coffee station and you’ll be recognized during general sessions on the day of your sponsorship, thanking you for sponsoring that morning’s coffee service. Additionally, your promotional literature can be displayed adjacent to the coffee stations. Three exclusive opportunities available: Tuesday, Wednesday, and Thursday mornings.

Break Sponsor $795

Your brand will be distinctly displayed on signage at attendee break stations, and you’ll be recognized during general sessions on the day of your sponsorship. This includes both mid-morning and afternoon coffee and dessert breaks. In addition, your promotional literature can be displayed adjacent to the break stations. Two exclusive opportunities: Tuesday and Wednesday only.

Pre-conference List $595

Invite conference participants to your booth, your session, and/or your Expo Learning Stage session with the pre-conference mailing list. On June 13th we will send you a complete pre-conference attendee street mailing list. This is a great way to draw attention to your brand prior to the start of the event!

Post-conference List $695

Follow up with conference participants who might have visited your booth, your sessions, and/or your Expo Learning Stage sessions with the post-conference mailing list. On July 10th we will send you a complete post-conference attendee street mailing list. This is a great way to follow up with conference attendees and close new business!

Mobile App-promoted Messages $595

The Guild continues to lead the way with the use of mobile applications to support attendee event navigation, learning, and social networking during our events. At mLearnCon 2014 we’ll be showcasing our latest app, which features excellent opportunities for sponsored messaging within the social interaction between attendees. Post notifications advertising your product, service, or activity right in the primary status feed at key times and durations during the event.

Promoted Literature Bag Insert $495

Have your promotional literature inserted along with all materials given to each conference attendee at the start of the event! Your piece will be bundled with the conference Program Guide, Schedule, and Expo Guide, vital documents for every conference participant.

Expo Passport Traffic Driver $495

Increase traffic to your booth with the Expo Passport Traffic Driver! This traffic driver steers attendees to the booths of participating vendors by way of a play card and a unique stamp we give them to verify attendees have visited their location. Attendees who participate in the Expo Passport Traffic Driver can redeem raffle tickets from Guild staff and are entered to win a prize given out on the final day of the Expo.

Expo Guide Advertisement• Full-page ad ($595) • Half-page ad ($295)

Advertise your tools, products, and services in the Expo Guide and receive more traffic! The Expo Guide is available to over 1,000 attendees of the conference and is referred to before, during, and after the conference takes place. Advertisements are black and white, and ads are interspersed throughout the guide.

List Bundle $995

• Pre-conference list ($595) • Post-conference list ($695)

Signage Bundle $1,295

• Single-sided meter board ($695) • Literature insert ($495) • Mobile app-promoted message ($595)

Branding Bundle $1,995

• Double-sided meter board ($995) • Literature insert ($495) • Mobile app-promoted message ($595) • Pre-conference list ($595) • Post-conference list ($695)


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CONTACT INFORMATION

Cheri Bruno Lynch

Director of Business Development

+1.603.465.7786

[email protected]

Bill Brandon

Senior Editor, Learning Solutions Magazine

+1.972.284.9356

[email protected]

Luis Malbas

Chief Operating Officer

+1.707.387.1878

[email protected]

David Kelly

Program Director, mLearnCon Conference

+1.516.474.1852

[email protected]

mobile learning market and grow your business with

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