grow it! mobile
DESCRIPTION
The FIRST Social Gardening App! Garden Socially! Rate plants in your area! Upload your own plant pics! Create your business or personal profile today! Download from iTunes store ASAP.TRANSCRIPT
Agenda
• Set the stage • What is GrowIt!• Demo• Enhancements for 2015• Sneak Peek at Awareness Campaign• GrowIt! for the Garden Center
Setting the stage
The Millennial Generation is rising!• First generation to grow up with internet • Leaders of the smartphone revolution• Think and act differently• Extremely diverse in beliefs and interests
Not connected to gardening…
Setting the stage
Technology is taking over!• Smartphones and tablets can do ANYTHING• Consumers spend 2.5 hours using apps • Smartphones DO NOT leave Gen-Y’s bodies
Yet, until now mobile technology and gardening have not been connected…
The Dilemma
• As an industry, how do we connect to Millennials (75 million)?
• How do we foster enthusiasm with plants when they don’t own homes?
• How do we make it easy for them to get involved?
What is GrowIt!?-Strictly a Mobile application for iOS (Android coming this Winter)-Website is only a billboard for Mobile app
-Local Consumer Reviews
-User-generated content-social sharing of photos
Our Mission
1. Get Plants in front of Millennials
2. To make consumer purchasing decisions easier.
3. To provide tools that enable retailers to sell more plants.
Radical New Approach
• We are unbranded and unbiased– All plants and all genetics are welcome
• Top of the line developer from Chicago– Specializes in mobile apps for consumers!
• Work out of top digital startup community in Midwest – 1871 Building (Chicago)
GrowIt! Events – Summer 2014
Positive feedback
Inexperienced Consumers: “This makes finding plants much easier!”
Industry Gen-Y: “This is exactly what our industry needs!”
Garden Centers: “There are multiple ways we can use this to connect to consumers!”
Hype so far…
Industry• Greenhouse Grower
Magazine • GPN E-newsletter• Acres Online Newsletter• Perennial Pulse Newsletter• Garden Center Magazine
Podcast• Green Profit (coming)
Consumer• San Francisco Chronicle• Garden Life Radio Show• Des Moines Register• Tri-City Times• Garden Chat• Gardening w/ Confidence
blog
GrowIt! Reach
For Spring 2015
App Enhancements• Android version• Badge/Rewards System • Search feature for users & plants• Plant Identification system• Profile build out (IGC feedback)
For Spring 2015
Awareness Campaign – Sneak Peek• Target the Millennial generation– Social Media Campaign– YouTube campaign– Tech community
• Target college students– Spring Scholarship– Contest
GrowIt! for Garden Centers
• Customer acquisition• Sales tool for your staff• Customer feedback
Customer Acquisition
A Sales Tool
• One of the biggest challenges in our industry is finding quality help with plant knowledge
• With GrowIt! you can turn an employee with no knowledge into a resource that can help customers!
• Requirements:• Ability to use tablet• Ability to ask customer simple questions
• What color are you looking for?• A lot of sun or no sun?• For container or ground?
• It’s EASY!
Customer Feedback• Ask customers to locate your newest combinations on GrowIt! and
rate them• Choose combinations based on feedback• Promote combinations as customer favorites the following year.
How to get started
• Create a user name for your store now• Start uploading photos (include everything)– Fall color, houseplants, winter interest
• Encourage customers to use the app• Interact with users
Thank you
Search for us on iTunes: GrowIt! (one word)
Seth Reed – [email protected] Day – [email protected]
Follow us on:
www.twitter.com/growitmobile www.facebook.com/growitappwww.growitmobile.wordpress.com