mobile industry overview & trends part 2
DESCRIPTION
This presentation was given by Women in Wireless at the Golden Seeds Forum on April 12, 2012. Part 2 outlines distribution and discovery, convergence, and the future of mobile.TRANSCRIPT
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MOBILE INDUSTRY OVERVIEW & TRENDSPART 2
KRISTINE VAN DILLENPOLLY LIEBERMANVERONIKA SONSEV
Prepared for Golden Seeds – April 12, 2012
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Distribution & Discovery
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Mobile Distribution and Discovery
Mobile Advertising App Stores Carriers “Ondeck” Placements Partnerships Brands leveraging existing assets – onAir,
online, magazines, inStore promos etc.
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How are people discovering apps?
Other
Email Tips from my Carrier
Carrier Homepage
Device Homepage
In-App Advertisement
Television Advertisement
Sync Software (iTunes, etc)
Newspaper/Magazine/Radio
Apps Promoting Other Apps
Third Party Website
Friends/Family
Searching the Application Store
3%
5%
5%
8%
13%
13%
17%
17%
21%
21%
61%
63%
6%
10%
9%
6%
3%
9%
15%
17%
53%
iOS App Store
Android Market Store
Source: Nielsen- The Mobile Media Report
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Convergence
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Shift to a hyper-connected world
Not just what’s put into a mobile device
Consider the mobile devices put into other things
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Mobile Phones are our ‘everything hub’
Our mobile phone connects us to people And to products
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Mobile Phones are our ‘everything hub’
And connects us to physical things
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Mobile Phones are our ‘everything hub’
And connects us to retail
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Mobile Phones are our ‘everything hub’
And devices connected to the mobile phone can enable even more uses
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Future of Mobile
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Examples of mobile innovation
Retail
Mobile Payments
mHealth
Mobile Security
Personalization
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Mobile is transforming retail
-20%
0%
20%
40%
60%
34% 22% 22%
38% 25% 24%
% of all adults % of cell owners
Source: Pew Internet Project 2012
Phones are key to purchase decisions
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Mobile is transforming retail
Problem: BestBuy has become the showroom for Amazon
Innovation needs: Loyalty programs Real-life CRMs Social commerce
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Your phone will be your wallet
Problem: speed/ convenience, access to credit, managing cash
Innovation needs: Peer 2 peer
payments Retail transactions Credit/value storage
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Security is becoming a problem
Problem: Mobile becoming target of malware and security threats
Innovation opportunities: Personal firewalls Remote device
management Spam and malware filters Privacy controls
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Mobile health has promise
Problem: managing care/compliance, access to records, health information
Innovation need: Diagnostic tools Health data monitor Health and medical
information provider
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Mobile is your life personalized
Problem: Nobody knows my name anymore
Innovation needs: Knowing who is
nearby Targeted
experiences in real life
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Mobile is…
Your life on the go Real-time connection to people and info Bridge between the real and digital world
Mobile is connectivity, anytime, anywhere, in your pocket
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Appendix
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Areas of Mobile Growth
Growth Areas Competitors (non-traditional)
Revenue Potential Per Month
Who Pays
Identity Risk Management
Facebook, Google, Twitter, Microsoft, Financial Institutions
$1-2 Banks, Financial Institutions
Commerce Amazon, eBay, Google, Groupon
$1-5 Customer, Commerce Partners
Payments PayPal, Google, Facebook, Visa, Mastercard, Startups
$1-2 Customer, Commerce Partners
Presence, Address Books
Google, Facebook ~$1 Partners
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Areas of Mobile Growth
Growth Areas Competitors (non-traditional)
Revenue Potential Per Month
Who Pays
User Profile Google, Facebook, Twitter, Microsoft
$1-4 Partners
Remittance Western Union, Visa, Banks ~$1 Customer Commerce Partners
Advertising/ Coupons
Google, Facebook, Millennial Media, Microsoft, Apple
$1-2 Advertisers
Cloud Services Amazon, Cisco, Apple, Microsoft, Vmware, Salesforce
$1-5 Customer Enterprise, Partners
Enhanced Communication
Skype, Facebook, Google, Microsoft, Cisco
$1-3 Customer
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Areas of Mobile Growth
Growth Areas Competitors (non-traditional)
Revenue Potential Per Month
Who Pays
Enterprise/ Vertical Segments
SIs, Vertical players $5-10 Enterprise
In-Home Cable companies, HP, Microsoft, Sony, Samsung, Apple
$1-3 Customer
Security Microsoft, Symantec $1-5 Customer, Enterprise
Health Healthcare providers $20-30 Customer, Insurance, Hospitals
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Areas of Mobile Growth
Growth Areas Competitors (non-traditional)
Revenue Potential Per Month
Who Pays
Wellness Startups, OEMs <$1 Customer, Insurance, Hospitals
Distribution Apple, Google, Amazon, Microsoft, Facebook
$1-4 Partners
M2M Hotspot providers, Google, Cable providers
$1-2 Consumer Enterprise
QoS Services N/A $1-4 Premium Subscribers, Enterprise
Analytics Goggle Microsoft, Facebook, Amazon
$5-15 Enterprise Partners