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Industry updates on key mobile trendsWEEK ENDING 7/19/2013

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Mobile Trends

eMarketer’s new report, “Mom Shoppers: Using Digital to Keep Their Heads Above Water,” discusses key trends on mom’s use of digital in the shopping process. Report findings include:– 4 in 10 agreed that ads helped them “choose products to buy my children.” This reiterates the importance for family messaging within creative

and content strategies. – 31% of mom mobile phone users said they had used the device to buy “physical goods,” such as electronics and clothes; 38% had used it to buy

“digital goods,” such as music and games.– Six out of 10 mobile moms cited retailer apps for helping them to make purchase decisions.– 46% of social moms use Pinterest to research products, and 45% use Facebook.– 12% of US mom internet users are estimated to also be blog writers.

Google announced Q2 revenues yesterday. In his prepared remarks CEO Larry Page threw out a bunch of stats about Android. Below are the major numbers he reported:– 900M Android devices activations globally.– 1.5 million activations daily.– Over 50 billion apps downloaded from Google Play.

TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 7/19/2013