mobile first or mobile only

Mobile first or Mobile Only?

© Knct Lab | www.knctlab.com

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• Millennials spend most time on Handheld – 172 minutes daily using the Internet or apps on

their phones– 60 minutes on tablets– 93 minutes on computers

• Mobile platforms accounted for 60% of total time spent on digital media last year


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The consumer experience is the key

• Apps offer an attractive way for e-commerce players to interact with their consumers

• It is neither easy nor advisable to force apps on customers.

• A majority of customer use retailer mobile website for initial interaction

• With a possibility of converting into app based customers if incentivized to do so


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Keep in mind that it’s a mobile world

• Mobile is reshaping the consumer experience• Mobile app in background collect user-specific

data– Recurring purchases– Duration of browsing– Preferred platform to share information– Geo-location


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• One screen digital experience is impossible for mobile first consumers

• Forced, by design, to multiscreen or channel-hopping to accomplish a desired task or goal


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Knct Lab Overview

• High performing digital marketing solutions provider

• End-to-end services from data analysis, market research to campaign implementation

• Google certified professionals• Experts across various functions:

advertising, paid media, creative, analytics, web design & development and marketing automation

• Located in Bangalore• Visit us at www.knctlab.com

http://www.knctlab.com/

mobile first or mobile only

Marketing