from mobile first to mobile only
DESCRIPTION
Paul Heintz explores how you can successfully navigate your audience to important information in a Mobile Only world.TRANSCRIPT
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EXPERIENCE LAB // MOBILE FIRST DESIGN TO ONLY MOBILE
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MOBILE FIRST DESIGN // ONLY MOBILE
• Overview of Mobile First Design – Content & Visual Design strategy
• Ideas for an Only Mobile future – Devices go beyond the phone
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MOBILE FIRST DESIGN // OVERVIEW
• Less is More – Build for the small screen first. – Create scannable smart previews of your
content.
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Smart Preview
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Marketing in an Only Mobile World
Mobile First Design
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ONLY MOBILE // IN 2022, DEVICES EVOLVE
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• Voice recognition in 2022
ONLY MOBILE // MARKETING
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• Voice recognition – Devices listen, record and comment on our
conversations in real time – Devices can find solutions for your firm that
match client needs in real time
ONLY MOBILE // MARKETING
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• Gesture recognition in 2022 – “SixthSense” by Pattie Maes & Pranav Mistry
ONLY MOBILE // MARKETING
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• Gesture recognition – Screens could be any surface
ONLY MOBILE // MARKETING
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• Wearable devices in 2022 – Google Glass
ONLY MOBILE // MARKETING
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• Wearable devices – Devices that scan the world for you
• Navigation literally points the way
ONLY MOBILE // MARKETING
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ONLY MOBILE // MARKETING & TECH
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• Nokia patents tattoo technology that pulses when you receive a call
ONLY MOBILE // MARKETING & TECH
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• Flexible “screens” can already take any shape or size
ONLY MOBILE // MARKETING & TECH
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• Carbon Nanotubes from IBM to replace Silicon – Faster, smaller, more capability
ONLY MOBILE // MARKETING & TECH
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SO IT MADE ME WONDER…
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• Less will continue to be more – More information available – Navigating your audience to that information is
paramount
• Screens will include many things – Screen-less, Tattoos, Implants
MARKETING 2022 // BOTTOM LINE
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• Prepare your content for mobile digestion – Less is more
• Solidify your brand elements – Claim your fonts in the digital space – Adjust logo accordingly
MARKETING 2022 // TAKEAWAYS
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QUESTIONS?