mobile data pricing: innovative practices to drive adoption and traffic
TRANSCRIPT
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Mobile Data Pricing:
Innovative Practices to
Drive Adoption and Traffic
Category : Telecom
All logos and Images mentioned on this slide belong to their respective owners.
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Introduction to Report
Launch Date: September 29, 2014
Number of Pages: 89
Geography Coverage: Global
Available Format: PDF
Price For Global User License: USD 3,490
Delivery Time: Within 24 Hours (During Working Days)
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About the Report
Mobile Data Pricing: Innovative Practices to Drive Adoption and Traffic report provides a strategic analysis of the mobile data opportunity across different regions through 2018, and keys to developing the mobile data business.
The report includes an in-depth assessment of mobile service provider pricing plans worldwide, identifying effective data plans and best practices to grow mobile data usage and revenue.
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Key Findings
Mobile data has emerged as the single most important driver of telecom revenue growth. The forecasts that mobile data revenue will reach $633bn globally in 2018, increasing from 40% of overall mobile revenue in 2013 to 52% in 2018.
Asia-Pacific, the world’s most populous region, which accounted for 37.8% of the world’s mobile data revenue in 2013, should lead this expansion.
Increasing uptake of 4G data services will shape future mobile data usage and adoption. We expect the global 4G subscription base to surge at a CAGR of 52%, from 211 million in 2013 to 1,750 million in 2018.
Almost all major MNOs have already deployed or are in the process of deploying their own 4G networks
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Key Findings Continues…
Prepaid data plans are further extending the mobile data proposition to consumer segments with low data usage and increasing mobile data consumption, particularly in emerging markets.
Smaller operators and new entrants have gained significant market share with disruptive pricing strategies that involve lowered data tariffs and unlimited data plans.
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The report has three main sections:
Strategic business analysis, where we look at the contribution of mobile data to overall operator revenues; in addition, we analyze the major mobile data adoption trends in key countries and by region and look at how they are likely to pan out in the future.
Mobile data pricing strategies, where we analyze the different mobile data strategies being implemented by operators in order to increase mobile data usage and maximize revenue; we also identify best practices.
Country case studies, where we look in depth at pricing strategies and tariff plans of operators in China, France, India, Japan, the UK and the US.
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Reasons to buy
This Research Report provides a broad but detailed analysis of the mobile data opportunity worldwide, supporting industry players’ business planning efforts.
The report should help mobile operators build innovative, effective pricing strategies to drive mobile data usage and revenue.
The report offers a wealth of pricing data from different types of operators across the world
Case studies on China, France, India, Japan, the UK and the US examine a wide variety of innovative pricing strategies in actual use by operators.
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Report Coverage
1. Mobile revenue composition and forecast2. Mobile data pricing trends and best practices3. Country case studies4. Acronyms and abbreviations
For more details regarding Report coverage see the last slide
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Company Coverage (Partial List)
1. 3 Hong Kong2. 3 UK3. Aircel4. ATandT5. Avea6. Belgacom7. Bell Canada8. Bharti Airtel India9. Bouygues Telecom10. BSNL11. Celcom12. China Mobile13. China Telecom
For more details regarding Report coverage see the last slide
All logos and Images mentioned on this slide belong to their respective owners.
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