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Capitalize on mobile technology to dramatically improve the customer experience and create unprecedented value

Consumers are always mobile which makes this new relationship with travelers more dynamic, it works in real time across a variety

of channels. Engagement can happen anywhere at any time and travelers now expect tools to decide the best way to get from origin

to destination, considering cost, time and convenience. Mobile has changed how they interact with travel and hospitality companies

and they increasingly anticipate that services will include personalized information and services to meet their needs, in the manner

each customer prefers.

Tra

ve

l

InformationalOperational Commercial

How Travel and

Transportation

use Mobile

Customer

Engagement

Improve day-of-travel

management with flight,

reservation, gate alerts ,

upgrades, flight reschedules

Enhance customer

experience with mobile

check-in reminders, deep

linking messages directly into

app / web confirmation page

Maximize Bookings Promote mobile app and web

reservations and increase

flight, hotel, car rental, and

partner bookings by

retargeting online and offline

behavior (and other CRM

triggers / segments)

Boost ancillary revenues and seat upgrades with geo-

triggered offers at airports,

points of interest, and

transport hubs

Greater customer satisfaction.

Foster self-service and deliver

content to aid travelers while

streamlining costs

Increase loyalty and

engagement with monthly

statements / goal reminders

Generate greater customer

satisfaction with contextually

relevant content to aid travelers

before, during, and after travel

Services and AlertsDeliver relevant information

and services to travelers. Greet

guests on day of arrival, gate

alerts and other day-of-journey

alerts in real time with

personalized upgrade services

Location MessagingImprove experience and

commerce by engaging

travelers in real-time with

contextually relevant

interactions while in

transit..

Loyalty ProgramsProvide deeper personalization, and differentiate service for premium travelers. Integrating a loyalty program into the end-to-end marketing, sales and customer service processes, increases loyalty to drive revenue and margin

Sales and PromotionsDeliver new revenue streams and increase flight, hotel, car rental, and partner bookings by retargeting online and offline behavior with smart and timely cross-sell or up-selloffers and recommendations.