Planning & designing mobile apps for business webinar diagram pack

James Dellow, Headshift Asia Pacific May 2012

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MOBILE WORKPLACE 2012

58.3%Share of Internet data traffic by smartphones & tablets in 20161:

1. Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016.http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

2. Cisco Connected World Technology Report (2011). http://www.cisco.com/en/US/netsol/ns1120/index.html3. BYOD gives competitive advantage, say IT managers, BT Plc. https://www.btplc.com/News/Articles/Showarticle.cfm?ArticleID=741139D3-592C-426E-9904-EB4540663C194. 2012 State of Mobility Survey, Symantec. http://www.symantec.com/content/en/us/about/media/pdfs/b-state_of_mobility_survey_2012.en-us.pdf5. Forrester: 375 million tablets will be sold globally in 2016. http://www.forrester.com/Forrester+375+Million+Tablets+Will+Be+Sold+Globally+In+2016/-/E-PRE33846. IT Embraces Bring-Your-Own Devices, Citrix. https://www.citrix.com/lang/English/lp/lp_2314315.asp

2 in 5 college students & younger employees would accept a lower-paying job with device choice, social media access, and mobility2

1 in 3

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IT DEPARTMENT

73%

IT managers who think they must overcome the security challenges of BYOD before allowing it3:

71% are looking at the role of custom apps for their business4

use three or more computing devices at work2

1/3 of tablets will be sold directly to business by 20165:

James DellowHeadshift Asia PacificMay 2012

28% of workers are already using personal devices at work6

Understand1 Plan2 Implement3

Select a roadmap option:

Develop mobile IT infrastructure

IT architecture

?

!

Quick Pilot Prioritised StrategicComplete

Understand the next generation mobile

workplace

Make key decisions and develop the

business case

Apply a user experience and user-

centred design approach

Outcome:A next generationmobile workplace

Drivers:Technology innovation

Social mediaGeneration shift

Limitedsupport

Bettersupport

James Dellow, Headshift Asia Pacific May 2012

At home(out of hours)

Travelling to and from place of

work

Attending a conference or

eventAt the airport

At a hotel

With a client, customer or

business partner

Site visitWaiting in line for coffee or lunch

Full attention

Partial attention

Working at a desk

Moving from one activity to another

Attending a formal meeting

Attending an informal meeting

Working in a private area

HOME AT WORK

Working from home

AWAY FROM THE OFFICE

Co-locatedco-workers

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Co-workers or business partners working

elsewhereJames Dellow, Headshift Asia Pacific

May 2012

Time, Place and Context: A Hypothetical Knowledge Worker

Screen attributes

Tablet‘Phablet’

Smartphone

3rd partyaccessories

Companiondevices

Includes other devices that are used in combination with the mobile device

Includes accessories that interface directly with the mobile device, e.g. headphones

Hardware SensorsConnectivityRich media &

graphicsUser interfaces

The underlying hardware and key features that define the potential capabilities of the device, including the operating system

Specific features in the mobile device for input and output of rich media content (in addition to screen dimensions and resolution)

The additional sensors in the device that allow it to interact or detect changes in the user’s external environment

The different interfaces that are provided to the user for interacting with the device’s features, functionality and apps

The capabilities of the device to connect to mobile telephone networks, computer networks (LAN, Web) and other devices

James Dellow, Headshift Asia Pacific May 2012

Summary of mobile device attributes

Sensors

Rich media & graphics

ConnectivityHardware

Screen orientation

Example screen dimensions

Primarily portrait

iPhone 4S‣ 3.5 inch (diagonal)‣ 960x640 pixel

resolution

Portrait or landscape

Samsung Galaxy Note‣ 5.3 inch (diagonal)‣ 1280x800 pixel

resolution

Portrait or landscape

BlackBerry Playbook‣ 7 inch (diagonal)‣ 1024x600 pixel

resolution

Three-axis gyro

AccelerometerProximity sensor

Ambient light sensor

Rich media playback

Power & battery

Ruggedness

Device connectors

Rich media recording

GPS & compassWifi

BluetoothMobile data

InfraredMemory & storage

Near field communication

Front & back cameras

Chipset

Operatingsystem

TV & radio

BarometerTelephony

Weight

3D

Graphics acceleration

Biometricsecurity

----------------------------

User interfaces

Stylus

Voice

Gesture

Touchscreen

Predictive text

Keyboard

3rd partyaccessories

Companiondevices

James Dellow, Headshift Asia Pacific May 2012

Mobile device attributes

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Collaboration

User controland personalisation

Relevance

Time and placeAs time and place of use is negotiated by the user, the app must be beneficial to both the user and the business

The app must allow the user to be connected to other people and the systems that support the work process or practice

The user must have ownership and autonomy over how they use the app

The functionality of the app must be relevant to the work process or practice at the times and places of useAnne

Anne Bartlett-Bragg/James DellowHeadshift Asia Pacific - May 2012

Based on: Kearney, M., Shuck, S., Burden, K. & Aubusson, P. 2012, "Viewing mobile learning from a pedagogical perspective" in Research in Learning Technology, Vol 20.

Four critical success factors for enterprise mobile app design

----------------------------

Why can’t I use my iPhone?

Consumerisation of IT

I already have an app for that

I need access on the road

Current stateHow are remote or mobile workers currently supported?

What strategic role does IT play in the organisation?

How are competitors using mobile computing internally?

Is the post-personal computer a challenge or opportunity?

Link purpose to measuresApp business caseWill the app improve basic connectivity?

Will the app improve or create new ways to collaborate?

Will the app benefit a specific role or activity?

How does the app address the consumerisation of IT?

Better personal productivity

Enhanced or innovative

service

Specific business process

Information management

CollaborationKnowledge

management & learning

Employee engagement

1. Is the organisation ready? 2. Why create an app? 3. What will it achieve?

Other emergent purpose

Mobile IT architecture

Bring-your-own-device policy

=

4. What are the use cases?

!Risks

James Dellow, Headshift Asia Pacific May 2012

Building the business case for workforce mobile apps

Quick

Prioritised

Complete

Pilot

?

Options

Strategic

Evaluate?

Time and effort

Reevaluate?

Baseline or advanced benefits?

Time,quality& cost?

Set S.M.A.R.T. goalsfor enterprise mobile apps

Pilot1st

iteration2nd

iteration

Mobile IT infrastructureJames Dellow, Headshift Asia Pacific

May 2012