mobi survey917 short
DESCRIPTION
How are digital media and marketing pros leveraging mobile in the mix? DM2PRO.com teamed with Millennial Media on a survey that projected agency and brand spending for Q4 2009 and beyond.TRANSCRIPT
State of the Industry: Mobile SurveyAgency Excerpt
Released 9/21/09
200 Responses
151
60
74
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Among Marketers: Mostly Agencies
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100+ AGENCIES…
Multi-Focused
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Experienced
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MOBI SURVEY 9/17/09 N=199 Copyright © DM2PRO 2009MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=199 Copyright © DM2PRO 2009MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=199 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=199 Copyright © DM2PRO 2009MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
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Besides CPG, Who Spends Over Next 6 Months?
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Besides CPG, Who Spends Over Next 6 Months?
* This ranking includes just those ranked as “highly likely” not an average of the top and middle options.
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“Other”responses:•Integration and support•Immediacy•Access to Euro/Asia markets
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80% of campaigns employ a mobile ad network of some kind; about half of those have a single favorite
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Other: •Job type•Performance•Key word (mobile search)
“We are using it for every target. The big question is does the mobile idea conceptually work with the campaign.” –Respondent
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Other: •CPA vs other channels•So far campaigns have performed expected•Not enough support from other mediums
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Most EFFECTIVE Mobile Method?
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About Us
• DM2PRO.com is a membership site for digital media and marketing professionals who want to share what works exploiting new media. (Joining is easy, and just $19.95.)
• Millennial Media, is “the disruptive force behind the rapid growth of mobile advertising.” Besides being a mobile ad network, it has a deep commitment to understanding what works.
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
About Us
• Everyone who took the survey, along with DM2PRO.com members, will see all 142 slides, including the in-depth impressions of Brands, Direct Marketers, PR, and Publishers who have done mobile media, or explain why they’re not.
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Please join us at DM2PRO.com where Digital Media and Marketing
Professionals come when they NEED to know!