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  • 1. Engaging your Customersthrough the SmartphoneChris.ismael@nokia.comDeveloper Manager, Nokia1 Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]Nokia Internal Use Only

2. Engaging Customers with the Smartphone2 Main points to consider TechnologyReach of to address devicecustomerplatformneeds2 Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]Nokia Internal Use Only 3. Engaging Customers with the SmartphoneExample Technology and ReachForm Factor Smartphone versus TabletHardwareLocation, Accelerometer,Gyroscope, NFC, Screen resolution,Dual/Quad-core, FF cameraApp platformNative/Web (HTML5)Content/Marketplace iOS, Google Play, Windows PhoneMarketplace, etcUsage SMS, Calling, Video chat, Compareprices, Mobile payment, etcPrice U$199 - $799 (Tablet/Smartphone)Discoverability (Apps)App merchandising options,Invisible long-tail apps3 Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]Nokia Internal Use Only 4. Video demo customerengagement through devices4 Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]Nokia Internal Use Only 5. What is Near Field Communication?Simple & secure wireless connectivity and communicationstechnology13.56 MHz band and data rate of up to 424Kbits/secOperates over a distance of less than 4cmLocal communication using a easy gesture a tapLots of different applications for open and secure NFC5 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary ChanNokia Internal Use Only 6. NFC tags vs. Barcodes Works by touching, instant No NFC HW required Design can be merged with product Easily recognizable Larger data storage possible Multiple use cases (app launch, BT pairing) Re-writable (if desired) Requires NFC HW Inconvenient (camera, focus, take picture) New to consumers Large visual impact on product Very limited data storage Limited use cases (no app launch, BT pairing) Read-only6 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary ChanNokia Internal Use Only 7. 9 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary ChanNokia Internal Use Only 8. Key NFC ExperiencesService InitiationSharing Transfer content Start a service between any or an application two NFC devices Reader/writer mode Peer to peer modePairingSecure NFCConnect easily Mobile devicewith other NFC is a credit carddevicesand travel card Reader modeCard emulation mode10 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only 9. NFC in Action In the EnterpriseiREP REAL TIME REPORTING GLOBAL IDENTIFICATION FIELD FORCE MANAGEMENTSECURITY, FACILITY MANAGEMENT11 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary ChanNokia Internal Use Only 10. NFC In Action Taxi Booking by ComfortDelGro12 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only 11. NFC in Action Mobile Engagement in SMRT stations with iMobSMRT13 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary ChanNokia Internal Use Only 12. NFC in Action Exploring Singapores History at 25 Heritage Sites14 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only 13. 17 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only 14. 18 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only 15. What can NFC do for apps?19 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only 16. NFC Enhanced App Angry Birds Magic Unlock levels and capabilities through NFC Touch another NFC phone to unlock new levels Unlock Mighty Eagle with NFC tag embedded in real-world objects20 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only 17. 21 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only 18. 22 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only 19. State of Mobile Payment in the Industry 1. Interesting Facts (Banking) 20% of smartphone users use mobile banking currently In 2010, retailers witnessed a reduction of paper checks of 46% from 2000 levels Banks can expect a 56% reduction of branch transactions by 2020 With mobile banking, consumers check their balances 20 times per month (compared to two-three times in the branch or at an ATM)23 Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]Nokia Internal Use Only 20. State of Mobile Payment in the Industry 2. Issues hampering adoption Competing platforms Security Handset/carrier support Market configuration Asia vs US (Smartphone penetration vs Credit cards)24 Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]Nokia Internal Use Only 21. Q&A25 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only