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Nokia Internal Use Only [email protected] Developer Manager, Nokia Engaging your Customers through the Smartphone 1 © Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]

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Page 1: Ida gov mobi

Nokia Internal Use Only

[email protected]

Developer Manager, Nokia

Engaging your Customers through the Smartphone

1 © Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]

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Nokia Internal Use Only

2 © Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]

2 Main points to consider

Engaging Customers with the Smartphone

Technology to address customer

needs

Reach of device

platform

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Nokia Internal Use Only

3 © Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]

Engaging Customers with the Smartphone

Example Technology and Reach

Form Factor Smartphone versus Tablet

Hardware Location, Accelerometer, Gyroscope, NFC, Screen resolution, Dual/Quad-core, FF camera

App platform Native/Web (HTML5)

Content/Marketplace iOS, Google Play, Windows Phone Marketplace, etc

Usage SMS, Calling, Video chat, Compare prices, Mobile payment, etc

Price U$199 - $799 (Tablet/Smartphone)

Discoverability (Apps) App merchandising options, Invisible long-tail apps

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Nokia Internal Use Only

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Video demo customer engagement through devices

© Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]

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Nokia Internal Use Only

5 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan

What is Near Field Communication?

Lots of different applications for open and secure NFC

Operates over a distance of less than 4cm

13.56 MHz band and data rate of up to 424Kbits/sec

Simple & secure wireless connectivity and communications technology

Local communication using a easy gesture – a tap

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Nokia Internal Use Only

6 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan

NFC tags vs. Barcodes

– No NFC HW required – Easily recognizable

– Inconvenient (camera, focus, take picture) – Large visual impact on product – Very limited data storage – Limited use cases (no app launch, BT pairing) – Read-only

– Works by touching, instant – Design can be merged with product – Larger data storage possible – Multiple use cases (app launch, BT pairing) – Re-writable (if desired)

– Requires NFC HW – New to consumers

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Nokia Internal Use Only

9 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan

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Nokia Internal Use Only

10 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan

Key NFC Experiences Sharing

Transfer content between any two NFC devices

Peer to peer mode

Pairing

Connect easily with other NFC devices

Reader mode

Service Initiation

Start a service or an application

Reader/writer mode

Secure NFC

Mobile device is a credit card and travel card

Card emulation mode

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Nokia Internal Use Only

11 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan

NFC in Action – In the Enterprise

iREP

REAL TIME REPORTING GLOBAL IDENTIFICATION FIELD FORCE MANAGEMENT SECURITY, FACILITY MANAGEMENT

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Nokia Internal Use Only

12 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan

NFC In Action – Taxi Booking by ComfortDelGro

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Nokia Internal Use Only

13 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan

NFC in Action – Mobile Engagement in SMRT stations with iMobSMRT

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Nokia Internal Use Only

14 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan

NFC in Action – Exploring Singapore’s History at 25 Heritage Sites

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Nokia Internal Use Only

17 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan

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Nokia Internal Use Only

18 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan

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What can NFC do for apps?

© 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan

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Nokia Internal Use Only

20 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan

NFC Enhanced App – Angry Birds Magic

Unlock levels and capabilities through NFC

Touch another NFC phone to unlock new levels

Unlock Mighty Eagle with NFC tag embedded in real-world objects

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Nokia Internal Use Only

21 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan

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Nokia Internal Use Only

22 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan

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Nokia Internal Use Only

23 © Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]

1. Interesting Facts (Banking) • 20% of smartphone users use mobile banking currently

• In 2010, retailers witnessed a reduction of paper checks of 46%

from 2000 levels

• Banks can expect a 56% reduction of branch transactions by 2020

• With mobile banking, consumers check their balances 20 times per month (compared to two-three times in the branch or at an ATM)

State of Mobile Payment in the Industry

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Nokia Internal Use Only

24 © Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]

2. Issues hampering adoption • Competing platforms

• Security

• Handset/carrier support

• Market configuration – Asia vs US (Smartphone penetration

vs Credit cards)

State of Mobile Payment in the Industry

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Nokia Internal Use Only

25 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan

Q&A