Introduction to Social Media by Bill Jackson for MKT228

Side Note: I am Bill Jackson, Not Jackie Chan WHO AM I?Associate Marketing Manager for Auffenberg Dealer Group Social Media Professor at Southwestern Illinois College Social Media Instructor for Selsius Corporate Training by Bill Jackson for MKT228

Where Are We Going Analytics Get Engaged Social Networks Social Research Consumer Evolution by Bill Jackson for MKT228

ConsumerEvolution Traditional Marketing Downfalls Advertising Outlook Consumer Engagement Emergence of Social Media by Bill Jackson for MKT228

What is Happening? Consumers arent listening anymore Want more than 1 sided messages Interruptive marketing has seen its day Interactive marketing is exploding But Why? The Consumer is Evolving by Bill Jackson for MKT228

The Audience Is Selecting DVRs, YouTube, Hulu, etc. Creating w/ Social Media Evolving Consumers want life without They WANT the interruptions, nobody Conversation wakes up and hopes to be marketed too. They DONT WANT To Be Attacked by Bill Jackson for MKT228

Social Media Usage is Exploding 3 out of 4 Americans use social technology 2/3 of the global internet population visit social networks Visiting social sites is ahead of personal email as the 4th most popular online activity 20% of all online activity is Social And, its growing at 3X the rate of the overall Internet* by Bill Jackson for MKT228 * Adapted from Nielsen, Global Faces & Networked Places, 2009

93% OF SOCIAL MEDIA USERS BELIEVEA COMPANY SHOULD HAVE APRESENCE IN SOCIAL MEDIA by Bill Jackson for MKT228 CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008

85% BELIEVE THAT A COMPANYSHOULD GO FURTHER AND ALSOINTERACT WITH ITS CUSTOMERS by Bill Jackson for MKT228CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008

Social ResearchWhere did you eat People talk even when youdinner? arent listening, especially online!At Restaurant XYZ, WARNING:and it was awesome! It may not be something you want too see, but it is definitely something you NEED to see.I will have to try it outthen! by Bill Jackson for MKT228

Theyre Talking These conversations are going to occur whether you like it or notyou can learnfrom that, and you can be a better company by listening and being involved in that conversation. Michael Dell by Bill Jackson for MKT228

What is Already Out There? Social Mention www.socialmention.com Google Alerts http://www.google.com/alerts Twitter Advanced Search www.twitter.com/search-advanced Whos Talkin www.whostalkin.com Review Sites Google, Yelp, Bing, etc. by Bill Jackson for MKT228

Social NetworksWhere is the Party?How do I get to the Party? by Bill Jackson for MKT228

We will cover, Facebook, Twitter, LinkedIn YouTube, BlogsAnd Much More! by Bill Jackson for MKT228

Make Sure You Are There by Bill Jackson for MKT228

If you build it they will come by Bill Jackson for MKT228

by Bill Jackson for MKT228

It TakesENGAGEMENT To Succeed by Bill Jackson for MKT228

Social AnalyticsBossWhat is the ROI?Social Media ManagerWell, its kinda hard to explain by Bill Jackson for MKT228

Facebook Insights Twitter 3rd Party Sites Hootsuite etc. Blogs Google Analytics Its in the Numbers! A business must find out what is In Person working. Track-Able Sales Its not a shotgun technique, its Foot Traffic a sniper shot! Surveys by Bill Jackson for MKT228

Rome wasnt build in a day. Search for the ROI Social Tools are often free, but TIME is not! Social Is similar to PR, sometimes ROI is The ROI of Social difficult to measure. What is the value of a Like or a Follower? ROI can take a long Can social be financially period of time. measured? by Bill Jackson for MKT228

Confused?Jump right in!Nobody learns how to swim bywatching seminars and webinars!It is only the first day! by Bill Jackson for MKT228

Find me on Twitter @theBillJackson Facebook fb /bill.m.jaxson Old School bjackson@auffenberg.com by Bill Jackson for MKT228