mk0013 marketing research 3rd sem mba smu spring2014 solved assignments
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MK0013 MARKETING RESEARCH1 Explain the various types of Consumer and Business to Business (B2B) market research.
2 Measurement can be defined as assigning symbols or numbers to characteristics of objects. Scaling may be considered an extension of measurement. It helps an investigator to quantify the variables and assigning ranks to the items or subjects selected. Discuss the four primary scales of Measurement.
Answer: Primary Scales of MeasurementA primary scale of measurement is defined as assignment of numbers to the objects, items, or events as per guidelines or rules or parameters. There are four primary scales of measurement as given below: Nominal scale Ordinal scale Interval scale Ratio scale
Dear students to get solved assignments of SMU MBA SPRING 2014 call us at 8510092683 or mail us at [email protected] Explain the process of sampling and classification of non-probability sampling techniques.
Answer: Meaning of SamplingSampling is the process of selecting a suitable sample, or a representative part of a population for the purpose of determining characteristics of the whole population. The main aim of sampling is to draw inferences about populations from samples, rather than a complete enumeration (a census) of the population. To study a portion rather than the whole is cheaper and more convenient.
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4 In today’s business scenario, the major aim of managers is to understand the stimuli or attitude which results in a specific set of reactions and they are responsible to measure and interpret before it occurs. Attitude measurement scales help managers in understanding consumer’s attitudes, beliefs, preferences etc. These scaling techniques are of two types: one is comparative scaling and another one is non-comparative scaling. Discuss the types of non-comparative scaling which is used widely in commercial marketing research studies with suitable examples.
Answer: Non-Comparative Scale Non-comparative scaling is referred as monadic scaling i.e. only one object is evaluated at a time and no comparison is made with another object. This is the more widely used type of scale in commercial marketing research studies. Non-comparative scaling techniques involve continuous as well as itemised rating scales
5 A survey or Research is a term which means analyzing the latest trends and collecting the related facts and figures for a particular research. Online marketing research is used by the companies to evaluate their sales performance. Discuss the types of Online marketing research.
Answer: Online marketing research is the process by which companies use the Internet to gather data to evaluate how well a product or service is selling to consumers.
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6 Write a short note on:
A. Various Types of Research Answer: Following are the main types of research:
B. Characteristics of Research
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