Social Media Evangelist & Digital Brand Coach

Christina SheerCEO of Sheer Goodness & Social Media Evangelism

Join the conversation online by using the hashtag #BrandJesus

@ChristinaSheer

The Internet is the Mission Field 2.0:A mission worth logging on for!

@ChristinaSheer

Today’s Landscape

2015 Social Media Statistics - Video by: Erik Qualman

http://bit.ly/SocialnomicsYouTube

Click video to play

The brand we all have in common is #BrandJesus

What is our Brand Message?

The good news of the Gospel

#BrandJesus

The Gospel - Dr. Rice Broocks

Remember we are not talking about a LOGO

but LOGOS - the living word of God.

@ChristinaSheer

Why should we share#BrandJesus?

2015 South Africa Statistics

50% of the World’s Population will be online in 2016

3 out of 10 unchurched individuals consume Christian content outside of the church walls

Lifeway Research 2015

How can we share #BrandJesus?

ENGAGEESTABLISH

EQUIPEMPOWER

Sunday Morning service is no longer the primary entry way to a life of faith!

#BrandJesus

Where can we share #BrandJesus?

Facebook / Twitter / Instagram / YouTube

Websites & Blogs

What to post?

CONTENT IS KING- micro-content - native network language- let visuals tell your story- authenticity & transparency- link ability & call to action

My favorite tool to use is Canva ---> www.canva.com

A blessing for YOU to help with your content creation!

Facebook

Keys to Success

- Entertaining & Shareable content- High quality visuals - Photos & Videos- Real-time fan engagement 24-7- Include your branding / logo / website - Eliminate sales driven call to actions: Go here, Buy now, Click below, etc.

Facebook

Facebook Examples

Facebook Examples

← Think outside the boxx

Tell a story →

Twitter

Keys to Success

- Concise and memorable content- Use unique & trending hashtag- High quality visuals (Vine & Instagram)- Authentic Voice & Native language- Optimize bio with hashtag & website

Twitter

Twitter Examples

← Use a custom hashtagt

Quotables with your name →

Twitter Examples

Make it personal →

← Make a statementt

YouTube

Keys to Success

- Utilize keywords - Customize thumbnail photo- Hyperlinks in description box- Subscribe button at end of video- Engage: watch videos & leave comments- Monetize Platform (Optional)

YouTube

YouTube Examples

← Join the conversationo

Seasonal Content →

Millions of viewers!o

YouTube Stats - April 2015

South Africa’s Top 5

Instagram

Keys to Success

- Artsy, high quality photos & videos- Native tone: Next generation appeal- Utilize a web address in the description- Hashtags are the gateway to discovery- Gamify your account by offering prizes

Instagram

Instagram Examples

← Provide message cardso

Educational & linked content →

Instagram Examples

-Reward Followers-s

-Call to Action-s

Blogs & Websites

Keys to Success

- Mobile responsive design- URL aligns with social media - Branding is key - custom theme- Set up Google Analytics- Integrate social media feeds- Database & Lead Generation

Blogs & Websites

When to post?

Facebook - 6:00-8:00 & 14:00-17:00Twitter - 13:00-16:00Instagram - 2:00 and 13:00YouTube - 14:00-16:00, 9:00-11:00 LinkedIn - 7:00-8:30 Google+ - 9:00-11:00Blog - 11:00 on Mon, Wed, Fri

Note: results may vary for your target market

Based on the average user

How often are you posting per month?

How do we use the Internet?

Consume / Edit / Create

Before Social Media: 90-9-1

The Internet Now: 75-20-5

- Let’s be the five percent -

Let’s be CREATORS of content on the Internet … who are creatively, relevantly and effectively reaching Every Nation in our generation!

My Challenge To You

Just Think: If you spend 3 hours on social media per day, how many hours would that be per year?

1095 Hours

How many of those hourswill you use on social media to share the Gospel?

Tweet or Instagram me at @ChristinaSheer using #BrandJesus sharing how you plan to transform oursociety through the Internet

“Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit.”

Matthew 28:19

Any Questions?

E-mail Christina Sheer atchristina.sheer@hispeople.org