minutes of community services committee meeting - 7 july …...city of armadale minutes of community...

CITY OF ARMADALE

MINUTES OF COMMUNITY SERVICES COMMITTEE HELD IN THE COMMITTEE ROOM, ADMINISTRATION CENTRE, 7 ORCHARD AVENUE, ARMADALE ON TUESDAY, 7 JULY 2015 AT 7.00PM. PRESENT: Cr K Busby (Chair)

Cr M S Northcott Cr G A Best Cr R Butterfield Cr C Frost Cr J A Stewart Cr C Wielinga

APOLOGIES: OBSERVERS: Cr G Nixon IN ATTENDANCE: Ms Y Loveland - Executive Director Community Services Mrs F Bentley -Manager Community Development Mr G Fisher - Manager Tourism Mrs R Milnes - Coordinator Community Development

Ms S Gasior - Minute Secretary PUBLIC: Nil “For details of Councillor Membership on this Committee, please refer to the City’s website – www.armadale.wa.gov.au/your council/councillors.”

COMMUNITY SERVICES 2 7 JULY 2015 COMMITTEE COUNCIL MEETING 13 JULY 2015 DISCLAIMER The Disclaimer for protecting Councillors and staff from liability of information and advice given at Committee was not read as no members of the public were present. DECLARATION OF MEMBERS’ INTERESTS Nil QUESTION TIME Nil DEPUTATION Nil CONFIRMATION OF MINUTES RECOMMEND Minutes of the Community Services Committee Meeting held on 2 June 2015 be confirmed. Moved Cr C Frost MOTION CARRIED 7/0

ITEMS REFERRED FROM INFORMATION BULLETIN

Outstanding Matters & Information Items Report on Outstanding Matters – Community Services Committee Monthly / Quarterly Departmental Reports Community Planning Report - June 2015 Community Development Report – May 2015 Recreation Services Report May 2015 Manager Library & Heritage Services Monthly Report – May 2015 Manager Ranger & Emergency Services Monthly Report – May 2015 Tourism/Events & Visitor Centre May 2015 Minutes/Notes of Occasional/Advisory Committee Highland Gathering Committee Notes Disability Advisory Team Notes No further items were raised for further investigation or report. .

CONTENTS

COMMUNITY SERVICES COMMITTEE

7 JULY 2015

1. PRESENTATIONS

1.1 ARMADALE ART FESTIVAL .......................................................................................................4

2. COMMUNITY DEVELOPMENT 2.1 CHILD HEALTH SERVICES - CLARIFICATION OF AGREEMENT FOR EVELYN

GRIBBLE COMMUNITY CENTRE ..............................................................................................9

3. LIBRARY & HERITAGE SERVICES 3.1 HISTORIC SITE PLAQUE - MIGRANT CAMP NO. 2 ...............................................................12

4. RANGER AND EMERGENCY SERVICES 4.1 BUSHFIRE CONTROL OFFICER ................................................................................................ 16

5. TOURISM 5.1 ARMADALE CITY CENTRE ACTIVATION PLAN .................................................................. 18

6. COUNCILLORS’ ITEMS 6.1 PLAYGROUND EQUIPMENT - MEMORIAL PARK ................................................................. 23

7 .EXECUTIVE DIRECTOR COMMUNITY SERVICES REPORT 7.1 SATTERLEY PROPERTY GROUP - SPONSORSHIPERROR! BOOKMARK NOT DEFINED.

SUMMARY OF “A” ATTACHMENTS ...................................................................................................... 24

COMMUNITY SERVICES 4 7 JULY 2015 COMMITTEE – Presentations COUNCIL MEETING 13 JULY 2015 1.1 - ARMADALE ART FESTIVAL Manager Tourism gave a presentation on the Armadale Art Festival as presented below.

COMMUNITY SERVICES 5 7 JULY 2015 COMMITTEE – Presentations COUNCIL MEETING 13 JULY 2015

COMMUNITY SERVICES 9 7 JULY 2015 COMMITTEE - Community Development COUNCIL MEETING 13 JULY 2015 2.1 - CHILD HEALTH SERVICES - CLARIFICATION OF AGREEMENT FOR EVELYN GRIBBLE COMMUNITY CENTRE WARD

: ALL In Brief: This report seeks Council approval for the

annual fee increase from $800 + GST to $2400 + GST payable by the Department of Health (Child Health Services) for the exclusive use of three rooms at the Evelyn Gribble Community Centre.

Recommend that Council approve the annual fee increase from $800 + GST to $2400 + GST payable by the Department of Health (Child Health Services) for the exclusive use of three rooms at the Evelyn Gribble Community Centre.

FILE No.

: M/622/15

DATE

: 18 June 2015

REF

: RM

RESPONSIBLE MANAGER

: Executive Director Community Services

Tabled Items 1. Nil Officer Interest Declaration Nil Strategic Implications Strategic Community Plan: 1. Community Wellbeing.

1.1 Services that support community growth and development 1.1.2 Support and strengthen community groups, organisations and volunteer

services 1.4 Accessible health and other support services that meet the needs of our

community. 1.4.1 Advocate and support integrated approaches to minimise the spread of

communicable diseases. 1.4.2 Advocate expanded health services within the region

Legislation Implications Section 3.58(5) Local Government Act 1995 – Disposing of Property Regulation 30 Local Government (Functions and General) Regulations 1996 – Dispositions of property to which section 3.58 of the Act does not apply Council Policy/Local Law Implications Council Policy ADM2 – Property Lease Rentals Budget/Financial Implications An increase in revenue from $2400 + GST per annum to $4000.00 + GST per annum - $800 per exclusive use room per facility for three facilities based on the approved Fees and Charges schedule for community organisations retaining exclusive use of portion of a facility.

COMMUNITY SERVICES 10 7 JULY 2015 COMMITTEE - Community Development COUNCIL MEETING 13 JULY 2015 Consultation 1. Officers from Recreation Services 2. Officers from Corporate Services 3. Department of Health (Child Health Services) BACKGROUND At the Council meeting on 9 February 2015 (C1/2/15) a report was considered for Council’s approval to enter into a Memorandum of Understanding (MOU) for a period of five years with the Department of Health for the occupation of portions of Baker’s House, Evelyn Gribble Community Centre and Reserve 33887 Grasmere Way for the purpose of operating Child Health Clinics. This resulted in the following recommendation: Recommendation C1/2/15 - Child Health Services

That Council: 1) Agrees to enter into a Memorandum of Understanding with the Department of Health to provide a portion of Bakers House, Evelyn Gribble and Grasmere Way as depicted on the attached plans to this report for an amount of $800.00 + GST, per facility, per annum. 2) Allow the Department of Health to occupy the facilities on a year by year basis until such time as the Memorandum of Understanding is terminated by either party.

The decision by Council was based on the premise that the Department of Health (Child Health Services) would pay the City $800 per annum per facility for the exclusive use of space at three of the City’s facilities for the delivery of Child Health Services. This arrangement would be formalised through a MOU for each facility. DETAILS OF PROPOSAL This report seeks to provide clarification to Council as to the annual fee payable by the Department of Health. Upon finalising the draft MOU with the Department of Health, it transpired that while Child Health Services retained exclusive use of one room only at Baker’s House and Grasmere Way, the Service required the exclusive use of three rooms at the Evelyn Gribble Community Centre. Based on discussions with the Department, the exclusively used ‘space’ at each facility (as referred to in the recommendation to Council) equates to one room which incurs an annual fee of $800 + GST. Therefore, $800 per exclusively used room, per facility, per annum when applied to the Evelyn Gribble Community Centre means that the Department of Health (Child Health Services) is required to pay $800 x 3 per annum for the exclusive use of three rooms at the Centre. This brings the total amount per annum paid to the City to $4000 for three facilities according to the approved Fees and Charges Schedule.

COMMUNITY SERVICES 11 7 JULY 2015 COMMITTEE - Community Development COUNCIL MEETING 13 JULY 2015 COMMENT ANALYSIS The clarification of the agreement pertaining to the Evelyn Gribble Community Centre has been accepted by the Department of Health (Child Health Services). The Department of Health has requested that each facility has its own MOU therefore only the MOU relating to the Evelyn Gribble Community Centre will require the amendment to reflect the increased annual fee based on the exclusive use of three rooms. Therefore under Item 7 under the Schedule section of the MOU, the amount will be amended to $2400 + GST ($800 per exclusive use room). If the Department of Health’s Child Health Services requires non-exclusive use of any other room in the City’s facilities, the Department may book the rooms at a community rate. OPTIONS

1. Council may approve the annual fee increase from $800 + GST to $2400 + GST payable by the Department of Health (Child Health Services) for the exclusive use of three rooms at the Evelyn Gribble Community Centre.

2. Council may request further information about the annual fee increase from $800 + GST to $2400 + GST payable by the Department of Health (Child Health Services) for the exclusive use of three rooms at the Evelyn Gribble Community Centre.

CONCLUSION The requirement of the Department of Health (Child Health Services) to exclusively utilise three rooms at the Evelyn Gribble Community Centre reflects the increased need for child health services in the surrounding suburbs. Ensuring that the City can work flexibly and consultatively with key stakeholders within the City’s governance guidelines translates into sound service provision for the community. ATTACHMENTS There are no attachments for this report. C30/7/15 RECOMMEND

That Council:

Approve the annual fee increase from $800 + GST to $2400 + GST payable by the Department of Health (Child Health Services) for the exclusive use of three rooms at the Evelyn Gribble Community Centre.

Moved Cr R Butterfield MOTION CARRIED (7/0) Mrs R Milnes left the meeting at 7.18pm

COMMUNITY SERVICES 12 7 JULY 2015 COMMITTEE - Library & Heritage Services COUNCIL MEETING 13 JULY 2015 3.1 - HISTORIC SITE PLAQUE - MIGRANT CAMP NO. 2 WARD

: RIVER In Brief: The Kelmscott Migrant Camps History

Group has suggested appropriate wording for an historic site plaque at the Migrant Camp No. 2 site.

Recommend that Council endorse both the standard layout for historic site plaques, and the wording as suggested for the Migrant Camp No. 2 plaque.

FILE No.

: M/541/15

DATE

: 21 May 2015

REF

: PW

RESPONSIBLE MANAGER


Tabled Items 1. Nil Officer Interest Declaration Nil Strategic Implications 1.3 Access to a wide range of cultural, arts and learning opportunities

1.3.3 Collect, preserve, interpret and exhibit the moveable and recorded heritage of the district.

Legislation Implications Nil Council Policy/Local Law Implications Nil Budget/Financial Implications A plaque and plinth to mark this historic site is estimated to cost approximately $3,000. Consultation

1. Kelmscott Migrant Camps History Group (KMCHG) 2. History Reference Group (HRG)

BACKGROUND The Migrant Camps History Group, with the assistance of the City, was successful in securing a Lotterywest Grant for a memorial at the Migrant Camp No. 1 site at the corner of Brookton Highway and Bernard Street, Kelmscott. The memorial at the site includes a replica Nissen hut shelter framed by a low retaining wall, interpretive signage featuring information and photographs from the 1940s and 1950s, and a City of Armadale heritage plaque. At the time of establishing the Migrant Camp No.1 site, it was also recognized that the Migrant Camp No.2 site should include some interpretation to complete the project. This site is located in Roberts Road and is an A Class Reserve leased to the Catholic Education Commission and contains the Good Shepherd School. An area in Roberts Road has been

COMMUNITY SERVICES 13 7 JULY 2015 COMMITTEE - Library & Heritage Services COUNCIL MEETING 13 JULY 2015 established with earthworks done by the City’s Technical Services Directorate to commemorate the site and contains a section of typical water pipe to indicate the historical significance of the reserve. The KMCHG has requested that a plaque be installed at this site to fully complete the project. DETAILS OF PROPOSAL It is proposed that an interpretive plaque be installed at the site of what was Migrant Camp No.2 in Roberts Road adjacent to the already installed water pipe. COMMENT ANALYSIS For consistency in what will hopefully become a series of historic site plaques, it is suggested that the plaque be similar in design to the Armadale to Fremantle Railway Line plaques, as per the attached photograph. Historic site plaques should include the words ‘Historic Site’ in upper case on the left hand side of the A3 plaque, the City’s crest on the bottom right hand side of the plaque and an outline (in this case of a Nissen hut) in the top right hand corner of the plaque, as well as the historic detail the explains the significance of the site. The red colour should be maintained for any historic site plaques. The rectangular shape of the historic site plaques provides the opportunity for significantly more words than the City crest style of plaques that are used for the City’s named Parks and Reserves, which are limited to approximately 50 words only. The KMCHG has provided its suggested wording for the Migrant Camp No. 2 plaque. This was considered and supported by the HRG members at its meeting of 7 May with only one suggestion not supported, i.e. use of the term ‘Historic Place’ as opposed to Historic Site, which is the HRG’s preferred option. The proposed wording for the plaque is:

MIGRANT CAMP No. 2 This is the site of one of two camps set up in Kelmscott in the early 1950s to accommodate

displaced persons from post-World War II Europe. Some thirty Nissen huts were erected here to house the families of men who were contracted to the Metropolitan Water Supply Department to work for a period of two years, restoring, extending and maintaining the water supply services in

the southern metropolitan area. The nearby small section of pipe relates to the fact that there were workshops on the site as well,

including a “rumble machine” used to clean and restore pipes for recycling. The reserve is now leased to the Catholic Education Commission and is the Good Shepherd School.

OPTIONS 1. Approve the recommended standard layout for historic site plaques and wording for the

Migrant Camp No. 2 historic site plaque. 2. Not approve the design and wording and suggest alternative options. CONCLUSION Installing an historic site plaque at the Migrant Camp No. 2 site adjacent to the already installed water pipe, would complete the Migrant Camps project.

COMMUNITY SERVICES 14 7 JULY 2015 COMMITTEE - Library & Heritage Services COUNCIL MEETING 13 JULY 2015 ATTACHMENTS 1. Historic Site Plaque - Migrant Camp No. 2 Officer’s Report Recommendation - That Council:

1. Endorse suggested standard layout for historic site plaques of the words historic site in upper case on the left hand side of an A3 plaque, the City’s crest on the bottom right hand side of the plaque and an appropriate outline of the subject matter on the top right hand side of the plaque; and

2. Endorse the wording as follows for an historic site plaque to be located at the Migrant Camp No. 2 site in Roberts Road Kelmscott, adjacent to the already installed water pipe.

. Committee Discussion With the agreement of the Committee it was agreed that a wording change to the plaque relating to Migrant Camp 2 be proposed. As a result an amended recommendation was provided.

MIGRANT CAMP No. 2

This is the site of one of two camps set up in Kelmscott in the early 1950s to accommodate displaced persons from post-World War II

Europe. Some thirty Nissen huts were erected here to house the families of men who were contracted to the Metropolitan Water

Supply Department to work for a period of two years, restoring, extending and maintaining the water supply services in

the southern metropolitan area.

The nearby small section of pipe relates to the fact that there were workshops on the site as well, including a “rumble machine” used

to clean and restore pipes for recycling.

The reserve is now leased to the Catholic Education Commission and is the Good Shepherd School.

COMMUNITY SERVICES 15 7 JULY 2015 COMMITTEE - Library & Heritage Services COUNCIL MEETING 13 JULY 2015 C31/7/15 RECOMMEND

That Council:

1. Endorse suggested standard layout for historic site plaques of the words historic site in upper case on the left hand side of an A3 plaque, the City’s crest on the bottom right hand side of the plaque and an appropriate outline of the subject matter on the top right hand side of the plaque; and

2. Endorse the wording as follows for an historic site plaque to be located at the Migrant Camp No. 2 site in Roberts Road Kelmscott, adjacent to the already installed water pipe.

.

Moved Cr R Butterfield MOTION CARRIED (7/0)

MIGRANT CAMP No. 2

This is the site of one of two camps set up in Kelmscott in the early 1950s to accommodate displaced persons from post-World War II Europe. Some thirty Nissen huts were

erected here to house the families of men who were contracted to the Metropolitan Water Supply Department to

work for a period of two years, restoring, extending and maintaining the water supply services in the southern

metropolitan area.

The nearby small section of pipe relates to the fact that there were workshops on the site as well, including a “rumble machine” used to clean and restore pipes for recycling.

The reserve is leased to the Catholic Education Commission

and is now the location of the Good Shepherd School.

COMMUNITY SERVICES 16 7 JULY 2015 COMMITTEE - Ranger and Emergency Services COUNCIL MEETING 13 JULY 2015 4.1 - BUSHFIRE CONTROL OFFICER WARD

: ALL In Brief: To appoint Michael Hall, David Gossage

and Noel Plowman as Bush Fire Control Officers pursuant to Section 38(1) of the Bush Fires Act 1954.

FILE No.

: M/626/15

DATE

: 22 June 2015

REF

: BW

RESPONSIBLE MANAGER


Tabled Items Nil Officer Interest Declaration Nil Strategic Implications Legislation Implications Bushfire Act Section 38(1) A local government may from time to time appoint such persons as it thinks necessary to be its bush fire control officers under and for the purposes of this Act, and of those officers shall appoint 2 as the Chief Bush Fire Control Officer and the Deputy Chief Bush Fire Control Officer who shall be first and second in seniority of those officers, and subject thereto may determine the respective seniority of the other bush fire control officers appointed by it. Council Policy/Local Law Implications Nil Budget/Financial Implications Nil Consultation Consultation has been undertaken with the following officers and bushfire brigades; • Chief, and Deputy Chief Bush Fire Control Officers • Roleystone Volunteer Bush Fire Brigade • Bedfordale Volunteer Bush Fire Brigade BACKGROUND Following the recent appointments of the Deputy Chief Bushfire Control Officers it was noted that there were several long standing Fire Control Officers (FCO’s), within the City of Armadale, that were no longer undertaking duties relevant to this position.

COMMUNITY SERVICES 17 7 JULY 2015 COMMITTEE - Ranger and Emergency Services COUNCIL MEETING 13 JULY 2015 It was also identified, following a number of recent fires in the City of Armadale and other metropolitan local governments, that there is a need for sufficient depth in the number of officers to enable effective incident management to be undertaken at protracted incidents. As such, the Chief Bush Fire Control Officer sought nominations from the Bedfordale and Roleystone Volunteer Bushfire Brigades (VBFB’s) for suitable candidates to fulfil the positions of FCO for the City of Armadale. COMMENT At the 2015 Annual General Meetings (AGM) of the Roleystone and Bedfordale VBFB’s, Noel Plowman, Michael Hall and David Gossage were nominated as FCO, by their respective brigades. The nominations of the aforementioned persons were unanimously supported by the Chief and Deputy Chief Bush Fire Control Officers, and brigade members. In addition to being able to provide additional support in and for the Incident Management Team at protracted incidents, the additional FCO’s will be able to provide a service to the community through the issuing of burning permits which will increase the accessibility by the public to fire permits and assist in maintaining a low number of out of control, illegal and unplanned fires. SUMMARY It is noted that all three (3) nominees are current volunteer bushfire fighters for the City of Armadale and have an extensive service history, knowledge and experience in bushfire fighting and as such would be a valuable addition to the City, and the community in undertaking the role of FCO. ATTACHMENTS There are no attachments for this report. C32/7/15 RECOMMEND

That Council:

Appoint the following persons as Fire Control Officers for the City of Armadale, pursuant to Section 38(1) of the Bush Fires Act 1954;

• Mr. David Gossage • Mr. Michael Hall • Mr. Noel Plowman

Moved Cr C Wielinga MOTION CARRIED (7/0)

COMMUNITY SERVICES 18 7 JULY 2015 COMMITTEE – Tourism COUNCIL MEETING 13 JULY 2015 5.1 - ARMADALE CITY CENTRE ACTIVATION PLAN WARD

: ALL In Brief: The report provides progress taken on the

existing Jull Street Mall Revitalisation Plan and presents the draft Armadale City Centre Activation Plan for endorsement.

FILE No.

: M/394/15

DATE

: 13 April 2015

REF

: GF

RESPONSIBLE MANAGER


Tabled Items Nil Officer Interest Declaration Nil Strategic Implications 1.3 Access to a wide range of cultural, arts and leaning opportunities

1.3.4 Promote and support initiatives that enable community to enjoy a variety of cultural experiences.

1.6 A community that feels safe 1.6.3 Promote and support planning and activities that encourage a safe and

responsible community. 1.6.4 Consider opportunities for neighbourhood renewal and improvement projects that

contribute to the sense of safety and wellbeing. 1.6.5 Consider opportunities for partnership projects with other agencies that enhance

community amenity. 2.2 A revitalised City of Armadale

2.2.2 Plan and implement projects to revitalize the Armadale City Centre. 3.5 A well developed relationship with industry, commerce and government

3.5.1 Develop and maintain relationships with local industry. Legislation Implications Nil Council Policy/Local Law Implications Activities and Trading in Thoroughfares and Public Places Local Law. Budget/Financial Implications The 2014/15 budget has allocated $100,000 for the activation elements of the Jull Street Mall Revitalisation Action Plan 2013 – 2015. The long term financial plan has allocated $180,000 of recurrent funding to further support this work. Funding has previously been provided for capital works of which $300,000 is to be carried forward to the 2015/16 year.

COMMUNITY SERVICES 19 7 JULY 2015 COMMITTEE – Tourism COUNCIL MEETING 13 JULY 2015 Consultation 1. Community and Technical Services 2. MANEX 3. Tenants in the Jull Street Mall 4. Jull Street Mall Traders 5. WA Police 6. Manager Economic Development 7. Manager Marketing and Communications BACKGROUND Council resolved in November 2014 to endorse the development of a Place Activation Strategy for Armadale City Centre which will include elements of the current Jull Street Mall Revitalisation Action Plan 2013 – 2015. (C47/11/14) The City has made significant progress in meeting the actions listed in Jull Street Activation Plan. The following table outlines these actions and provides comment on their current status.

INITIATIVE STATUS COMPLETED City Centre Wi-fi Completed and active Yes Business Improvement District

Council Report (CS65/7/14) resolved not to pursue Business Improvement District for the Armadale City Centre.

Yes

Program of events Ongoing program of events being held within the Armadale City Centre.

Yes

Walk Trails Walking tours currently being held. Yes Stage 1 Landscaping works Construction of stage 1 works have

been completed. Yes

Public Art Investigating the development of a public art policy.

In progress

Jull Street Policy Drafting a Jull Street Policy. Yes Banners Banner poles are currently being

used to promote the City. Yes

Vacant Premises Investigating empty spaces initiatives at vacant premises.

No

Stage 2 Works Undertaking stage 2 works inclusive of public art and soft landscaping.

No

The next stage of the Jull Street Revitalisation Plan was to implement the remaining actions in the above table, as well as including other elements of the action plan, such as public art installations and soft landscaping features. DETAILS OF PROPOSAL The City has recently produced a Tourism Destination Strategy and an Events Strategy, which have highlighted the challenges the City is facing to not only activate the Jull Street Mall, but the Armadale City Centre as a whole.

COMMUNITY SERVICES 20 7 JULY 2015 COMMITTEE – Tourism COUNCIL MEETING 13 JULY 2015 Council have therefore recommended that the next stage of the activation plan to include a wider scope area (City Centre) and include actions from other corporate documents that focus upon the City Centre. The Armadale City Centre Activation Plan (see attachment) will provide a framework to guide the implementation of initiatives within the Armadale City Centre that can generate key economic and social benefits for the Armadale City Centre and the broader community. COMMENT The Armadale City Centre Activation Plan has been developed through engagement with local business, Metropolitan Redevelopment Authority and Council staff. It articulates the unique opportunities available for the Armadale City Centre as a key regional destination and outlines key actions to guide decisions for marketing, business attraction, public realm improvements and place activation. The feedback received from local business has been relatively positive particularly with the current place activation program, which includes the Twilight Markets, Music in the Mall and school holiday activities. Local business owners also highlighted various issues including:

• Lack of promotion of the City Centre; • High shop vacancies; • Seating in the mall attracting anti-social behaviour; and • General anti-social behaviour in the mall.

It was agreed with local business owners that the revitalisation of the Armadale City Centre will not happen immediately and will require a consolidated effort from property owners, business owners and the City. While some infrastructure improvements are required, it is recognised that the bigger issue is about attracting new investment and improving the product quality and visitor experience. The Armadale City Centre Activation Plan has been developed to meet these needs and is guided by four key strategic areas:

1. Promotion and Marketing; 2. Business Attraction; 3. Public Realm Improvements; and 4. Place Activation.

Promotion and Marketing: Develop an Armadale City Centre marketing identity to increase the awareness of Armadale as a destination. Key Actions

• Develop Armadale City Centre marketing identity. • Develop key marketing messages to promote the City Centre. • Develop a schedule of pole banner rotations (linked to events/campaigns). • Print and design pole banners to promote the City Centre and events. • Undertake Facebook marketing of positive events and promote new retailers in the

City Centre. • Undertake City Centre marketing campaigns.

COMMUNITY SERVICES 21 7 JULY 2015 COMMITTEE – Tourism COUNCIL MEETING 13 JULY 2015 Business Attraction: Attract new business to the Armadale City Centre which offers a point of difference to the surrounding shopping centre experience. Key actions

• Agree on aspirational tenant mix with retailers. • Work collaboratively with land owners and leasing agents to attract business. • Investigate City of Armadale presence in tenancy on the Jull Street Mall. • Directly approach retailers of interest to be located within Armadale City Centre. • Develop approach to attract creative industries into City Centre. • Develop approach to attract technology based industries. • Continue to improve Armadale City’s regulatory environment and make necessary

modifications to streamline processes in order to facilitate business attraction, investment and employment growth in the CBD.

• Work with the MRA to progress transit-oriented development in the ‘City West’ Precinct.

Public Realm improvements: Create a public realm which is welcoming and facilitates community activity. Key Actions

• Develop and implement a public art strategy for the Armadale City Centre. • Implement planter boxes within the City Centre for seasonal planting. • Implement an audio speaker system within the Jull Street Mall. • Construct signage along Jull Street to increase wayfinding from train station to

community assets and facilities. • Investigate lighting in trees located in Jull Street Mall. • Replace old banner poles in Jull Street with new street lighting poles. • Investigate the development of green spaces next to MRA building. • Investigate constructing performance stage area in front of Telstra building. • Investigate removing phone boxes in front of Telstra building. • Implement trolley storage at bottom of mall (mesh material with public art). • Plant additional street trees in median and within parking bays on Jull Street • High pressure clean pavement and bins regularly. • Regularly conduct maintenance audits of Jull Street and surrounds to keep a high

standard of maintenance. Place Activation: Implement activities which encourage community interaction and increased sense of community. Key actions

• Undertake ongoing communication and engagement with traders within the Armadale City Centre.

• Investigate opportunities to develop a joint business/community group to develop a community driven strategy.

• Implement empty spaces program, which uses vacant windows for art, promoting the City Centre or offering short term or discounted tenancies.

• Facilitate urban art programs in laneways and community art projects within Armadale City Centre.

COMMUNITY SERVICES 22 7 JULY 2015 COMMITTEE – Tourism COUNCIL MEETING 13 JULY 2015

• Implement an annual events program within Jull Street Mall, including: o Monthly twilight markets (November – March) o Music in the mall o Community development activities o Artistic performances o Themed activations (youth week, children’s week, harmony week)

• Deliver major events in Armadale City Centre and integrate with Jull Street Mall. • Activate frontage of shops through alfresco opportunities and front of shop trading. • Implement street trading policy to encourage quality street traders in Jull Street Mall. • Work collaboratively with police, local traders and community services agencies to

manage anti-social behaviour. In terms of management of the Armadale City Centre and implementation of the Activation Plan, the City’s Tourism Department will act as the point of contact for all issues related to managing the Jull Street Mall and will work with other business units to solve problems and capitalise on opportunities as they arise. OPTIONS Council has the following options: 1. Adopt the Armadale City Centre Activation Plan as attached to this report 2. Not adopt the Armadale City Centre Activation Plan as attached to this report. CONCLUSION The Armadale City Centre has experienced significant development in recent years from both private and public investment. While this is improving the visual amenity there is still significant work required to address some of the key issues to enable the attraction of new business and improving the product quality and visitor experience. Delivering the attached Armadale City Centre Activation Plan will require partnerships with both land owners and local traders, but presents an opportunity for the City to demonstrate the success of the plan to the community and build investor confidence in Armadale. ATTACHMENTS 1. Armadale City Centre Activation Map 2. Armadale City Centre Activation Plan C33/7/15 RECOMMEND

That Council:

1. Adopt the Armadale City Centre Activation Plan as attached to this report.

Moved Cr K Busby MOTION CARRIED (7/0)

COMMUNITY SERVICES 23 7 JULY 2015 COMMITTEE COUNCIL MEETING 13 JULY 2015 COUNCILLORS’ ITEMS 6.1 Playground Equipment - Memorial Park (Cr Caroline Wielinga){ TC “6.1

Playground Equipment - Memorial Park” \l 2 } Investigate the renewal of the soft fall and play structures in Memorial Park

and also the status of the pavement/paving surrounding the garden beds C34/7/15 RECOMMEND

That Council refers the Councillor Item in regards to Playground Equipment – Memorial Park to the relevant Directorate for action and / or report to the appropriate Committee

Moved Cr K Busby MOTION CARRIED (7/0) EXECUTIVE DIRECTOR COMMUNITY SERVICES REPORT 7.1 Satterley Property Group - Sponsorship{ TC “7.1 Satterley Property Group -

Sponsorship” \l 2 }

The City’s Arts and Events team have secured a sponsorship from Satterley Property Group to the value of $4,000 for the Outside the Frame Art Awards. The sponsorship will go towards naming rights of the Excellence Award and People’s Choice Award. The Excellence Award will be named on the opening night, with the winner being offered a professional artistic placement at an art gallery. The City is currently negotiating with several galleries to offer this professional development opportunity to the winner. The Satterley Sponsorship will also allow the City to offer a School Bus Subsidy. The school bus subsidy reduced the financial barrier of visiting the art wards as a school excursion. This will be promoted to all the Perth Metropolitan schools and allocated to the first schools who apply until the budget is exhausted.

MEETING DECLARED CLOSED AT 8.06pm

COMMUNITY SERVICES 24 7 JULY 2015 COMMITTEE

COMMUNITY SERVICES COMMITTEE

SUMMARY OF “A” ATTACHMENTS 7 JULY 2015

ATT NO. SUBJECT PAGE

3.1 HISTORIC SITE PLAQUE - MIGRANT CAMP NO. 2

3.1.1 Historic Site Plaque - Migrant Camp No. 2 25

5.1 ARMADALE CITY CENTRE ACTIVATION PLAN

5.1.1 Armadale City Centre Activation Map 26

5.1.2 Armadale City Centre Activation Plan 27

Community Services 25 ATTACHMENT 3.1.1 COMMITTEE - 7 July 2015

minutes of community services committee meeting - 7 july …...city of armadale minutes of community...

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