MVPMinimal Viable Product

#Atamekenstartup

… and The Lean Startup

http://theleanstartup.com

„Human institution designed to create new products and services under

conditions of extreme uncertainty“

Definition of Startup

– Eric Ries

The Lean Startup Approach

Start

Goal

Start

Goal

Pivot

Stealth mode

Launch

Launch

Common Startup Lean Startup

Pivot

… it‘s Science

„I have not failed. I’ve just found 10,000 ways that won’t work.“

– Thomas Edison

refuted

Assumption

validated

Experiment: Build/Measure/Learn Cycle

Build

Measure

Learn

Ideas

ProductData MVP

The Cupcake Model

Cake Filling Icing

The Cupcake Model

Cupcake Cake Wedding Cake

MVP

So what is MVP

→ Smallest solution that enables you to test your assumptions.

→ Smallest solution that delivers customer value!

Minimal Viable Product

Different types of MVP‘s

→ Show your product as it would exist already, fake it, then make it – use services such as themeforest.net, shopify.com, goodsie.com etc.

Smoke Tests

→ get out of the building and try to solve your first customers problem today

Concierge MVP

→ start coding, minimal feature set, launch early, realease often, do things manually, automate later

Release 1.0

MVP is not: Customer InterviewsPrototypes or „launch soon“-pages … there is no value for the customer.

‘s … that made it big

Simple homepage of todays market leader in e-commerce

‘s … that made it big

Started with a game. Photo-Upload was only a feature of that game (zoom in pivot)

‘s … that made it big

Started with a small customer segment: Harvard students (start small, think big)

‘s … that made it big

Sent 500 Mails a day manually, then automated. (fake it than make it)

Dragon & JadeFormula GP Racing

Gem DropMarine Sniper

Mole WarPaid to Kill

Paper PlanesPatron Angel

Playman Winter GamesShopping Madness

Space Impact: Meteor ShieldStar Marine

Sumea Ski JumpSwat Elite Troops

US Marine Corps Scout SniperTotomi

War Diary BurmaWar Diary Torpedo

WolfmoonX-Factor

…

Rovio‘s 52nd game, they spend 8 years & went almost bankrupt

The Myth of Overnight Success

The Myth of Overnight Success

Was some side project, while the founders where working on Odeo, podcast sharing plattform.

Action Steps

http://leancanvas.com

#1: Write down your assumptions by filling out the lean canvas – it‘s your minimal viable bussiness plan.

#2: Find out what‘s most riskiest in your plan.

#3: Run an experiment with your MVP that enables you to test these risks, then measure and learn …

Go!

Sources …

Cupcake Model –Brandon Schauerhttp://www.adaptivepath.com/ideas/cupcakes-the-secret-to-product-planning

Lean Canvas –Ash Mauryahttp://leancanvas.com

Icons –The Noun Projecthttp://thenounproject.com