lean iterative

customer adoptionminimum viable product

trusted vendors out sourcing

agile

1

Everything should be as simple as it can be, but not simpler ...

Albert Einstein, 1950

2

1

Minimum Viable ProductIntroduction

3

MVP - History

• Drew Houston - Dropbox 2007• Eric Ries - Lean start-ups • Market testing • Early adopters• Investor confidence

4

MVP functionality curve

Product/service functionalityInvestment level

Cust

omer

vol

ume

5

Early users

Product/service functionalityInvestment level

Cust

omer

vol

ume

6

Primary users

Product/service functionalityInvestment level

Cust

omer

vol

ume

7

Edge case users

Product/service functionalityInvestment level

Cust

omer

vol

ume

8

The 80/20 rule

Product/service functionalityInvestment level

Cust

omer

vol

ume

80 % 20 %

9

Digital service deliverythe cost of getting it wrong

• Another channel will be used• Decreased return on investment • Reputation affected • Trust in service is eroded

10

2

Minimum Viable ProductCore elements

11

MVP and other frameworks

agile

lean

iterative

MVP

Product

delivery

Resource allocation

Governance

Product lifecycle

12

MVP – the six core elements

Design inceptionDesign

inceptionRapid

prototypingRapid

prototypingAgile

implementationAgile

implementation

ReleaseRelease MonitorMonitor Continuous ImprovementContinuous

Improvement

13

14

Initial requirements gathering

Customer research

Blue sky thinking

•User centric design (UCD)

•Business centric design (BCD)

•Stakeholder centric design (SCD)

A Design inceptionDesign inception

15

A

Two important things are produced in

the design inception stage.

Design inceptionDesign inception

16

What the product/service would

do given no constraints.

Full benefit realisation

A Design inceptionDesign inception

17

What the product/service needs

to do for the first and subsequent

releases.

lean - iterative

Partial benefit realisation

A Design inceptionDesign inception

18

why, who and what

scope, timeframes,

tranches/phases

success criteria

customer research

A Design inceptionDesign inception

19

A

backend and front end

Paper, sticky notes, white board

lo-fi/hi-fi

technical feasibility is explored

first level of sign off

B

Rapid PrototypingRapid Prototyping

20

A

B

C

internal or external team

end goal in mind

horizontal or vertical development

Agile ImplementationAgile Implementation

21

A

B

C

D

soft/hard launch

limited exposure

pre and post production

UAT, change freeze.

ReleaseRelease

22

A

B

C

DE

data collection

all channels

some times this is the baseline

MonitorMonitor

23

A

B

C

DE

Fcustomer feedback

Staff feedback

gateway report

validation research

Continuous ImprovementContinuous Improvement

24

A

B

C

DE

F

Continuous ImprovementContinuous Improvement

F

25

26

27

InceptionInitial design Improvement

Release planning

Rapid prototyping

AGILE implementation

Initial release(MVP)

Roadmap/Blue print

Product/Service Tranches

1 2 3 4

Inception

Rapid prototyping

AGILE implementation

Release (MVP)

Incremental Product/service releases

Define final release

(End goal)

0

Continuous quality improvement

Input intorelease cycle

• end to end Product Lifecycle• drives customer centred design• aligns with Managing Successful Programs (MSP)• reduced risk in over investing• reduced sunk start-up costs• built in continuous improvement cycle

28

Beyond the first release

Product/Service

Business Process

Digitisation Aqusition

Intergration

BAU

Initial release

Second release

next release

next release

Gateway 1

GatewayDesign inception

GatewayDesign inception

MVP 1

insight

prototype - build

insight

Prototype - build

Level of investment

Product/Service transformation maturity

MVP 2

continuous quality

improvement

MVP 3

continuous quality

improvement

29

questions

thoughts

comments

ideas

30