WELCOME...

Hello all,

Welcome to another lively newsletter that is packed with exciting updates and information.

With the weather being so unbelievable for September, its had a strange effect on the product trends for this time of year, with a record number of verandas being sold this summer it has been great to see the trend continuing right into this month.

Now we have landed in to October the cold is certainly on its way (although still nice and sunny) and its time to switch the marketing to carports for the winter trend.

We are very proud to be the G18 Awards finalists for Training and Development Initiative of the year 2018, along with 3 other companies including Veka Group, Reynaers and Alufold Direct? May the best company win.

Please also check out our marketing piece, I'm sure you will agree once you have read it that it really does make sense to keep your website up to date.

Finally if you can get away from the grind for a day we will be exhibiting at the BBSA show Coventry (Ricoh Arena) 21st 22nd 23rd October, its free so hopefully see you there!

Best wishes

Mark & the team, Milwood Group

November 2018

The Milwood Group are happy to announce that we have been nominated for the Training and Development Init iat ive of the Year for the G18 Awards. Our training academy has had over 50 successful graduates within the 5 short months that it has been open.

We want all our Trade Partners to have full understanding and knowledge of our products, so they can be as passionate about them as we are, which is why we have invested t ime and money into creat ing our Training Academy. The Training Academy features samples and models of all our products so we can provide realist ic training.

Feedback from our Trade Partner graduates shows that they felt more confident with installing and selling our products to their customers after complet ing their t raining, as they gain more knowledge of the products as well as how to correct ly install them. The training day allows them to gather as much information as possible to meet customer sat isfact ion every t ime.

The Milwood Group would like to wish all the G18 award finalists good luck. We are over the moon to have been nominated for this prest igious award and look forward to the future with our training academy and hope we can keep growing and training all

our trade partners and encourage them to take advantage of these facilit ies.

G18 AWARDS

© Copyright 2018 | www.milwoodgroup.com | 0333 305 5272 | Page 2

ALL AREAS COVERED BY DIATO STYLE

These excellent installat ions were completed by Diato Style earlier this year and really highlight the benefits of selling across the Milwood product range. The star of the show is the Lifestyle Alfresco, finished off in RAL 9006 silver which is a modern and classy colour that really suits this structure. The screener veranda has been added to make the area more comfortable in the hot summer days

by cooling the glass and allowing shade to create a comfortable outdoor space in all weathers. On the top floor, a pair of our Window Awnings have been installed to give shading and heat reduct ion to the rear bedrooms. These are the manually operated versions, they can also be supplied with Somfy motors and remotes.

In addit ion to this great installat ion is a fantast ic Simplicity 6 which has been

colour matched to the windows of the property and adds to the characterful nature of the house. This shows the importance of choosing the right colour of canopy with the customer so that it complements its surroundings and gives the impression of being built with the home and not just stuck on as an afterthought.

NEW BROCHURE & MARKETING MATERIAL

Our new brochures are ready for you to use. They have been updated and are filled with all our products so you can browse our range including the new Simplicity Grass and the Apollo Awning.

Our new pricelist is also ready and wait ing so you can start quot ing and selling these new and excit ing products. Log onto the Trade Partner Area now to view it ! (Revision 1.3)

© Copyright 2018 | www.milwoodgroup.com | 0333 305 5272 | Page 3

WELCOMING THE ALL NEW SIMPLICITY GRASS

Yes, that?s right Milwood is officially selling grass... 'legally'. With our stunning range of verandas, awnings, umbrellas and much more we needed something else to help your customers really enjoy their gardens/outdoor space. Which is why we have introduced Simplicity Grass, art ificial

grass for your outdoors to complete your unique look. The Simplicity Grass is resistant to UV rays and is completely stain-resistant, so any mess left by pets or food can simply be hosed off. The grass is very low maintenance and so simple to look after.

NOT FORGETTING THE NEW APOLLO AWNING... IT WILL KNOCK YOU OUT

Our new Apollo awning is a free standing, back to back awning that provides great versat ility for shading solut ions. With a maximum span of 5.5m between posts and a total

project ion of 6.2m (3.1m each side), it appeals to both the domestic and commercial markets. It uses Somfy RTS motorisat ion for proven reliability and the latest Tempotest Starlight

Fabrics to give a superb quality product that will fulfil your customers shading requirements.

© Copyright 2018 | www.milwoodgroup.com | 0333 305 5272 | Page 4

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IMPROVEMENT MARKETING - PART 3:HOW TO DOMINATE GOOGLE WITH CASE STUDIES + GET MORE LEADS & SALES

Quest ion f rom one of our m ost

successful Trade Par t ners t h is year?

"We have an out dat ed websit e and no SEO

st rat egy, what can we do t o im prove our

websit e and generat e m ore sales t hrough

Google and Search Engine Opt im isat ion?"

If you are looking to simply change the design of

your current site, the Pro Demo Sites at the Avada

link below will give you some ideas. If you want a

new site, here are my recommendations?

After using multiple website design software,

templates and web hosting companies, in the UK

and around the world, I now only recommend the

following tools for building and optimising

websites designed to increase your profit.

Wordpress Sof t ware: https://wordpress.org/ -

industry standard web design software.

Avada Websit e Them e:

https://avada.theme-fusion.com/ - #1 selling

template worldwide

Wordpress Websit e Host ing:

https://getflywheel.com/ - best on the market!

Flywheel make it very easy to get an ?https? security

certificate, which means it will be trusted by browsers

and helps your Google optimisation.

You can check your site by looking near your

website address in Chrome, Firefox or Explorer.

If you do not have a local web designer, I

recommend using a website like

https://www.peopleperhour.com/ or other

freelancer website to find someone.

Yoast SEO Wordpress Plugin:

https://en-gb.wordpress.org/plugins/wordpress-seo/

- Free plugin help to Google optimise your pages.

Google My Business Page:

https://www.google.com/business/ - essential for

getting in the Google Map on Page 1.

Social Media Pages: Almost everyone uses some

sort of social media website, if you have a Profile

for your business on Facebook, Twitter, Linkedin

and Instagram it will help you get more sales.

Direct ory Websit es: Get your website listed

(Cited) on other, relevant business directories. It 's

an important process that will influence your SEO.

Here is a list of the top 40 directories:

Also look for local directories by searching on

Google and get your business listed there too.

Zoho Social: https://www.zoho.com/social/ - You

can click ?1 button? and post to Facebook, Linkedin,

Twitter, Instagram and Google+ automatically.

Mailchim p Account : https://mailchimp.com/ -

Keeping leads and past/present customers up to

date is vital for helping you generate more

enquiries, sales and repeat orders.

Sell More Via Websites, SEO, Social Media & Email

Google.co.uk

mapsconnect.apple.com

bing.com

directory.independent.co.uk

foursquare.com

directory.thesun.co.uk

yell.com

tomtom.com

communitywalk.com

tupalo.com

brownbook.net

ibegin.com

192.com

lacartes.com

scoot.co.uk

yelloyello.com

2findlocal.com

spoke.com

worldweb.com

expressbusinessdirectory.com

aboutus.com

hotfrog.co.uk

gb.enrollbusiness.com

callupcontact.com

cybo.com

touchlocal.com

n49.com

uksmallbusinessdirectory.co.uk

thetradefinder.co.uk

businessnetwork.co.uk

uk.bizadee.com

misterwhat.co.uk

where2go.com

mysheriff.co.uk

uk.myhuckleberry.com

linkbyme.co.uk

tipped.co.uk

opendi.co.uk

wand.com

searchme4.co.uk

© Copyright 2018 | www.milwoodgroup.com | 0333 305 5272 | Page 5

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3-St ep 'Proven' Int ernet

Market ing Growt h St rat egyWith all of the above in place, I recommend

following a 3-Step Internet Marketing Strategy,

which is proven to increase website traffic from the

free listings on Google & from Social Media,

increase enquiries, convert more leads into

customers, generate more repeat business, and

increase word of mouth recommendations.

1. Updat e your Websit e w it h news, of fers

and recent inst allat ions [Week ly]

2. Share your Websit e Updat es t o Social

Media [Week ly]

3. Em ail Your Updat es t o Leads &

Cust om ers via Mailchim p [Mont hly]

The screenshot at the top of this page shows my

clients free website traffic from Google (client

wishes to remain anonymous).

Their new Wordress ?Avada? Website went live in

June 2017 and shortly afterwards, they started

following the 3-Step Strategy outlined above.

As you can see, 4 times as many potential

customers are now arriving at the website each

month, through the Free Listings on Google alone,

not to mention a similar increase in Traffic from

Facebook etc. and his Leads and Customers read a

lot more of his marketing and sales messages

through Mailchimp in their Email inboxes.

The result for my client was a significant increase

in enquiries, sales and repeat orders? and a big

return on the time invested in this strategy.

Here's why this is important... Are you making

these two big marketing and sales mistakes?

First ly, are you ignor ing your websit e in favour

of updat ing Facebook et c? If you are, as a

consequence you could be killing your Google

enquiries, which would come through SEO.

Secondly, do you keep in t ouch w it h your leads

and cust om ers at least m ont hly? If not, you will

lose customers who feel ignored, you will lose

sales as your customers will forget about the other

products you sell and they may not be aware of

any new products you have introduced recently.

They are not mind-readers :-)

The 3-Step strategy addresses those mistakes and

will increase your profit, long-term, I promise!

Best wishes

Leonardo WoodMilwood's Marketing Consultant

PS. See link below for my Double Glazing SEO

Report and Guides containing specific SEO Tips

your Web Guys can follow ? just change ?Double

Glazing? for any product, such as ?Verandas?

?Carports? etc? the advice is exactly the same!

https://www.milwoodgroup.com/marketing

For more business growth tools, go to: www.MilwoodGroup.com/ marketing

© Copyright 2018 | www.milwoodgroup.com | 0333 305 5272 | Page 6

CATCH US AT THE BRITISH BLINDS & SHUTTER SHOW 2018

Milwood Group are delighted to announce that we will be exhibit ing at the BBSA Show 2018. Come and join us and many other trade companies as we show off what we have to offer you and showcase some of our amazing products.

All t ickets to attend the BBSA Show are completely free, so grab yours now and come see our latest innovat ions or join us in becoming an approved trade partner!

The BBSA Show started over three decades ago and 2018 is already looking to be the most excit ing and successful show in its history. There?s no other trade show in the UK catering for companies small, medium

and large with interest in blinds, awnings, shutters, soft furnishings, fabrics, software, machinery, components, software and energy saving solut ions.

Everything is under one roof, so you?ll easily get to see all exhibit ion stands in one day, but if you need two, or even three days to look around, you?re welcome to come back.

We will have the Simplicty 6, 16, 35 and three Alfresco samples along with the working Bioclimatic Pergolas and Heston Awning samples to demonstrate at the show. We look forward to seeing you there.

The BBSA Show 2018 will be held in Ericsson Exhibit ion Halls 1 & 2 at The Ricoh Arena, Coventry.

Day 1: Sunday 21 October 2018 ? 9:30am to 6pm

Day 2: Monday 22 October 2018 ? 9:30am to 6pm

Day 3: Tuesday 23 October 2018 ? 9:30am to 4pm

INSTALL OF THE MONTH

Milwood are happy to announce ?Shane Howells show piece? as Installat ion on the Month! This show piece shows a beautiful example of a Simplicity 6; our glass roof veranda,

with one standard post and one post with the Victorian Upgrade. This system also shows a great example of all the glass panel colour opt ions available, along with the integrated

LED light ing upgrade. This is also an example of one of the standard colours for the Simplicity 6: RAL 7016 ? Anthracite Grey.

© Copyright 2018 | www.milwoodgroup.com | 0333 305 5272 | Page 7

CREATING SHADE WITH SUNBEAM CANOPIES

This fantast ic Simplicity 16 installat ion was completed by Sunbeam Canopies. Owner Mike Poynton was approached by his local yacht club to provide a solut ion to enhancethe usability of the

building which is used for charitable events and hosts private funct ions such as weddings and part ies. This 25 metre canopy really fits the bill and is a great market ing tool for Sunbeam as

they have market ing boards on the premises, so the clientele knows exact ly who to call when they need a canopy.

CARPORTS! THE FOCUS

As the seasons change and the cold is start ing to creep in, it 's important to offer your customers the right mix of products. Although we are st ill busy manufacturing glass verandas and glass rooms, we know from historical t rends that the carport market picks up in the colder months.

It goes without saying that customers will want to protect their cars from the elements, and want to be able to load and unload from their cars in a more comfortable fashion. And they want to

do so more and more when the weather turns chilly.

From a market ing point of view, now is the t ime to send messages to your exist ing customers and your potent ial new customers, let t ing them know that you have a good quality, all aluminium solut ion to offer them.

The Simplicity 16 carport is the perfect solut ion as it can span up to 4m in project ion and any length. As an alternat ive, we also have a big span

solut ion called the Simplicity 35 which is also completely made from aluminium and can span up to 6m from the building to give your customers ult imate cover from the weather.

As these structures are all aluminium, you have the choice of any colour to match your customers surroundings at an extra cost. Lead t imes on these structures in the standard white are now just 10 days, so contact us now while stocks last!

© Copyright 2018 | www.milwoodgroup.com | 0333 305 5272 | Page 8

REDUCES LEAD TIME ON SELECTED PRODUCTS NOW!

Take Advantage Of Our New Lead Time Now...

Milwood have worked hard and stocked up to reduce lead t imes for you!

We have had some new stock arrive at our warehouse and are happy to announce a new lead t ime of 10 working days from CAD approval.

PLEASE BE AWARE

This new lead t ime only applies for the following products

- Simplicity 6 Standard White and Anthracite Grey (RAL 7016)

- Simplicity 16 Standard White - Simplicity 35 Standard white

Any other colour (powder coated) this lead t ime does not apply to!

SIMPLICITY 16 IN GREY 7016

Early in January 2019, we will be offering our Simplicity 16, as standard, in the colour RAL 7016 as well as White RAL 9016. This will provide your customers with the choice of the 2 separate colours along with a lead t ime of just 10 working days (from CAD Approval).

The Milwood Group recognises the need to be flexible to the market demands and therefore

provide our Trade Partners with the product range that will appeal to their customers.

We believe this new colour offering with help increase your sales and enhance the popularity of the Simplicity 16 product range.

Like the white RAL 9016 product, the standard RAL 7016 colour will be semi-gloss.

MEET YOUR NEW SALES ADVISOR

Faye is the latest member of the Milwood Group family, taking up the role of Customer Sales Advisor and becoming the primary point of contact for our new and exist ing customers.

She will deal with all init ial enquiries relat ing to quotat ions and technical advice and help our customers decide, not only about which system is best suited to them but also ensure they get great value for money to help maximise the benefits of their new installat ion.

Faye will also work to build targeted market ing communicat ions to keep our customers up to date with the latest products, developments and prices, as well as liaising with our broader sales and technical teams to ensure our customers stay fully informed about the Milwood Group offerings.

Faye says she is sett ling in quickly to the team and is looking forward to helping her first few customers through to complet ion, whilst she is working on building her technical understanding so she can bring real value to all our future customers.