millipede games in_business
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Established to promote the brand’s bringing two intense
flavours back from the dead during Halloween
Players are trapped in a haunted hotel,
where the only way out is to solve terrifying challenges.
To make it scarier, you have to play in the dark…
Hotel 626 is only open from 6pm to 6am.
Over 2.5 million people in 136 countries
Over 2 million bags sold
Selling out in three weeks
Not a single mention of a corn chip
THE NEXT LEVEL How Businesses Are Using Games to
Engage Their Audience
Presented by
What is Gamification/Game Based Learning/
Gameful Engagement?
13 hours per week
3 billion hours
69%
97%
40%
1 out of 4
35 years old
80%
61%
Size of market and the future
25% of redesigned business processes by 2015/6
more than a $2.8 billion business by 2016
70 percent of Global 2000 businesses
Get people to re-engage with the Census with
the release of the 2011 data.
People don’t really understand why the data is
important and valuable.
The best way to understand the value of the
data is to use it.
Click to view
100,000+ downloads
Average usage 7:34 mins
Featured by Apple, major global game & technology websites
4.5 stars
MLC Tennis Hot Shots had a low level of
awareness compared with some other kids'
sports programs
We wanted to engage kids in a fun way
We wanted to be able to communicate with kids
We wanted to promote the MLC Tennis Hot Shots
program to kids without advertising to them
Awareness of the program is growing steadily
In the 2012–13 financial year more than 90,000 kids
registered for the program,
an increase of more than 100 per cent
We can communicate messages about our
program via the News section in Tennis Hot Shots Galaxy
Tennis Hot Shots and Tennis Hot Shots Galaxy
both been downloaded more than 160,000 times
both been featured by Apple multiple times
both made the top 10 Sports games on the App Store
THE NEXT LEVEL How Businesses Are Using Games to
Engage Their Audience
Presented by
Wil Monte
Zac Jacobs
Craig Morris
tennis.com.au