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MICHIGAN WILDLIFE COUNCIL SEMIANNUAL REPORT TO THE LEGISLATURE

Approved by the Chair of the Michigan Wildlife Council on May 14, 2018

The Michigan Wildlife Council (MWC) is pleased to provide its seventh semiannual report to the Legislature of the State of Michigan.

As mandated by 2013 PA 246, the mission of the MWC is to develop and implement, in conjunction with a third-party marketing or advertising agency, a comprehensive media-based public information program to promote the essential role sportsmen and sportswomen play in furthering wildlife conservation and to educate the general public about hunting, fishing, and the taking of game. The Michigan wildlife management public education subaccount was established within 2013 PA 246 to support this mission and is derived by a one-dollar surcharge on all Michigan base hunting and fishing licenses. Unaudited Fiscal Year 2018 expenditures from the fund (through March 31, 2018) are shown at the end of this report.

The MWC is entrusted with educating the public about the importance of wildlife conservation and its role in preserving Michigan’s great outdoor heritage for future generations. The MWC is dedicated to increasing public knowledge on how wildlife and Michigan’s outdoors are scientifically managed and funded so that we can continue to enjoy them as we do today.

On March 14, 2018, Governor Rick Snyder announced the reappointment of Beth Gruden of Perrinton, and Carol Moncrieff Rose of Hillman, to the MWC, with both terms expiring March 31, 2022. Ms. Gruden represents Michigan agriculture producers and Ms. Rose represents individuals with a media or marketing background. Randy Stec, of Caro, did not seek reappointment and his term expired on March 31, 2018. His vacancy is yet to be filled. The nine-member council includes the Director of the Department of Natural Resources or his designee (Kristin Phillips) and the following seven members: Carol Rose, Ed Roy, Hank Stancato, Jeff Poet, Jim Hammill, Matt Pedigo, and Beth Gruden.

Since the submission of its first semiannual report in May 2015, the MWC has been working with Güd Marketing of Lansing on the marketing campaign. The MWC’s public education campaign “Here. For Generations.” has been in market for two years. The success of the “Here. For Generations.” campaign is measured through the tracking of paid media metrics over the course of the campaign, as well as through formative assessments (i.e. online surveys and focus groups). The paid media metrics measure: impressions, frequency, reach, web ads clicked, website hits, social engagement, media coverage, and partnerships.

The campaign generated over 521,600,000 campaign impressions and over 12,430,000 campaign engagements (clicks to websites, likes, shares, videos and views) between April 2016 and December 2017. The campaign had a sustained marketplace presence from November 2017 through March 2018, then escalated mid-April and will continue through the first week in June 2018. The campaign will continue an elevated presence from June 2018 through September 2018.

During the February 2018 MWC meeting, Gud Marketing provided an update on the paid media placements which ran from June 2017 to December 2017 as well as key results from the MWC’s content marketing; paid social; cable and broadcast television; billboards; digital music streaming; digital video streaming; digital display; public broadcast television and radio; and, aligned advocate paid media investments.

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Key results include: - Fifty-six percent value-added placements (free placements) - Audiences are engaged with the interactive content - Traditional media continues to drive online engagement - Content marketing and social media continue to outperform industry standards

Furthermore, there was a 22 percent increase in the number of Facebook followers and 9,260,700 total Facebook impressions. Güd Marketing also announced that at the Central Michigan Public Relations Society of America’s PACE Awards, the MWC was recognized as winner of the Pinnacle Award (first place) for its integrated communications campaign.

During the April 2018 meeting, the MWC received an update regarding the new campaign look which was launched mid-April 2018 including billboards, transit, television, radio, digital music streaming (Pandora), digital ads, digital video, content articles, media interviews, and social media. These creative pieces are introducing the funding message to a broad audience for the first time. The funding message begins to communicate the fact that license dollars provide the majority of conservation funding in Michigan. The MWC will receive a full report on campaign performance for January 2018 through June 7, 2018 at the next meeting in September 2018. The next statewide survey will be conducted in September 2018.

Additionally, the MWC has increased efforts to communicate with sportsmen and sportswomen to provide them with tools to help carry these messages. Also, working with Güd Marketing, the MWC has created content pieces for Michigan Out of Doors magazine, Woods-N-Water magazine, and Michigan Out of Doors television. A brochure that explains the campaign as part of these efforts is attached.

The MWC continues to seek ongoing opportunities to keep stakeholders, legislators, and the public informed of its progress. Attached is the schedule of media appearances and articles organized by Güd Marketing.

The MWC appreciates the Legislature’s continued support and the opportunity to report on its activities since October 2017.

Respectfully, MICHIGAN WILDLIFE COUNCIL

Matt Pedigo, Chair

Attachments

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In compliance with Section 43532b(18)(b) of PA 246 of 2013, the MWC provides the following summary of Fiscal Year 2018 expenditures for the Michigan Wildlife Management Public Education Subaccount that was created within the Game and Fish Protection Account.

Fiscal Year 2018 Expenditures for the Michigan Wildlife Council (10/1/17-3/31/18)

Expenditure Description Amount Research/Marketing/Creative/Media $326,600 Administrative $3,200 Total Expenditures $329,800

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Michigan Wildlife Council Media Appearances (November 2017 - April 2018)

Conserving wildlife at Allegan State Game Area FOX17 - Where in the wild? November 14, 2017

Preserving Michigan's waterways WDIV - Live in the D November 15, 2017

Enjoy the Outdoors While Indoors WDIV - Live in the D November 30, 2017

Fighting Invasive Species in West Michigan FOX17 - Where in the wild? December 19, 2017

How you can help conserve wildlife FOX17 - Where in the wild? January 9, 2018

Don't let the cold keep you from enjoying the great outdoors! FOX17 - Where in the wild? January 17, 2018

Tag along on our birding tour WOODTV - eightWest February 7, 2018

Get outdoors in West Michigan FOX17 - Where in the wild? February 13, 2018 Lamberton Lake Fen Nature Preserve is hidden gem where conservation is underway WZZM - The Exchange February 21, 2018

How wildlife weather the winter WDIV - Live in the D February 28, 2018

Indoor and outdoor fun at the West Michigan Archery Center FOX17 - Where in the Wild March 13, 2018 Get involved in conserving our natural resources WOODTV - eightWest March 19, 2018

Work underway to conserve Plaster Creek FOX17 - Where in the Wild April 17, 2018

A great place to see Michigan wildlife WDIV - Live in the D April 23, 2018

Warming weather unveils unwanted guests: invasive species WZZM - The Exchange April 26, 2018

http://fox17online.com/2017/11/14/pheasants-forever-works-to-conserve-wildlife-at-allegan-state-game-area/https://www.clickondetroit.com/live-in-the-d/preserving-michigan-s-waterwayshttps://www.clickondetroit.com/live-in-the-d/enjoy-the-outdoors-while-indoorshttp://fox17online.com/2017/12/19/west-mi-cisma-fights-to-get-rid-of-hemlock-woolly-adelgid-an-invasive-species/http://fox17online.com/2018/01/09/pj-hoffmaster-park-is-a-great-place-to-explore-during-winter-months/https://www.clickondetroit.com/live-in-the-d/don-t-let-the-cold-keep-you-from-enjoying-the-outdoors-https://www.clickondetroit.com/live-in-the-d/don-t-let-the-cold-keep-you-from-enjoying-the-outdoors-http://woodtv.com/2018/02/07/tag-along-on-our-birding-tour/http://fox17online.com/2018/02/13/snowshoe-hike-trails-more-year-round-at-blandford-nature-center/http://www.wzzm13.com/entertainment/television/programs/the-exchange/lamberton-lake-fen-nature-preserve-is-hidden-gem-where-conservation-efforts-are-underway/521106091http://www.wzzm13.com/entertainment/television/programs/the-exchange/lamberton-lake-fen-nature-preserve-is-hidden-gem-where-conservation-efforts-are-underway/521106091https://www.clickondetroit.com/live-in-the-d/how-animals-weather-the-winterhttp://fox17online.com/2018/03/13/todd-vs-leigh-ann-archery-rematch-at-the-west-michigan-archery-center/http://fox17online.com/2018/03/13/todd-vs-leigh-ann-archery-rematch-at-the-west-michigan-archery-center/http://www.woodtv.com/eightwest/protecting-our-natural-resources/1058779871http://fox17online.com/2018/04/17/work-under-way-to-rid-plaster-creek-of-contamination/https://www.clickondetroit.com/live-in-the-d/this-downriver-park-is-the-place-to-see-michigan-wildlifehttp://www.wzzm13.com/article/entertainment/television/programs/the-exchange/warming-weather-unveils-unwanted-guests-invasive-species/69-545727291http://www.wzzm13.com/article/entertainment/television/programs/the-exchange/warming-weather-unveils-unwanted-guests-invasive-species/69-545727291

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Michigan Wildlife Council Published Articles (November 2017 - April 2018)

Regenerating forests for healthy wildlife habitats Detroit Free Press November 8, 2017

Regenerating forests for healthy wildlife habitats Detroit News November 8, 2017

Regenerating forests for healthy wildlife habitats The Rapidian November 8, 2017

Hunting contributes to year-round benefits to wildlife Detroit Free Press November 14, 2017

Hunting contributes to year-round benefits to wildlife Detroit News November 14, 2017

Hunting contributes to year-round benefits to wildlife The Rapidian November 14, 2017

Michiganders thankful for turkey's restoration Detroit Free Press November 20, 2017

Michiganders thankful for turkey's restoration Detroit News November 20, 2017

Michiganders thankful for turkey's restoration The Rapidian November 20, 2017 Women build bonds, break barriers in outdoor program Detroit Free Press December 7, 2017

Women build bonds, break barriers in outdoor program Detroit News December 7, 2017

Women build bonds, break barriers in outdoor program The Rapidian December 7, 2017

Get Outdoors this winter in Oakland County Detroit Free Press December 13, 2017

Get Outdoors this winter in Oakland County Detroit News December 13, 2017

Hare Today, Hare Tomorrow Detroit Free Press December 20, 2017

Hare Today, Hare Tomorrow Detroit News December 20, 2017

Hare Today, Hare Tomorrow The Rapidian December 20, 2017 Citizen scientists act as 'superheroes' in conservation Detroit Free Press January 22, 2018

Citizen scientists act as 'superheroes' in conservation Detroit News January 22, 2018

Like a Sturgeon: Fishing on the Black Lake Detroit Free Press January 29, 2018

Like a Sturgeon: Fishing on the Black Lake Detroit News January 29, 2018 Like a Sturgeon: Fishing on the Black Lake The Rapidian January 29, 2018 A century and counting: Aerial surveys help manage elk herd Detroit Free Press February 7, 2018

http://www.freep.com/story/sponsor-story/michigan-wildlife-council/2017/11/08/regenerating-forests-healthy-wildlife-habitats/825845001/http://www.detroitnews.com/story/sponsor-story/michigan-wildlife-council/2017/11/08/regenerating-forests-healthy-wildlife-habitats/831309001/http://www.therapidian.org/regenerating-forests-healthy-wildlife-habitatshttp://www.freep.com/story/sponsor-story/michigan-wildlife-council/2017/11/14/hunting-contributes-year-round-benefits-wildlife/856861001/http://www.detroitnews.com/story/sponsor-story/michigan-wildlife-council/2017/11/14/hunting-contributes-year-round-benefits-wildlife/856865001/http://www.therapidian.org/hunting-contributes-year-round-benefits-wildlifehttp://www.freep.com/story/sponsor-story/michigan-wildlife-council/2017/11/20/michiganders-thankful-turkeys-restoration/874627001/http://www.detroitnews.com/story/sponsor-story/michigan-wildlife-council/2017/11/20/michiganders-thankful-turkeys-restoration/874875001/http://www.therapidian.org/michiganders-thankful-turkeys-restorationhttps://www.freep.com/story/sponsor-story/michigan-wildlife-council/2017/12/07/women-build-bonds-break-barriers-outdoor-program/921102001/https://www.freep.com/story/sponsor-story/michigan-wildlife-council/2017/12/07/women-build-bonds-break-barriers-outdoor-program/921102001/http://www.detroitnews.com/story/sponsor-story/michigan-wildlife-council/2017/12/07/women-build-bonds-break-barriers-outdoor-program/923202001/http://www.detroitnews.com/story/sponsor-story/michigan-wildlife-council/2017/12/07/women-build-bonds-break-barriers-outdoor-program/923202001/http://www.therapidian.org/women-build-bonds-break-barriers-outdoor-programhttp://www.therapidian.org/women-build-bonds-break-barriers-outdoor-programhttps://www.freep.com/story/sponsor-story/michigan-wildlife-council/2017/12/13/get-outdoors-winter-oakland-county/938678001/http://www.detroitnews.com/story/sponsor-story/michigan-wildlife-council/2017/12/13/get-outdoors-winter-oakland-county/938674001/https://www.freep.com/story/sponsor-story/michigan-wildlife-council/2017/12/20/hare-today-hare-tomorrow/945561001/http://www.detroitnews.com/story/sponsor-story/michigan-wildlife-council/2017/12/13/get-outdoors-winter-oakland-county/938674001/http://www.therapidian.org/hare-today-hare-tomorrowhttps://www.freep.com/story/sponsor-story/michigan-wildlife-council/2018/01/22/citizen-scientists-act-superheroes-conservation/1044055001/http://www.detroitnews.com/story/sponsor-story/michigan-wildlife-council/2018/01/22/citizen-scientists-act-superheroes-conservation/1044607001/https://www.freep.com/story/sponsor-story/michigan-wildlife-council/2018/01/29/like-sturgeon-fishing-black-lake/1062351001/http://www.detroitnews.com/story/sponsor-story/michigan-wildlife-council/2018/01/29/like-sturgeon-fishing-black-lake/1063314001/http://www.therapidian.org/sturgeon-fishing-black-lakehttps://www.freep.com/story/sponsor-story/michigan-wildlife-council/2018/02/07/century-and-counting-aerial-surveys-help-manage-elk-herd/304888002/https://www.freep.com/story/sponsor-story/michigan-wildlife-council/2018/02/07/century-and-counting-aerial-surveys-help-manage-elk-herd/304888002/

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A century and counting: Aerial surveys help manage elk herd Detroit News February 7, 2018

A century and counting: Aerial surveys help manage elk herd The Rapidian February 7, 2018

Detroit's backyard beauty: Conserving one of last 'great places on Earth' Detroit Free Press February 26, 2018 Detroit's backyard beauty: Conserving one of last 'great places on Earth' Detroit News February 26, 2018

Seeing the forest for the trees: Healthy forests bring abundant wildlife Detroit Free Press March 7, 2018

Seeing the forest for the trees: Healthy forests bring abundant wildlife Detroit News March 7, 2018

Seeing the forest for the trees: Healthy forests bring abundant wildlife The Rapidian March 7, 2018 Spotlight on the St. Clair River Detroit Free Press March 26, 2018

Spotlight on the St. Clair River Detroit News March 26, 2018 Cajun crayfish unwelcome Michigan visitors Detroit Free Press April 9, 2018

Cajun crayfish unwelcome Michigan visitors Detroit News April 9, 2018

Cajun crayfish unwelcome Michigan visitors Lansing State Journal April 9, 2018 Cajun crayfish unwelcome Michigan visitors Livingston Daily April 9, 2018 History and nature meet at Haven Hill Detroit News April 18, 2018 Cajun crayfish unwelcome Michigan visitors The Times Herald April 9, 2018 Cajun crayfish unwelcome Michigan visitors Battle Creek Inquirer April 9, 2018 Cajun crayfish unwelcome Michigan visitors The Rapidian April 9, 2018 History and nature meet at Haven Hill Detroit Free Press April 18, 2018 Casting out with kids Metro Parent April 23, 2018 (Print in May Issue) Encouraging fishing as a family BLAC Magazine April 23, 2018 (Print in May Issue) Detroit River back on the recreational map Detroit Free Press April 26, 2018 Detroit River back on the recreational map Detroit News April 26, 2018

http://www.detroitnews.com/story/sponsor-story/michigan-wildlife-council/2018/02/07/century-and-counting-aerial-surveys-help-manage-elk-herd/304893002/http://www.detroitnews.com/story/sponsor-story/michigan-wildlife-council/2018/02/07/century-and-counting-aerial-surveys-help-manage-elk-herd/304893002/http://www.therapidian.org/century-and-counting-aerial-surveys-help-manage-elk-herdhttp://www.therapidian.org/century-and-counting-aerial-surveys-help-manage-elk-herdhttps://www.freep.com/story/sponsor-story/michigan-wildlife-council/2018/02/26/detroits-backyard-beauty-conserving-one-last-great-places-earth/367479002/https://www.freep.com/story/sponsor-story/michigan-wildlife-council/2018/02/26/detroits-backyard-beauty-conserving-one-last-great-places-earth/367479002/http://www.detroitnews.com/story/sponsor-story/michigan-wildlife-council/2018/02/26/detroits-backyard-beauty-conserving-one-last-great-places-earth/368193002/http://www.detroitnews.com/story/sponsor-story/michigan-wildlife-council/2018/02/26/detroits-backyard-beauty-conserving-one-last-great-places-earth/368193002/https://www.freep.com/story/sponsor-story/michigan-wildlife-council/2018/03/07/seeing-forest-trees-healthy-forests-bring-abundant-wildlife/396239002/https://www.freep.com/story/sponsor-story/michigan-wildlife-council/2018/03/07/seeing-forest-trees-healthy-forests-bring-abundant-wildlife/396239002/https://www.detroitnews.com/story/sponsor-story/michigan-wildlife-council/2018/03/07/seeing-forest-trees-healthy-forests-bring-abundant-wildlife/396364002/https://www.detroitnews.com/story/sponsor-story/michigan-wildlife-council/2018/03/07/seeing-forest-trees-healthy-forests-bring-abundant-wildlife/396364002/http://www.therapidian.org/seeing-forest-trees-healthy-forests-bring-abundant-wildlifehttp://www.therapidian.org/seeing-forest-trees-healthy-forests-bring-abundant-wildlifehttps://www.freep.com/story/sponsor-story/michigan-wildlife-council/2018/03/26/spotlight-st-clair-river/450715002/https://www.detroitnews.com/story/sponsor-story/michigan-wildlife-council/2018/03/26/spotlight-st-clair-river/450724002/https://www.freep.com/story/sponsor-story/michigan-wildlife-council/2018/04/09/cajun-crayfish-unwelcome-michigan-visitors/467720002/https://www.detroitnews.com/story/sponsor-story/michigan-wildlife-council/2018/04/09/cajun-crayfish-unwelcome-michigan-visitors/467751002/https://www.lansingstatejournal.com/story/sponsor-story/michigan-wildlife-council/2018/04/09/cajun-crayfish-unwelcome-michigan-visitors/467720002/https://www.livingstondaily.com/story/sponsor-story/michigan-wildlife-council/2018/04/09/cajun-crayfish-unwelcome-michigan-visitors/467720002/https://www.detroitnews.com/story/sponsor-story/michigan-wildlife-council/2018/04/18/history-and-nature-meet-haven-hill-metro-detroit/520828002/https://www.thetimesherald.com/story/sponsor-story/michigan-wildlife-council/2018/04/09/cajun-crayfish-unwelcome-michigan-visitors/467720002/https://www.battlecreekenquirer.com/story/sponsor-story/michigan-wildlife-council/2018/04/09/cajun-crayfish-unwelcome-michigan-visitors/467720002/https://www.therapidian.org/cajun-crayfish-unwelcome-michigan-visitorshttps://www.freep.com/story/sponsor-story/michigan-wildlife-council/2018/04/18/history-and-nature-meet-haven-hill-metro-detroit/520645002/https://www.metroparent.com/daily/family-fun/family-activities/casting-out-with-kids/http://www.blacdetroit.com/BLAC-Detroit/May-2018/The-Michigan-Wildlife-Council-Encourages-Fishing-as-a-Family/https://www.freep.com/story/sponsor-story/michigan-wildlife-council/2018/04/26/detroit-river-back-recreational-map/543404002/https://www.detroitnews.com/story/sponsor-story/michigan-wildlife-council/2018/04/26/detroit-river-back-recreational-map/543397002/

A DEDICATED EFFORT: PROMOTING THE ROLE OF

SPORTSMEN IN CONSERVATION IN 2013, $1 FROM EACH HUNTING AND FISHING

LICENSE WAS DEVOTED TO FUND A PUBLIC EDUCATION

CAMPAIGN ABOUT THE BENEFITS OF HUNTING

AND FISHING AND THE ROLE SPORTSMEN PLAY IN

CONSERVING, MANAGING AND PROTECTING WILDLIFE.

THE MICHIGAN WILDLIFE COUNCIL WAS CREATED TO

OVERSEE THIS IMPORTANT EDUCATIONAL EFFORT.

TO LEARN MORE ABOUT THE MICHIGAN WILDLIFE COUNCIL AND THE

“HERE. FOR GENERATIONS.” CAMPAIGN, VISIT

HereForMiOutdoors.org

WHAT’S AT STAKE

Hunting and fishing are an important part

of Michigan’s heritage. However, as participation declines, fewer people are connected to these activities. As a result, the value and benefits of our traditions are less understood. This could have long-lasting effects — on our privilege to hunt and fish, and on the abundance

of wildlife and natural resources all Michigan residents enjoy.

PRESERVING MICHIGAN’S

OUTDOOR HERITAGE Here. For Generations.

UNDERSTANDING PUBLIC OPINION

Building Awareness

CAMPAIGN SUCCESS Advancing Knowledge & Understanding

MAKING A DIFFERENCE

While approval of hunting and fishing is generally high, statewide research identified a critical lack of connection and knowledge about these activities among the general public. Less-approving audiences: • Are unsure how hunting and fishing impact their lives

• Have less interest in how hunting and fishing benefit Michigan’s economy

• Have the greatest interest in the impact of hunting on wildlife and natural resources

• Are largely unaware that regulated hunting and fishing: – Do not lead to the extinction of species

– Provide the primary source of funding for protecting wildlife and restoring wildlife habitats (not state taxes)

– Improve wildlife health and combat disease

Getting an audience that does not hunt or fish to pay attention, to become more knowledgeable, and to create an informed opinion takes time. This is a dedicated effort at making a lasting positive impression and impact. In just the first year of the campaign, we have experienced significant success:* • Over 521 million campaign views in our core geographic

locations of Southeast Michigan and West Michigan

• 12 million online engagements (website visits, video views, social shares/likes)

• 66 TV interviews on WDIV in Detroit, and WZZM, WOOD and WXMI in Grand Rapids

• 71 custom articles in the Detroit Free Press, The Detroit News, MLive and The Grand Rapids Press

*Metrics based on data gathered from April 2016 to Dec 2017

Most important, we have advanced public knowledge and understanding among non-hunters in just the first year of the campaign. Comparing survey data from July 2015 to 2017 shows: • An increase in the belief that all types of wildlife

management services are important to Michigan

• 26% increase in the belief that wildlife management by humans is necessary

• 11% increase in the belief that hunting and fishing create a significant number of jobs in Michigan

• 19% increase in approval of hunting in West Michigan

• 17% increase in approval of fishing in West Michigan

This tremendous progress is only expected to increase as the public information campaign evolves and continues.

HUNTERS AND ANGLERS HAVE A TREMENDOUS

IMPACT ON THE HEALTH OF MICHIGAN’S WILDLIFE

AND THE ECONOMIC AND SOCIAL PROSPERITY OF

MICHIGAN COMMUNITIES. THE MICHIGAN WILDLIFE

COUNCIL WILL CONTINUE TO PROMOTE THIS

IMPORTANT MESSAGE TO ENSURE THAT MICHIGAN’S

WILDLIFE, NATURAL RESOURCES AND HUNTING AND

FISHING HERITAGE ARE HERE FOR GENERATIONS.

HUNTING APPROVAL IN MICHIGAN

Fiscal Year 2018 Expenditures for the Michigan Wildlife Council (10/1/17-3/31/18) Expenditure Description AmountMichigan Wildlife Council Media Appearances (November 2017 - April 2018)Conserving wildlife at Allegan State Game AreaPreserving Michigan's waterwaysEnjoy the Outdoors While IndoorsFighting Invasive Species in West MichiganHow you can help conserve wildlifeDon't let the cold keep you from enjoying the great outdoors!Get outdoors in West MichiganLamberton Lake Fen Nature Preserve is hidden gem where conservation is underwayHow wildlife weather the winterIndoor and outdoor fun at the West Michigan Archery CenterGet involved in conserving our natural resourcesWork underway to conserve Plaster CreekA great place to see Michigan wildlifeWarming weather unveils unwanted guests: invasive species

Michigan Wildlife Council Published Articles (November 2017 - April 2018)Regenerating forests for healthy wildlife habitatsRegenerating forests for healthy wildlife habitatsRegenerating forests for healthy wildlife habitatsHunting contributes to year-round benefits to wildlifeHunting contributes to year-round benefits to wildlifeHunting contributes to year-round benefits to wildlifeMichiganders thankful for turkey's restorationMichiganders thankful for turkey's restorationMichiganders thankful for turkey's restorationWomen build bonds, break barriers in outdoor programWomen build bonds, break barriers in outdoor programWomen build bonds, break barriers in outdoor programGet Outdoors this winter in Oakland CountyGet Outdoors this winter in Oakland CountyHare Today, Hare TomorrowHare Today, Hare TomorrowHare Today, Hare TomorrowCitizen scientists act as 'superheroes' in conservationCitizen scientists act as 'superheroes' in conservationLike a Sturgeon: Fishing on the Black LakeLike a Sturgeon: Fishing on the Black LakeLike a Sturgeon: Fishing on the Black LakeA century and counting: Aerial surveys help manage elk herdA century and counting: Aerial surveys help manage elk herdA century and counting: Aerial surveys help manage elk herdDetroit's backyard beauty: Conserving one of last 'great places on Earth'Detroit's backyard beauty: Conserving one of last 'great places on Earth'Seeing the forest for the trees: Healthy forests bring abundant wildlifeSeeing the forest for the trees: Healthy forests bring abundant wildlifeSeeing the forest for the trees: Healthy forests bring abundant wildlifeSpotlight on the St. Clair RiverSpotlight on the St. Clair RiverCajun crayfish unwelcome Michigan visitorsCajun crayfish unwelcome Michigan visitorsCajun crayfish unwelcome Michigan visitorsCajun crayfish unwelcome Michigan visitorsHistory and nature meet at Haven HillCajun crayfish unwelcome Michigan visitorsCajun crayfish unwelcome Michigan visitorsCajun crayfish unwelcome Michigan visitorsHistory and nature meet at Haven HillCasting out with kidsEncouraging fishing as a familyDetroit River back on the recreational mapDetroit River back on the recreational map

A DEDICATED EFFORT: PROMOTING THE ROLE OF SPORTSMEN IN CONSERVATIONUNDERSTANDING PUBLIC OPINIONBuilding Awareness