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December 2013/January 2014

More MICE plans in store as

Japan secures bid to host

2020 Olympic Games

What incentive travel

planners want

Grand Hyatt Macau throws

client appreciation party

The relationship between

technology and risk appetite

2 micenet AsiA

Kristie Thong Editor/AssociAtE PublishEr

•Andrew Chan,ACIHRSolutions•Damion Breust,Barclays•Daniel Chua,AONIA•Danielle Puceta,AmericanExpressBusinessTravel•David Lim,EverestMotivation

EDITORIAL ADVISORY BOARD•Maureen O’Crowley,SeoulTourismOrganization•Nino Grüttke,MesseBerlin• Janet Tan-Collis,SACEOS•Selina Chavry,PacificWorld

Ifa2014globalresearchfromAmericanExpressMeetingsandEventspredictionweretoholdtrue,theAsiaPacificregionisduetoexperienceaslightdeclineinmeetings.Whilethedeclineisexpectedtosendalarmbellsringing,AmericanExpressMeetingsandEventsdirectorforJAPA,DaniellePucetaspeaksoftightercontrolsoverspendandactivityexpectedofamaturingMICEmarketplace.

MsPucetahighlightedmeetingplannersmayincreasinglyconductmeetingsclosertohome,astheycomeundergreaterpressuretojustifyspend.

Translation:Destinationsanditsserviceproviderswillneedtodemonstratemorevalueforeventsmorelikelytofallintotheirtrajectory.

Inthisedition,we’vechosentoputJapanonourcoverduetoitsimpressivescorecardthisyear(Pages 16).Backinbusinessafterthedisastersof2011,Tokyohassecuredthebidtohostthe2020OlympicandParalympicGames,whileothercitieshelpedfilltheeventscalendarforthenextfewyears.Withquality,modernfacilitiesandendlessunconventionalvenuesforincentives,Japansharesplans

tostrengthenitsMICEofferingintheyearsleadinguptotheOlympics.

JustasmatureMICEmarketsremainpopular,wetakealookatwhydestinationsdeemedlesssophisticatedcaninfactappealtoincentivegroups(Page 34).AndwhileAsiaisthrivingwithbusiness,unethicalpracticesamongstMICEsupplierscanaffectthesustainabilityoftheindustry(Page 26).

Asayearcomestoacloseandanotherbegins,myteamandIwouldliketothankyouforyourunwaveringsupport,andcontinuetolookforwardtoyourfeedback.

show us the value

We invite you to join the 500 plus Australian delegation to:

• Learn from each other• Benchmark your business• Enjoy business exchange opportunities• Participate in networking• Be exposed to great education

This is an education and B2B opportunity that will motivate, inspire and leave you wanting more.

Linda Gaunt the CEO of Meetings and Events Australia (MEA) and Ho Yoke Ping from MyCEB recently met to sign the memorandum of understanding and are both looking forward to the MEA Conference "APAC B2B" in KUALA LUMPUR.

"We are looking forward to welcoming an Asian delegation to our conference, bringing together collaboration, business and learnings" said Linda P Gaunt, Chief Executive Officer, Meetings & Events Australia.

For registration details please visit the MEA website onwww.meetingsevents.com.au

AUSTRALIA VISITS

MalaysiaThe Meetings & Events Australia Annual National Conference is to be held in Malaysia at the Kuala Lumpur Convention Centre between 14-17 May 2014

4 micenet AsiA

news &events departments

The contents of micenet AsiA which are covered by copyright may not be reproduced or copied without the written permission of the publisher. Opinions expressed in articles are those of the writer and do not necessarily reflect the opinions of the publisher. micenet AsiA does not accept responsibility for damage to, or loss of, unsolicited material submitted for publication. The content and accuracy of advertisements accepted are the responsibility of the advertiser. All prices and conditions quoted in micenet AsiA are based on the latest information received. The publisher cannot be held responsible for any inconvenience or expense resulting from a subsequent alteration to prices or conditions.

CONTENTS

UPCLOSE10 ASSOCIATIONS • TICA • SACEOS14 Q&A • ThailandConventionandExhibitionBureau • SarawakConventionBureau48 PROFILE: WOmEN OF INSPIRATION • MoevenpickResort&SpaKaron

BeachPhuket Ailin Wong Directorofsalesandmarketing • KoreaTourismOrganization Helen shim Director/singapore Office 56 CURTAIN CALL Eventsinasketch

CaSE StUdiES30 mALAYSIA 2013 international Dragon Award

AnnualConference40 mACAU Grand Hyatt Macau 2013

Appreciation Party

COvErImAgE: Ourfrontcoverisofthefive-storeyChureitoPagodaoverlookingFujiyoshidaCitywithmountFujiinthedistance.readourcoverstoryonJapan’striumphsin 2013 and its future plans on pages 16-18.

UP-tO-datE06 BUREAU BRIEFS08 NEWS 12 EDUCATION What event technology needs 42 TECHNOLOGY Toolsthatdothetrick51 VENUE UPDATE54 PEOPLE

MiCE MattERS47 OPINION Ondwindlingm&Eactivity50 CAREER STRATEGIES stop the

brain drain

destinations

PrivacyPolicy:Business&TourismPublishingarecommittedto managing your personal information in accordance with thePrivacyAct.ForacopyofourPrivacyPolicy,pleasegotowww.mice.net.au‘privacypolicy’.

PrintedinSingaporebySunrisePrinting&SuppliesPteLtd.regno.199002858DPPS1785/04/2013(022963)

mCI(P)129/02/2013

group puBLisHEr / MANAgiNg DirECTor HelenBatt-rawdenEmail: helen@btp.net.au

MANAgiNg EDiTor BradFosterEmail:brad@btp.net.au

EDiTor / AssoCiATE puBLisHEr Kristie Thong Email:kristie@micenet.asia

DEsigN AND proDuCTioN JennruffellEmail:jenn@btp.net.auJoannamorrisonEmail:Joanna@mojo.net.nz

CoNTriBuTors •SirimaEamtako •ginaSin •AndrewChan •DarrenKerr •ruthmannion

CHiNEsE TrANsLATor KHTok

sALEs & MArKETiNg SIngAPOrEOFFICE: michelleLimEmail: michelle@micenet.asiaAmy sim Email: amy@micenet.asiaGina sin Email: gina@micenet.asiaSalesenquiries:info@micenet.asia

AuSTrALIAOFFICE: HelenBatt-rawdenEmail: helen@btp.net.au JennygillEmail:jenny@btp.net.auSalesenquiries: info@btp.net.au

iNTErNATioNAL MEDiA rEprEsENTATiVEsCHInA: Mary Yao Email:mary@mhichina.com Tel:+861065518656ext8253THAILAnD:SirimaEamtakoEmail:sirima.micenet@gmail.com

ADMiNisTrATioN & sALEs supporT Gina sin Email:gina@micenet.asiaCharlineWongEmail:charline@micenet.asia

suBsCripTioN Email:info@micenet.asia

micenet AsiA is published by Business & Tourism publishing Asia pte Ltd 35Selegieroad,#09-04, ParklaneShoppingmall,Singapore188307Tel: +6563378781Fax:+6563379060Email:info@micenet.asia Website: www.micenet.asia

visit us online for regular updates throughout the month:

www.micenet.asia

CABmember

September 2013

13,000

REGiON FOCUSCOVER STORY16 Japan:Inthepink

THAILAND20 The effect of political conflicts24 mICEvenues:BeyondBangkok

mALAYSIA30 mICEexcellencerecognisedinrAWr

tRENdiNG26 mICENET EVENT

ThelackofethicalmICEpractices

34 INCENTIVE DESTINATIONS It’sintheelements

POP UP EVENTS44 Eventsthatpop46 Sydney’slatestpop-upstar

micenetASIAisaproudmemberof:

DECEMBEr 2013/jANuAry 2014

6 micenet AsiA

bureau briefs

THAILAND – Thailand Convention & Exhibition Bureau (TCEB), Tourism New Zealand, Fukuoka Convention & Visitors Bureau and MEET Taiwan were among the national tourism organisations and convention visitor bureaus that leveraged IT&CMA and CTW Asia-Pacific earlier this October to launch new offerings or connect with the industry.

Held in Bangkok Convention Centre at CentralWorld, the double bill event in MICE and corporate travel, which has recently incorporated luxury travel, was seen as an effective platform to reach out to the industry.

TCEB launched its Thailand Connect marketing campaign to over 140 international and local media at the trade

show, highlighting promotional packages available to corporate buyers and planners deciding on Thailand as a MICE destination.

Likewise, Taiwan coincided its exclusive MEET TAIWAN networking for local industry buyers and media with the show to maximise its presence at the event.

The event also saw the largest Japanese delegation since 2010, with Fukuoka Convention & Visitors Bureau and Sapporo Convention Bureau among DMCs and hospitality chains taking advantage of the “Thai Year” initiative to promote various projects and events taking place.

IT&CMA and CTW Asia-Pacific 2014 will be taking place from September 30 to October 2.

SINGAPORE – ITB Asia, the annual Asian travel trade show held in Singapore this October, has signed an MOU with the Singapore Tourism Board (STB) to produce new conference content over the next three years.

As one of the anchor events of TravelRave, the event held in Suntec Singapore saw over 20 sessions led by global and regional partners including United Nations World Tourism Organization, Global Business Travel Association and Pacific Asia Travel Association. Attracting around 9100 visitors from over 110 countries across three days, a 7-per-cent increase over the year before.

From 2014-2016, ITB Asia will be held at Marina Bay Sands, fuelled by a new

partnership that promises content generated by collective insights of top industry leaders to uncover more business opportunities.

ITB executive director, Nino Gruettke, said working with STB will help the show generate “even more strategic networking, business and collaboration opportunities to drive more quality buyers and visitors to the show”.

Organised by Messe Berlin (Singapore) Pte Ltd, ITB Asia represents the full spectrum of tourism, including hospitality, tour operators/travel agencies, National Tourism Organisations, Convention and Visitors Bureaus, travel technology firms, MICE and corporate travel representatives.

MALAYSIA – The Malaysia Convention & Exhibition Bureau (MyCEB) has recently conducted its second Exhibition Dialogue session as part of plans to grow its exhibitions market.

Attended by a selection of MyCEB’s partners comprising venue suppliers and professional exhibition organisers, the session featured four presentations designed to inform them of updates in the local exhibitions industry.

One of the presentations outlined MyCEB’s plans for developing the exhibitions segment, which revealed subventions and other events support programmes including assistance in exhibition planning, event marketing and on-site support.

Attendees also received updates of Kuala Lumpur’s Matrade Exhibition & Convention Centre, and upcoming exhibition venues – the Subterranean Penang International Convention & Exhibition Centre (sPICE) opening in 2015, and Suntec International’s The Light in Penang slated for 2017.

This follows a series of similar events targeted to associations and destination management companies organised to support and educate professionals in the business events industry in Malaysia.

Speaking at the seminar, MyCEB general manager of business events, Ho Yoke Ping, said such industry seminars are vital for developing and highlighting the importance of the MICE industry, and aligning business events services to both local and global clients.

Bureaus turn to double bill trade show

ITB Asia promises stronger 2014programme

Malaysia: A focus on exhibitions

MICEnet Asia-297x210mm_24OCT2013.indd 1 07/11/2013 18:09

8 micenet AsiA

newsby Kristie thong

Regional – As Asian outbound tourism continues to grow, the last quarter of 2013 saw US destinations coming together to introduce campaigns in the region. Under Brand USA, a public-private international marketing organisation established by the Travel Promotion Act in 2010, America made its debut presence at ITB Asia held in Suntec Singapore this October. Joined by exhibitors from Florida, Las Vegas, New York, San Francisco, Caesars Entertainment, Grand Canyon among others, a joint press conference expressed the US’ interest in reaching out to Southeast Asian tourists.

Brand USA vice-president of global partnership development, Jay Gray, told

micenet ASIA MICE is a segment that the organisation and its destination partners are interested in, but sits as a secondary focus of existing campaigns.

“That said, we participate in MICE tradeshows through partnerships with Reed and IMEX to offer our MICE products and offerings under a Brand USA pavilion in a more cohesive approach.”

With distance and visa applications remaining as key barriers to attract more Asian MICE groups, Brand USA has been communicating to state departments the processes that are key to increasing visitation.

“[State departments] have actually carved out specific sections to deal with

visa applications for big groups. Instead of doing 100 individual applications, they’ll put them altogether and process them at the same time. And if there are any outliers or issues, they can deal with those quickly. But it also helps them to know that the applications are part of a 100-person group, and they’ll look at it differently.”

event technology solution expands to hong KongHong Kong – GenieConnect, an event engagement solutions provider has announced the launch of an office in Hong Kong to meet the needs of its expanding customer base in Asia.

A provider of multi-lingual mobile event apps and attendee web portals, one-to-one meetings management

and segmented automated event marketing tools, the company was established in the UK in 2010 to help drive attendee engagement, increase revenues and supply organisers with intelligent and actionable insight into audience behaviour. Increased demand for intelligent event technology in the US

has also prompted GenieConnect to introduce an office in Chicago.

With offices in the US and Asia, the company is now equipped with the sales and client resources in the respective time zones to fully support its customers and increased demand, CEO Giles Welch commented.

Brand UsA reaches out at itB

micenet AsiA 9

news

global – With a rapid expansion plan under way in Asia Pacific, Accor is working to ensure its general managers are amongst the most highly skilled in the industry through a benchmark development programme.

High Performing Leaders is a 12-month programme introduced to prepare 25 experienced general managers for senior leadership roles. Under a collaboration between Accor’s accredited training provider Academie Accor and Cornell University, it consists of six e-Cornell online leadership courses, a dedicated executive mentor, a collaboration site to share ideas and experiences, a forum with the Asia Pacific COO and a final presentation to the Executive Committee on learning outcomes.

The culture of the development programme has shifted from being process driven and focused on training to focusing on outcomes and learning, according to Accor Asia Pacific VP of learning and talent

development, Christine Rumble.“Organisations which embrace a

learning culture create leaders and teams with open minds,” she said, adding that leaders and team members with open minds will be able to “generate business agility and adapt to change, which is essential in today’s dynamic business environment”.

All Accor general managers are also offered comprehensive career development and training opportunities, beginning with the on-boarding process including a thorough induction and a personal development plan incorporating experiences and formal training courses.

Offering six scholarships for the International Hospitality Management Online MBA from Glion each year, experienced general managers are encouraged to formalise their learning with a qualification.

GM of Pullman Jakarta Indonesia and area GM, Philippe Le Bourhis (pictured), the first Accor GM to graduate from

this programme, said: “Hospitality has become much more technical than in the past, and while looking after customers remains essential, the MBA course gave me the opportunity to explore the current techniques, trends and technologies used in the industry today.”

Accor’s culture of learning

CHina – Destinations and venues outside China will need to work harder to communicate with Chinese meeting planners should they wish to attract their business.

Presented by Rob Davidson (pictured), senior lecturer, events management at University of Greenwich, London at CIBTM this year, the first Chinese Meeting Planners Site Selection Survey cited that 35 per cent of Chinese meeting planners polled experienced difficulty in getting information about destinations outside China, and 47 per cent faced difficulties with venues outside China.

The seminar presentation at CITBM was based on findings generated from an online survey that investigated the priorities and experiences of meeting planners based in China, in terms of the process of choosing destinations and venues for their events.

The survey respondents cited the top four sources for receiving information about potential event destinations: educational

trips, websites of destination marketing organisations, other meeting planners, and meetings industry exhibitions.

A destination’s feasibility to host events tend to be largely based on its climate, financial stability (an indication of its capability to provide financial or in-kind support), and visa requirements.

Venues located in proximity to the airport and public transportation and

provide high-speed Wi-Fi will also tend to be more favourable, according to findings.

Chinese meeting planners polled highlighted that a venue’s inflexibility in negotiating facility prices and imposing extra charges for services such as audio-visual, parking and security tend to be key issues. Price negotiations were also identified as a major factor when they are deciding on a venue.

What do Chinese meeting planners want?

10 micenet AsiA

AssociAtions

The Thailand Incentive and Convention Association (TICA) has become part of the development of Asia’s first MICE Curriculum text book, “Introduction to the MICE Industry”, in both Thai and English, as part of its goal to help enhance the competitiveness of the Thailand’s MICE industry.

TICA president Sumate Sudasna said: “The MICE 101 text book project is truly an amalgamation of practical field experience and academia systemisation.”

The course board of MICE 101 comprises senior executives from the Thai MICE circle and the Thailand Convention and Exhibition Bureau’s (TCEB) MICE Capabilities Department. Other course board members include local MICE industry veterans from TICA, Thai Exhibition Association (TEA) and Event Management Association (EMA).

TCEB has taken the lead in moulding the modules which aim to give target students – mainly freshmen and sophomore undergraduates – the understanding, knowledge and inspiration to start a career in MICE.

48 universities in Thailand have signed a

memorandum of understanding to support the MICE 101 text book, which will feature 13 chapters highlighting international best practices in meetings, incentives, conventions, trade exhibitions and events.

Mr Sumate said: “Having 13 chapters in a text book demonstrate how serious the Thai MICE circle is to inspire the younger generation to become future MICE professionals.”

University lecturers have also been brought up to speed with the latest knowledge of the MICE industry, using MICE 101 text book as a base in a three-day “Coach the Coaches” programme organised in June 2012 and May 2013.

The coaching programme emphasises how the “Introduction to the MICE Industry” text book can be used under the

new MICE curriculum. Gurus from TICA and other related MICE associations took turns briefing the academics.

MICE Case BookTICA also sits in the working committee to develop a second MICE text book, which aims to analyse Thai and international case studies from the MICE industry.

The new publication, “MICE Case Book”, will showcase how top professionals organise major events, pointing out the pros and cons of each event.

Mr Sumate said a total of 14 case studies, at least two from each field, have been identified and will be included in the case book.

Both books will provide insights into the Thailand’s MICE industry.

Leading the future of MICE with educationWith the publication of two industry textbooks under way, the Thailand incentive and Convention Association are hopeful these educational materials will help inspire and enhance the capabilities of the local MiCE industry. By Sirima Eamtako

micenet AsiA 11

AssociAtions

SACEOS’ route to the talent reservoirTwo membership categories launched this October aim to retain talent in the MiCE industry and provide professional recognition for future careers.

Mei Sin YeowSACEOSDirECtOr, mArkEting COmmuniCAtiOnS

We want MiCE professionals to have the choice of being sACEOs members independent of their employers, so that they can continue to be part of the MiCE community regardless of their employment status.

MICE talent should have a way to continue being part of the MICE network. In Singapore, the opposite is often true: people who leave their jobs, retire or switch to a different industry, are often wiped off the radar.

This is the root cause of talent attrition. When people have no way to remain within the industry and no role to play, they disappear. We lose valuable human resources.

But because MICE is such a diverse industry, there is every reason that people who have been part of the industry should want to continue to belong to it and have a role to play. I know that for a fact.

SACEOS, as the MICE association for Singapore, is best placed to create MICE communities, which will rope in the talent and keep them within the network.

SACEOS membership is an obvious way. Since October 2013, we have formalised two new membership categories: (i) individual category – for MICE professionals, and (ii) student category – for students of tertiary level institutions pursuing related courses of study.

When we formalised the individual

member category, we had in mind employees in MICE companies. We want MICE professionals to have the choice of being SACEOS members independent of their employers, so that they can continue to be part of the MICE community regardless of their employment status.

This works both ways: employees of organisations which are SACEOS members now have the choice of being individual members. Employees of organisations which are not members, have the same choice. That choice accords professionals more flexibility which we hope will encourage more of them to become individual members of SACEOS to stay within the MICE network.

The student membership category will provide us with a more consolidated channel to reach aspiring MICE talent and continue to track and cultivate them for careers in MICE. SACEOS is already working with educational institutions on various talent initiatives – from training and mentorship to apprenticeship. Student membership will provide aspirants with their industry badge of professional recognition and put them in contact with prospective employers in the MICE industry.

All of these optimise innate human behaviour – the tendency to form communities in order to belong. SACEOS is the MICE community’s club. Membership fosters the sense of belonging, which fosters fellowship and collaboration. The more talent we rope in, the more effective the community.

Start your journey to the MICE

community by contacting SACEOS at

secretariat@saceos.org.sg, or telephone:

63705300 or connect with us at www.

facebook.com/saceos.sg and LinkedIn

Group: SACEOS: Meetings, Incentives,

Conventions, Exhibitions.

12 micenet AsiA

education

High expectations & Greek philosophyLatest digital technology can turn events into immersive, powerful live experiences with the proper resourcing and an appetite for risk.

DARREN KERRFACTOR168 CREATIVE EVENT COMPANYCREATIVE PRODUCER AND PARTNER

“The only thing that is constant is change,” said the Greek philosopher Heraclitus. Now I’m not a philosopher, although I am partial to a well-constructed Greek salad, but this quote really resonates strongly with the rapid evolution of business communications landscapes.

The business of live communications is undergoing dramatic change. Traditional beige events a decade ago evolved into the extraordinarily immersive world of business theatre that delights the senses today. And now even greater changes with technology transforming and enriching events see a shift from purely in-person focused endeavours to in-person AND digitised experiences facilitated by strategy, creativity, and technology.

What does this look like from the frontline? It’s full of constant cutting- edge change.

Clients value the persuasive allure and universal adoption of digital technology. They are eager to harness the power

of live event experiences enhanced with the immediacy and expediential sharing scale that digital affords them. They want their target audience, their fans – to have positive, passionate, and authentic interactions with their brand. To transform them into advocates and brand champions, and of course to motivate commercial actions that only experiential marketing can do so well.

And this is what we do. But how do we do it?

There are four key areas that clients need to address: the strategic dimension of the project, resourcing expectations, risk appetite, and project management /ownership.

Before a creative direction is adopted and any tactical considerations are considered, a strategic audit should be undertaken. What is it that they hope to achieve – the articulated objectives? What does success look like in terms of determining the ROI? How does

this programme sit within the broader marketing mix and brand personality positioning? Ultimately – why do it and how can we best do it?

An event agency partner should flag the risks and considerations involved in specific technology treatments. Resourcing will be mission critical with the impact of the “pick two” costing model selection, which is governed by three key factors – time, quality and price – of which one can only ever achieve two of three.

A client may request for something fast and cheap, which is deliverable but will involve sacrificing the quality of output. Conversely, an event that needs to be delivered quickly will cost more.

The application of digital technology needs to be matched artfully with the commissioning client’s appetite for risk, weighed against potential rewards and strategic objective achievements. The more cutting edge and innovative, the higher the risk but the greater the potential

micenet AsiA 13

education

of experiential rewards and impact. How can a communication specialist

determine where a project sits within the model? By talking with their client and determine what resources, in terms of budget and time, have been set aside and better align these with achievable outcome expectations.

For transactional clients that view experiential marketing as a largely commoditised service with little value placed on the strategic and creative – cost is going to be the priority. Conversely, marketers placing higher value on the strategic and creative drivers will expect a higher quality outcome. Shared organisational stresses will then dictate the time element.

What’s trending now?Video mapping on buildings has

become more accessible although physical projection surface considerations and content will always need to be addressed. We’ve recently taken this to another level by video mapping performers with great acclaim.

Other technology trends include 3D experiences and augmented reality. Towards the more budget accessible end – the resurgence of Visual Jockeys (VJs) to support DJs is also proving effective in providing a layered immersive experience.

Major focus remains with greater social media integration to promote events including crowdsourcing, building peer connections, and sharing high value personal and collective experiences during the event.

This includes micro-sites, Facebook, LinkedIn, Google+ Hangouts and well-considered Apps. The widening

adoption of near field communication (NFC) is gaining currency, particularly for registration and networking.

Twitter can still be effective if given strong application thought. The use of real-time twitter ticket-tape graphics within a recent event proved popular. Other platforms such as Instagram, Pinterest, and YouTube have yet to be fully exploited.

Without question the single biggest trend is the value placed on original content generation. Clients recognise that they can have an arsenal of digital tools

at their disposal but without authentic, entertaining, and fresh content – they have nothing. If an organisation has nothing to say – they are just “white noise” clutter that people filter out, often for good.

As I finished my Greek lunch my thoughts returned to Heraclitus. He’s right of course – the only thing that is constant is change. I do wonder, however, if the Grecian scholar was with us today, would he be tempted to tweet “the only communications constant is people” or perhaps “only hire professional thinkers” with a hashtag #heraclitus.

CHEAP

GOOD

FAST

FREE

NO

NO

You get what you pay for

Just in time to be

too late

Impossible utopia

Low cost but done

with haste & carelessness

14 micenet AsiA

NOPPARAT MAYTHAVEEKULCHAI THAILAND CONVENTION AND EXHIBITION BUREAU PRESIDENT

Strength in numbersThailand Convention and Exhibition Bureau president, Nopparat Maythaveekulchai, speaks of the country’s MiCE triumphs and a 2014 further strengthened by strong partnerships. By SIRIMA EAMTAKO

Q&A

What’s TCEB biggest achievement since its inception in 2004? TCEB has helped stimulate the growth of the MICE sector, which saw a 73.7 per cent increase in the number of visitors and a 150 per cent increase in revenue since 2004. We have attracted more than eight million MICE visitors to the country, gen-erating total revenues of 517,915 million baht (US$16 billion).

This year, we are proud of our latest milestone of surpassing the one mil-lion MICE visitor benchmark, welcoming 1,013,502 business travellers to Thailand and injecting revenues of 88,485 million baht into our economy.

What’s the synergy between TCEB’s role and other tourism-related government agencies in Thailand?TCEB takes the lead on behalf of the Thai Government in the development and success of Thailand’s MICE sector. TCEB strives to create new business opportuni-ties and lay the foundation for long term, sustainable industry growth.

We have developed a strategic alliance between entities of both public and private sectors, including Tourism Authority of Thailand, Thailand Incentive and Conven-tion Association, Tourism Council of Thai-land, Airports of Thailand, and Bangkok Metropolitan Administration.

What are some recurring challenges for TCEB and how are they tackled?With the rise of MICE within the region and beyond, TCEB strives to attract more business events to Thailand and elevate its

reputation for excellence as a quality Asian MICE destination.

To achieve this, the 2014 MICE Promotion Strategic Plan will incorporate insights and recommendations from both public and private sectors, and take into account the latest global trends affecting Thailand’s overall economic growth as well as its MICE and tourism sectors.

How important is the financial support policy to attract MICE events, and how does TCEB justify the budget spent?Financial subsidy for business events is considered one of various support initiatives that we provide organisations. Considering the annual budget we receive from the government each year, the return on investment is more than 100 times.

Beyond the MICE industry, what does TCEB do to educate and gain support from the public and non-industry organisations?In another effort to promote domestic MICE industry, TCEB also works with a non-industry counterpart such as the Royal Initiative Discovery Foundation, with great support from Thai Airways Interna-tional and THAI Smile, Bangkok Airways, AirAsia, and Nok Air. We launched the “DOMESTIC MICE: A Royal Trail Inspira-tion” campaign that offers several innova-tive pre- or post-meeting activities in 14 Royally-initiated projects in Chiang Mai, Chiang Rai, Nan, Sakon Nakhon and Krabi.

We also promote and advocate MICE education, and work to raise awareness

of MICE importance to the general public through mass media and communica-tions programmes. We are confident that Thai people and our stakeholders have become more aware of MICE as we strive to position Thailand as the preferred MICE destination in Asia.

What is TCEB doing in preparation of the ASEAN Economic Community in 2015?TCEB, together with Bangkok Metropolitan Administration, the Department of Trade Negotiations, Ministry of Commerce and the Thailand Incentive and Convention As-sociation, has prepared a preliminary plan:• Createaresearchdatabaseonthe

potential impact of economic integra-tion for the MICE industry

• Conductanongoingtrainingpro-gramme for MICE players to raise awareness as well as understand op-portunities and risks arising from AEC

• Establishaworkinggrouptobrain-storm and explore potential strengths and weaknesses, as well as propose recommendations

• PromoteandencourageMICEopera-tors to participate by voicing their opin-ions as part of the dialogue on ASEAN cooperation

A programme highlight is a course entitled “ASEAN MICE Operations: Now For The Next Investment Excellence”, which will focus on the further development of Thai MICE operators, and “ASEAN We Stand” programme, aimed at cooperative promo-tion and networking opportunities amongst regional public and private sectors.

micenet AsiA 15

MIKE CANNONSARAWAK CONVENTION BUREAUMANAGING DIRECTOR

In the great outdoorssarawak’s portfolio of eco-tourism and culture-centric activity options makes it ideal as an incentive travel destination, but a glaring misconception of its MiCE capabilities remains in the way.

Q&A

How has Sarawak been faring in its MICE business?Until recently, Sarawak Convention Bureau’s (SCB) core focus in its founding years has been to win more conference bids for Sarawak. We now have plans to target more incentive groups. The bureau is in the midst of planning campaigns to target the corporate business segment and association meetings. This will include more sales missions, and more familiarisation programmes (famil) for incentive houses, associations and outbound travel consult-ants specialising in business events.

We also organise famils for media and/or prospective clients to Sarawak. These trips are planned to coincide with the Rainforest World Music Festival in Kuching, or the Bor-neo International Jazz Festival in Miri, allowing us to work closely with local tourism industry partners such as Sarawak Tourism Board, DMCs, and more. Famils are a great way to showcase the destination and the type of activities available when planners bring their event here. Famils really provide an in-depth look on the destination and its offerings, and at the same time, the opportunity to meet the local suppliers, check out the venues and familiarise themselves with other industry members that will assist them throughout.

What characteristics/attractions make Sarawak an ideal incentive travel destination?Sarawak’s unique selling point is its old-fashioned appeal and sense of adventure.

By leveraging the Borneo brand, Sarawak represents the land of charm and romance, of history and culture; unsullied by modern trappings yet able to marry the best of technology with its wild soul. Here, the Old World charm is complemented by modern technology and corporate culture.

Nowhere else on earth offers such extraor-dinary and efficient business capabilities coupled with the natural wonder of orang-utans and 130 million-year-old rainforests.

As CSR and green meetings practices become important components of MICE, Sarawak is ready with the most diverse op-tions and possibilities for incentives pro-grammes, team-building and ideas for themed parties based on culture and eco-tourism.

This includes Heart to Heart with the orang-utans; Habitat for Humanity — getting connected with people from the longhouse or even programmes specially tailor-made for your group. Whilst those activities will be included in the conven-tions programme, they also make exciting options for pre- and post-event tours and for our spouse and family programme.

What are some challenges preventing Sarawak from gaining a bigger share of the incentive business?SCB represents all the products and ser-vices of Sarawak and we need to match the facilities to the needs of the client. We are selling a whole destination package that goes way beyond just a venue facility. We need to develop a sound business case, promote the unique culture and attractions of Sarawak, and assist the

organisation to identify their objectives and goals of the programme.

Another challenge would be the com-petition from West Malaysia, and a miscon-ception that Sarawak is unable to deliver a world-class event due to the lack of facilities and service. But with the development of modern meeting facilities and accommoda-tion, Sarawak along with its exotic appeal is more than equipped to host events.

What are some plans for 2014?Aside from organising famils, we work closely with the Sarawak Tourism Board (STB) and the Malaysia Convention & Exhibition Bureau (MyCEB) to promote Sarawak as a business events destination.

In 2014, securing bids for Sarawak will continue to be our core focus, and at the same time establish media relations in West Malaysia on top of our local and international media relations. We will also take part in trade shows in Australia (AIME), Europe (IMEX Frankfurt) and America (IMEX America) to name a few. For 2014, we can expect to welcome and be kept busy by events such as ASEAN Tourism Forum (ATF), Routes Asia, Asia Pacific Orthodontic Congress (APOC) and Asia Pacific Regional Conference of the World Organisation of Family Doctors (WONCA), among others.

16 micenet AsiA

COVER STORY

Japan winning the bid to host the 2020

Olympics is an encouragement to

its government and relevant stakeholders,

as the recovered nation aims for an even larger share of MiCE business.

In the pinkIf 2012 was ever considered a premature celebration of Japan’s swift recovery from the natural disasters the year before, 2013 would definitely be a year to remember. The country’s tireless efforts to ensure it was back in the pink of health proved successful when Tokyo won the bid to host the 2020 Olympic and Paralympic Games. Japan National Tourist Organization (JNTO) Ryoichi Matsuyama called the victory an encouragement to JNTO and “other organisations engaged with Japan’s inbound tourist businesses who are working together with an aim to attract 20 million visitors to Japan” by 2020.

One of JNTO’s priorities in the seven-year lead-up is to bolster Japan’s reputation as a meetings destination, president Ryoichi added.

Japan is already confirmed as one of the world’s leading international association meeting destinations, with ICCA’s 2013 survey placing the destination in eighth place globally and

first in Asia Pacific. With 341 qualifying meetings hosted, Japan has successfully returned to the top 10 after natural disasters in 2011 caused a drop to 13th place in the same survey that year. Cities Tokyo, Kyoto, Fukuoka and Kobe have also been listed among the top 100 global cities for association meetings.

Noteworthy events in 2012 include the 3500-pax Société Internationale d’Urologie Congress in Fukuoka, 10,000-pax Annual Meeting of the Boards of Governors of the International Monetary Fund & the World Bank in Tokyo, and the 6300-pax Annual SWIFT Conference and Exhibition (SIBOS) in Osaka.

Yokohama has been faring well in securing healthcare congresses for the next few years. Home to 28 universities and major medical and scientific research centres, the Japanese government has designated Japan’s second-largest city as a centre for innovation in science and technology, encouraging international

Pacifico Yokohama.

By Kristie thong

micenet AsiA 17

COVER STORY

association and meeting planners to host events there for added value.

Edging out regional competitors, the Asian-Pacific Hepato-Pancreato-Biliary Association Regional Congress went to Yokohama in a majority vote against Indonesia for its 2017 event, while The International Association for the Study of Lung Cancer also picked the destination as the host for its 2017 World Conference on Lung Cancer.

On an earlier note, the International Stereotactic Radiosurgery Society will be hosting its 12th congress in 2015 at PACIFICO Yokohama, Japan’s largest convention centre and Yokohama’s flagship facility. Tokyo Women’s Medical University and Local Organising Committee Dr Motohiro Hayashi believed Yokohama secured the bid over Hong Kong due to the promise of holding the congress with other related meetings to increase the number of attendees.

Japan’s quick recovery from the

earthquake and tsunami also gave the destination a living knowledge of tackling the dangers of radiology from nuclear plants, Dr Hayashi added.

Mice readyTo compete for a greater share of MICE, the Japan Tourism Agency has given cities Tokyo, Yokohama, Kyoto, Kobe and Fukuoka a “Global MICE City” status to kick off support initiatives in market research, strategy making, promotional efforts and seminars organised for local stakeholders. Japan has also appointed Congress Ambassadors across the country in 2013, who come from key academic and research sectors and act as advocates for Japan within their respective fields, and serve as media liaison and mentors to other colleagues in Japan to lend bidding and organisational expertise.

Opportunities are aplenty for Japan at a time where countries have started to loosen visa regulations to facilitate MICE-related travel. Thailand, for example, introduced a special “Thai Year” initiative that saw a visa waiver regulation for Thai visitors to visit Japan, while Thai Airways

International offered special air fares and new flights to Sapporo.

New air routes are expected to ease domestic travel for MICE travellers. Peach Aviation now connects Osaka to Sendai, and Osaka to Ishigaki Airport, while new flights from Osaka to Busan, South Korea have also been launched. Jetstar Japan introduced five new routes: Nagoya to Fukuoka; Nagoya to Sapporo; Tokyo to Oita; Nagoya to Kagoshima; and Tokyo to Kagoshima.

With a new airport able to handle long-haul flights, the island of Ishigaki is able to welcome direct flights from Taiwan and South Korea, while routes to

Tokyo Station.

JP Tower, Tokyo.

Fukuoka International Congress Center.

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Catering to the ever-discerning tastes of MICE planners, new venues have been introduced to Japan’s existing portfolio of facilities. In Tokyo, high-rise landmark JP TOWER offers a new meeting space featuring usable halls of up to 600sqm, two conference spaces and six meeting rooms. Directly connected to Tokyo Station through an underground passage, JP TOWER has a tourist and business centre providing in-depth information, ticketing, a café and performance space.

Keeping up with expectations, the Kobe International Conference Center will begin major renovation works in 2017, while the Kobe Portopia Hotel is developing in-house professional conference organiser (PCO) capabilities.

On the Osaka front, a shopping, business and entertainment complex opened this year outside JR Osaka Station. Grand Front Osaka is a friendly addition to the city’s existing MICE offerings, with 266 shops and restaurants, a 3000-pax convention centre, and InterContinental Osaka with four banquet and meeting spaces.

New hotels are planning to open in the next two years, including The Ritz-Carlton Kyoto, Four Seasons Hotel Kyoto, Osaka Marriott Miyako Hotel, Aman Tokyo, Andaz Tokyo, Hilton Okinawa Chatan, and Hoshinoya Fuji.

Asia friendlyJapan enjoyed a 22.4 per cent increase in the number of foreign visitors from January to September 2013, of which Southeast

Asian visitors saw the most significant rise while Mainland Chinese figures dwindled due to the Senkaku islands dispute. According to a JNTO spokesperson, Japan remains popular amongst Korean and Taiwanese groups, but is also starting to receive more groups from Thailand, Malaysia and Indonesia.

With ASEAN in mind, Japan is working to relax its visa guidelines, or offer exemptions for visitors from the region. Local governments have started comprehensive studies to develop large-scale integrated resorts, which are popular due to the business-leisure offerings. As plans are under way to reach out to the global marketplace, some initiatives include some hotels and restaurants providing Muslim-friendly options, English signage, Wi-Fi access, and international ATMs.

COVER STORY

18 micenet AsiA

View of Tokyo.

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Accessible via main roads and rails, Seri Pacific Hotel Kuala Lumpur ia the ideal location foryour meetings and events. From small to large sized groups, flexibility is our speciality. Ask our Meeting experts about our inexhaustible range of packages today.

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thailand

marching forwardSporadic political

conflicts have become commonplace in

Thailand, but MICE business continues to

flourish as the country grows into a formidable

MICE destination. by Sirima Eamtako

Thailand is once again facing on-and-off political conflicts, but the MICE industry has managed to strive to maintain business confidence, thanks to the country’s wide variety of destinations and convenient access.

Sumate Sudasna, president of the Thailand Incentive and Convention Association, said it was status quo for the Thai MICE industry, even as three large groups of protestors campaigned against the government at press time. Sporadic marches were witnessed at different sites on Ratchadamnoen Avenue, causing occasional traffic disruptions as they reached out to other parts of the city for more supporters

and to mount pressure on the government.

“The protestors, despite causing mayhem during their campaign marches on different streets in bangkok, were contained within limited areas. This allowed the Thai MICE service providers to still handle clients normally,” commented Mr Sumate, who is also managing director of Creative Destination Management, one of Thailand’s top 10 destination management companies.

According to the Tourism Authority of Thailand (TAT), the demonstrations in bangkok remained normal as of November 15, 2013, and were

20 micenet ASIA

Bhumibol Bridge in Thailand.

thailand

mainly taking place at the Democracy Monument, Phan Fa bridge and Makkawan bridge on Ratchadamnoen Avenue respectively. The mobilisation of demonstrators in some other parts of the city might disrupt traffic at certain times, the statement warned.

but life in bangkok and all other areas of Thailand continued as per normal, the TAT’s statement stated. “Tourist attractions and activities as well as businesses in bangkok and other provinces are not affected, and continue as usual.”

No MICE events were cancelled as a result of the fresh rounds of protest, including the ITU Telecom World 2013 held from November 19 to 22. However, some local events such as product launches and company anniversary celebrations were postponed.

Pullman bangkok King Power general manager Marc begassat said

inquiries continued to pour in, although he expressed concerns that the protests, if prolonged, would eventually undermine clients’ confidence in bangkok as a MICE destination.

However, the hotel still went ahead with its on-going marketing and promotion initiatives to win more international MICE business, with plans for overseas tradeshows and sale calls remaining intact. “We cannot stand still. We have to do something to make sure that the market knows of our existence,” Mr begassat added.

While bangkok is generally the main destination for international MICE events in Thailand, clients can choose to hold business events in other key Thai destinations equipped with MICE facilities, including Pattaya, Hua Hin, Chiang Mai and Phuket.

The TAT has provided a THAI LIVE CAM stream on www.livecam.

tourismthailand.org with real-time street view videos of several popular Thai destinations such as Chiang Mai and Koh Samui.

Meanwhile, the Thailand Convention and Exhibition bureau (TCEb) has flagged Chiang Mai as a promising MICE City, following the opening of the Chiang Mai International Convention and Exhibition Centre this year.

The newly-built, three-billion baht facility is by far the largest convention centre owned by the government in Southeast Asia with a capacity of 880 exhibition booths and 3000 seated convention delegates.

being equipped with its own dedicated MICE centre and a reputation that is loosely termed the economic quadrangle, Chiang Mai will also stand to gain from infrastructure such as the Asia’s R3a road and high speed train projects, according to TCEb.

The protestors, despite causing mayhem during their campaign marches on different streets in Bangkok, were contained within limited areas. This allowed the Thai MICE service providers to still handle clients normally.SUMATE SUDASNA THAILAND INCENTIVE AND CONVENTION ASSOCIATIONPRESIDENT

micenet ASIA 21

22 micenet ASIA

thailand

Hua Hin Beach.

However, industry players said Chiang Mai still lag behind other destinations in terms of air access. Despite its recent expansion, its airport mainly serves domestic and some regional flights, whereas Phuket is increasingly attracting more medium- and long-haul flights.

Phuket Airport, which is facing saturation point due to a huge increase in new flight routes and arrivals, is being expanded to handle 12 million passengers a year, up from about five million now. The airport, which recorded more than nine million passengers last year, serves international flights from Europe, Scandinavia, Australia and Asia (China, Taiwan, Japan) with new services coming in from India, the Middle East and the UK.

The lack of a dedicated MICE centre in Phuket is compensated by large facilities offered at upscale accommodation and venues, including Laguna Phuket, Le Meridien Phuket, Hilton Phuket Arcadia and Mövenpick Resort & Spa Karon Beach Phuket.

According to Events Travel Asia managing director, Max Jantasuwan, Phuket is ideal for business events or conferences of up to 400 delegates. Beyond that, groups

must be split into several batches or opt for Bangkok or Pattaya.

Bangkok and Pattaya are served by more than 70 international airlines operating flights through Bangkok’s Suvarnabhumi Airport. From the airport, Bangkok city centre is approximately 30 minutes by car, and Pattaya about 75 minutes.

Once ideal for single tourists, Pattaya has become a destination for MICE and families in recent years due to an increase in internationally-branded accommodation, unique tourist attractions, shopping facilities and high-end restaurants.

PEACH – Pattaya Exhibition and Convention Hall at Royal Cliff Hotels Group provides the beachside city’s largest MICE facilities for up to 8000 delegates, with more than 1000 guestrooms and suites, as well as another 1500 rooms in surrounding hotels.

Amari Orchid Pattaya, Central Grand Mirage Pattaya Beach Resort, Dusit Thani Pattaya, Hilton Pattaya and Pullman Pattaya Hotel G are also popular MICE options in Pattaya.

For MICE groups looking for a respite from the city buzz, Hua Hin, three hours southwest of Bangkok’s Suvarnabhumi Airport, is ideal. Excursion and off-site venues are aplenty in Hua Hin, including the popular Hua Hin Vineyard, three man-made floating markets, a retro-theme Thai market and a theme park.

Dusit Thani Hua Hin offers the town’s largest convention hall for 800 people in theatre-style and 1100 in cocktail-style. micenet ASIA understands that the owner of InterContinental Hua Hin is planning to build the town’s largest convention hall in a plot of land close by, where a new upscale property is currently under way.

Mövenpick Resort & Spa Karon Beach Phuket.

Pattaya Exhibition and Convention Hall.

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24 micenet AsiA

thailand

Looking beyond Bangkok

Officially named the 60th Anniversary of His Majesty the King’s Accession to the Throne International Convention Center, the facility is the largest and most modern in Southern Thailand.

The centre can accommodate up to 4000 people for seminars and conferences, as well as international exhibitions. It features two large meeting modules on either side of a spacious, open-air activity zone, with three soaring portals to welcome

visitors and walkways leading to event areas. The architecture is distinctive, contemporary Southern Thai style.

Through enhanced use of daylight, the 15,000 sqm of usable event space is designed to be energy efficient. Its state-of-the-art facilities include the 3000-sqm convention hall, 960-sqm conference hall, eight seminar rooms and a 3100-sqm outdoor activity zone, all supported by cutting-edge audio-visual equipment and security systems.

Formerly known as Prince of Songkla University International Convention Center, the facility is situated within the Hat Yai campus of Prince of Songkla University or nine kilometres from Hat Yai International Airport.

The centre is operated by NCC Management and Development, who also manages the Queen Sirikit National Convention Center in Bangkok.

Hat Yai International Convention Centre

Chiang Mai International Convention and Exhibition CentreOfficially named the International Convention and Exhibition Centre Commemorating His Majesty’s 7th Cycle Birthday Anniversary, the facility was opened this year spanning a total of 130,400 sqm with a usable space of 60,000 sqm.

The main 12m-tall exhibition hall, divisible into three halls, offers a space of 7938 sqm for up to 610 exhibition booths. When combined with the Ratchaphreuk Convention Hall, it can

hold up to 880 exhibition booths. The Ratchaphreuk Convention Hall

has a space of 3400 sqm for up to 3000 people theatre-style. In addition, there are 29 meeting rooms able to seat between 100 and 700 pax.

There are four outdoor exhibition areas with a combined space of 7773 sqm.

Facilities and amenities include Wi-Fi Internet access, six loading docks for up to 1000kg per sqm, a fully-equipped business centre, restaurants and food

court overlooking Doi Suthep mountain, VIP rooms, Muslim prayer room, childcare centre, first aid centre, convenience stores, a post office, accommodation and tour booking service for over 700 hotels in Chiang Mai and across the country, souvenir shops, and parking areas for more than 3000 vehicles.

The centre is located approximately 15 minutes from Chiang Mai International Airport, and 10 minutes from Chiang Mai city centre.

Event planners may be well aware that Bangkok has a wide selection of quality event venues, but MiCE offerings in other parts of Thailand can also pack a punch. by Sirima Eamtako

26 micenet AsiA

micenet event

In a lunch roundtable held at Ginger Res-taurant of Centara Grand, Bangkok during the week of IT&CMA and CTW Asia Pacific 2013, destination management companies (DMCs) based in Thailand highlighted that MICE suppliers in the country aren’t working together as cohesively as they should be.

Bringing up instances where hotels and venues undercut DMCs to secure a corporate client, it shines the light on the market’s lack of ethical practice for the sake of business.

“If we are on the same side of the business, suppliers should work together to make the destination sustainable,” said Sumate Sudasna, managing director of Creative Destination Management and president of Thailand Incentive and Con-vention Association (TICA).

He spoke of a situation faced where a client chose to liaise directly with a venue after a site inspection he had helped put together, leaving him out of the business.

Meeting & Convention Planner director of sales and marketing, Marina Chinanu-rakchart, said clients have been lost due to the lack of a signed agreement.

In one scenario, Meeting & Convention Planner was working with a 500-pax group from Singapore which initially chose Bang-kok but later needed another Thai destina-tion. Given the verbal nod to pursue other opportunities on behalf of the client, Ms Chinanurakchart organised site inspections and preparations with a property in Phuket. The client later told her in an email that her services were no longer needed, while the hotel’s previous promise of a 10-per-cent placement fee was unfulfilled.

The property might have had an on-site DMC in Phuket, she said.

When asked how DMCS can protect themselves from future cases, she ob-served that many DMCs in Thailand have learnt the importance of having clients make an official appointment prior to site inspections and any further event planning.

“Clients will be willing to sign an official appointment agreement, but they are more cautious and it’ll take some time before it’s signed and returned,” she said.

There is a lack of transparency between suppliers as well as between suppliers and clients, Events Travel Asia managing director, Boontawee Jantasu-wan pointed out, and that has to change.

Mr Jantasuwan, who is also member-ship and PR committee chairperson for TICA, reiterated that hotels ruin the market when they choose to undercut DMCs.

“I think hotels don’t realise that DMCs do the hardest part of the job. We finalise the programme, flights, and source for venues according to the clients’ needs and bring the business to them.”

DMCs at the lunch discussed the viability of declaring to clients that an expected commission is standard upon securing the business. While it has been

established across the industry that DMCs receiving a nett rate will mark it up, Mr Jantasuwan felt there is no way to prevent the loss of business because hotels always prefer to liaise directly with clients.

“The reality is that hotels tend to quote lower for clients; they do it to meet targets,” Mr Sudasna said.

Before the conclusion of the lunch, the DMCs recommended a win-win solution to be proposed to the client during the pitch-ing process.

DMCs could charge a nett rate and be the only contact for the hotel, or charge a commission and offer the client the flex-

ibility of liaising directly with the hotel.

Thailand-based DMCs tell micenet AsiA that suppliers in the country aren’t keeping up their end of the bargain. by Kristie thong

Bangkok shines light on lack of ethical MiCe practices

The DMCs have spoken up. micenet ASIA would also like to have hoteliers tell their side of the story. Email kristie@micenet.asia for more details.

28 micenet AsiA

A resounding rAWrPlayers in Malaysia’s business events sector have gotten the recognition they deserve in the first awards ceremony dedicated to MiCE excellence, leadership, professional standards, innovation and best practices. By Kristie thong

malaysia

Malaysia’s business events sector finally had its voice heard this year. The growing recognition amongst both private and public sectors as a key contributor to the economy was encapsulated in the rAWr Awards, which stood for Recognising Award Winning Results aimed at recognising excellence, leadership, professional standards, innovation and best practices within the industry.

Organised by Malaysia Convention & Exhibition Bureau (MyCEB) in collaboration with the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS), the ceremony was held at Kuala Lumpur Convention Centre in September and graced by the Minister of Tourism and Culture, Dato’ Seri Mohamed Nazri bin Tan Sri Abdul Aziz.

In a speech, Dato’ Seri Mohamed Nazri said Malaysia’s success as a global business events destination will be determined by how local industry players constantly innovate to improve product offerings.

The awards will benefit business delegates visiting Malaysia, commented Secretary General of Ministry of Tourism & Culture and Chairman of MyCEB, Datok Dr Ong Hong Peng, who added that the awards ensure quality and international standards are maintained throughout the industry.

The rAWr award ceremony comprised

20 categories, including main categories such as Best International Conference Award, Best Trade Exhibition, Best Incentive Programme, Best Environmental Initiative Award and Best Event. Companies that bagged awards in these categories include Console Communications Sdn Bhd, C.I.S. Network Sdn Bhd and Malaysian Exhibition Services Sdn Bhd, Pacific World Kuala Lumpur, Radius Exhibits & Interiors Sdn Bhd and X2 International Imagix Experts.

The Minister’s Award for the Business Events Industry, also the most prestigious award of the night, went to Sarawak Convention Bureau Chairman, Y.B. Dato’ Seri Dr. Muhammad Leo Michael Toyad, in recognition of his outstanding performance and contribution to the industry.

“I believe that Business Events has made a difference to our country. In terms

of infrastructure developments, trade and export promotion and moreover, enhancing the business and professional communities. It has definitely brought on more opportunities for knowledge exchange and enhancement of [the] local talent we already have,” he said.

MyCEB chief executive officer, Zulkefli Hj Sharif, congratulated the winners saying: “These wins are set to create a benchmark for business events players to consistently provide the best services and products to meeting and event organisers as well as attendees choosing Malaysia as their business events destination. MyCEB believe that apart from promoting the country internationally, it is also important for us to recognise and honour local industry players. These are the people who are creating an impact to attract our global markets.”

i believe that business events has made a difference to our country. in terms of infrastructure developments, trade and export promotion and moreover, enhancing the business and professional communities. it has definitely brought on more opportunities for knowledge exchange and enhancement of local talent we already have. Y.B. DATO’ SERI DR. MUHAMMAD LEO MICHAEL TOYADCHAIRMAN OF SARAWAK CONVENTION BUREAUWINNER OF MINISTER’S AWARD

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Full list of winnersBu

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Incentives Name of Event Award Winners

Best Incentive Programme STRYKER Emerging Market Sales Meeting (EMSM) 2011

Pacific World Kuala Lumpur

Destination Management Company Award For Excellence

Pearl Holiday (M) Travel & Tours Sdn Bhd

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tions Convention Name of Event Award Winners

International Conference Award for Excellence (1001 delegates & above)

26th East Asia Insurance Congress 2012 Console Communications Sdn Bhd

National Conference Award For Excellence MIA National Conference 2012 Malaysian Institute of Accountants

Professional Conference Organiser Award For Excellence

Console Communications Sdn Bhd

Exhi

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ns Exhibition Name of Event Award Winners

Best Trade Exhibition (Gross 15,000 sqm and below)

Archidex 2012 C.I.S. Network Sdn Bhd

Best Trade Exhibition (Gross 15,001 sqm and above)

Oil & Gas Asia 2011 Malaysian Exhibition Services Sdn Bhd

Best Consumer Exhibition Homedec 2012 C.I.S. Network Sdn Bhd

Exhibition Organiser Award for Excellence Elite Expo Sdn Bhd

Best Booth Design (36 sqm and below) Pekat Technologies @ International Greentech & Eco Products Exhibition & Conference Exhibition (IGEM) 2012

Innogen Sdn Bhd

Best Booth Design (37 sqm – 72 sqm) Sclumberger @ Petroleum Geoscience Conference & Exhibition

Innogen Sdn Bhd

Best Booth Design (73 sqm and above) Panasonic @ International Greentech & Eco Products Exhibition & Conference Exhibition (IGEM) 2012

PICO International (M) Sdn Bhd

MACEOS Industry Recognition Award Food & Hotel Malaysia Malaysian Exhibition Services Sdn Bhd

Aseanwood – Woodtech Trade-Link Exhibition Services Sdn Bhd

Homedec C.I.S. Network Sdn Bhd

ITEX International Invention, Innovation & Technology Exhibition

C.I.S. Network Sdn Bhd

Malaysian International Jewellery Fair Elite Expo Sdn Bhd

Business Events Name of Event Award Winners

Purpose Built Convention & Exhibition Centre Awards For Excellence

Kuala Lumpur Convention Centre

Hotel with Meeting Facilities Award For Excellence

Mandarin Oriental Kuala Lumpur

Specialty Venue Award For Excellence Chin Swee Cave Temple @ Genting Highlands

Best Event Gala Dinner for World Islamic Economic Forum 2012

X2 International Imagix Experts

Event Management Company Award For Excellence

Radius Exhibits & Interiors Sdn Bhd

Environment Initiative Award For Excellence Radius Exhibits & Interiors Sdn Bhd

Business Events Products & Services Award For Excellence

Radius Exhibits & Interiors Sdn Bhd

Minister’s Award For Business Events Industry

Y.B. Dato’ Seri Dr. Muhammad Leo Toyad Abdullah, Chairman, Sarawak Convention Bureau

30 micenet AsiA

case study

Event overviewThe International Dragon Award (IDA) Conference, the largest annual meeting of China’s insurance and financial services industry, picked Malaysia as its host destination for 2013.

The event brought 5500 delegates from 16 countries including China, Taiwan, Hong Kong, Korea and Australia. Themed “Diligence Makes Perfect” and held in conjunction with the 17th Malaysia Chinese Life Insurance Congress, IDA 2013 saw 57 discussions and presentations by 92 speakers over four days.

The opening ceremony was officiated by the Prime Minister of Malaysia, Dato’ Sri Najib Tun Abdul Razak and Minister of Tourism & Culture, Dato’ Seri Mohamed Nazri Abdul Aziz, and the event brought an estimated economic impact of RM55.8 million to Malaysia.

ExecutionOne of the main conference requirements was seating all 5500 delegates in a theatre

set-up in a single venue that could allow everyone to view stage proceedings.

The opening ceremony saw two exhibition halls combined into one massive space with three stages (a combined 21 metres in length and 90 metres in width) in the centre to form a “T”. Along with a 11-metre-main screen on the stage, 10 additional suspended screens (measuring six to eight metres in width) were strategically placed across the 167-metre wide hall for visibility. Wide rectangular seating blocks were also configured at different angles so that the information projected on the screens was visible to all.

KLCC’s fourth exhibition hall spanning 2245 sqm was converted into an easily-accessible risk catering facility to accommodate F&B requirements and social networking. The first of its kind in the Centre, the set-up involved food kiosks and a dining area to emulate a local food street bazaar. Besides a familiar spread of dim sum (bite-sized Chinese food served in small steamer baskets or plates) and

NAME OF EVENT

2013 International Dragon Award Annual Conference (IDA 2013)

ORGANISER IMM International

TYPE Conference

VENUE Kuala Lumpur Convention Centre, Kuala Lumpur, Malaysia

OCCUPIED SPACES

Exhibition halls, conference halls, ballrooms, banquet hall, plenary theatre, meeting rooms

WHEN August 15-18, 2013

PAX Close to 5500

BUDGET Undisclosed

KLCC exerts dragon strength International Dragon

Award Conference.

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for 2014

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case study

BBQ chicken pau (steamed bun with barbecued chicken filling), the Centre introduced some local Malaysian favourites such as soto (broth, meat and vegetables), wanton soup noodles, nasi lemak (rice cooked in coconut milk served with anchovies, peanuts, egg, curry, vegetables and shrimp paste chilli) and Penang char kuey teow (stir-fried rice cake strips). A free Wi-Fi zone was made available in the hall delegates to stay connected.

Delegates got to experience Malaysia’s

rich and diverse cultural heritage through the Centre’s showcase of eight local arts and crafts – batik painting, basket weaving, wood carving, songket weaving, pewter smithing, henna painting, and Chinese calligraphy to the sounds of a traditional Malaysia orchestra.

Catering logistics KLCC’s culinary team researched the delegates’ profile to create menus that would please any palate. The research

was crucial for the risk catering approach and assisted the culinary team to customise a catering solution that gave delegates options from a variety of food kiosks. Pop-up risk catering outlets were also conveniently located to provide more variety and items to snack on the go.

Pre-planning and meticulous attention was paid to the quantity of food items ordered to ensure there was no unnecessary waste. The daily consumption for breakfast and lunch was also closely monitored to effectively manage food quantities and preferred choices.

Challenges & triumphsThe Centre managed the conference with detailed planning from the beginning, with deputy general manager Alan Pryor and Malaysia Convention & Exhibition Bureau

Pewter Smithing.

Lion dance at the opening ceremony.

micenet AsiA 33

One World Hotel Sdn. Bhd. (413467-A)f irst avenue , bandar utama c ity centre , 47800 peta l ing jaya , se langor, malays ia . tol l free domest ic : 1300 88 7888 tol l free internat ional : 1800 88 7888

tel : 603 7712 2289 fax: 603 7712 2290 emai l : cne@oneworldhotel .com.my website : www.oneworldhotel .com.my

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Meeting facilities,recognised by the world.

At the 5-star One World Hotel, you can expect ample space, luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system, live feed facility and mood lighting with variable colour setting and free Wi-Fi. However, what makes corporate functions here extra special is the opportunity to put fun back into functions.

Take a refreshing dip in our pools, lose yourself in a sensual massage, treat yourself to award-winning cuisine, catch the latest action flick, enjoy a round of golf or indulge in retail therapy. There’s so much to do and experience, especially with the 1 Utama shopping centre right next door. What’s more, we have been recognised locally, regionally and internationally as the Best Convention Hotel, so you know that you’ll be in good hands.

Anything’s possible in One World. To add some excitement to your next event, speak to our Conventions and Events team today at 03-7712 2289ror email cne@oneworldhotel.com.my

Find us on

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attending IDA 2011 in Seoul, Korea for a clear understanding of the event and its requirements.

With a Mandarin-speaking clientele having Mandarin-speaking staff at the Centre was key throughout the two-year preparation for an event that comprised complex technical requirements. With an extensive stage set-up that had to include all delegates in a single venue, multiple revisions to the floor plan needed to be made. The Centre’s on-site team was able to comfortably execute requests and also ensured all liaison and documentation were in Mandarin.

To cater to the large number of delegates where Mandarin was the

primary language of communication, more Mandarin-speaking ambassadors and catering staff were arranged to be on-site, while materials such as signage and menus were bilingual.

Event outcomeThe dedicated catering area worked well, offering enhanced networking opportunities as well as choice, variety and an alternative atmosphere for smaller group discussions and one-on-one engagement during social breaks.

By embracing the cultural diversity of the delegates, the Centre was able to be responsive and accommodate requests that were out of the ordinary.

With a Mandarin-speaking clientele, having Mandarin-speaking staff at the Centre was key throughout the two-year preparation of an event that comprised complex technical requirements.

Food kiosk with a local touch.

Batik paintings.

case study

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34 micenet AsiA

There has been significant mention of the importance of incentive travel and the value it brings. Gradually viewed as a segment equally if not more important than exhibitions and conferences that draw large delegate numbers, Asian destinations have been pumping in more efforts to capture a greater share of the global incentives market.

“Incentive planners are starting to look for novelty experiences, and especially those that are more family-oriented,” says Singapore-based EAST WEST PLANNERS CEO, Janet Tan-Collis.

While sophisticated and mature MICE markets continue to attract incentive groups due to guaranteed security and premium services, emerging and newer destinations in Asia are slowlt raking in more incentive dollars due to the unique experiences they offer.

BoracayBoracay earns the reputation of one of the best island destinations in the world for its pristine beaches lined with palm trees, warm crystalline waters and endless activities on offer under the sun.

Serviced by the Kalibo and Caticlan Airports, new international routes introduced in the past 1-2 years have also contributed to Boracay’s increased popularity as an incentive travel destination as visitor figures exceeded one million from January to September 2013. Always popular among incentive groups from China, Korea, Taiwan and Singapore, Boracay is also seeing a notable rise in groups from Germany, Italy, France, Switzerland and Russia.

Boracay has three main beaches: White Beach is a famous four-kilometre stretch of powder-fine white sand, split into three stations offering top Boracay hotels and resorts, wide variety of local and international cuisines, shopping, entertainment, and budget and native-styled bungalows. Puka Beach, situated along the northern tip of Boracay, is a quiet stretch of white sand that is named after the puka shells gathered by locals for some of the jewellery sold on the island. Bulabog Beach, a 2.5-kilometre beach with large waves and strong winds year-round, is a famous water sports hotspot for windsurfing and kite-boarding.

It’s in the elements

Countries with top-notch MiCE facilities and

entertainment remain popular incentive desti-

nations, but destinations offering a raw, novel

charm are starting to steer groups their way.

By Kristie thong

Borocay (pictured).

micenet AsiA 35

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According to the Philippine Tourism Promotions Board, Boracay fits the bill as a destination that offers incentive groups to unwind at a reasonable price. Catering to groups interested in water sports such as windsurfing, sail boating, kayaking and diving, or other outdoor activities such as horseback riding, trekking and mountain biking, inexpensive accommodation allows for value-add experiences in the form of cocktail parties on the beach at sunset after a day of adrenalin-charged team-building activities.

International cruise ships have started making day-long stopovers in Boracay, an indication of growing visitor figures. With the expected influx, local players are pushing for improved accessibility as well as infrastructure developments. Some new properties in the pipeline include a 200-room Crimson Resort and Spa Boracay by 2015, and a 500-room The Savoy Hotel by 2016.

incentive planners are starting to look for novelty experiences, and especially those that are more family-oriented.JANET TAN-COLLISEAST WEST PLANNERSCEO White Beach,

Boracay.

36 micenet AsiA

trending

CambodiaCambodia’s allure lies in its ancient culture and experiences unique to a destination blessed with Angkor Wat, the largest monumental temple in the world. Once considered unsafe due to political unrest lasting until the late 90s, it has blossomed into an exotic incentive destination in recent years.

Nick Ray, company adviser of locally-based Hanuman Travel, said that a lot of incentive enquiries come from groups in Singapore, Hong Kong, and Australia in Asia.

There is a misconception that the attraction lies in a single monument, Mr Ray said, when in fact Angkor comprises several temples in the same location. Despite it being known as an emerging market, Cambodia has no end to four- and five-star hotels, as well as comfortable, spacious boutique hotels.

Hanuman is the mastermind behind Temple Safari, a unique concept first introduced to a Moet Hennessy group back in 2003. Incentive groups can get a feel of

an authentic Cambodian experience living in makeshift, sustainable African tents in the jungle, complete with team-building activities such as an Angkor treasure hunt, cultural performances, and culinary challenges hosted by celebrity chefs.

Cambodia is served by Phnom Penh International Airport and Siem Reap Internaitonal Airport, both of which provide international flights to and from Kuala Lumpur, Seoul, Singapore, Bangkok, Hong Kong, Beijing, and Taipei.

Bayon Temple.

Temple Safari concept by Cambodia-based

Hanuman Travel.

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SabahSabah, one of the states of Malaysia, is a popular incentive destination thanks to its nature diversity in the form of lush rainforests, islands and one of Southeast Asia’s tallest mountains. Groups get a good variety of full-fledged island resorts, forest lodges, and domestic and international business hotels, complemented by offerings such as jungle trekking, diving, and a selection of cultural villages and performances.

The destination is well-served by direct flights from Kuala Lumpur, Seoul, Osaka, Hong Kong, Shanghai, Shenzhen, Guangzhou, Hangzhou, Singapore, Taipei, Jakarta, Bali, Perth and Manila among others. The Star Cruises also operates from Sabah, currently on a Sabah-Bintulu-Brunei route with more routes expected to launch.

A spokesperson from Sabah Tourism Board said Sabah offers an experience with an educational value. While the destination is working to attract incentive groups from new markets, air accessibility remains a crucial point in targeting them.

“Australia has a big potential now that there are direct flights from Perth to Sabah, and many other states are connected via Brunei, Singapore and Kuala Lumpur.”

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There are a great variety of activities [in Da Nang] which can be catered to culture, sports, amazing races, local life activities, entertainment which can be organised to please requests of many different events/incentive planners.MATTHIAS WIESMANNFURAMA RESORT DA NANGGENERAL MANAGER

On the STREETS

Da NangDa Nang is a promising MICE destination that resonates particularly well among incentive travel planners due to the distinctive Oriental charm from historical sites Hoi An, Hue and My Son situated close by. It also boasts one of the most beautiful beaches in the world recognised by Forbes, a lusty mountain run, two world-class golf courses, and 97 kilometres of white sandy beach.

Da Nang’s expanding MICE sector can be attributed to its new international airport, which offers a number of direct flights leading to an increase in incentive groups flying in from Korea, Singapore, Australia, Hong Kong, and China.

“There are a great variety of activities which can be catered to culture, sports, amazing races, local life activities, entertainment which can be organised to please requests of many different events/incentive planners,” Furama Resort Da Nang general manager, Matthias Wiesmann said.

Hoi An Da Nang.

Vietnam’s UNESCO World Heritage

Site, Hoi An, is home to STREETS

Restaurant Cafe, as part of a global

social enterprise with an aim to

develop and operate sustainable

programmes for street kids and

disadvantaged youth in Southeast

Asia and the rest of the world.

Situated in a restored shophouse,

it is a hands-on learning platform

for youth inducted in the 18-month

programme to cultivate skills in

culinary arts or hospitality. All

trainees spend part of each week

at the restaurant and apply what

they’ve learnt from their classes,

with the restaurant revenue going

towards supporting the programme.

Featuring a quality menu of

carefully selected contemporary

Vietnamese and International

cuisine, STREETS is open daily for

lunch and dinner, serving specialty

tour groups, locals and travellers.

W: http://www.streetsinternational.

org

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• In collaboration with American Express

Meetings and Events

• In-depth focus of 13 destinations in Asia

• Comprehensive listings of MICE hotels

and venues

• Unique itinerary ideas from reputable

DMCs

• Powerful online presence with real-time

updates

Contact Charline Wong at

charline@micenet.asia or

+65 6337 8781 for more

information or to request a

free copy.

THE VENUE SOURCING SOLUTIONmicenet’s definitive and fuss-free venue directory

for professional event planners in Asia

For latest venue updates, news and promotions, visit the web venue directory

www.plannersguide.com.sg

40 micenet AsiA

case study

NAME OF EVENT

2013 Appreciation Event

ORGANISER Grand Hyatt Macau

TYPE Corporate party

VENUE Grand Hyatt Macau, third floor pool terrace

WHEN November 1, 2013

PAX More than 1200

BUDGET Undisclosed

Event overviewGrand Hyatt Macau hosted a corporate

appreciation party on November 1, 2013,

inviting more than 1200 guests including

dignitaries from owning company Melco

Crown Entertainment, City of Dreams

and Hyatt Hotels Corporation, business

partners, frequent customers, and high-

profile media from Hong Kong and Macau.

ExecutionWith annual appreciation events from

the past three years setting the bar high,

the Grand Hyatt Macau team aimed for

a fresh experience. While 2010 boasted

a chic theme, 2011 an opulent ball, and

1930s Shanghai in 2012, the event this

year sought to provide guests with a

journey of sensory indulgence, defined

by different venues, ambiences, and

entertainment.

The event took over three months of

brainstorming and planning for a team

of 10, led by hotel general manager,

Paul Kwok, who has over 22 years

of experience in event planning and

execution in Greater China.

Event teaserGrand Hyatt Macau built anticipation for

the event by sending gifts in October.

Invited guests each received a gift box

containing three enchanting fragrances

and a party invite for up to four guests.

Grand Hyatt Macau takes client appreciation outdoors by Kristie tHonG

micenet AsiA 41

Set-UpGrand Hyatt Macau’s event services and engineering teams were responsible for the decoration and set-up, while an external production house was commissioned solely for the set-up of lighting and AV.

The third-floor pool terrace was transformed into a custom-designed fun and food fiesta, featuring distinct flavours and design for each outlet. The hotel’s 40-metre swimming pool was lined on each side with glowing blocks of carved ice, weighing a total of 30 tonnes.

Dividing the evening into three time periods each represented by a different colour, the “Sunset Cocktail” saw guests enjoying alcoholic jellies coordinated in sunset colours. Open and elevated bars showcased a wide range of premium spirits and wines, champagne, beer and whiskey, as well as a selection of Chinese spirits and fine cigars.

A sumptuous banquet by the pool followed, treating guests to an abundant selection of seafood. Featuring freshly-shucked oysters, lobsters, scallops, crab legs and clams served atop the ice blocks, the Japanese kitchen had also prepared two blue-fin tuna, each weighing 35 kg.

12 elevated dining podiums each featured a different culinary offering: Raclette and champagne; ham and wine; Japanese sushi and sake; foie gras and roast quail; garoupa and abalone rice; Asian wok and beer; dim sum and noodles; kebab and steak sandwiches; satay and tandoori; and desserts.

The final part of the experience was an outdoor marquee transformed into a

club. One of the biggest hotel marquees in Macau, the interior was adorned with velvet and leopard skin prints, along with special coloured lighting and a live DJ. Supper was also available for guests who arrived after the banquet.

Challenges & triumphsAs two-thirds of the event was held outdoors, weather was undoubtedly a factor.

With an elaborate set-up of different sections and themes, it took the team eight full days to complete the scene for the event. Also involving the display of more than 150 candles on the pool, it needed to be completed with minimal effect to guests’ experience prior to the event.

“The events team had to be flexible when it came to the arranging of set-up schedules,” general manager Paul Kwok said.

The ice blocks around the pool had to be displayed in a prompt and timely manner to minimise the melting process, which would affect the overall presentation.

Event outcomePositive feedback received from guests was proof to Grand Hyatt Macau that its annual appreciation event remained one of the most anticipated society events.

“For our corporate appreciation party, we were looking to create an event that added a fresh sense of excitement for parties and corporate occasions in Macau. An impressive and fun alternative to the usual ballroom event, the party at the pool terrace and Marquee is our newest offering for memorable events in 2014,” Mr Kwok said.

case study

42 micenet AsiA

technology

When Geoff Lee found himself program chair of the International Statistical Con-gress in Sydney in 2005, he was literally pulling his hair out trying to have 1200 abstracts approved and filed in some semblance of order.

Little wonder then when professional conference organiser arinex told him they had developed new software that would allow abstracts to be reviewed, approved and slotted into conference sessions on-line through one system, he jumped at the chance to see it for himself.

The eOrganiser (www.eorganiser.com.au) was created, tested and refined in-house at arinex by the company’s technology manager, Daniel Branik, and technology project manager, Prem Bhaw-nani, with a team of seven readying it for

market over a two year period. It was launched at the Associations Forum an-nual conference in Sydney in July 2013.

What Mr Lee discovered after review-ing the software was a system that he wished was available back in 2005, and something that he’s thankful for after ac-cepting the role of co-chair of the Austral-ian Statistical Society’s annual meeting in 2014.

As Mr Branik explained, while there are a number of abstract management systems available in the marketplace, arinex in its global research found there was no equal in terms of offering abstract management and the ability to effectively implement those abstracts into a confer-ence programme.

“We now have an online applica-

tion that manages the submission and review of abstracts, and then within the same program a collaborative approach to actually creating a conference pro-gramme using a simple drag and drop – NO MORE EXCEL SPREADSHEETS,” he said.

“Being cloud based, eOrganiser allows people anywhere in the world to contribute to the creation of the programme or just observe all in real time.”

Put simply, the eOrganiser is used to handle the submission and acceptance of abstracts, review abstracts, handle communication with the authors of the abstracts on whether they have been ac-cepted or not, and then actually using the same system to drag and drop abstracts into the actual conference programme.

Australia-based PCO arinex has launched new software which the company says revolutionises managing abstracts and creation of the program, automating many of the steps. by brad foster

arinex eases abstract and program headache

arinex technology manager, Daniel Branik (centre) with arinex technology project manager, Prem Bhawnani

(left) and former program chair of the International

Statistical Conference, Geoff Lee.

micenet AsiA 43

technology

Automatic checking preventing clashes, abstract word count and formatting all abstracts equally are just some built-in configurable tools to further ease the experience.

Mr Lee said challenges he had experienced in the past, and which he could envision being overcome with eOrganiser, had included bedding down the conference programme early enough to allow for the maximum number of delegate registrations possible. This is particularly important for potential delegates who have submitted abstracts to present at the conference. Often they won’t register for the meeting until they are sure that they will be presenting at the conference.

arinex managing director, Roslyn McLeod, says a conference programme is the number one factor in getting people to a conference and so being able to quickly and effectively develop a programme is imperative to ensuring the maximum number of delegates.

“Most associations and societies right now are experiencing downward pressure on delegate numbers at their conferences,” she said.

“We would hope that all of our clients will see this new software as a value-add in being able to get to market faster and helping them keep their del-egate numbers strong.”

Once abstracts have been ap-proved, the programme committee can then click and drag the abstract into a day, time and even meeting room number, creating a flat plan of the con-ference programme but all displayed on one screen. The program can then be juggled around and available presenta-tion slots filled as further abstracts and speakers are confirmed.

“The big winner for clients will be the time saving which makes it a revolutionary change. This means time-poor clients who would not take on a Scientific Program commitment will now be more likely to consider taking on the high profile role. Likewise PCOs will be ecstatic with the reduction in time for this aspect of management” Ms McLeod said.

Visit www.eorganiser.com.au to learn more.

taking to the cloud Event technology is slowly shaping the future of MiCE in the region, but standing in the way are cost concerns and a reluctance to tweak current processes, writes ACTiVE Network APAC marketing manager, Ruth Mannion.

Event technology is enabling a

breakthrough in the international

MICE industry and Asia is no

exception. Cloud-based online

registration and attendee

management are changing the

way event planners approach

event logistics and are raising the

standards for overall attendee

event experiences.

Despite the global adoption

of this technology, many event

organisers in Asia still rely on

manual registration and payment

processing. Some are reluctant

to try what they fear might be

expensive software and others

do not want to change current

processes. The reality is that

online event technology is very

reasonably priced. Solutions

such as ACTIVE Network’s

RegOnline platform have no

set-up fees and only charge

a minimal fee per successful

registration. Furthermore for

the organiser, this technology

means immediate time saving

and efficiency. In this competitive

space, online platforms provide a

more professional experience that

meets and exceeds the needs of

demanding audiences.

The benefits of online

attendee management systems

are manifold. Traditional

paper-based methods made

communication difficult. With

online systems, event organisers

have complete control over event

registration, promotion, attendee

management, and tracking.

Features include venue sourcing

tools, allowing organisers to

easily compare and negotiate

with venues in over 200 countries.

For events with different types

of delegates, organisers can

easily create a more personalised

experience by customising

registration forms and offering

different pricing options.

Capturing data and measuring

ROI is a crucial way for event

planners to assess and optimise

their event’s success. Organisers

no longer need to rely on third

parties for such data, as using

online reporting tools allow them

to create detailed standard or

custom reports. A centralised

platform can provide marketing,

sales, finance and logistics

departments with the information

they need. RegOnline can help

event staff to manage the check-in

process with ease and ensure a

smooth start.

With online systems, payment

processing is made simple and

secure and all data is easily

accessible by the organisers. This

automation saves event organisers

hours of manually processing

credit card information.

Ultimately, organisers need

to assess their priorities before

adopting event technology for their

events. Whether it’s increased

attendance, an improved on-

site experience, increased

engagement, or a better event ROI,

event technology can certainly

deliver! With event technology

anything is possible; all that’s

required is commitment from

organisers and a move away from

the old paper-based system.

44 micenet AsiA

trending

The ephemeral nature of pop-up events often lures big numbers and big expectations. in this edition, we quiz three experts from Australia on what it takes to make a pop-up event a lasting success. compiled by lauren arena

Events that pop!1 Choose your location wisely: As the name would suggest, a pop-up event is about

surprising people by popping up in an interesting and sometimes unsuspecting location. invest the time in finding a location that will intrigue your guests like revitalising a rundown city space such as a laneway or abandoned shop. Be mindful of council permits and restrictions. i recommend considering a privately owned space to avoid some red tape.

2 Offer something exclusive or bespoke: successful pop-up events offer guests an exclusive and/or bespoke experience. By the very nature of a pop-up, it’s for a limited time but think about extending the exclusivity by giving them something to take home that can’t easily be obtained elsewhere. This might be a special deal, discount or gift.

3 Create an atmosphere: Get creative with your event theming to create a feeling and atmosphere that will leave guests raving to their friends and family. You can’t underestimate the level of ambience the right music, lighting and even smells create for an event.

4 Give them something to tweet about: An invite or access to a pop-up event has great bragging rights on social media. Consider in your planning phase what content opportunities there are for guests to share with their networks. Can you check-in at the event on Facebook? is there a branded photo wall? Consider working with a company that will snap photos of your guests allowing them to upload and share them instantly.

5 Extend the experience beyond the pop-up event itself: start the intrigue of the event the moment you invite guests. For instance, you could send them an anonymous or slightly ambiguous invite or tell guests about the event via Twitter. This idea works well for delegates you are looking to invite to a pop-up event during a multi-day conference or industry event.

HeatHer MollinspR pRofessional

micenet AsiA 45

1 Location – This is critical to a pop-up – it should be quirky, fun, a little out of the ordinary or otherwise a “must see” venue. We have used brand new office space, a fashion house’s spare room, The spiegeltent (a very pop-up venue) and the newly reopened and very impressive Brisbane City Hall.

2 short & sweet – Think about the traditional length of the event you are running and then think about shortening it. Brisbane Pop-Up by another name is a trade show, however instead of it running for a full day or two, it only runs for two hours.

3 incentives – Give people an incentive to attend by unveiling a new product or offering a sneak preview of an upcoming announcement. At Brisbane Pop-Up 2013, we used “cannons” for our prize draw because we wanted to turn the traditional prize draw on its head.

4 Word of mouth – Create an aura around your event and it will be even more successful. We’ve created a reputation for Brisbane Pop-Up which means that we have people requesting invitations, due to word of mouth.

5 Feedback – Pop-up events give you a captive audience that’s all in the one place, so use this to get feedback from your clients. This year we got guests to fill out the survey onsite and this resulted in a 550 per cent increase in the response rate. This is valuable information you can use to improve your business.

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annabel sullivandiRectoRbRisbane maRketing convention buReau

1 Permits – Make contact with the relevant authorities to ensure you have the necessary permits. in every market, there are different policies, permit requirements and fee structures attached to pop-up events in public spaces. Avoid any potential issues arising on the day by getting all the relevant paperwork covered.

2 Preparation – The obvious one! Despite the temporary and somewhat spontaneous nature of pop-up events, preparation is key. No matter how much or how little time you have for planning, create a time plan and stick to it. Prepare for the unexpected with a run through of possible worst-case scenarios.

3 Price – Don’t be fooled by the fleeting nature of pop-up events – budgets can just as quickly be blown as you try to turn a space with potential into a space that packs a punch. if it’s a ticketed event, ensure you stick to a tight production budget, and allow for contingencies. include everything, no matter how small it may be, as little things add up and will blow the roof off your budget.

4 Plan B – Many pop-up events take place in rather challenging spaces, like the great outdoors, in warehouses and in laneways. Ensure you have a plan B for wet weather if it’s an outdoor space, a generator if you’re in a warehouse and sufficient security for events such as laneway parties.

5 People – Having enough people allocated to your event is pivotal when planning a pop-up event. in unfamiliar settings, a few extra hands will never go amiss. Allocate tasks accordingly and don’t overload people with too many duties. Ensure people are briefed and a run through of the event takes place with all team members present. Many pop-ups are one night only so there is no dress rehearsal.

CHris DairdiRectoRpop-up picnics

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trending

Shine from the rooftopsydney’s newest evening chill-out spot, a temporary rooftop bar at The star, is available for private events. By Kristie thong

The Star, Sydney’s only integrated resort, has launched a pop-up rooftop bar in November, envisioned to be the hottest entertainment destination this summer.

The Sky Terrace occupies the balcony adjacent to The Star Event Centre, which is a new state-of-the-art multi-purpose event venue opened earlier this year alongside the integrated resort’s AUD$870 million redevelopment.

Recognising the unique blend of city rooftop space, panoramic harbor views and the call of the Sydney market for new and innovative places to visit, The Star managing director, Frederic Luvisutto, worked with the F&B and Events team to transform it into a spot ideal for after-work gatherings and intimate cocktails.

“Sky Terrace is designed to showcase

Sydney at its best, making the most of our impressive city, right on the foreshore of iconic Sydney Harbour,” he said.

The Sky Terrace is open Friday and Saturday evenings until the start of Sydney Festival, a celebration of arts and culture happening January 9-26, 2014, after which it will be opened every evening. Visitors from the CDB can also leverage The Star’s free water transfers on Fridays.

The chill-out space is complete with a resident DJ and a range of F&B options including barbequed meat and sausages, tacos, Movenpick ice-cream and an extensive list of alcohol. Able to entertain 1000 pax, it doubles up as an events space available for exclusive private hire outside of its scheduled operating hours from Sundays to Thursdays until January 9.

During operating nights, section hire is also available and is based on a minimum spend for the space required. Signed on as principal partner of 2014 Sydney Festival, the Sky Terrace will be the official Festival Bar opening daily with section hire still available.

The Star is Sydney’s latest premium entertainment destination with a range of award-winning chefs and restaurants, The Darling – a five-star boutique lifestyle hotel, luxury retail outlets, a 16-room day spa, and casino. The AUD$100 million Event Centre launched this year has the capacity and flexibility for events ranging from conferences and exhibitions to gala dinners, award ceremonies, and intimate concerts. It has hosted A-list acts from all over the world, including the Big Four and comedian Chris Tucker.

micenet AsiA 47

opinion

Dwindling M&E figures not necessarily bad newsA slight decline is expected in the region’s meeting attendee numbers and expenditure for 2014, but the trend hints of a maturing market and events being held closer to home.

DANIELLE PUCETAAMERICAN EXPRESS MEETINGS & EVENTSDIRECTOR, JAPA

American Express Meetings and Events (M&E) recently released the 2014 American Express Meeting and Events Global Meetings Forecast. This global research examines M&E industry trends, and predictions around meeting attendee numbers and spending for the year ahead, amongst other industry issues. Over the past few years we have seen growth predictions, albeit rather modest, in most regions with the exception of Europe which has gone through a few turbulent years economically. This year however, following two years of predicted increases, the Asia Pacific region appears to be slowing down. According to our research, we can expect a slight decline (-1.2 per cent) in the number of meetings in this region and the number of attendees per meeting (-2.4 per cent) this year. Asia Pacific is also expected to experience the largest decline among all regions in overall meetings spend per organisation (-3.6 per cent).

However, this predicted decline does not necessarily mean the industry locally is in a bad state. Scratching the surface a little will reveal some varied and logical reasons for predicted declines. Firstly,

there is no doubt that the M&E industry in this region is maturing and becoming more sophisticated. Inherently, tighter controls over spending and activity are to be expected as functions mature and develop.

Secondly, our Forecast highlights an ongoing trend for meetings planners to conduct meetings closer to home, within their region, and even using their own facilities where logical. Meeting planners would typically expect to cut costs and travel time by holding meetings locally, therefore this could be one contributing factor to the predicted decrease in overall meetings spend per organisation. When it comes to actual local meeting location, our Forecast revealed that, for the second consecutive year, Shanghai ranks as the number one meeting destination choice among meeting planners in the Asia Pacific region, followed by Singapore and Sydney. Hong Kong/Macau has jumped from number seven last year to number four this year, and Bangkok/Chiang Mai comes in at number five in the rankings.

Thirdly, and once again potentially contributing to an expected decrease in costs and decline in meetings spend per

organisation, we’re seeing an increased trend towards incorporating group fares in strategic meetings programmes. The usage of group air fares is certainly not new, but meetings organisers, particularly over the past two or so years, have become a lot more conscious of the cost advantages and flexibilities associated with group fares.

Lastly, the Asia Pacific region has experienced a lot more scrutiny from senior management within organisations when it comes to M&E activities. Senior executives certainly recognise the importance of face-to-face meetings – in fact our Forecast predicts a 4 per cent increase in demand for meetings throughout the Asia Pacific region – but are seeking greater visibility into M&E spending, and assurances that activity is closely monitored and aligned to company objectives. To address these concerns, we’re likely to see meeting planners in 2014 place greater emphasis on a rigorous meetings approval process, and on setting and adhering to strict guidelines that address the potentially high-risk areas of meetings supply chain such as meetings approval, payment, reporting and auditing.

Over the next year, meeting planners have an opportunity to demonstrate the value of events by continuing to look for opportunities to contain costs, through group fares and local meetings for example, and to strictly adhere to meeting guidelines in place.

When it comes to actual local meeting location, our Forecast revealed that, for the second consecutive year, shanghai ranks as the number one meeting destination choice among meeting planners in the Asia Pacific region, followed by singapore and sydney.

Eyes opened

AILIN WONGMOEVENPICK RESORT & SPA KARON BEACH PHUKETDIRECTOR OF SALES AND MARKETING

What made you decide on a career in hospitality?

Before I graduated from high school, I was assigned a pre-graduation project in the hotel industry. I was impressed with the professionalism and found that the hotel industry was like no other, with no end of job opportunities and virtually no limit to your prospects. It’s exciting, rewarding and different every day.

What has kept you interested and passionate about the hospitality industry?

The constant changes in line with fast-evolving trends, seeing happy customers return, and developing staff and seeing them succeed in their careers – these

challenges and satisfaction have kept me passionate.

What are some challenges you face on a regular basis and how do you work to overcome them?

Manpower shortage is a common chal-lenge we face in the hotel industry. Hence creating a good working environment and fostering team spirit within the organisa-tion helps reduce turnover. This also instills a willingness within team members to go the extra mile to make guest experi-ences pleasant.

What have you gained from the exposure and experience working in different properties across Asia?

I gained friends and more ‘extended families’ in places that I worked in. The time spent in various hotels holding dif-ferent roles in different countries was an eye opener to the individual needs of each property – there is no “one cap fits all” theory working in this industry.

What traits are necessary to survive and thrive in hospitality?

Patience, open-mindedness, a positive attitude, and being able to be a team member. This applies on both an internal and external level. Every day, we meet different kinds of people from different countries and cultures with varied expec-tations. We have to be level-headed to handle all the differences.

Currently the director of sales and marketing for Moevenpick Resort & Spa Karon Beach Phuket, Ailin Wong oversees all hotel revenue streams, heading hotel accommodation sales, F&B, event sales, marketing and communications, and yield and revenue management.She is responsible for meeting sales goals and financial targets, as well as building relationships, handling negotiations, building market knowledge, staffing, and developing budgets. Born and educated in Malaysia, Ms Wong attended a hotel catering and management school before starting an 18-year career in hotel sales for hotel chains such as Starwood, IHG and Marriott International. She was most recently director of sales and marketing for JW Marriott Hangzhou, China.

Manpower shortage is a common challenge we face in the hotel industry. Hence creating a good working environment and fostering team spirit within the organisation help reduce turnover. This also instills a willingness within team members to go the extra mile to make guest experiences pleasant.

profile

48 micenet ASIA

A huge stride

HELEN SHIMKOREA TOURISM ORGANIZATION (KTO)DIRECTOR/SINGAPORE OFFICE

Korean national Helen Shim has spent more than 20 years in the tourism and MICE industry, chalking up several awards along the way. She started her career in Korea Tourism Organization’s Intrabound Tourism Department of the Municipal Government Promotion Team as the only female manager promoting both domestic and overseas tourism.Working within different departments in the board, including the planning and coordination, the CSR centre, tourism culture team, she joined the incentive and exhibitions team of the MICE bureau in 2011 where she launched projects for MICE groups and was an instrumental part of the Korea MICE Expo and other international trade shows. Currently in charge of promoting Korea tourism from KTO’s Singapore branch office, she is also working on a Ph.D in North Korean Studies.

profile

micenet ASIA 49

How did your career begin in the MICE industry?I came into contact with the MICE industry 10 year ago, with the Pacific Asia Travel Association (PATA) Annual Conference as my first international convention experience. I was one of the members of KTO’s task force and took charge of all official ceremonies, including the opening and welcome party.

What has kept you engaged in a career with KTO for the past 25 years?I majored in Korean History and Korean Culture. Sharing my love for the rich history

and culture, while being part of the team actively promoting Korea as a tourism destination, continues to inspire and motivate me.

What have you been up to this year, and

what are some goals?I arrived in Singapore close to six months ago. Being new to Singapore, I am trying to adapt and also understand the multi-national culture here. I hope to promote Korea to Singaporeans, by learning about the things that interest them so as to entice them to travel to Korea for leisure, business and MICE.

How do you think the tourism industry has evolved, and how will it continue to evolve?Tourists are now more discerning. There is a greater demand for more experiences, exploration and learning, as opposed to the old-fashioned basic requirements for guest rooms, good food and facilities. More tourists are seeking authentic travel experiences that will allow them to participate in local cultures. Travel operators will stand to benefit from this demand if they package trips in a creative manner, allowing tourists to gain a rich cultural travel experience and remain sensitive to the interests of local cultures.

What do you do outside of work?I strike a balanced lifestyle outside work by playing golf and making new friends in Singapore. Deemed the world’s best tourism country, I am also learning about every aspect of the Singapore culture.

There is a greater demand for more experiences, exploration and learning, as opposed to the old-fashioned basic requirements for guest rooms, good food and facilities.

50 micenet AsiA

While there’s no sure-fire way of retaining talent, what are some methods that have proven effective in Asia? Why have they been effective?Start with a proper induction of new employees into an organisation and having a systematic orientation process which most companies still don’t do well. The first three months are critical in retaining the new staff a company has just invested in, as they transition into a new company and culture. Create a network to support new employees; identify your high performers early, and work continuously to grow them in your organisation. 

If you currently don’t have one, consider investing in a career development programme across all levels of your organisation. 60 per cent of staff are said to leave a job under three years of

employment, and companies that offer a career development programme stand a better chance of retaining their staff– especially employers focusing their efforts on retaining Gen Y talent.

Career development strategies ensure employees are placed in the right professional environment where they can hone their skills and be given the opportunity to develop their career within an organisation.

What are some methods that have proven ineffective, and why?While compensation is important, using monetary benefits to retain staff is not an effective retention strategy and may simply put a band aid to existing employee engagement issues an organisation faces. Similarly, organisations that solely rely on the “fun” aspect by building games rooms, organising Friday drinks and gatherings may also be missing out on what employees want from their employers. Today’s talent want to know that they have room for career development, and strategic thought must be given to a holistic retention strategy.

As a manager, what can I do to ensure I’ve given my best in retaining my staff?Managers need to be “Engagement Advocates” in an organization. Staff

retention starts from the top down and as a manager, you need to appreciate and understand your talent and constantly work to keep them.

Your talent’s long-term goals needs to be identified early, while working closely with them to help them gain the critical skills and experience needed to progress within a company.  Have clear vision from the leadership team and consider involving employees in the company’s goal-setting initiatives. Lastly, it helps to practise open door policies at all levels.

As an employee who has given notice, how can I leave the company on a favourable note? Why is it important that I do so?When leaving a company, the old adage about not burning bridges should be ringing in your ears.  No matter the reason for leaving, thank your employer for the opportunity with the company – you can do this in your resignation letter or in person. If you’re asked for a reason for leaving, stress the opportunities that lie ahead and avoid negative comments, as your goal is to leave on good terms. Ask if there is anything you can do to ease the transition period, and if asked to extend your last day beyond the notice period, do so only if it works with your new employment.

Stop the brain drainWith the hospitality/events industry facing a major talent shortage, retaining existing employees can be equally, if not more challenging, than attracting new ones. What retention efforts have been effective?

While compensation is important, using monetary benefits to retain staff is not an effective retention strategy and may simply put a band aid to existing employee engagement issues an organisation faces.

ANDREW CHANACI HR SOLUTIONSCEO

Career strategies

micenet AsiA 51

venue update

China – Fairmont Peace Hotel Shanghai has bolstered its collection of event spaces with the launch of two private dining rooms on the roof terrace and two function rooms at the mezzanine level. The roof terrace now offers a 25-sqm Scotland

Room that is reminiscent of a traditional English gentleman’s club, featuring a high ceiling, dark wood panelling, rich upholstery and plush leather chairs. It also sees the addition of a new England Room, measuring 35 sqm.

Completing the extension of the roof terrace is the Nine Heaven Hall (pictured), once used for private parties of the hotel’s British founder Victor Sassoon and now restored to its 1920s splendour.

On the mezzanine level, the Chun Shen Room and adjacent Thames Room add to the varied venue choices for event bookers, complete with advanced audio-visual technology and high-speed wireless. Measuring 215 sqm, the Chun Shen Room designed with wood panelling and original cast-iron windows can hold up to 100 guests in a banquet setting or 160 theatre-style. The 110-sqm Thames Room will be suitable for smaller groups of up to 50 banquet-style, offering views of the historic Dian Chi Road and Huangpu River.W: http://www.fairmont.com/peace-

hotel-shanghai/

Rooms of chaRm

hitting RefReshVietnam – Park Hyatt Saigon will be undergoing a luxury upgrade of all facilities and guestrooms in 2014 to epitomise the French colonial residential feel and boost the hotel’s positioning in Saigon.

Malaysian interior designer EDC is set to create a French-inspired ambience blended with modern conveniences and Vietnamese touches.

The 244-room hotel is expected to close from February 17 to April 2, and reopen on April 3. Restorative works to public areas will be ongoing until November, with intermittent

noise expected from 9 to 5 daily.Park Hyatt Saigon includes a pillar-less

ballroom with a drive-in vehicular access, two restaurants serving Italian, and

Vietnamese seafood and Western steak respectively.W: http://saigon.park.hyatt.com/en/

hotel/home.html

malaysia – Sabah will be home to Hilton Worldwide’s ninth Malaysian property in 2015. Under an agreement signed between Hilton Worldwide and Pekah Hotels Sdn. Bhd., the 12-storey Hilton Kota Kinabalu will be located in the central business district of Kota Kinabalu, along Jalan Tunku Abdul Rahman, boasting 313 guestrooms including 17 suites.

Hilton Kota Kinabalu will offer a total of 3500 sqm of events space, including a 1000-sqm ballroom. It will also contain an eight-storey car park, an all-day dining

restaurant, a specialty rooftop restaurant adjacent to a pool, a lounge bar, business centre, health club, and spa.

Kota Kinabalu, the capital city of Sabah, acts as the main industrial and commercial centre for the state. Served

by Kota Kinabalu International Airport, it welcomed 2.9 million passengers in 2012. It is home to Malaysa’s first World Heritage Site, Kinabalu National Park (pictured), where Mount Kinabalu is located.W: http://www.hilton.com

tuRn to Kota Kinabalu

52 micenet AsiA

venue update

malaysia – Strategically located in the bustling Golden Triangle and proximity to the Bukit Bintang monorail, PARKROYAL Kuala Lumpur is conveniently connected to myriad shopping, dining and entertainment options in the city.

The hotel offers a collection of well-appointed guestrooms with an array of superior and deluxe rooms, Orchid Club executive rooms, suites, Premier Suites, Family Suites and a Royal Suite. Well- equipped with modern indulgences for maximum comfort of travellers, guestrooms such as Orchid Club room can enjoy exclusive privileges such as access to the Orchid Club Lounge. Private business meetings can be conducted in the Orchid Club Lounge, which is at the Orchid Club guests’ disposal.

There are two ballrooms and 12 different-sized meeting rooms, perfect for

large conferences, special events or small private meetings. Accompanied by latest audio-visual technology, wireless Internet, and natural light in many function rooms as well as pre-function spaces, the team of dedicated event and banquet associates are poised to ensure success for any event, including custom-themed events.

Dining options include authentic Sichuan flavours at Si Chuan Dou Hua and International cuisines at Chatz Brasserie. A holistic experience awaits with the integration of therapy, wellness and aesthetics at St. Gregory spa.W: http://www.parkroyalhotels.com/

kualalumpur

endless options

inDOnesia – The Westin Resort Nusa Dua, Bali has launched the island’s first Heavenly Spa, as part of a multi-million dollar revitalisation programme. Located in the resort’s new wing, the spa offers a nurturing menu combining traditional spa services and ancient healing practices with a unique holistic approach to wellness.

The spa features 16 contemporary treatment rooms, a luxury hair spa, extensive water treatment facilities including his and her thermal hydro pools, Himalayan salt-saunas and steam rooms to aid all spa therapies.

Various luxury programmes are also in development, with the resort set to invite visiting masters in a special series of wellness events planned throughout 2014.

Heavenly Spa by Westin is open to hotel guests as well as walk-ins, offering street access and parking.W: http://www.westinnusaduabali.com/

en/heavenly-spa

heavenly well-being

micenet AsiA 53

venue update

inDia – Ritz-Carlton has opened its first hotel in India with a property located in the heart of downtown Bangalore, best known as the Silicon Valley of India and also The Garden City.

The 277-room Ritz-Carlton, Bangalore located on Residency Road embraces tradition with the Jaali (lattice screen) design from the Mughal era and

prominent architectural features including pointed archways and ample white marble reminiscent of the Taj Mahal. Complementing the intricate design is 1280 pieces of contemporary art from prominent artists, making it home to the largest collection inside a hotel.

Meeting spaces available include a 600-sqm ballroom, one permanent boardroom

and three function rooms with natural light. The Ritz-Carlton, Bangalore boasts seven dining venues run by Michelin Star chef Anupam Banerjee, the city’s highest rooftop bar and sky lounge, the first managed Ritz-Carlton Spa by ESPA in Bangalore, an outdoor swimming pool and a gym.W: http://www.ritzcarlton.com/en/

Properties/Bangalore/

new luxuRy

China – One of Beijing’s fastest growing commercial districts, Chongwenmen, recently welcomed the opening of its first five-star hotel. New World Beijing Hotel is a 309-room hotel situated close to attractions such as the Temple of Heaven, Tiananmen Square and Wangfujing shopping district.

Event planners can expect meeting spaces comprising a 1542-sqm ballroom and six function rooms, accompanied by both Chinese and Western dining options, a

spa, health club, and indoor swimming pool.Catering to guests looking for exclusive

accommodation, the hotel has Residence Club floors where guests can enjoy a range of added privileges including access to the private Living Room for complimentary buffet breakfast, afternoon tea, evening cocktails, and refreshments throughout the day.W: http://www.beijing.newworldhotels.

com/

whole new woRld

China – Starwood Hotels & Resorts Worldwide has opened its 100th hotel in Asia Pacific with Sheraton Shantou Hotel. Already a brand established in China’s major cities, the new property is part of Sheraton’s plan to extend its footprint in second and third-tiered cities. Shantou, a prefecture-level city on the eastern coast of Guangdong province, is a strategic seaport and one of China’s Five Special Economic Zones.

Sheraton Shantou Hotel features 306 guestrooms and 24 suites equipped with the brand’s signature amenities. It comprises 1800 sqm of versatile and state-of-the-art function space, three distinctive dining venues, a gym, outdoor swimming pool, and Shine Spa. It also offers the

Link@SheratonSM experienced with Microsoft in the lobby, a relaxed space with complimentary wireless broadband.

Located in the Central Business District, Sheraton Shantou Hotel is in proximity to government offices and the convention and

exhibition centre. It is 40 kilometres from Jieyang Chaoshan International Airport, which is served by flights to major cities in China, and to Singapore and Bangkok.W: http://www.starwoodhotels.com/

sheraton/

shantou maRKs milestone

54 micenet AsiA

PEOPLE

MARK LIVERSIDGEHILTON WORLDWIDEMARKETING LEAD, ASIA PACIFIC

Singapore – Mark Liversidge, previously the chief marketing officer of a mobile communications business based in Hong Kong, has joined Hilton Worldwide to lead marketing across Asia Pacific.Based in Singapore, he is responsible for integrat-ing marketing functions, growing brand awareness, driving market leadership, and driving initiatives for Hilton HHonors in Asia Pacific.

CATHERINE LEEDUSIT FUDU HOTELS AND RESORTSVICE PRESIDENT SALES AND MARKETING, CHINA

China – Dusit Fudu Hotels and Resorts has announced the appointment of Catherine Lee as vice president sales and marketing for China. Her responsibilities include a focus on building and fostering relationships with key clients and partners, as well as strengthening the Dusit brand in the Chinese market. She is a Singaporean with more than 25 years of experience in hospitality.

DOUGLAS LITHE RITZ-CARLTON, BEIJINGDIRECTOR OF SALES AND MARKETING

China – Douglas Li has been promoted to director of sales and marketing at The Ritz-Carlton, Beijing, where he previously held the position of director of sales since 2008. With a wealth of experience and skills, Mr Li will oversee overall marketing strategy and sales initiatives including revenue management, marketing communications and catering sales initiatives. Prior to The Ritz-Carlton, Beijing, Mr Li held various sales leadership roles in St. Regis Beijing and Grand Hyatt Beijing.

LANCE J. OUREDNIKTHE WESTIN SINGAPOREGENERAL MANAGER

Singapore – The Westin Singapore has appointed Lance J. Ourednik as general manager, charged with bringing the brand back into the Singapore market. He was in charge of spearheading the operations and management of the November 2013 opening and will drive the post-launch initiatives as the hotel re-establishes itself. Mr Ourednik has held several key appointments with Starwood Hotels in key cities such as Beijing, Guilin, Xiamen, and The Westin Mumbai Garden City.

LOUANNE ZHENGTHE WESTIN SINGAPOREDIRECTOR OF SALES AND MARKETING

Singapore – Louanne Zheng, director of sales and marketing, is tasked with driving the conception and implementation of strategic campaigns. Besides exploring new business opportunities and enhancing relationships with business partners, the hospitality veteran with over 17 years’ experience will also play a role in leading the sales teams of corporate, catering, MICE and leisure.

RETO KLAUSERSHANGRI-LA HOTEL, KUALA LUMPUR VICE PRESIDENT / GENERAL MANAGER

MalaySia – Reto K. Klauser joins Shangri-La Hotel, Kuala Lumpur as vice president/general manager, bringing more than 20 years of experience in the hospitality industry. He is in charge of providing initiative, judgment, leadership and direction of the property, as well as to oversee all the other Shangri-La Malaysian properties. He was most recently area manager/general manager of Makati Shangri-La.

LILLIAN TANSTARWOOD BALI RESORTS COLLECTIONCLUSTER DIRECTOR OF SALES AND MARKETING

indoneSia – Starwood Bali Resorts Collection has appointed Lillian Tan as cluster director of sales and marketing for the newly-opened Sheraton Bali Kuta Resort and Le Meridien Bali Jimbaran. Ms Tan will also oversee the opening of two new Starwood properties in the coming years which includes The Westin Ubud Resort & Spa and The Sarasvati, A Luxury Collection Resort & Spa.

CHRISTOPHER OAKESINDIGO PEARL PHUKETGENERAL MANAGER

Thailand – Indigo Pearl has appointed Christopher Oakes as the new general manager of the resort in Phuket, Thailand. With a background in luxury hospitality and resort management as well as extensive international experience he was most recently managing director of Petchey Leisure, one of Europe’s leading leisure groups with resorts in Spain and Portugal. He also once held the position of chief concept officer at Six Senses Resorts and Spas.

compiled by gina sin

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CURTAIN CALL

SketchEvents in a

56 micenet ASIA

micenet ASIA 57

CURTAIN CALL

How did Sketch Post Studio come about?Many have asked if my passion is illustra-tion and my answer is no. My real interest is continuous learning, and illustration or graphic recording is a tool that helps me learn about many different things while creating value for people around me.

Illustration has always come naturally to me as a child. I found my skills to be most val-uable as I attended conferences, and began illustrating notes in my notebook as talks and discussions went on. It was an instant capture of key points and interesting quotes. Organis-ers, guests and speakers loved them and it was a beautiful way to celebrate the content and exchange of ideas. The professional term used to describe this is graphic recording. After a few years of practising graphic record-ing as an interest, I became confident in my work and decided to turn it into a profession by starting Sketch Post Studio.

Sketch Post Studio was founded in 2013. We listen to ideas and transform words into real-time, hand-drawn visuals that brighten up brainstorming and events. Our graphic recordings simplify complex ideas to engage people, making ideas stick.

What kind of events have you attended, and where have you travelled to make graphic recordings?Conferences, campaign launches, com-pany dinners, internal discussions and workshops are our forte. So far, we have worked with clients in Malaysia and Sin-gapore. We’re definitely looking forward to travel more in 2014 as our brand grows.

What kind of impact do graphic recordings have for an event? From past clients, what have they done to your sketches post-event?Quite simply, our graphic recordings make ideas stick in the minds of guests. By creat-ing live large-scale visuals at events, our service is, in a way, a performance that sup-ports the content being discussed. Many who witness it for the first time sit up and wonder, “Hey! What’s going on over there?”

Also, our graphic recordings boost social media engagement, as our graphic record-ings are ready for guests to photograph to post, tweet and share immediately.

With beautiful summaries of the sessions, guests can instantly use them as references for discussions. Finally, we provide organisers with a compilation of the graphic recordings that are ready for web and print. The compi-lation is great to include in reports and press releases. And it can be made downloadable from the event website as well.

We draw on large compressed foam boards so they are durable. Some event organisers present them as souvenirs to surprised and flattered speakers. Clients also display them in their offices and may have used them in presentations.

One of our most enthusiastic clients, PricewaterhouseCoopers Kuala Lumpur, included our graphic recordings in post-event thank you cards.

Prior to an event, what are some preparations needed?More information on the discussion topics prior to the event would be nice for us to do research and have a better idea of the speakers and their stories. Receiving a copy of their presentation slides would be very helpful. We create portraits of speakers and will also need profile pictures beforehand.

Sketch Post Studio’s Bernie Quah may be spotted in a conference or seminar making illustrations of speaker presentations with a fistful of colourful markers. She tells micenet ASIA how her real-time graphic recordings help create value for event organisers and guests.

Event and meeting planners interested in hiring Sketch Post Studio for on-site graphic recording can visit the website at www.sketchpoststudio.com, or reach out to Bernie at bernie@sketchpoststudio.com

58 micenet AsiA

2013年12月－2014年01月

聚焦

封面：照片由日本国家旅游局提供

欲知更多详情，请浏览网址: www.micenet.asia

micenet 亚洲很荣幸成为以下机构的成员:

亚洲会展产业表现亮眼若2014年美国运通全球会议及活动预测报告准确的话，亚太地区在经过两年的持续增长后，今年的会议数量将略减。虽然这项预测报告将敲响会展业的警钟，但是美国运通会议及活动部亚太区总监Danielle Puceta却认为会议数量的减少是企业更严格地控制开支所导致，而这是会议及活动业务逐渐走向成熟的结果。

Puceta总监也表示，有越来越多的会议策划者选择在邻近地区，甚至是在自己的所在地举办会议。这是因为为了现实最大化投资回报率，企业须切实管理差旅费用和会议支出，而会奖目的地及其服务提供商更需为客户提供物有所值的服务与产品。

这一期，我们以日本作为封面故事，因为他的会展业在2013年里取得骄人的成绩。摆脱311大地震的阴影，东京击败马德里、伊斯坦布尔获得2020年夏季奥运会及残奥会的主办权。而其他的城市更是赢得了多个国际会议及活动的主办权，会展业一片姹紫嫣红的繁荣景象。向来以高质量、最先进的设施以及非一般的场地著称的日本将在本期与我们分享他在未来7年里的MICE发展计划。

而Puceta总监也将与读者分享，为什么会议及活动数量的减少并非是一件坏事。在本期的案例分析中，读者也可以看到吉隆坡城中城会议中心如何费尽心思筹办一场以普通话为主的大型会议。

随着2013年即将结束，我和micenet亚洲全体同仁在此向各位尊敬的读者致谢，感谢你们这一年来的支持与鼓励。敬请向我们提供您宝贵的意见和建议。

唐艳敏编辑兼副社长

59 观点: 会议及活动业的前景仍是一片光明

60 日本: 日本会展业茁壮成长

62 案例分析: 吉隆坡城中城会议中心大显“龙威”

64 采访: 户外欢乐无限

micenet AsiA 59

会议及活动业的前景仍是一片光明亚太区的参加会议人数及会议成本预期将在2014年略减，这显示了该区的会议及活动业已趋向成熟，而且也促使企业在邻近地区或在当地举办会议。

DANIELLE PUCETA美国运通会议及活动部亚太区总监　

美国运通会议及活动部不久前发布了2014年美国运通全球会议及活动预测报告。这一份全球性的调查报告探讨的是会议及活动业的发展趋势、会议与参加会议人数预测、未来一年内的会议及活动支出，以及其他行业内的有关课题。在过去几年里，除了面对经济衰退的欧洲外，大部分的地区都出现增长的势头，虽然增速不快。可是亚太地区在经过两年的持续增长后，今年也有放缓的迹象。根据我们的研究，今年亚太区的会议数量将略减（约-1.2％），而参加会议的人数也将减少约2.4％。值得一提的是，亚太区也将会是所有地区中，会议成本降幅最大的地区（约-3.6％）。

然而，这个预测并不意味着当地的

会议及活动业务将处于低谷。只要稍作观察就可知道亚太区出现放缓的原因。首先，该地区的会议及活动业务已逐渐走向成熟，而且越来越复，因此很多企业更严格地控制开支。其次，我们的预测也发现越来越多会议策划者选择在邻近地区，甚至是在自己的所在地举办会议。这样既减少活动开支也大量减少了旅行的时间。或许因为这个原因，整体的会议花费就下降。

至于会议地点排名，我们的预测显示，上海连续第二年成为亚太地区的第一名，其次是新加坡和悉尼。香港/澳门从去年第7位上升3个名次至今年的第4位，曼谷/清迈则排名第五。

第三个导致会议开支减少的原因是越来越多公司将团体飞机票融入战略会

议方案中。使用团体票并非什么新鲜事儿，但是在过去的几年里，会议组织者更是意识到团体票价的成本优势和灵活性。团体票无疑将大大地减少举办会议的开支。

最后，亚太区的会议及活动行业越来越受到企业高层管理人员的审议。高级管理人员绝对重视，也清楚地知道面对面形式会议的重要性，实际上我们的预测显示，整个亚太区的会议数量将得到4%的增长。但是为了现实最大化投资回报率，企业须切实管理差旅费用和会议支出，并且在举办会议时确立清晰的目标。公司会议策划者在2014年策划会议时将经过更严格的审批流程，以确保所有会议符合指导方针，以及有所开支在审计时符合有关规定。

在接下来的一年里，会议策划者须继续寻找机会，通过诸如团体票价及在当地举办会议等方式来控制成本，并严格遵守会议指引，以确保会议活动服务的质量。

观点

至于会议地点排名，我们的预测显示，上海连续第二年成为亚太地区的第一名，其次是新加坡和悉尼。

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封面故事

申奥成功为日本及其旅游业打了一剂强心针，提升会展业的地位和份额是当急之务。 By: Kristie thong

日本会展业茁壮成长

2013年，东京击败马德里、伊斯坦布尔获得2020年夏季奥运会主办权，日本举国欢腾。本次申奥成功，充分证明了日本在311大地震的阴影下，重振经济的决心。日本国家旅游局局长Ryoichi Matsuyama说：“申奥成功为我局和其他从事入境旅游的企业打了一剂强心针，我们将携手合作，为迎接前来参加盛会的2000万名访客作好准备。”

局长也强调，日本国家旅游局的其中一项优先任务是在未来的7年里，提升日本作为一个顶级的商务会奖旅游目的地的声誉。

日本已是世界领先的国际协会会议目的地之一。根据2013年度全球协会

会议调查报告，日本在全球排名中位列第八，在亚太地区则名列第一。日本的排名在2011年的311大地震后一度滑落至第13位，然而灾后成功主办了341个符合条件的会议又将其排名拉到了前10名。除了国家排名获得高分外，其城市如东京、京都、福冈和神户也荣登城市协会会议目的地前100名榜单。

2012年度值得一提的国际盛会包括了在福冈举行，共3500人出席的国际泌尿外科学会大会、多达1万人出席，在东京举行的世界银行及国际货币基金组织理事会年会，以及一共6300人出席的大阪环球银行金融电讯协会年会。

横滨将是未来几年举办医疗保健大会的热门举办地。这个拥有28所大学及多家主要医疗和科研中心的日本第二大城市，已被日本政府指定为创新科学及技术的重地。这里的设施齐备，是国际企业和会议策划者前来举办活动的好地点。

横滨就以其优势，击败了印尼，赢得了2017年亚太肝胆胰协会学术大会的主办全。不仅如此，国际肺癌研究协会也

选择了横滨作为2017年世界肺癌大会的举办地。

且不谈2017年，第十二届国际立体定向放射外科学会年会将于2015年在横滨太平洋会展中心召开。这个会展中心是全日本规模最大的国际展览场地，也是横滨的旗舰会展中心，设施配套齐全。东京女子医科大学和地方筹委Motohiro Hayashi医生相信，横滨能击败香港赢得此次年会的主办权主要在于横滨承诺在举办国际立体定向放射外科学会年会的同时，举办其他相关的会议，以提高与会者人数。

日本在311大地震中的快速复苏也说明了核辐射的问题并不那么严重，其威胁微乎其微。

为MICE做好准备为了提高MICE市场的份额，日本观光厅给予东京、横滨、京都、神户以及

福冈“全球会展城市”的地位，以开启一系列的支持举措。这包括市场研究、战略决策、举办研讨会及促销活动等。日本当局也委派了来自重点学术

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封面故事

及研究领域的国会大使作为顾问及倡导者，并成为媒体联系人以及行业中的导师，协助企业赢得招标。

日本已开始放宽与会展相关的旅游签证限制，这一改变为该国带来无限的商机。一个很好的例子是新推出的“泰国新年”计划。这个计划促进了日本和泰国之间的各种项目和活动。日本近期也允许泰国游客无需签证前往日本，更进一步促进了两国之间的旅游机会。泰国国际航空公司受惠于这一免签证规定，于近期推出特价机票和往返札幌的新航班。

新航线也将缓解日本国内的MICE旅游。乐桃航空如今开拓服务大阪和仙台，以及从大阪到石垣机场的新航线。此外，也有新航班从大阪飞往韩国釜山，而捷星日本航空也新增了五条航线：从名古屋到福冈；从名古屋到札幌；从东京大分；从名古屋飞往鹿儿岛，以及从东京到鹿儿岛。

新石垣岛机场在今年3月份正式对外营运。除了东京羽田机场等日本国内机场外，还将开通飞往台湾地区、韩国等

地的航班。在不久的将来，也将开通中国大陆和香港。

为了满足MICE策划者的需求，新场地也不断在增加。东京的日本邮政大楼（JP TOWER）是一个崭新的会展场地。这个地标性的新会场拥有约600平方米的会展空间、两个会议厅、六个会议室、一家咖啡厅和一个表演场地。大楼内还设有一个旅游及商务中心，为客户提供信息和售票服务。日本邮政大楼与东京地铁站以地下通道连结，交通十分便捷。

神户也不落人后。神户国际会议中心将在2017年进行大规模的装修，而神户波多比亚酒店也在致力提高其内部专业会议组织及管理的能力。

至于大阪，位于JR大阪站的崭新购物商场、商务大厦以及娱乐中心也在今年开始投入营业。大阪新名所更是当地的新地标。这家大阪规模最大的百货商场拥有266家商店及餐馆和一个可容纳3000人的会展中心。而近在咫尺的大阪洲际酒店也拥有4个宴会厅和会议室，为活动策划者提供了一个绝佳的活动场地。

建造新酒店的计划也在酝酿之中。未来两年里，京都丽思卡尔顿酒店、京都四季酒店、大阪万豪都酒店、东京阿曼酒店、东京安达仕酒店、冲绳北谷希尔

顿酒店，以及富士虹夕诺雅酒店都会一一开业。

以亚洲游客居多日本今年1月至9月的旅客人数增加了22.4％，其中以东南亚的游客居多。由于中日尖阁列岛主权的纠纷，中国大陆的旅客人数明显下降。据日本国家旅游局发言人透露，日本仍是最受韩国和台湾游客欢迎的目的地，而来自泰国、马来西亚和印尼的旅客也有上升的趋势。

日本放宽了对来自东盟国家旅客的入境签证限制，甚至允许他们无需签证就可入境。由于商务休闲活动深受人们的欢迎，当地政府已开始全面探讨并发展大型综合度假村的计划。而为了吸引更多国际旅客前来，当局将增设英文标牌及全球自动提款机，以及扩大无线上网的覆盖范围。此外，部分酒店和餐馆也将为宾客提供清真食品。

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活动概述

2013年国际龙奖IDA 年会暨第17届马来西亚全国华语寿险研讨会在马来西亚吉隆坡城中城会议中心隆重举行。国际龙奖IDA 年会是中国金融保险业中最大的盛典。

本届年会的主题为“业精于勤”，大会有幸邀请马来西亚首相拿督斯里纳吉于开幕典礼致辞与颁奖。旅游与文化部部长拿督斯里•莫哈迈德•纳兹里•阿卜杜•阿兹也是大会上的嘉宾。超过16个国家和地区的5500多名金融保险专业人士共襄盛举，他们分别来自中国大陆、台湾、香港、韩国、澳大利亚等地区。这个为期四天的盛会共邀请了92位保险业内的卓越知名人士在57场专题演讲与研讨会上针对不同的议题分享他们的人生智慧，展开多元深度的对话。预计这场盛会将为马来西亚带来5580万零吉的经济效益。

活动执行在场地的安排上，这场盛会的其中一个要求是在一个演讲厅内容纳5500名代表，而且可以让大家清楚地看到整个盛会的进行程序。

在开幕式上，吉隆坡城中城会议中心将两个展馆组成一个拥有三个舞台、中心形成一个“T”字形的巨大空间（长70英尺，宽296英尺）。此外，台上也

设有一个38英尺的主屏，以及在167米宽的大厅的多个战略位置上摆放了10个悬浮屏幕（宽20-27英尺）。

面积2245平方米的第四展馆也被转换成餐饮处和与同行社交的场所。这是吉隆坡城中城会议中心第一次尝试这样的格局。会场中设有饮食摊位以及一个类似当地美食街集市的用餐场所。除了各种精致点心及美味的烧烤鸡肉包外， 与会者还有机会品尝地道的马来西亚食物如“soto”（一种肉汤，主要有肉和蔬菜）、云吞汤面、椰浆饭及槟城炒粿条。会场也提供免费无线网络服务。

此外，出席盛会的代表也有机会通过八种当地的精美艺术及手工艺品一蜡染、篮编织、木雕、织金锦缎、锡制品、指甲花彩绘、中国书法以及马来传统音乐体验马来西亚丰富多元的文化。

餐饮物流吉隆坡城中城会议中心的烹饪团队参考了盛会代表的资料和饮食需求后，精心准备了符合每个人口味的食物。了解与会者的背景与饮食需求是一个极为关键的环节，只有这样才能为每个代表提供令他们满意的服务。此外，便食摊位也随处可见，为与会者提供多一些饮食选择。

为了杜绝浪费，预规划和一丝不苟地安排好代表的饮食是必要的。每日的早点和午餐也受到严格的监控，以确保食

案例分析

活动名称 ： 2013年 国际龙奖IDA 年会

主办单位： 保险行销集团（IMM International）

活动： 年会及研讨会

地点： 马来西亚吉隆坡城中城会议

中心场地安排：

展览厅、会议厅、宴会厅、演讲厅、会议室

日期： 2013年8月15－18日

人数： 约5500人次

预算： 未公开

吉隆坡城中城会议中心大显“龙威”

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物的质量和符合与会者的要求。

挑战与胜利吉隆坡城中城会议中心在筹办此届大会由始至终都是一丝不苟。每个细节和环节都考虑周全，尽力做好。中心的副总经理Alan Pryor和马来西亚会展局出席了2011年在汉城举行的国际龙奖IDA 年会，因此他们对举办这类会议的情况及要求已了如指掌。

由于出席者绝大多数以讲普通话为主，拥有能说普通话的职员在场也是不可忽略的环节。我们的现场工作人员，包括所有的餐饮服务员都必须能以流利

的普通话和与会者沟通，并确保所有联络及文档都以中文书写，甚至是双语，如标牌和菜单。至于场地的安排更是一大挑战。为了让五千多人同时坐在一个演讲厅内，我们对场地的平面图做了无数次的修改。

活动结果专门的餐饮区不但为与会者提供了一个便于交流场所，也是许多小组进行讨论，甚至是一对一交流的绝佳地点。

在深刻理解与会者的文化差异的前提下，吉隆坡城中城会议中心才可满足大家的非一般的需求。

案例分析

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MIKE CANNON砂拉越会议局董事总经理

砂拉越的会展表现如何？砂拉越会议局成立之初的前几年主要在为砂拉越争取主办会议的主办权。我们现在有计划吸引更多的奖励旅游团队到砂拉越来。会议局正在紧锣密鼓地策划推广活动，希望吸引更多企业和协会前来这里举办会议。这些推广活动包括销售任务，以及为奖励旅游策划公司、协会和商务出境旅游顾问公司举办更多的考察活动。

我们也为媒体和潜在客户举办考察，让他们亲身体验砂拉越的迷人风采。这些考察活动都会在热带雨林世界音乐节和婆罗洲爵士音乐节期间举行，如此一来我们就可以与当地的旅游业合作伙伴，如砂拉越旅游局及目的地统筹公司合作。举办考察活动是展示一个目的地以及该目的地所具有的资源的绝佳方法。通过考察，活动策划者对目的地就会比较了解，在策划活动时就更胸有成竹了。此外，他们也可借机与当地的供应商及行业中的相关人士接洽，商讨合作的机会。

什么特色或吸引力使砂拉越成为理想的奖励旅游目的地?砂拉越的独特卖点在于它的老式吸引力和“野”趣十足。

砂拉越，位于婆罗洲的北部，是魅力与浪漫的代表，也是一个历史遗产丰富、文化底蕴深厚的地方。在这里，旧世界的魅力，辅以现代科技和企业文化的祝福。没有任何地方能够像砂拉越

一样，为您提供如此非凡的奖励旅游体验，在参与商务会奖活动的同时，让您探索1.3亿年的天然热带雨林及一睹野生红毛猩猩的真面目。

由于社会责任与绿色会议已成为MICE的重要组成部分，因此想要举办与文化或生态旅游有关的活动的企业，不妨考虑砂拉越。无论是奖励活动、团队建设抑或主题活动，砂拉越都是绝佳的选择，必定让每个参与者留下深刻的印象。

这些活动包括与砂拉越的“丛林之人”（红毛猩猩）会面、到“仁人家园”当义工、到长屋了解伊班人的居住文化，抑或特地为您以及你的团队量身定做的活动。这些活动通常都包括在常规节目中，但也可以作为活动前期及后期，以及特地为参与者的家属安排的节目。

砂拉越在拓展其会议奖励旅游市场方面遇到什么挑战？砂拉越会议局是所有产品及服务的代表，因此我们必须确保服务及设施都到位，以满足客户的需求。我们销售的是奖励旅游目的地的整个配套而非单单场地的设施。我们需要制定一个完善的商

业方案，致力推广砂拉越的独特文化和旅游景点，并协助企业确定及如何达到举办活动的特定目标。

另一个挑战是面对西马MICE行业的激烈竞争，以及人们对砂拉越举办商务活动能力的质疑。许多人质疑砂拉越是否拥有足够的先进设施来承办世界级的活动。然而随着会议及住宿设施的不断完善，加上砂拉越的“野性”诱人魅力，我们可说是万事俱备。

2014年的计划如何？除了举办考察活动外，我们与砂拉越旅游局和马来西亚会展局紧密合作，携手推广砂拉越作为会议和奖励旅游的目的地。

在2014年，我们将继续为砂拉越争取主办会议及活动的主办权，与此同时与本地、西马及国际媒体建立深度的合作关系。此外，我们也会积极参与世界各国的博览会，如澳大利亚的会奖旅游展（AIME）、法兰克福的国际会议及奖励旅游展（IMEX）以及美国的IMEX展。2014年砂拉越将忙于筹办东盟旅游论坛、Routes亚洲航线发展论坛、亚太地区口腔正畸大会、世界家庭医生组织亚太区会议等活动。

户外欢乐无限 砂拉越向来以大自然生态及丰富文化而闻名世界。丰富的旅游资源使之成为会奖旅游的理想目的地。然而，人们对该地举办商务会奖活动能力的质疑却成为吸引MICE客源的一大障碍。

我们销售的是奖励旅游目的地的整个配套而非单单场地的设施。

采访

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