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Case Study www.YourTSE.com

TOTAL SPORTS SERVICES

Miami Marlins - TSE GameTime ScriptPRO Implementation

CHALLENGES

The Miami Marlins event preparation process had proved to be long and tedious. The team was spending hours preparing their game day scripts and creating multiple printable versions for their operators. Scripts were built as Excel and Word documents calling for redundant copying and pasting to keep consistency across versions.

Communication was also challenging. Multiple emails requesting script edits would fill up the producer’s inbox leading up to and even after the required deadline. This lead to confusion and improper execution.

Because scripts were printed, the Marlins were spending a large sum of money on paper, which was thrown away immediately after each game. When changes needed to made during the game, they had to be radioed to each person and then scribbled on the script documents. This manual process proved to cause errors in proper sponsorship execution.

When sponsorship execution was questioned, the Marlins had to rummage through old scripts or review the game tape, both of which could take hours. Not only were the sponsorship execution requests challenging, but the end of season sponsorship execution reports required unnecessary time and resources.

The Marlins knew there had to be a better way to build, organize and execute their game day scripts and track sponsorship execution.

SOLUTION

TSE provided the Marlins with an internet-based game management solution, TSE GameTime ScriptPRO. ScriptPRO was implemented into the Marlin’s game production process to streamline the entire game day planning and sponsorship execution flow. The system allows the Marlins to organize all elements of their events throughout the season in one main internet-based database. If changes are required, updates can be made in real-time from any internet driven device. With TSE GameTime ScriptPRO all crew members have the most up-to-date version of the script at their fingertips.

The Marlins also implemented the GO LIVE feature as part of. GO LIVE automates the event script and provides a timestamp function used to ensure sponsorship execution. Proof of performance reports can now be emailed within minutes.

TSE Services Provided: TSE GameTime ScriptPRO

GT Production Task List

GT BottomLine

Training

Support

On-Site Visit with Support and Training

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BENEFITS

The implementation of TSE GameTime ScriptPRO has resulted in a more efficient event production and execution process at Marlins Park. Script changes run smoother, sponsorship execution is easier and the communication among the production department and sponsorship department is much more efficient.

With time saved, and ease of mind that everything is being executed properly, the crew is able to focus on other responsibilities. ScriptPRO’s ability to adapt from day to day also gives the Marlins the flexibility to create a more dynamic script. Overall, the Marlins are running a much more streamlined “Show!”

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Our partnership with TSE has been great. As

users of ScriptPRO we couldn’t ask for better

support and response...basically they have a

killer script writing program that will save so

much time. After 15 years in the field, I’m kind

of upset I didn’t think of coming up with this

type of program!

Larry Blocker

Director, Game Presentation & Events

Miami Marlins

Reference Contact:

Luis Dones Manager, Game

Presentation & Events ldones@marlins.com

(305) 626-7227

Miami Marlins 501 Marlins Way Miami, FL 33125

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