mfm rm si.ppt

8/14/2019 MFM RM SI.ppt

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Fashion Retail Management

14 Session @ 3.0 Hrs. Per Session

Anchor :SUSHIL RATURI ,ASSOCIATE PROF.DEPT. OF FASHION MANAGEMENT STUDIES

NIFT - MUMBAI



Retailing• Derived from French word RETAILLIER RE+TAILLIER

=RE+CUT• Historically it was viewed as sale of goods to consumers

through shops

• Retailers are the final business in a distribution channel that

link manufacturer to the consumer • In modern days it is viewed as sale of tangibles and

intangibles to the consumer through brick and mortarformat as well non brick and mortar format.

• Retailing does not have to include a store

• Phone orders , direct selling , web transaction and salethrough vending machine all are retailing

• Retail is the biggest industry in the world with sales of $ 10trillion.

•25 of the top 50 Fortune 500 companies are retail.



Rank Company Country ofOrigin

Net Sales 2007 (US$ mn)

1. Wal-Mart USA 256329

2. Carrefour France 87342

3. Ahold Netherlands 682244. Metro Group Germany 65147

5. Kroger USA 53791

6. Tesco UK 50326

7. Target USA 48163

8. Rewe Germany 442519. Costco USA 41693

10. Aldi Germany 41011

11. ITM(Intermarche)

France 37723

12. Safeway(USA)

USA 35552

13. Albertsons USA 35436

14. SchwarzGroup

Germany 33357

15. Walgreens USA 32505



Weekly Markets

Village FairsMelas

Convenience Stores

Mom and

Pop/Kiranas

PDS Outlets

Khadi Stores

Cooperatives

Exclusive Brand

Outlets/

Shopping Malls

Traditional Government

Supported

HistoricModern Formats/

International

Evolution of Indian Retail

Source of

EntertainmentNeighborhood

Stores/Convenience

Availability/ Low

Costs /

DistributionShopping

Experience/Efficiency



Evolution of Fashion Retail in India

Pre 90s 1990-95 1995-2000

2000onwards

Era of Tailor-made

Era of RMGintroduced

BrandFlourish

Retailgrowth



Emergence of Indian Retail -Reasons

• YOUNGISTAAN (40% of population is between 25-35 years) :Quality , design , fashion conscious , free from hassles ,believein spending )

• Kids becoming aware of external environment and are

becoming more demanding• Influence of International travel and media (5 Mn Indians

Travelled abroad , 67 mn cable and satellite homes)

• Emergence of new activities

• Credit friendliness

• Fashion in the business to be in the business offashion



Retailing functions

• Buying & Merchandising.

Five golden rules:-

1. Right merchandise.

2. Right time.

3. Right Place.

4. Right Price.

5. Right stock qty.



Retailing functions

• Store Planning and Operations

1. Space Management

2. Ambience/ Services.

3. Visual Merchandising – The silent seller.

4. Customer management.

5. Inventory management



Retailing functions

• Human Resources

• Finance & Accounts

• IT



Growing Indian Retail Market

1999 2002 2007 2010 2015



Retail :Share of categories Market Size $billion

2010% Share 2010

Food, Beverages and Tobacco 28062%

Personal Care 204.4%

Apparel 6114%

Footwear 71.6%

Furnishings 51.1%

Consumer Durables & IT 173.8%

Furniture 122.7%

Jewellery & Watches 204.4%

Medical Care and Health Services10

2.2%

Others 184.0%

450 100%



Growing Indian Apparel RetailMarket

1999 2002 2007 2010 2015



Organized Indian Retail Market

0

1

2

3

4

5

6

1999 2002 2005 2007 2010

0.7

1.8

3.2

4.6

5.6

% Share of Organised Retail

% Share of Organised Retail



•

The share of organized retail is 5.6% of the totalretail market

Current Channels : Organized Retail

85% 81%

55%40% 36% 30% 20% 20%

5%

0%

20%

40%

60%

80%

100%

US Taiwan Malaysia Thailand Brazil Indonesia Poland China India

Traditional Channel Modern Channel



Characteristics of Retailers• Sorting

• Breaking Bulk

• Holding Stock

• Additional services : Product guarantees, after sales service , feedbacks ,credit , demo and installations., gift packing.

• Channel of communication :To customers ,manufacturers

• Transport and advertising



Significance of Retail

• Customer point of view: Wide variety of

brands , wide choice of Brands under one roof

with the desired ambience and service levels.

• Manufacturer point of view : Retailer helps inpromotion , product development and

improvisation , takes the burden of

demonstration and installation.



Careers

• Retail Merchandisers• Retail Buyer

• Category

• Visual Merchandisers

• Store Operations (Space management, inventorymanagement )

• Retail Business Development

• Training and development

• Brand

• Mall Management



Retail Professional

• Analytical

• Creative

•

Extrovert• Stress handler

• Initiator

• Flexible

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