“HomeoftheHo*estAppsandGames”

MOBILE+MEDIA=MAINSTREAM

Websiteh7p://apps.metro.co.uk/|Emailrenate.nyborg@anmedia.co.uk|Phone+44(0)2077528415

©February2011

Areyousi*ngonagreatmobileApp?LookingforaPublisherwith*real*marke>ngpower?

MetroAppsisaninternaVonalpublisherandmarketeroftheho7estsmartphoneGamesandApps.

Wecangetyourmobileappsseenbyamainstreamandglobalaudiencewithpowerfulprint,TV,digital,mobileandsocialmediamarkeVng.

SoifyouhaveagreatSmartphoneapporidea,indevelopmentoralreadypublished…Getintouch!

h7p://apps.metro.co.uk/

AboutMetroAppsandDMGTPlc.MetroAppsisasubdivisionofDMGTPlc.,owneroftheDailyMail,MetroUKanddozensofdigitalconsumerbrands,uniquelyreaching52millionpeopleeachmonth.

Ourassociatedcompaniesinclude….

BycirculaVon,DailyMailistheUK’sno.2newspaper;MetroistheUK’sno.3newspaper

MetroUKreaches3.5millionreaderseachweekdaywith25%+owningsmartphones

MailOnlineispredictedtoovertakeNYTimesastheworld’sbiggestnewswebsitein2011

WhatwearelookingforGAMES

‐ Casualandsocialgamesforamainstreamaudience‐ NewIPorpreviouslysuccessfulgamesforiOS,AndroidandRIM‐ Populargenresare:casual,sport,celebrity,music,strategy,urban

LIFESTYLEAPPS

‐Appstomakelifeeasyandfunfor18‐45year‐oldurbanaudiences‐ Populargenresare:transport/travel,entertainment,music,celebrity,goingout

Publishingmilestonestodate:

54 applications launched in 2009/2010

2+ million downloads

across platforms

#1 App store rankings in

Games, Travel, News,

Property

Whatcanwedotogether?MetroAppspartnerswithIndieDevelopers,Brands,AgenciesandPublishersbypursuingnewandinnovaVvebusinessmodels.Herearesomeofthewaysinwhichwecanworktogether:

Full-Service Publishing full publishing deal

including design, testing, PR and marketing

UK Licensing impactful UK-only

marketing campaigns with self-publishing developers,

brands or publishers

Portfolio Maximization re launch existing games/apps with revised revenue

models (freemium, ad-funded, sponsored)

Marketing Partnerships cross-promotional

partnerships with brands and publishers

Development Partnerships

co-invest in developing new gaming/app IP

OurpromoBonalchannels Print ads in national UK media

including Metro and Daily Mail

Premium banners on DMGT owned websites: reach 50 million unique

monthly users

Strong relationships with Apple, Google, Nokia,

Microsoft and RIM to get apps featured in US/UK

Access to millions of smartphone users

worldwide who have already downloaded

Metro Apps

Social Media marketing using

Facebook/Twitter/Youtube

Access to US based PR and

marketing resources

Pitch games to consumer press and

top blogs (Pocketgamer, TouchArcade)

Promotions with OpenFeint / Free App

Of The Day

Exampleassets:internalmarke0ngchannels

Banner ads on Metro.co.uk (3m daily uniques)

Half-page interactive ad

In-app advertising (350k users) Metro Newsletter (70k readers)

20x3 ads in Metro & Daily Mail (3.5m + 4m daily readers)

Social promotions (Facebook, Twitter, Youtube)

Exampleassets:externalmarke0ngchannels

PR

OpenFeint promotion

OpenFeint featuring

Apple featuring

iAds + AdMob

Interested?Getintouch!

apps.metro.co.uk Facebook.com/MetroApps YouTube.com/MetroApps TwiHer.com/MetroApps

Contact

RenateNyborgHeadofBusinessDevelopmentA&NMobile&TVrenate.nyborg@anmedia.co.uk+442077528415

Address

A&NMobile&TVNorthcliffeHouse2DerryStreetLondonW85TTNearesttube:HighStreetKensington