metro academic
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TRANSCRIPT
Stephen Abram
Gale Cengage Learning
METRO Nov. 15, 2012
Building the New Academic Library Experience
Who are you?
What are your library’s top 3 strategies this year?
Staff Development (soft skills, consulting skills, CRM Liaison, teaching, Technology, common core, human development)
Staff Positioning (social media strategy, liaison, discovery of expertise)
eLearning strategy (scalable, LMS development, copyright)
Fluency (search, discover, find, tools, use)
Analytics (research, proofs, analysis, etc.)
Repositories (discovery, Linked Data, OCLC, DPLA, etc.)
Mobile (the whole mosaic, device agnostic, eBooks, seamless)
Experience Portals (high value, political, and repetitive interventions)
New Spaces
‘Alternative funding sources’
My external perspective on priorities
Library Megatrends
All will be affected to a greater or lesser degree by these trends and the impact will be different but all are relevant to:
• Public Libraries
• Academic Research Libraries
• Community College Libraries
• School Libraries
• Specialized Libraries and embedding
• Consortia
But they all share more in common that they are unique or different.
Trends Differ by Library Sector
Digitization’s real impact – non-fiction
Format
Print, ePUB, PDF, Kindle, etc. etc.
CD, DVD, USB, etc. etc.
Streaming
Licenses, Open Access, Creative Commons, etc. etc.
eBooks
eJournals
eContent
Copyright Issues (NatGeo, Tasini, TPP, ACTA, SOPA, etc. etc.)
Author Lawsuits
Citation fragmentation (Thomson new initiative)
Content Fragmentation
Big challenges to the collection mindset:
• Text
• Graphics & Charts
• Formulae
• Pictures
• Maps
• Video
• Audio
• Gamification
• Deep Data Mining
• Sharing – notes, highlights, reviews, opinions, correcti0ns, commentary
• Assessments
• Soundtracks
• Etc. etc.
Beyond Text
ILS
CMS
Cloud(s)
Device dependencies
Format dependencies (e.g. Kindle or PDF)
Amazon
Apple
ADVICE . . .
Walled Gardens
Textbooks
eLearning
Learning Management Systems
Cohort Learning Environments
Presentation Systems
Virtual Conference Environment
Personal Learning Environments
Collaboration Software
MOOCs
Agnostic object integration
Learning Object Diversificationand Fragmentation
Teens / Post-Millennials
Millennials
Intellectual versus physical access paradigm
Other demographics
Business versus Consumer
The Device Divide (and not among the users)
Mobility
Haves and Have-nots
End User Fragmentation
Consumer Search
Specialized Search
Professional Search
Semantic, Sentiment, Suggestion Search, image search, etc.
Mobile search
Social search
Augmented Reality
SEO, SMO, Content Spam
Geo-location
Search Fragmentation
Feature Phones
Smartphones
Tablets
Laptops
Desktops
Gaming stations
Television
E-Readers
Internet of Things
Browsers
Technology Fragmentation
The polarization of discussion
Black and White
Dogmatic vs. Professional positions on: eBooks, access, copyright, etc.
Black & White
Recognize key shifts
eLearning
Repositories
Content Archipelagos
LibGuides
Patron-driven acquisitions
Information Fluency
Demarcation between Undergrad, Grad and Faculty/Staff strategies
Administration outliers
Copyright compliance
E-Coursepacks and e-Reserves
Gamification
Strategic budgeting
Partnerships
Organization development and retirements
Academic Research Libraries
Information Literacy / Fluency
Distance education and eLearning
Textbooks, Reserves, Coursepacks, e-all
MOOCs as threat and opportunity
Mobility
Gamification
Collections for new degrees and certifications
New regulations
Community College and Undergrad
Common Core
21st Century Learning
Future of the textbook
Scaffolded Information Literacy / Fluency
Filters
Staff and Faculty relationships and development
Classroom pages
Integrating the newest research insights
Retirements and physical plant
The parent . . .Teacher … Educrat . . . Bureaucrat . . . Student . . .voter divide
School Libraries
Intranets
MS SharePoint
Relationship building
Embedded Librarianship
Knowledge ecologies
Indoctrination of new employees
Specialized Libraries
Recommendations (LibraryThing for Libraries, BiblioCommons, BookPsychic (Portland (Maine) PL)
eBook issues and device training
Community Glue
Economic Impact
Patron-driven acquisitions
Experience Portals
Programs (esp. teen, distance ed, business, career, health, makerspace)
Partnerships
Education and Learning
Literacy of all kinds
Public Libraries
DPLA
Library Renewal
EveryLibrary Advocacy PAC
OCLC Linked Data
CULC eBook Project
3M e-books (CALIFA / Douglas County initiatives)
Cloud initiatives
National (e.g. Canada, France…)
Consortia: Next Step Cooperation
Where are the real pain points?
So what is the answer?
Grocery Stores
Grocery Stores
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
What is an EXPERIENCE?
What is a library experience?
What differentiates a library experience from a transaction?
What differentiates academic libraries from Google/Bing?
The Evolutionof Answers
Why do people ask questions?
Is your l ibrary experience conceptually organized around target groups, answers and programs?
Or collections, technology and buildings?
Why do people ask questions?
Who, What, When, Where
How & Why
Data – Information – Knowledge - Behavior
To Learn or to Know, to Discover
To Acquire Information, Clarify, Tune
To Decide, to Solve, to Choose, to Delay
To Interview, Delve, Interact, Progress
To Entertain or Socialize
To Reduce Fear
To Help, Aid, Cure, Be a Friend
To Win A Bet
• Access to the library collections and services from any device, at any time from anywhere. (mobile)
• Massive aggregates of information that have been selected for inclusion because of their quality by either: a) librarians, or b) filtered by communities of users through ranking systems and ultimately reviewed and signed-off by librarians for final inclusion in those aggregates. (cloud computing)
• Discovery workbenches or platforms that allow the users to discover existing knowledge and build new knowledge in highly personalized manners. (discovery products with new extensions)
• Easy access and integration of the full range of library services into other products they use frequently, such as course or learning management systems, social networking, discussion forums, etc. (rich API's, extensive support of Apps and standards to support other extensions) [Linked Data]
• Contextual support, i.e. the ability for librarianship to help members understand the environment in which a particular piece of work was generated (for instance, Mark Twain's writings, or scientific research-is this a peer reviewed publication? (new products needed)
• Unbiased information. (start conveying the distinction, a huge differentiator)
• Pro-active services. Get out in front. Someone up for tenure? Go to their office. Find out what they need and get it to them. (analytic tools, coupled with massive aggregates of data)
Carl Grant’s Differentiators
Sustainability versus digital evolution
• Our people are our brand – not information, databases, technology or books. Staff deliver the service. A service devoid of staff promotion is a recipe for failure or outsourcing.
• Question improvement
• Predictive service through excellent contextual relationships
• Copyright knowledge and compliance
• Service, professional service not good and efficient step&fetchit servitude
• Information fluency professional development – not mere training, literacy, …
• Special and unique collections curated in context and pruned as needed
• Curriculum, discovery, teaching and research alignment
• Visibility where the users are, not a destination strategy
• eLearning development teams, MOOCs, eTextbooks, eReserves, eServices, etc.
• Developing rubrics, measurements and proofs of impact
Stephen Abram’s Key Differentiators
What are your top 10-20 questions?What is the service portfolio model that goes with those?
Reference Facets of the Library of Virginia Story
September 2010 Survey Data
62 of 91 LVA library systems (68%)
Health and Wellness / Community Health / Nutrition / Diet / Recovery
Genealogy
Legal Questions (including family law, divorce, adoption, etc)
Local History
Homework Help (grade school)
Government Programs, Services and Taxation
Careers (jobs, counseling, etc.)
Travel and Vacation, Tourism Support
Personal Finance and Investments / Financial Literacy
Retirement and Seniors Services
Coming to America or our Community (Immigration, Moving)
Business. Leadership and Management
Adult Literacy / ESL
Small and Medium-sized Business Support
History Studies (Civil War, WW2, etc.)
Finding People / Biographies
0.00 0.20 0.40 0.60 0.80 1.00 1.20
Relative Patron Interest in Various Areas
Top 13
What is your meal in library end-user or research, and learning terms?
Programs, collections, services . . . Portfolio
What are your Research Priorities?
What is a meal in library end-user or research, and learning terms?
Let’s think
Think: Are you thinking food, courses, days, weekly plan, or nutrition overall?
The new bibliography and
collection development
KNOWLEDGE PORTALS
KNOWLEDGE,LEARNING,
INFORMATION &RESEARCHCOMMONS
Library Space
First Impressions: Security, Circ Desks, Signage
Cleanliness
Retail models
Displays (return carts, colour blocking, …)
Signage
Community Commons
Boundaries
Parking lots and the skirts as public programming space
Street fairs
Partnerships
Gardens
Wireless
Technology commons . . . Smart Rooms
Library “Experience” Space Concerns
What are the real issues?Craft versus Industrial Strength
Pilot, Project, Initiative versus Portfolio Strategy
Hand knitted prototypes versus Production
e.g. Information Literacy initiatives
Discovery versus Search versus Deep Search
eLearning units
Strategic Analytics
Value measures
Behaviours
What We Never Really Knew Before (US/Canada)
27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the very
first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.
We often believe a lot that
isn’t true.
2010 Eduventures Research on Investments 58% of instructors believe that technology in courses positively impacts student engagement.
71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.
79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.
87% of students believe online libraries and databases have had the most significant impact on their overall learning.
62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.
E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.
44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.
32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)
49% of students believe that online libraries and databases will have the greatest impact on student engagement.
Students are more optimistic about the potential for technology.
What we know is POWERFUL! Facts + Stories
Via Stephen’s Lighthouse Blog
“Curb Your Librarian Frustration in 8 Easy Steps”
New York State 2012 Summary of School Library Research
Ken Haycock OLA Summary of School Library Impact Studies
Advance: McKinley HS Study by Project Tomorrow
Project Tomorrow reports to Congress
Alison Head and Information Fluency research
Foresee Data and Overall Usage Data
Pew Internet & American Life reports
Bill & Melinda Gates Foundation studies
IMLS, NCES, ARL, ACRL, ALA, LJ, etc.
56
The Value of Libraries Soundbite The Value of Public Librarieshttp://stephenslighthouse.com/2010/04/06/the-value-of-public-libraries/
The Value of School Librarieshttp://stephenslighthouse.com/2010/04/06/the-value-of-school-libraries/
The Value of Academic and College Librarieshttp://stephenslighthouse.com/2010/04/07/value-of-academic-and-college-libraries/
http://stephenslighthouse.com/2010/11/01/the-value-of-academic-libraries-redux-acrl/
The Value of Special Librarieshttp://stephenslighthouse.com/2010/04/07/value-of-special-libraries/
Library Advocacy: Save the Library Campaignshttp://stephenslighthouse.com/2010/04/01/save-the-library-campaigns/
Storytelling…
The Value of Libraries Soundbite The Value of Academic and College Librarieshttp://stephenslighthouse.com/2010/04/07/value-of-academic-and-college-libraries/
ACRL The Value of Academic Libraries
http://stephenslighthouse.com/2010/11/01/the-value-of-academic-libraries-redux-acrl/
VALUE OF ACADEMIC LIBRARIES TOOLKIT
http://www.ala.org/acrl/issues/value/valueofacademiclibrariestoolkit
• Working Together: Evolving Value for Academic Libraries
http://libraryvalue.wordpress.com/report/
Analytics DrivenCOUNTER Sushi
Vendor statistics
Foresee
Google Analytics
Social Analytics
Gate Count
Circulation
Web site stats
Programs
Research projects and samples
Visuals and Infographics
Be More Open to the Users’ Path
What Would You Attempt If You Knew You Would Not Fail?
My Humble Recommendations Focus on the user, I mean really
Pilot and experiment with mobile social cohorts
Classes (mobile training or extended learning)
Reading cohorts and book clubs
Patron-driven strategies first
Associations
Fundraising
Meetings
Teams (business or sport)
My Humble RecommendationsActively lobby and educate to ensure that the emerging mobile ecosystem supports the values and principles of librarianship for balance in the rights of end users for use, access, learning and research.
Support vendors and laws to be as agnostic as possible by ensuring that, as far as possible your services and content offerings support the widest range of devices, formats, browsers, and platforms.
eLearning
Mobile
Distant
Tools
Get to where the user is.
My Humble Recommendations
Design for frictionless access using such opportunities as geo-IP and mobile ready websites
Test everything in all browsers – mobile or not – all devices.
Invest in usability research aimed at the user experience and test and learn from it and share your learning.
Don’t prioritize the librarian experience first
Watch key developments in major publishing spaces – retail, kiddy lit, textbooks, e-learning, fiction, etc. Sport the differences and opportunities
My Personal Hobby Horses
This is an evolution not a revolution
The REAL revolution was the Internet and the Web.
The hybrid ecology is winning in the near term for operating systems and content formats.
This is good since competition drives innovation and we’re in a Renaissance not an end game right now.
Engage in critical thinking not raw criticism. Be constructive.
Critical thinking is not part of dogma or religious fervor or fan boy behavior.
My Personal Hobby Horses This is an evolution not a revolution
Perfectionism will not move us forward at this juncture.
Really understand the digital divide and remove your economic and social class blinkers
Get real about teens and Boomers
Get over library obsession with statistics and comprehensiveness.
Get excellent at real measurements, sampling and understanding impact and satisfaction. (Analytics, Foresee, Pew)
My Personal Hobby Horses
This is an evolution not a revolution We need to revisit the concept of preservation, archives, repositories, and conservation from an access and linked data view. Check out new publishing models like Flipboard. Watch for emerging book enhancements and other features that will challenge library metadata, selection policies, and collection development.
The power of libraries
A Third Path
SmellyYellowLiquid
OrSex
Appeal?
Consider the Whole Experience
Until the lion learns to write her own story, the story will always be from the perspective of the hunter not the hunted.
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Cengage Learning (Gale)Cel: 416-669-4855
[email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook, Pinterest: Stephen Abram
LinkedIn / Plaxo: Stephen AbramTwitter: @sabram
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