methods of persuasion the ways other people make decisions for you. and the way you can make...
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Methods of Persuasion
The ways other people make decisions for you. And the way you can make decisions for other people.
One-Sided Point of View
(Card Stacking)Deliberately selects only favorable evidence
to lead the audience to the desired conclusion.
Always follow this rule when composing a persuasive composition.
Allegra
BandwagonAdvertisements that imply that “everyone is doing it” or at least “the cool people are doing it”.
These ads urge people to “jump on the bandwagon” and join the majority.
How is this advertisement attempting to persuade consumers?
Strong Word ChoiceThe language of advertising is full of
carefully selected word choice.
superlatives (greatest, best)
comparatives (better than, improved)
hyperbole (amazing, incredible, exceptional)
Expert TestimonialsAds that show experts endorsing the value or quality of a product or idea. This technique works because it seems like the person genuinely likes the product or agrees with the idea.
Appealing to Emotions(Glittering Generalities)The use of so-called "virtue words" such as
freedom, patriotism, motherhood, health, beauty, and love. Ads use these words so we blindly accept certain statements without examining the evidence or asking what the concept really means.
NewWe love new things and new ideas,
because we tend to believe they’re better than old things and old ideas. American culture places great faith in technology and progress.
Reflection
Which technique is the most common? Which is the least common?
Which techniques are geared towards your age group? Mine? Your parents?
Which techniques are the most persuasive? The least?