News Letter: June 2014 Volume 3 (For Private Circulation Only)

It’s a moment of pride and pleasure tonote that the MBA department is comingout with this edition of the NewsLetter. The Institution speaks throughthe news letter and all the activities arelet known through this media. I wish allthe best on this endeavour.

Shri. K. Anand, Managing Trustee

I avail this opportunity tocongratulate the School ofManagement Studies for bringing outthis News Letter which will be areflection of the vibrant campusactivities of our management students.Technology and Management, like

most aspects of life, has a history. Since technologicalprogress is fast enough to make today’s innovationobsolete tomorrow, learning from history generallyshapes and sharpens management students’ approachtowards problems and solutions.As Dr. A.P.J. Abdul Kalam wrote “Dream is not whatyou see in sleep. Dream is that which does not let yousleep.” You, being the future managers of our country,begin your journey in search of enlightenment andperfect bliss and let an ever improving path full of rosesstretch out before you.

Prof (Dr) S.G. Iyer, Director(Academics)

I am extremely glad to know that thethird edition of AVEKSHA is beingpublished. I take upon thisopportunity to shower ampleencomiums on the team whichworked behind this effort.

Prof. S G BHAT, HOD

Compiling the activities of the MBA deapartment for 2013-14 for this News Letter in a short time has not been an easytask but it gave us immense pleasure. There may be errors and omissions for which we rquest our readers to forgive us.This News Letter would not have been possible without the unstinted support of the ASIET family for which we willalways be grateful.

Ms. Shobha Menon (Faculty Member), Surya Viswam K. and Yasin M. S. (Students)

Message from the Editorial team

I feel immense pleasure to pen a fewwords as prologue to MBAdepartment’s 3rd edition of newsletter‘Aveksha’. To channelize the creativeaspect of the student and the staff, theMBA department has come up with thenewsletter ‘Aveksha’. It is not just the

medium for the department to communicate its thoughtbut it also highlights the achievement and success ofits pursuits. It gives a perception to ones creativitythrough the activities and events conducted by the MBAdepartment. Our MBA department is able to leave theirimprint in the path they have travelled till now and thedepartment has carved a niche of its own in the man-agement studies. I wholeheartedly congratulate all thecontributors and members of the editorial board forbringing out such a wonderful newsletter in a short spanof time.

Dr. N. Hariharan, Principal

Corporate Interactions

The 10th batch MBA course was inaugurated by Dr. M.C. DileepKumar, Honourable Vice Chancellor of Sanskrit University,Kalady on 13 Aug. 2014The training programme was conducted for S1 MBA A and Bbatch by M/s Sai Consultants from Bangalore. It was a threeday training programme where he focussed on various aspectssuch as Goal Setting, Time Management, Interview techniques,Body Language and Manners and Etiquette. He also conductedvariety of motivational games. There was also an English Com-munication Training Programme by Ms. Mini S. Thomas.

New Batch 2013-2015Renu K. secured third rankin M.G. University for theMBA course(2012-2014),the results of which werepublished in May 2014.

She was also awarded the ‘Best OutgoingStudent’ of the 2012-14 batch based on herscholastic achievements. She has sincejoined Federal Bank as a probationaryofficer (campus placement).

HONOUR

A Seminar on ‘Managerial Challenges in a Global Environment” was held on Saturday, October 5, 2013, under the aegis ofAAMS (Association of Adi Sankara Management Students). The Chief Guest was Sri. Roshan K. Menon, Sr. Vice Presi-

dent, Binani Zinc Ltd. who also delivered the keynote address. Mr. Menon elaborated on how today’s management strives toanticipate and respond to the demands and challenges of an ever changing business environment. He touched on a widerange of issues including managing diversity in a global work arena and drew upon examples from his own vast experience.

Prof. Justin Paul, University of Puerto Rico, USA kick started the activities of Finance Club “ARTHA” with a talk on‘Globalisation and MNEs: Implications for India” . He discussed and focussed on the specific form and extent of globalisation

for developing countries and the important consequences of government actions. He shared his experiences, views andopinion about the topic. This was followed by Portfolio Management Games conducted by students and the winners weregiven cash prizes.

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As per the annual tradition,’ ‘Kerala Formation Day’ was celebrated on 01-11-2013 as’ PUNARJINI.’ Noted music director SriVidhyadharan Master was the Chief Guest. He gave a mesmerizing speech on the importance of Malayalam and also recited abeautiful poem which he had composed. Various entertaining programmes were conducted to mark the day.

Culture

Tour

The HR Club (MANAVA) conducted a seminar on‘Creating an Inclusive Workplace’. Sri RadhakrishnanNair, Chief HR Officer, Federal Bank was the guest ofhonour. He explained how creating an inclusiveworkplace will benefit all employees and will help inattracting and retaining talent and empower theworkforce. The talk was followed by HR games wherestudent participants won cash prizes.

The batch 2012-14 went on a 3 day fun packed trip to Wayanad and Mysore from Dec. 11th to Dec.14th, 2014. Visits to theChamundi temple, Mysore Palace, river rafting in the Kaveri, Kuruva Island were some of the highlights of the trip.

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The seniors (2012-14 batch) were given a warm send offby the juniors on April 11, 2014. This was followed by aget together where the seniors shared their experiencesof their two years as MBA students of ASIET. Each seniorstudent was handed over a certificate of remembrancewith signatures of all faculty members. Proficiency awardswere given to Neethu Nandanan (1st.), Mary JessiaJohnson (2nd ) and Shahina T.S.(3rd.)

“DESPEDIDA 14”

Batch DayBatch day “ORIOLE” (“Together We Make Everything Beautiful”) was celebrated by S1 MBA 2013-15 batch on February1, 2014. Many cultural programmes were conducted on that day. The main attractions were Group Dance, Skit, Song, Dramaand Mime. Each and every student of S1 MBA participated in various programme and it was an opportunity for the studentsto showcase their skills and talents.

The students of 2012-14 batch created a shortMalayalam film titled “The Private Number”. NethanP. directed the film and also wrote the screenplay. 15students of the batch donned various roles in the moviewhich was premiered on the last day of the NationalLevel Techno-Cultural Fest ‘Brahma’ on Feb.21st. Themovie has since been uploaded on You Tube(youtube.com/piggumedia).

Short Film

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Many of our students have undertaken short term projectsoutside the campus in the areas of services marketing, retailmanagement and environment management. This experiencegave the students hands on feel of challenges of the realworld.

Off Campus projects

The second semester students visited KAMCO, Athani(Kerala Agro Machinery Corporation Limited ) on 16 June2014. The students saw the various processes of manufac-ture and were benefited by the exposure to an industrial en-vironment.

Industrial Visit Prize wonNethan P. & Ancy K Stephen won the first prize in the ProjectManagement Institute, USA, Kerala Chapter-Project Case

Study Presentation on 7th June 2014 held at Infopark, Cochin.Their case study was on “ Passport-Seva Project”.

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PLACED 2012-14 !Many reputed organisations like KPMG, Ernest and Young, ICICI Securities, HDFC Life , Metrolla Steels, Nippon Toyota,Accenture etc. have visited our campus for placement this academic year. Many of our students bagged jobs with thesecompanies as follows:Industry % of the eligible students placedFinancial Services 27%Consultancy Services 12%Manufacturing sector 5%Many more students have been shortlisted by companies like Ernst & Young, Nippon Toyota and Accenture and are awaitingthe final resultsMany companies like Federal Bank,South Indian Bank,Pest Control India,SHARP, TATA Teleservices ,PEPSICO, POLOS Software,ICICI Bank etc. have already confirmed their participation in the placement process.

2011 – 201333 students were placed in companies through the Placement Cell of the college. Breakup is as follows:Federal Bank 2, HDFC - 8, IDBI Federal – 8, Rich Infra Developers – 12, ICICI Securities – 3.

Management Quotes Employees who believe that management is concerned about them as a whole person - not just an employee

- are more productive, more satisfied, more fulfilled. Satisfied employees mean satisfied customers, whichleads to profitability. - Anne M. Mulcahy

Management is about arranging and telling. Leadership is about nurturing and enhancing.- Tom Peters Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is

leaning against the right wall. - Stephen Covey Time management is an oxymoron. Time is beyond our control, and the clock keeps ticking regardless of

how we lead our lives. Priority management is the answer to maximizing the time we have.- John C. Maxwell

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Outgoing Batch 2012-14

Papers Published1. Dr. Elizabeth George published a paper, “Employees’

perception of empowerment : a comparative studyamong different sectors of banks” in InternationalJournal of Services, Economics and Management.(IJSEM )2014 Vol 6 Issue 3.

2. Dr. Elizabeth George published a paper “Antecedentsand Consequences of Work – Family (Im) Balance inEmerging Environment: A critical Literature Review” in the Book “Perspectives on Emerging InternationalBusiness Order” ( ISBN no. 978-93-80095-49-3)published by Cochin University of Science andTechnology.

3. Ms. Lekha H. published an article on “Talentmanagement – Retaining and Engaging employees inthe 21 st century” in the Vaibhav : MCMAT Journalof Management Vol 2 No 1 2013 (ISSNNO : 2321-967X)

Dr. Lekshmi Bhai P .S. has joined asAssistant Professor. She has com-pleted her MBA from Institute ofManagement, Kerala University andM.Phil and PhD in Management Sci-

WELCOME

ence from School of Management and Business Stud-ies, Mahatma Gandhi University, Kottayam.

Ms. Elizabeth George, Associ-ate Professor, Department ofManagement Studies isawarded PhD in Management inthe area of Human ResourceManagement and Organiza-tional Behaviour from CochinUniversity of Science and Tech-

CONGRATULATIONS!!

nology. The title of her thesis is ‘A Study on theeffect of Psychological Empowerment on Job Sat-isfaction and Job Related Stress among the bankemployees’.

Faculty Corner 4. Ms. Lekha H. published an article on “Awakening thespirit of Hinduism for Sustainable Development” inthe Journal of Global Research Review- Vol 3 No 4Dec 2013 ( ISSN N0 : 22502521)

5. Ms. Lekha H. published an article on “Marketing ofTalent Management Strategies for Generation Yteachers in Higher Education sector in the Carmeljournal of Management Research (ISSN -2320-1088)

6. Ms. Shobha Menon published an article “A Study ofExhibitor Firms at a Tourism Trade Show” in theInternational Journal of Marketing and BusinessCommunication (ISSN no. 2277-484X )

7. Ms. Shobha Menon published a paper, “Public privatepartnerships in tourism- a case study of Kerala TravelMart”, in African Journal of Hospitality, Tourism andLeisure (AJHTL),Vol. 3 (2) - (2014)

8. Ms. Shobha Menon published a paper, “Exhibitors’and Visitors’ Motivations at Destination Trade Shows”in International Journal of Services, Economics andManagement. (IJSEM )2014 Vol 6 Issue 3.

9. Ms. Shobha Menon published a paper “Trade Shows– A Multidimensional tool for SMES” in the Book“Marketing Dynamics in Emerging Markets” ( ISBNno. 978-93-80095-49-3) published by CochinUniversity of Science and Technology.

10. Ms. Monica M.V. published a paper ‘Determinantsof Valuation: An Empirical study of Mergers &Acquisitions in Indian Mutual fund Industry’ inInternational Journal of Business and AdministrationResearch Review(ISSN No: 2347-856X), Vol.2,Issue.4, Jan-March, 2014

Papers Presented in Conference1. 25 to 27 Mar 14 - Mr. S.G.Bhat presented a paper

“Innovative practices in SCM A Case Study” atNational Conference on Latest Trends in MechanicalEngg. organised by NSS College of Engg. Palakkad

2. 5 & 6 Sept 13 - Mr. S.G.Bhat presented a paper “VendorPerformance Monitoring Model” at NationalConference on “Sustaining a Competitive Edge in theChanging Global Scenario” organized by Departmentof Commerce, Christ University, Bengaluru.

3. 19 Sept 13 - Mr. S.G.Bhat presented a paper “VendorPerformance Monitoring Model” at National

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Conference on “Management Blueprint” organizedby Department of Management Studies & Research,Karpagam University, Coimbatore.

4. 19 Oct 13 - Mr. S.G.Bhat presented a paper “SupplyChain Management Practices” (as invited speaker) atNational Conference on “Business Strategies forSustainable Development: Challenges & Options”organized by Institute of Management & Technology,Thrissur.

5. 9 & 10 Jan 14 - Mr. S.G.Bhat presented a paper titled“Innovative practices in Supply chain management”in the National Conference organized by BIMS, SBCollege Changanasserry)

6. 5 & 6 Mar 14 - Mr. S.G.Bhat presented a paper titled“Innovative Practices in Supply Chain Management”in the 2 day national conference on “HR & MarketingStrategies in the Post- Recession Milieu” organizedby G R DAMODARAN ACADEMY OFMANAGEMEN

7. 2nd to 6th July 2013 - Dr. Elizabeth Georg presented apaper on “A comparative analysis of PsychologicalEmpowerment and its various cognitions betweenemployees of different banks” in the InternationalSymposium in Service Management (IRSSM 4) – ASERI INITIATIVE, Ohio, USA, hosted by MarianInternational Institute of Management, Kuttikanam

8. 2nd to 6th July 2013 - Ms. Shobha Menon presented apaper on “An Exploratory Study on Exhibitors andVisitors Motivations at a Trade Show” in theInternational Symposium in Service Management(IRSSM 4) – A SERI INITIATIVE, Ohio, USA, hostedby Marian International Institute of Management,Kuttikanam.

9. 26th August 2013 - Dr. Elizabeth George presented apaper on “Job Related Stress and Job Satisfactionamong Employees of various sectors of Banks” in theNational Conference ‘Excellence in Human ResourcePractices’ organized by Bharata Mata Institute ofManagement

10. Feb 18 to 21, 2014 - Ms. Shobha Menon presented apaper ‘Collaborative Destination Marketing – A casestudy on Kerala Travel Mart ‘at the InternationalConference in Tourism and Hospitality : Theory,Practice and Pitfalls, co hosted by Bournemouth

University, UK, Pondicherry University and IndianInstitute of Tourism Management, Govt. of India atPondicherry .

11. Jan 19, 2014 - Mr. C.S. Hariharan gave a talk on‘Value Added Tax’ to ICWA students at ICWAChapter, Palakkad.

12. Mar 16, 2014 - Mr. C.S. Hariharan gave a talk on ‘Modern Cost Management Techniques’ to ICWAstudents at ICWA chapter, Palakkad.

13. Mar 23, 2014 - Mr. C.S. Hariharan gave a talk on ‘Accounting standards and its importance ‘ at LeedCollege of Management , Palakkad

14. Mar 30, 2014 - Mr. C.S. Hariharan gave a talk on“Role of Cost Management Accountants in India “at the ICWAI Chapter meeting in Madurai

Expert talks are being organised with indus-try professionals to give the students a glimpseof the real corporate world. The inaugural talkfor this academic year is planned in July 2014by Mr. Murali Gopal, of Apollo Tyres.

The formal inauguration of the 11th batch ofstudents for the academic year 2014-16 isscheduled for July 2014.

A National Conference is planned for Nov.2014.

Forthcoming Events

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Good management consists in showingaverage people how to do the work ofsuperior people.

- John D. Rockefeller The conventional definition of management

is getting work done through people, butreal management is developing peoplethrough work.

- Agha Hasan Abedi