merchandise distribution and loss prevention

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  • 8/8/2019 Merchandise Distribution and Loss Prevention

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    Merchandise Distribution

    and loss prevention

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    Methodology and technique used for merchandise distributionfrom vendor to retailers premise depends on the size of themerchandise.

    In house receiving : Small operations with few outlets have ordersent directly to the units. Eg: Oshkosh Bgosh

    Centralized receiving: Large department stores and specialtyorganization, catalog operations, e-retail ventures and homeshopping receive their goods at a centralized location in whichall of the product go through a receiving procedure.

    Advantage:

    More space for merchandise on the selling floor

    Better control of goods

    Cost reduction

    Regional receiving: Brick and mortar operations having large no. ofunits dispersed throughout a range of geographical locations,most opt for regional receiving.

    Advantage :

    Merchandise reaches selling floor in less time

    Individual store receiving: happens in case of individual

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    Merchandise distributiontechnology

    Technology interfaces with suppliers.EDI and VMI

    EDI computer to computer exchange of data in aformat specified by retailers and vendors.

    No human intervention at either ends of thetransaction.

    Advantages:

    Better inventory management

    Reduced expenses, improved accuracy, betterbusiness relationship, increased sales andminimized of paperwork.

    VMI involves use of scanners at the retail operationsfor inputs on sale of product and replenishinventory. The onus is on the vendor to restock thecustomers inventory.

    These technologies collectively are known as Quick

    Response inventory systems.

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    Merchandise checkingprocedures

    Quantitative and qualitative checks are done onthe incoming merchandise.

    Direct checks: checker physically counts themerchandise and make adjustment at this

    point. Matches content with the purchaseorder. It is the fastest technique but dishonestchecker may verify the content withoutactually counting. Hence once verifiedcompany has no recourse on shortages

    Blind checks

    : merchandise checker preparesa list of items that are in the package.

    Semi checks: combine best features of othertwo. Checker are provided with a list of itemswithout quantity.

    Quality checks are also done. Substitutionshipping

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    Marking Merchandise

    Individual items must be marked for a number ofreasons:

    Eliminate possibility of charging different price.

    Give pertinent information: price, size are beneficial toretailer such as Target and Wal mart and off pricerslike T J Maxx and Burlington Coat Factory that relyupon customers to make their own choice.

    Assess price and determine their range

    By placing information such as vendor name , stylename, color, merchandise classification, size, and

    price on the tag retailer gets to know the customersresponse to the merchandise.

    Proper information on tag allows merchants to use EDIand VMI systems to automatically adjust inventorylevels of the stock

    Evaluate stock turnover.

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    Marking Procedure

    Handmarking

    Handheld equipment

    Computerised tags

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    Process

    failures

    Inter-

    companyfraud

    Internal

    theft

    External

    theft

    Shrinkage

    Definition Shrinkage

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    What Does Shrinkage Mean?

    Inter-CompanyFraud

    ProcessFailures

    InternalTheft

    ExternalTheft

    Deliberate Under/Over Delivery Invoice Errors Quality and Weight of Items

    Inventory Errors Promotion Errors

    OPricing Errors Stock Going Out of Date Damage to Stock Product Delivery/Scanning Errors

    Theft of Stock and Cash Collusion

    Shoplifting Till Snatches Burglary

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    New Shrinkage Typology

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    Shrinkage Retail Iceberg

    51%

    49%

    Lack of visibility

    Lack of awareness

    When did it

    happen? Where did it

    happen?

    How did it happen?

    Who wasresponsible?

    Lack of accountability

    Prioritisation of the most

    visible/acceptable

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    Causes of Retail Stock Loss

    Study External Internal Process Vendor

    Otago Univ (New Zealand) 68 12 20 3

    European Theft Barometer 49 31 14 6

    ECR Europe 38 28 27 7

    Retail Council of Canada 35 40 18 7

    Food Marketing Institute (US) 35 38 18 8

    ECR Australia 35 25 29 11

    NRSS (US) 33 47 15 5

    National Smarket (US) 20 57 ? ?

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    Location of the Problem

    24%

    Manufacturer

    Distribution

    5%

    Retail

    Distribution

    71%

    Retail

    Stores

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    Retailers Missed Profit Opportunity

    0%

    1 %

    2 %

    3 %

    4 %

    5 %

    Current Potential

    Av

    erageRetai l

    er

    Mar g

    in

    AverageRetailer

    ProfitMargin

    2.99%

    62%M

    arginG

    rowth

    1.84%

    AverageRetailerShrink

    Margin

    4.83%

    1.84%

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    Deterrents and controls

    Retailer employ different deterrents and controlto address the problem of shoplifting

    Electronic articles surveillance systems alsoknown as tag alarm systems. Found to be the

    most effective anti shoplifting tool available. Electromagnetic systems : The strip is notremoved but deactivated by a scanner.

    Acousto Magnetic: use RF systems

    Video surveillance

    Merchandise anchoring

    Magnifying Mirrors

    Try on room

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    Employee programs Screening of applications

    Checking references

    Testing for drugs Psychological Testing

    Merchandise control: lockers foremployees personnel belongings

    Shopping sales associates: mysteryshopper

    Recognition programmes

    Offender persecution

    T d i M h di

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    Trends in Merchandisedistribution and loss

    prevention Expanded use of Technology Increased use for computerized tags

    Updating of EAS systems Applicant screening

    Information dissemination for fraud

    prevention: eg: www.protx.com