mentor presentation: how to bring a "mobile week" to your agency
DESCRIPTION
David Berkowitz created a "mobile week" at his agency, MRY, to establish a greater emphasis on thinking mobile-first. He will discuss what worked, what didn't, and how to introduce similar activities to your agency in order to ensure a focus on mobile strategy.TRANSCRIPT
- 1.How to Go MoDavid Berkowitz CMO, MRY [email protected] @dberkowitz
2. This was the original idea for MRY Mobile Week 3. When we told the team wed take away their phones, they were all like 4. When we told IT that hundreds of people would be on the wifi, they were all like 5. So we had to come up with Plan B (or C, or Q) 6. 4 goals for #MRYGoMo 1. Education 2. Participation3. Collaboration 4. Innovation 7. Heres a taste of how it went 8. People could add their names to teams 9. We had the Daily Challenge 10. We had field trips, such as visiting AT&Ts lab 11. We invited accomplished, innovative speakers 12. We officially launched our barista app 13. We created the worlds first Vineathon 14. What does a Vineathon look like? Ask the crab lady 15. A Vineathon so nice, we did it twice! (more to come) 16. 15 teams (60 people) pitched their best ideas 17. A few lessons to leave you with 1. Aim high be ambitious 2. Be crystal clear on your goals3. Set a follow-up plan and stick to it 4. Collaborate with others beyond your walls (lets talk) 18. So long and thanks for all the GIFs David Berkowitz @[email protected] www.mry.com/blogwww.about.me/dberkowitz