mennonite church

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MennoniteChurch

Visual Identity

Guidelines


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Int roduct ion 1

A Sym bol of Our Faith 2

Type Signatures 4

Logo Form ats 5

Logo as Prim ary Ident if icat ion 6

Logo as Secondary Ident if icat ion 7

Logo and Address Inform at ion 8

Logo and Address Applicat ions 9

Logo Tolerances 1 0

Typefaces 1 1

Colour and M ateria ls 1 2

Incorrect Use 1 4

Stat ionery for Church Agencies 1 5

Form s for Church Agencies 1 6

Stat ionery for Congregat ions 1 7

Publicat ion Form ats 1 8

Signage 2 0

Congregat ional Applicat ions 2 2

Other Applicat ions 2 3

W here To Go for Help 2 4

Contents


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M ennonite Church Visual Identity Guidelines 1

Introduction

We a re pleased to shar e with you this book let of visual identity guidelines for the n ew

Menno nite Chur ch. The Joint Gener al Board Execu tive Comm ittee of the Menn onite

Church, General Conference Mennonite Church and Conference of Mennonites in Canada

approved this symbo l to re present the new chu rch in February 1999.The simple, green dra wing of a d ove ca rrying an olive br anch reflects Jesus

baptism and his life and ministry; the Holy Spirit; biblical history; and the mission and

values of the n ew Menno nite Chur ch.

When the ne w visual ima ge was being con sidered by the Joint Gener al Board,

former CMC general secretary Helmut Harder may have summed it up best when he said

the image suggests to him the biblical pilgrimage, with re feren ces to pa st, present an d

future. A strength of the im age is that it touche s do wn at a nu mb er o f places in o ur

salvation history, he said.

Designer Glenn Fretz, Waterloo, Ont., crea ted the ima ge with h elp from designers

Judith Rempel Smucker, Akron, Pa., and Ron Tinsley, Philadelphia, Pa. Fretz said that

crea ting a symbol an d visual identity system for the n ew Menno nite Chur ch was the mo st

challenging assignment of his career. It is quite a privilege to be given the task of trying to

represent the spiritual heart and soul of a people, he said.

In January 1998, a communications task force of the Integration Committee

identified two pro jects req uiring imm ediate attention con duc ting a constituen t

survey and developing a visual identity system for the new church. The results of the

Parkwood Constituent Survey provided the foundation for the new visual identity.Ruth Suter, IC liaison with the communications task force, said that objectives for

the new visual image were established at the outset. The task force agreed that the im age

should bring program s and people together, project the co re values of the n ew church , be

easily adaptable, serve as a visible symbol, position the Mennonite Church as distinct within

the larger Christian mo vem ent, fit Menn onite sensibilities, stand the test of time, an d m eet

necessary technical requirements.

We b elieve that as Men non ite Church Canad a an d Menn onite Chur ch USA

continue to d evelop as par tner chur ch bo dies, this new image can serve to re mind u s of

our o neness in Christ and en courage us in our desire to be a new Mennon ite Church

faithful to Gods call for us.

We h ope that you will find these guidelines clear and thoro ugh. As qu estions

surface, please dire ct them to u s as indicated o n the final page o f this booklet.

Ron BylerDave LinscheidAiden Schlichting Enns

M ennonit eChurch


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2 M e nno nit e Chu rch Visual Identity Guidelines

2 3

4

A Symbo l of Our Faith

Time after t ime, th e Spirit in the form of a do ve

announ ces the com ing of God to us . As Mennon i tes ,

we reco gnize the cen trality of Christ as pr oclaimed in

Scripture, revealed through the Holy Spirit , and

discerned in Christian community. The new symbol,

which has been specially designed for the MennoniteChurch, reflects these basic tenets.

The symbo l is graphically simp le so it will function in

all media: electronic, print, on-screen and display. The

design works in bo th la rge and smal l sca les .

Proper use of the symbo l i s the cor ners tone of the

visual identity system. By following the guidelinesoutlined in this booklet, the consistent application of

the symbo l wi ll be en sured.

Use only the appro ved a r twork for the symbol . Do not

a t tempt to redraw or redes ign the symbol . Artwork i s

available in both digital and photographic formats.

Digital EPS files and reproduction proofs of the symbol

can b e obta ined b y contac ting the Mennoni te Church .

Specially designedvariat ions of the M Csymbol are avai lable forspecific applications.

1. The sol id version ispreferred for mostapplications.

2 . Fo r l arge s ign s, b an nersor cutouts, th is grid w i l lassist in d uplicating thesymbol.

3. An out l ine version isavailable for stitching,qui l t patch and othercutout applications.

4 . A b i t -map ped versio n isuseful for craftapplications such asneedlepoint and cross-stitch.

1


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For m ost appl icat ions, thesymbol should bereproduced only fromreproduction proofs orelectronic EPS filesavai lable from theM ennonite Church.

A Reflection on theM ennonite Church Symbol

A strength of the imagefor the new M ennoniteChurch is that it touchesd o wn at a n umb er o fplaces in our salvationhistory.

I t brings to mind Genesis1 and creat ionthe f lood,and the dove returningwith the ol ive branch inother words, the bibl icalthemes of hope andcreation.

I t brings to mind theprophets aspiration for akingdom of peace. I th inkof Isaiah and Micahsvisions.

It brings to m ind Jesusb ap t ism, wh ere th e d o veappears with a voice fromGod aff i rming this is mybeloved Son.

I t brings to mind theexperience of Pentecost,with the descent of theHoly Spir i t , bringing themessage of new l i fe.

I t brings to mind theAnabaptist vision, with i tstheme of peace andrenewal in the 16thcentury.

And, i t points us to Godand the Holy Spirit,extending to us aninvi tat ion to move forwardwith Christ and seek the

kingdom, encouraging usto aspire to a new heavenan d n ew ear th . T he imag esuggests to me the biblicalpi lgrimage, enveloping uswith a reference to past ,present and future.

He lm ut Ha rd er,No vemb er 1998

M inimum size ofreproduction

3/8


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M ennonite Church Canada

For general identificationof the M ennonite Churchin Canada.

M enno ni teChurch

M enno ni teChurchCanada

M enno ni teChurchU SA

For independentlyidentified agencies of theM ennonite Church,conferences andcongregations.

M ennonite Church USA

For general identificationof the M ennonite Churchin the USA.

I owa-NebraskaConferenceo f t h eM ennonit eChurch

A congrega t i ono f t h eM ennonit eChurch

Water l ooN o r t hM ennonit eChurch

An agencyo f t h eM ennoniteChurch

There are several groups that will use the Mennonite

Church symbol. The binational and national

organizations and their agencies need to be identified

as well as conferences and congregations. These

groups are identified by a unique type signature.

To en sur e con sistency, i t is impo rtant that typesignatures be set in the same typeface with the same

letterspacing and leading characteristics.

Type signatures that need to be created for a specific

agency or congrega t ion sho uld be d one o nly by a

qua l i fied printe r or graphic des igner who h as access

to a computer and the official typefaces.

M ennonite ChurchBinational

For general identificationof the M ennonite Churchin North America.

Type Signature Settings:

Type Size: 24 ptLead ing : 22 p tLetterspacing: +25 /1000 emTypefaces: Frutiger Cond.Weights:Bold and Light

The words M ennoniteChurch must always be setin bold. Nat ional andagency references are set inlight.

I f the name of a conferenceor congregation containsthe words MennoniteChurch, these words areset in bold and theremainder of the name isset in light.

Agency names areseparated from MennoniteChurch or the nat ionalequivalents by an empt yline space.

M enno ni teChurch

Board o fM in i s t r i es

M ennonite ChurchAgencies

For specific Me nnoniteChurch agencyidentification in NorthAmerica. This format alsoappl ies to nat ionalident i t ies where theCan ada o r USAsignature is used.

Frutiger CondensedBold

Frutiger CondensedBold

Frutiger CondensedLight

Empty line space

Type Signatures


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The logo is a combination of the Mennonite Church

symbo l and one of the group type s igna tures c rea t ing a

unique identifying mark. There are two official formats

for the Mennon i te Church logo: pr imary (h orizonta l)

and secon dary ( vert ica l) . The primary format should

be used m ost often.

Except in spec ia l c i rcumstances d esc ribed e lsewhere

in this bookle t , the symbol should n ot appear without

the Mennonite Church type signature.

Two logo sizes are used for most applications: 1 and

3/4. The size is based on the height of the symbol.

Secondary Format

This may be used wherehorizontal space is limited.

Primary Format

This is the preferredconfiguration for mostapplications.

M ennon iteChurch

M enno ni t e

Church

Logo Format s

Logo sizes aredetermined by the

height of the symbol .Sizes most often useda r e 1 a n d 3 / 4 .

3 /4

1 M ennoni teChurch

M ennonit eChurch


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EgliseM ennonit eCanada

IglesiaM enonit aUSA

Foreign Language Logos

In sett ings where thefirst language is notEngl ish, a f oreignlanguage logo may beemp lo yed . Refer to p ag e4 for detai led guidel ineson creat ing a foreignlanguage type signature.


M enno niteChurch

M enno niteChurchCanada

M ennoni teChurchU SA

Binational Logofor North Ame ricawithout and with anagency description.

This logo is used t oidentify agencies thatserve both Canada andUSA.

National Logo forCanada without and withan agency description.

This logo is used t oidentify agencies thatserve Canada only.

National Logo forthe USA without andwith agency description.

This logo is used t oidentify agencies thatserve USA only.

M enno niteChurch

Board o fM in is t r ies


LeadershipCommiss ion

M enno niteChurchU SA

Execut iveBoard

Logo as Primary Ide ntification

In add i tion to the b ina tiona l and na t iona l

organizations, Mennonite Church agencies and

ins ti tut ions a re en couraged to use the Mennoni te

Church logo as their primary identification. A

description of the agency is added to the logo as

shown below. When developing an agency name, i t

should be based on that particular agencys generic

work ( e.g. Missions, Media Services, Urba n Ministries,

etc.). To avoid repetit ion, dont use the word

Mennoni te in these desc r ipt ions .


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The postal address, telephone, fax, e-mail and web

address are always positioned flush left with the words

Mennonite Church. The typeface for this information

is ITC Garamo nd Conden sed Book.

1 Sy m b olwith address informationset in 8/9 ITC GaramondBook Condensed



M ennon i teChurchUSA

3456 West Street

Anywhere , PR N2G 3O1T: 555-555-1212F: 555-555-1212E: men n @ao l .co mW: www.mc.org

3456 West StreetAnywhere , PR N2G 3O1T: 555-555-1212F: 555-555-1212E: men n @ao l .co mW: www.mc.org


3456 West StreetAnywhere, ST 10001T: 555-555-1212F: 555-555-1212E: men n @ao l .co mW: www.mc.org

3456 West StreetAnywhere, ST 10001T: 555-555-1212F: 555-555-1212E: men n @ao l .co mW: www.mc.org

Logo and Address Inform ation

M ennoni teChurch

Board o f

M in is t r ies

ITC GaramondBook Condensed

al ign

3456 West StreetAnywhere, ST 10001T: 555-555-1212F: 555-555-1212E: men n @ao l .co m

W: www.mc.org

M enno niteChurch


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3456 West St reetAnywhere, PR N2G 3O1T: 555-555-1212F: 555-555-1212W: www.mc.org

3456 West St reetAnywhere, ST 1000 1

T: 555-555-1212F: 555-555-1212W: www.mc.org

M ennoni teChurch

Board o fM in is t r i e s

An important role of any communications piece is to

provide the reader wi th a l l the informat ion necessa ry

to respond. There fore , the logo and add ress must

appear on a l l publ ica t ions in a con sis tent and c lea r

mann er. Shown be low a re exam ples of how this i s

achieved.

Large publication format(8.5x 11) usinghorizontal logo formatwith two addresses.

Small publication format(8.5x 1 1 ) using vert icallogo format with oneaddress.

Small publication format(8.5x 11) usinghorizontal logo formatwith two addresses.

Small publication format

(8.5x 1 1 ) using vert icallogo format with oneaddress.

3456 West StreetAnywhere, PR V3W 1E3T: 555-555-1212F: 555-555-1212E: menn@ aol. comW: www.mc.org

M ennoniteChurchU SA

M ennoniteChurchCanada

M ennoniteChurch

3456 Wes t St r ee tAnywhere , ST 10 001T: 555-555-1212F: 555-555-1212E: menn@aol .comW: www.mc.org

Logo and Ad dress Applications

3456 West StreetAnywhere, ST 10001T: 555-555-1212F: 555-555-1212W: www.mc.org

3456 West StreetAnywhere, PR N2G 3O1T: 555-555-1212F: 555-555-1212W: www.mc.org

M ennoni teChurch

The Mennonite Church is a fellowship of

congrega t ions wi th many program s . A

consistent, coordinated visual identity is

essential for promoting the organization as a

whole . Graphic s tandards mus t be deve loped so

tha t communica t ions p ieces a re p roduced in a

p lanned m anner . The cons i s ten t app l ica tion of a

visual identity has many advantages. The most

obvious o ne is identification/visibility in the

p lanned m anner . The cons i s ten t app l ica t ion of

obvious one is identification/visibility in the mind

of the publ ic . fac tor and a bond of t rus t among

the constituency will result from a coordinated

and focused program . P lease con tac t me by

phone : 555-666-1212m, fax : 555-666-1221 or

e -mai l : d [email protected].

and focused program. P lease con tac t me by phone :

555-666-1212m, fax : 555-666-1221 or e -mai l :

d l @ m c . c o m .

and focused program. P lease con tac t me by phone :

555-666-1212m, fax : 555-666-1221 or e -mai l :

d l @ m c . c o m .

essential for promoting the organization as a



tha t communica t ions p ieces a re p roduced in a

p lanned m anner . The cons i s ten t app l ica t ion o f a

visual identity has many advantages.


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1 0 M e nno ni te Chu rch Visual Identity Guidelines

To ensur e tha t the Mennon i te Church logo i s

sufficiently pro minen t at any size, all typogr aph ic and

other graph ic e lements should rem ain c lea r. When

positioning the type signature n ext to the symb ol, a

minimum dis tance mu st be mainta ined b e tween the

e lements .

In addi t ion, a rese rved space mu st be mainta ined

aroun d the logo into which no other e lements may be

placed.

Provide a minimumspace between the typesignature and symbolequal to the height ofthe low er-case let ters(x) .Al ign as shown.

The height of thesymbol is 10 t imes theheight of the lowe r-case letters (x).

Provide a minimumspace between theextremit ies of the logoand any other adjacentelements in the layout( type, i l lustrat ions,photos, etc. ).

The space is equal tothe height of the lower-case letters (x).

1 0 x align

align

Logo Tolera nces


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M ennonite Church Visual Identity Guidelines 1 1

The official typefaces for the Men non ite Chur ch ar e

Frut ige r Condensed ( charac te r ized as a sans se r i f

face ) and ITC Garamo nd Condensed ( a se r i f face ) .

These faces were chosen because bo th a re h ighly

legible and versatile . If you do nt have them in your

type libr ary, they are available from Adob e Systems o ntheir website: www.adobe.com/type.

For word-processing applications, alternatives such as

Helvetica and Times o r Arial and English may be used.

These a re inc luded in both PC and Macintosh

comp ute r op era t ing sys tems.

ABCDEFGHIJKLM N OPQRSTUVW XYZabcdefghijklmnopqrstuvwxyz1 2 3 4 5 6 7 8 9 0

ABCDEFGHIJKLM NOPQRSTUVW XYZabcdefghi jk lmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1 2 3 4 5 6 7 8 9 0

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Frutiger Condensed Light

To be used for nationaldesignations (Canada,USA), agency and programidenti f icat ion in the typesignature.

Frutiger Condensed Bold

Use for the wordsM ennonite Church in thelogo. Use also for d isplayheads and subheads.

ITC Garamond CondensedBook

Use for address settingsand publ icat ion body text .

Helvet ica or Arial

Use as body text incorrespondence, memosand other word-processeddocuments.

Times Roman o r English

Use as a body text incorrespondence, memosand other word-processeddocuments.

Typefaces


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M C Green symbol and typeon white background.

White symbol and type onM C Green background.

M ennoni t eChurch

M ennoni t eChurch

The official colour for the Mennonite Church identity

pro gram is MC Green to m atch PANTONE* 354. The

logo may appear in e i the r one or two colour s as

shown be low and opposi te . The pr e fe rred form is two

colou rs wher e the symbo l is MC Green an d all type is

black. Acceptable variations of colour and materialusage a re a l so ou t lined on these pages .

White symbol and blacktype on MC Greenbackground.

M C Green symbol andblack type on whitebackground.

This is the preferred colourarrangement.

M ennoni t eChurch

M ennoni t eChurch

Colour and M aterials


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For selected printappl icat ions, the symbolcan be blind embossed.

Symbol may be fabricatedin wood, plast ic or metal .

Symbol crafted inneedlepoint or quiltappl ique. Patterns areavai lable on request .

Black symbol and type onwhite background orwhite symbol and type ona black background.

Symbol and type in asingle colour other thanM C Green or b lack on awhite background orwhite symbol and typeon a single colourbackground.

* PANTONE and Pantonesreproduction codes areregistered trademarks ofPantone, Inc., Moorachie, NJ.

M ennoni t eChurch

M ennoni t eChurch

M ennoni t eChurch

M ennoni t eChurch

MC Green

Solid Colour PAN TON E* 35 4

Fo ur Co lo ur Pr oce ss C 9 1 M 0 Y8 3 K0


16/28


The simple, green

drawing of a dov

carrying an olive

branch reflect

Jesus

baptism, l

and ministryHoly Spirit

biblical hist

and the mission an

An important factor in creating and maintaining a

visual identity is the co nsistent pr esentation o f the

identity elemen ts. Therefore, the way the logo is

displayed mu st be given car eful attention. Shown

be low a re examples of incorr ec t or unaccep table uses

of the Mennoni te Church logo.

Do not w rap type closelyaround the symbol.

Do not combine elementsof other logos with theM C symbol .

Do not use tw o colourcombinat ions other t hanspecified in this manual.The logo should not bereproduced in a halftonescreen o f any colour.

M enno nit eChurch

Do not d istort , stretchor vary the proport ionsof the logo.

Do not subst i tute othertypefaces or let terformsin the logo.

Do not use a shape totightly surround orenclose the symbol.

Do not change theorientat ion of thesymbol.

Do not add any otherphrases to the logo.

Do not apply a textureor pattern to the logo.

MENNONITE

CHURCH

M ennoniteChurch

ServanthoodMatters

Incorrect U se


17/28


Mennonite Church agencies subscribing to the visual

identity program will use the standard stationery

layouts shown below.

The message portion of the letter is entered in a

simple block arrangement using a readily availableword-pro cess ing typeface such as Times Roman or

English.

M ennoni t eChurch

June 1, 1999

J. D. Kauffman, Pastor

Valleyview Mennonite Church

Winnipeg, MB R3T 2C8

Dear Brother Kauffman:

Thank you for your questions regarding the Mennonite Church Sunday School materials.

Enclosed is a brochure giving you further information. I would encourage you or a

member of your congregation to visit the resource centre at 600 Shaftesbury Boulevard.

Staff there will be happy to direct you to further educational materials.

God bless you as you find the right resources for your Church congregation.

Sincerely

Cheryl Bondar

Encl.

3456 Bea ringe r RoadAnywhere, PR W3B 1J7T: 555-555-1212F: 555-555-1212W: www.mc.org

3456 West RoadAnywhere, ST 67103T: 555-555-1212

F: 555-555-1212H: 555-555-1212

W: www.mc.org

M ennoniteChurch

Commiss ionon OverseasMiss ion

J. ThiessenExecutive Secretary

3456 West RoadAnywhere, ST 67103T: 555-555-1212F: 555-555-1212H: 555-555-1212E: thie ssen@ mennchurch. com

M ennoniteChurch

Commiss ionon OverseasMiss ion

3456 Bea ringe r RoadAnywhere, ST 35687

M ennoni t eChurchCommiss ionon OverseasMiss ion



Winnipeg, MBR3T 2C8

M ennoniteChurch

Commiss ionon Overseas

Miss ion

3456 Bea ringe r RoadAnywhere, ST 35687

A ddre s s c or re c t i on re que s t e dF orw a rd i ng a nd re t u rn pos t a ge gua ra n t e e d

1 1

1.5

1.5

1 1

7/8

1 .2 5 1.2 5

5/8

1 1 .2 5

1/2

1/8

Let terh ead: 8 .5x 11Symbol Size: 1Address: 8/9 ITCGaramond Book Cond flwith one e mpty l ine spacebetw een addresses

Envelop e: No . 10 OSSymbol Size: 3/4Address: 8/9 ITCGaramond Book Cond fl

Business card:2 x 3.5

Symbol Size: 3/4Address and title:7 .5 /8 .5 IT C Garamo ndBook Cond flName: 8/9 Frut iger BoldCond fl

Labels: 3x 4.5Symbol Size: 3/4Address: 8/9 ITCGaramond Book Cond flTag: 7/8 ITC GaramondBook Cond fl

Stat ionery f or Church Agencies

Label

Envelope

Letterhead

Business Card


18/28


3456 Bea ringe r RoadAnywhere, PR W3B 1J7T: 555-555-1212F: 555-555-1212E: mennchurch@aol .com

N e w s

M ennoni t eChurchCanada

February 19, 1999

FOR IMMEDIATE RELEASE

Symbol for new Mennonite Church communicates Jesus' life and ministry

CHICAGO (GCMC/MC/CMC)--The Joint General Board Executive Committee of the

Mennonite Church, General Conference Mennonite Church and Conference of

Mennonites in Canada approved a visual symbol to represent the new Mennonite Church

in it's meetings here Feb. 12-13.

The simple, green drawing of a dove carrying an olive branch reflects Jesus' baptism, life

and ministry; the Holy Spirit; biblical history; and the mission and values of the newMennonite Church.

CMC general secretary Helmut Harder said the image suggests to him the biblical

pilgrimage, with reference to past, present and future. "A strength of the image is that it

'touches down' at a number of places in our salvation history," he said.

The image brings to mind the biblical themes of hope and creation, the vision of the

prophets for a peaceable kingdom, Jesus' baptism and Pentecost, and the Anabaptist

vision of peace and renewal. It points us to God and the Holy Spirit, inviting us to move

forward with Christ and encouraging us to aspire to a new heaven and new earth, Harder

said.

Designer Glenn Fretz, Waterloo, Ont., created the image with help from a team of

designers, including Judith Rempel Smucker, Akron Pa., and Ron Tinsley, Philadelphia,

Pa.

Fretz said that creating a symbol and visual identity system for the new Mennonite

Church was the most challenging assignment of his career. "It is quite a privilege to be

given the task of trying to represent the spiritual heart and soul of a people," he said.

In January 1998, the Integration Committee communications task force identified two

projects requiring immediate attention: conducting a constituent survey and developing a

visual identity system for the new church. Results of the Parkwood Constituent Survey

were presented to the IC and General Boards last spring and have served as the

foundation for the development of the new visual identity.

--more--

3456 Bea ringe r RoadAnywhere, ST 10001T: 555-555-1212F: 555-555-1212E: mennchurch@aol .com

Fa x

Date: June 3, 1999

To: Mennonite Church Agency Staff

From: Dave Linscheid, Communications

Subject: The Value of Graphics Standards

The Mennonite Church is a fellowship of congregations with many programs. A

consistent, coordinated visual identity is essential for promoting the organization as a

whole. Graphic standards must be developed so that communications pieces are produced

in a planned manner. The consistent application of a visual identity has many advantages.

The most obvious one is identification/visibility in the mind of the public. A high

recognition factor and a bond of trust among the constituency will result from a

coordinated and focused program whereby printed materials reflect unity, simplicity and

clarity.

The purpose of this manual is to provide tools for such graphic consistency, while still

3456 Bea ringe r RoadAnywhere, PR W3B 1J7T: 555-555-1212F: 555-555-1212E: mennchurch@aol .com

M e m o

Date: June 3, 1999

To: Mennonite Church Agency Staff

From: James Wright, Communications

M ennon i teChurchUSA

M ennoni t eChurch

Memo, fax and news re lease form s can be p re -printed

or se t up as an e lec tronic form o n a com pute r . The

message por t ion o f the forms i s ente red in a s imple

block a r rangement u s ing a typeface such as Times

Roman or Engli sh readi ly ava i lable on comp ute r word -

process ing appl ica tions .

1.5

1 1 3/4

1/8

1.51 1.5

New s Release, Fax andM e m oSymbol Size: 1Address: 8/9 ITCGaramond Book Cond flFo rm Name: 24/24Frutiger Bold Cond fl

Forms can be either pre-printed or set up as anelectronic document andfilled out on a computer.

Form s for Church Agencies


19/28


Congrega t ions a r e encou raged to ado pt the Mennoni te

Church image for their stationery, l i terature and signs.

Shown below is a typical application of a local church

name with the MC identity.

June 1, 1999



Winnipeg, MB R3T 2C8

Dear Brother Kauffman:

If was good to meet with you at the regional conference in Chicago this week. Further to

our conversation about urban mission strategy, I am enclosing a paper that I originally

presented to the local steering committee. It should give you further insight into our

thinking and program development. I would look forward to your comments and

critiques of this material.

Looking

Sincerely

James Thie

Encl.

Water looNo r t hM ennoniteChurch

3456 Bea ringe r RoadAnywhere, PR W3B 1J71



Winnipeg, MB

R3T 2C8

3456 Bea ringe r RoadAnywhere, PR W3B 1J7T: 555-555-1212F: 555-555-1212W: www.mennonites.com

Water looNo r t hM ennoni t eChurch

Water looNo r t hM ennonite

Church

J. ThiessenPastor

3456 Bear inger RoadAnywhere, PR W3B 1J7T: 555-555-1212F: 555-555-1212H: 555-555-1212E: thie ssen@ mennchurch. com

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LetterheadSymbol Size: 1Address: 8/9 ITCGaramond Book Cond fl

EnvelopeSymbol Size: 3/4Address: 8/9 ITCGaramond Book Cond fl

Business cardSymbol Size: 3/4Address and title:

7 .5 /8 .5 IT C Garamo ndBook Cond flName: 8/9 Frut iger BoldCond fl

Stationery for Congregations

Envelope

Letterhead

Business Card


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To assist with the consistent presentation of the

Mennonite Church identity in print, two publication

formats have been developed. The large format is a

s tandard 8 .5x 11 s ize and m ay be used for

newslet te rs and repor ts . The sm al l form at i s a s tandard

3.75x 8.5 s ize and i s used for brochu res . I t i s mostoften derived from an 8.5x 11 sheet size and folded

twice to create a typical brochure.

Each form at employs a grid to he lp organize and

define the space. These grids are shown below. Within

the grid there is provision for a variety of column

widths and layout po ssibilit ies. The thu mb nails

indicate layout variations that are p ossible within each

publication format grid.

Large Format:8 .5x 11

3 column format 2 column format

6/3 column format

1 column format

1/2 column format

6 column format

Small Format:3 .75x 8 .5

Publication Format s

1/2 1/21-3 /16 1-3 /16 1-3 /16

6 columns

3 columns

2 columns

3/16

1/2

1/2

1/2

1

1

1/2

1/2

1

1

1/2 1/21-1 /4 1-1 /4

1 /4

3/16

2 columns

1 columns

1/2


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This page shows examples of Mennoni te Church

pub lications wh ich gener ally follow the guidelines set

out in this booklet.

M ennonit eChurch

In Support of SundaySchool Teachers

The Mennonite Church is a fellowship ofcongregations with many programs. A

consistent, coordinated visual identity isessential for promoting the organization asa whole. Graphic standards must bedeveloped so that communications piecesare produced in a planned manner. Theconsistent application of a visual identityhas many advantages. The most obviousone is identification/visibility in the mind

Graphic standards must be developed soc provide tools for such graphicconsistency, while still leaving room forcreativeness. Faithful use of these tools willhelp channel communication ideas in the

midst of a media-saturated society.

If you have any questions related to generalidentity isssues or specific applications,

please contact me by phone: 555-666-1212m, fax: 555-666-1221 or e-mail:[email protected].

The purpose of this manual is to providetools for such graphic consistency, whilestill leaving room for creativeness. Faithfuluse of these tools will help channelcommunication ideas in the midst of a

media-saturated society.

If you have any questions related togeneral identity isssues or specificapplications, please contact me by phone:555-666-1212m, fax: 555-666-1221 or e-mail: dl@mc.

Graphic standards must be developed soc provide tools for such graphicconsistency, while still leaving room forcreativeness. Faithful use of these toolswill help channel communication ideas inthe midst of a media-saturated society.

If you have any questions related togeneral identity isssues or specificapplications, please contact me by phone:555-666-1212m, fax: 555-666-1221 or e-mail: [email protected] standards must

be developed so c provide tools forsuch graphic consistency, while stillleaving room for creativeness. Faithful useof these tools will help channelcommunication ideas in the midst of amedia-saturated society.

If you have any questions related togeneral identity isssues or specificapplications, please contact me by phone:555-666-1212m, fax: 555-666-1221 or e-mail: [email protected]. are produced in a

planned manner. The consistent applicationof a visual identity has many advantages.The most obvious one is

NewsletterAbimonthlynewsletter forpastors and conference leaders

September 1999

Thisis

mySon

whom

I love;with

Him Iam

well

pleased

Matthew 3:17

Mennonite

Church

M ennoniteChurch

Commissionon HomeMinistr ies

Church connectionsfor urban Anabaptists

inclusiveness& challenge

M ennon i teChurch

M ennoniteChurch

th eservanthoodw ayof Jesus

Witnessand Service

in the FaithCommunity

M ennoni teChurch

Report Cover

Newslet ter

Bulletin Cover

Mem o Pad

Brochure


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Signs can create a strong visual l ink with other print

and media app l ica t ions . Even thou gh chur ch b ui ldings

are physically differen t, by using th is system , a

consis tent look an d fee l can be es tabli shed and

mainta ined for Menno ni te churches and church offices

throughout North Amer ica .

If in do ubt abou t wha t is appr opria te , check wi th an

archi tec t, graphic des igner o r the Mennoni te Church

office.

Single-line Layout

For use on signsranging from mainbuilding identificationto directional and roomidentification.

All signs are designed on amodular grid of squares.The first module containsthe symbol which is sizedand posit ioned within thesquare as shown.

The symbol module mustalways be green andappear in the upper lef tcorner of the sign.

The sign shape will bedetermined by ei ther:1. mult ip lying the moduleor2. superimposing themodule onto an exist ingsign.

The green backgroundmay be extendedhorizontally or verticallyto create a feature asshown in the exam ples onthe opposite page. Whendeciding a sign shape,simple rat ios are best , e.g .1 :1 , 1 :2 , 1 : 4, e t c.

M ultiple-line Layout

For vertical andhorizontal signs ofvirtually any size anddimension.

No te:I f the wordsM ennonite Churchare included in thename of thecongregat ion, they areset in bold whi le therest of the name is set

in light.

I f the wordsM ennonite Churchare not included in thename of thecongregat ion, thecomplete name is set inbold.

First l ineSecond l ineM ennonit eChurch

First l in eM enno nit eChurch

First l in e M e nn

5 x

Symbol ModuleM odular Grid

Frutiger Condensed Light

Frutiger Condensed Bold

Signage


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M ennonit eChurchUSA

Water looN o r t hM ennonit eChurch

St i r l i ng AvenueM ennon iteChurch

The Stranger in Our Midst

Pastor: David Martin

10 am Sunday Worship

11 am Sunday School

FirstM ennonit eChurcho fM idd lebu ry

Pastor : M artha Sto lzfus

First M en no nit e Church

Typical sign construction materials include:

a luminum, plexiglass , concre te , s tee l and wood.

Signs m ay be intern ally i l lum inated, extern ally

i llumina ted and non-i l lumina ted.

Trailblazers

These small signsattached to e xist ing lampposts or on their ownposts direct traffic frommajor routes to thechurch location.

Check with localauthori t ies beforeproceeding w ith plans forthis type of sign.

M ennonit eChurch

FirstM ennonit eChurcho fM id d le b u r y

1 2

1 2

1 2

1 8

S unda y S chool R ooms 1 0 1 - 1 0 5

M ishler Audit orium

Church Office

W a s hrooms

M ain Ident i f icat ion

M ain Ident i f icat ion

Directional

Wal l -mounted Ident i f icat ion

Post-mounted Identificationwith changeable m essages

Post-mounted Identification


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There a re m any opportuni t ie s to em ploy the symbol

and/or logo for d ecora t ive pur poses in congrega t iona l

settings. Some suggestions include the use of fabrics

for banner s , wood and meta l for cu t -outs , needlepoint ,

quilt ing and cross-sti tch.

MypeaceI give

to yo u

Three-dimensional woodcutout, fabric banners,cross-stitch and quiltapplique.

Wood PlaqueHanging Banners

Church Interior

Congregational Applications


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The symbol can be applied by itself or as part of the

com plete logo in a variety of i tems such as T-shirts,

mugs , bu t tons , e tc .

I t is impor tant to use appro ved a rtwork in the

prod uc t ion of these i tems. Camera-ready repro duc t ionproofs and digital fi les are readily available from the

Mennoni te Church .

M ennoniteChurch

M ennoni teChurch

M ennoni teChurch

T-shirts, butto ns and mugsare a few of the ways theidentity can be used.

M ennoni t eChurchCanada

T-shirts

Buttons

M u g s

Other Applications


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Where To Go for Help

M ennonit eChurch

Symbol & Guidelines Design: Glenn Fretz LimitedAdvisors: Ruth Suter, Barth HaguePhotography: Carl HiebertProduction Coordination: Faith and Life Press

Printing: Mennonite Press Inc.Special thanks to Irene Ruby, Doroth y Snyder & Harvey Snyderfor the craf t appl icat ions of the symbol .

08/99/100/GFL/MP

This manual will help you use the Mennonite

Chur chs visual identity pro gram with ease a nd

accur acy. Of cou rse, i t cant address every possible

application. For help with a ny situation involving

application o f the MC logo, con tact:

M ennonite Church USA

Dave Linscheid

722 Main Street, P.O. Box 347

Newton, KS 67 114 -034 7

T: 3 1 6 - 28 3 - 5 10 0

F: 3 1 6 - 28 3 - 0 45 4

E: da ve l @ gc mc .o rg

J. Ron Byler

421 S. Second Street, Suite 600

Elkhart , IN 4 6516 -3243

T: 2 1 9 - 29 4 - 7 13 1

F: 2 1 9 - 29 3 - 3 97 7

E: rby le r@ j uno . c om

Mennonite Church Canada

Aiden Schlichting Enn s

600 Shaftesbu ry Blvd.

Winnipe g, MB R3P 0M4

T: 204-888 -6781

F: 204-831-5675

E: [email protected]


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