member of synergon group october 18, 2004 trends and challenges from a regional it solution provider...

MEMBER OF SYNERGON GROUP

October 18, 2004

Trends and challenges from a Trends and challenges from a regional IT solution regional IT solution

provider view provider view

Miklós Hoffmann, technical director

MEMBER OF SYNERGON GROUP2

ContentContent

Synergon group ICT trends Regional trends and challenges


Synergon GroupSynergon Group


Evolution of SynergonEvolution of Synergon

High ProductContent

Value addedreselling

Communications SW components

Increased ServiceContent

System integration

Office automation

ERP systems

Complex Projects Customized SW

Solutions Turnkey SI Projects Complex ERP

projects Supply Chain

Management

Regional activity e-business Remote

management IT & Business

Consult. Infrastructure

management

Optotrans-Rolitronmerge

Optotrans andRolitron

established

Capital increase:8 million USD

IPO – BSE+ SEAQ

Regionalexpansion:

Span, Infinity, SAO

1999- 2001 2002 - 2005

Platform Platform integrationintegration

System & System & network network

integrationintegrationSolutionSolution integrationintegration

Solution & businessSolution & business integrationintegration

An active player of the IT and financial markets

1990 - 1996 1997 -1998


Synergon GroupSynergon Group

Four countries: Croatia Czech Republic Hungary Slovakia

Five companies: Synergon Synergon Atos Origin Fibex Infinity Span

550 qualified employees

Budapest

Praha

Rijeka

Brno

Zagreb

Pardubice

Bratislava


Ownership structureOwnership structure

Deutsche Bank(deposit)0,55 %

Financial investorsbelow 5 percent of shares each

66,4 %

Curdie TrustCorporation Limited

9,94 %

Davon Kft.5,03 % RCX Kft.

10 %

Treasury shares2,8%

Berenberg Global Opportunity– Magyar Budapest Fund

5,31 %


Structure of Synergon GroupStructure of Synergon Group

BOARD

EC

Equal companies in the Group

Common representation of regional goals

Fibex100%

Span68,1%

Infinity66,67% Synergon SAO

100%

Companies in the group

Fibex ~5%

Infinity ~20%

Span ~6%

Synergon + SAO +70%


IT cycle and Synergon’s portfolioIT cycle and Synergon’s portfolio

IT Projects PM HWSW Networks Application

Consulting BPR ERP BI e-business

Support desktop back-office IT management communication datacenters BPO

PlanningB

uild

ing

Operation


Market segments – sales revenue (Group, 2003)Market segments – sales revenue (Group, 2003)

A SYNERGON CSOPORT TAGJA

Raiffeisen BankHungarian Development BankHVB Bank HungaryErste BankK&H

Ministry of InformaticsMEH (Office of the Prime MinisterHungarian PostHungarian ParliamanetČeský úřad zeměměřický a katastrál.

County Hospital of MátészalkaNational LibraryBAUCONT Building Co.County Hospital of Tolna

Mol Rt.DÉMÁSZTIGÁZPaks Power PlantAlcoa-KöfémSkoda Auto a.s.

InvitelMATÁV Rt.Hungarian RadioT-Mobil Telecom Rt.Communications Authority

TELEKOMMUNICATION

BANK, INSURANCE

PUBLIC SECTOR

MANUFACTURING, TRADE, UTILITIES

OTHERS

20%

32%22%

11%

15%


Sales revenue 1997-2003

US

D m

illi

onKey financialsKey financials

25

50 51

92

48

75 76

0

20

40

60

80

100

1997 1998 1999 2000 2001 2002 2003

Hungarian activity:SynergonSynergon Atos OriginFibex

Regional activity: Span, Croatia Infinity, Czech

Republic Infinity, Slovakia

Employees: 330 in Hungary 550 in the region


Mission and ValuesMission and Values

InnovationInnovation

EmployeesEmployees

EffectivenessEffectiveness

CustomersCustomers

Team-workTeam-work Socialresponsibility

Socialresponsibility

Synergonintends to become the most successful IT solution provider in Central

Eastern Europe, playing determining role in the development of e-economy of the region.


ICT trendsICT trends


Short & longShort & long term customer requirementsterm customer requirements

Time

Focus on:•Transparency•Reduction•ROI

Cost sinking

phase

Value network

phase

Focus on:•Flexibility•Teamwork•NetworkingConsolidation


Important IT market trendsImportant IT market trends

1. IT plays key role in competitivenessHigher quality with less resources

Outsourcing is a powerful tool to improve profitability

Integration reduces time to marketWithin the enterpriseBetween the enterprises

2.

3.


From PC to e-CommerceFrom PC to e-Commerce


Online technologies for internal processesOnline technologies for internal processes


Processes of the extended enterpriseProcesses of the extended enterprise


Perceived impacts of online sellingPerceived impacts of online selling


Planned expenditures on e-businessPlanned expenditures on e-business


Regional Regional trends and challengestrends and challenges


Regional effectRegional effect

Similar tasks and challenges in every NMS

Similar IT tasks and projectsPresence in several countries


Cross border projects in NMSCross border projects in NMS

Local Regional

Knowledge ☺Language ☺Message ☺Workforce ☺ ☺


Associated candidate countriesAssociated candidate countries

Similar road ahead of them

Goal Help and support Get credibility and trust Remember what we have learned and

done Be there Support locally, regional and EU level


Human capitalHuman capital

eHealth

eLearning

Infrastructure development Services

Life long learning Content development Infrastructure/internet

CLBPS (Common List of Basic Public Services)ePublicServices


SMESME

Goal:

Concerns: Lack of capital Readiness Capabilities to use these services

To increase competitive strength on EU and global market

Sector specific solutions ERP E-business BI


Research & DevelopmentResearch & Development


Tenders and projectsTenders and projects

The source of funds

The sooner – the better

On the learning pathDefinitionAnnouncementRespondingDecision making (Project realization) (Settlement)


Public procurementPublic procurement

Competition:

EU conform since MayThe actual test has to come

Multinational companiesBefore MayAfter May

Regional & EU companies Interest increasesPresence (not yet) visible


Information SocietyInformation Society

SocietySociety

EconomyEconomy StateState

Wide spread of information products and services

Quick, mass usage of information in everyday life

IT helps to increase competitive position

Cultural awareness of the society

Legal & public service environment for the citizen

Efficient business communication

E-learning, home office

Equal chances to every member of the societyCompetitive, efficient economy

Developed, efficient information economyDeveloped, efficient information economy

MEMBER OF SYNERGON GROUP

October 18, 2004

Thank you for your Thank you for your attention!attention!

Miklós Hoffmann, [email protected]

member of synergon group october 18, 2004 trends and challenges from a regional it solution provider...

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