mediakit - forbes 2020. 1. 14. · mediakit ˜˚˜˚ ˝ the german-language edition of forbes covers...

GERMAN-LANGUAGE EDITION

MEDIAKIT 2020 1

MEDIAKIT 2020


MEDIAKIT 2020 2

PURPOSEWe believe in our longstanding purpose: to be global champions of free market enterprise and entrepreneurial capitalism. Not only do we celebrate the power of the entrepreneur, we also bring an entrepreneurial mind-set to everything we do. It’s our shared purpose that inspires us to help change the world and that drives our business success.

BOLDNESSWe embrace new ideas, make bold decisions and take action. Calculated risk is core to our DNA. We learn from our experiments and seek continuous improvement. It’s important to us that we have a passion for what we do, that we have fun and that we play to win.

INNOVATIONWe have a relentless focus on innovation. Collaboration, teamwork and a commitment to excellence allow us to innovate, develop products faster, grow and lead the way in the media industry. We don’t fear change – we thrive on it. Amid the always-evolving media and tech landscape, we recognize the need to remain nimble and to constantly reinvent ourselves.

INTEGRITYOperating in an ethical way, with honesty and integrity, is the foundation of our business. We’re committed to creating a culture that ensures fairness and promotes transparency. Maintaining the quality of the journalism we produce, the content we create and the products we develop is critical to the integrity of our brand.

RESPECTWe respect the dignity of our employees, consumers, ad-vertisers, partners and competitors. By working together, listening with an open mind and accepting each other, we harness the collective power of each individual to make us better.

OUR CORE VALUES


MEDIAKIT 2020 3

The German-language edition of Forbes covers three countries: Germany, Austria and Switzerland. We produce one magazine for three advertising markets.

In addition to the print magazine published in Austria, there is also the option of booking separate advertising activities in Germany (via the digital kiosk Readly) and in Switzerland (print magazine, circulation 10,000 copies).

Forbes Global

39 InternationalEditions

400+ Employees

12 Languages

AngolaAustriaBrazilBulgariaChinaCzech RepublicEstoniaGeorgiaGermanyGreeceHungaryIndiaIndonesiaIsrael ItalyJapanKazakhstan

LatviaLiechtensteinMexicoMiddle EastPolandPortugalRomaniaRussiaSlovakiaSouth KoreaSpainSwitzerlandThailandTurkeyUnited StatesUnited KingdomVietnam

BERLIN

WIEN


MEDIAKIT 2020 4

NR. 1—20 JANUARY

RADICAL CHANGE 1/23/2020 1/30/2020

NR. 2—20 FEBRUARY

SPACE 2/20/2020 2/27/2020

NR. 3—20 MARCH

ARTIFICIAL INTELLIGENCE 3/19/2020 3/26/2020

NR. 4—20 APRIL

MONEY 4/23/2020 4/30/2020

NR. 5—20 MAY

FOOD 5/20/2020 5/28/2020

NR. 6—20 JUNE

30 UNDER 30 DACH 6/23/2020 6/26/2020

NR. 7/8—20 JULY/AUGUST

SMART CITIES 7/24/2020 7/30/2020

NR. 9—20 SEPTEMBER

WOMEN 9/17/2020 9/24/2020

NR. 10—20 OCTOBER

TRADE 10/22/2020 10/29/2020

NR. 11—20 NOVEMBER

FORBES NEXT 11/19/2020 11/19/2020

NR. 12—20 DECEMBER

SECURITY 12/10/2020 12/17/2020

NEWSPAPER SEPTEMBER

FORBES DAILY 10/1/2020

ISSUE PRINTING MATERIAL PUBLICATION


MEDIAKIT 2020 5

NO. 1—20 JANUARY

RADICAL CHANGE

• Digital Transformation• Disruption & Innovation• Change Management• Leadership

NO. 7/8—20 JULY / AUGUST

SMART CITIES

• Mobility• Transport• Sharing Economy• Tourism & Travel

NO. 2—20 FEBRUARY

SPACE

• „The Space Economy“• City Planning• Tourism & Travel• Sustainability

NO. 3—20 FEBRUARY

ARTIFICIALINTELLIGENCE

• Automation• Robotics• Machine Learning• List: The Top 30 AI

startups (DACH region)

NO. 9—20 SEPTEMBER

WOMEN

• Female Leadership• Diversity & Inclusion• Luxury • Ranking: Richest

Selfmade Women

NO. 6—20 JUNE

30 UNDER30 DACH

• Forbes 30 Under 30 list 2020 (DACH region)

• Innovation• Future Trends• Young Leadership

NO. 4—20 APRIL

MONEY

• Payment• Investment• Luxury• Ranking: Forbes

Billionaires List

NO. 5—20 SEPTEMBER

FOOD &HEALTH

• AgTech• Sustainability• Food trends• Resources

NO. 10—20 OCTOBER

TRADE &MANUFACTURING

• E-Commerce• Sustainable Investing• Logistics & Shipping• Ranking: The Best

Fund Managers (DACH region)

NO. 11—20 NOVEMBER

NEXTM

• Future Technologies & Future Industries

• Innovation / Disruption • New Markets• Sustainability

NO. 12—20 DECEMBER

SECURITY

• Cybersecurity• Data• Sustainable Business


MEDIAKIT 2020 6

FORBES DACH ECOSYSTEM

NLNL NLNL NLNL NLNL NLNL NLNL

WOMEN’S SUMMIT WIEN WEBSITE

WOMEN’S SUMMIT ZÜRICH WEBSITE

SMART CITIESWEBSITE

UNDER 30SUMMIT WEBSITE

UNDER 30SUMMIT WEBSITE

Under 30Summit

LAUNCH: UNDER 30 DACH 2020

June 4th, 2020Vienna, AT

Under 30Summit

EUROPE2050

December,Berlin, DE

Women’sSummit

SUPERWOMAN

March 26th, 2020Vienna, AT

Women’sSummit

SUPERWOMAN

September 18th, Zurich, CH

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1–2020:RADICAL CHANGE

2-2020: SPACE

4–2020:MONEY

9–2020:WOMEN

6–2020: 30UNDER 30 DACH

11–2020:NEXT

5–2020:FOOD & HEALTH

10–2020: TRADE & MANUFACTURING

7/8–2020:SMART CITIES

FORBES DAILY

12–2020:SECURITY

3–2020:AI


MEDIAKIT 2020 7

As the German-language edition of the world’s most famous business ma-gazine, we are where the old and the new meet.

The Forbes readership is composed of today’s decisionmakers as well as tomorrow’s leading innovators. This can be savvy entrepreneurs, experien-ced executives, young and wild startup founders or talented students. We provide our readers with new ideas and help them make better decisions.

We appeal to all those who act locally, but think globally. We believe in a meritocratic society and celebrate the self-determination of the individual.

TARGET AUDIENCE

• Entrepreneurs• C-Level• Forbes Women-Community• Forbes 30 Under 30-Community• Students• Decision-makers (Business, Finance, etc.)• Startup founders and investors

DISTRIBUTION

• Publication: 11 issues per year• Copy price: € 8.50• Circulation: 30,000 pieces• Distribution: Subscriptions,

Adressed mailing, kiosk and partners


MEDIAKIT 2020 8

ADVISORY FEEQualifi ed media and advertising agencies –15% of net price.

CROSS-BORDERADVERTISEMENTSAll stated prices apply to the Austrian market only. Cross-border advertisements (Austria, Switzerland) are possible upon request.

SPECIAL ADVERTISINGA lot more is possible – or we make it possi-ble. Prices on request, please contact us.

€ 15,000203 × 265mm

€ 12,000203 × 265mm

€ 28,000406 × 265mm

€ 25,000406 × 265mm

€ 23,000406 × 265mm

€ 14,000203 × 265mm

€ 10,000126 × 265mm

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€ 7,00097 × 265mm

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1/1

U2 + p. 3 p. 4 + 5

2/1

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3/4

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€ 13,000203 × 265mm


MEDIAKIT 2020 9

Forbes Advoices are not classical advertising. This, as the approach we take with this product is a deeply journalistic one. We want to ask the right ques-tions, get to the heart of the matter and o� er value to our readers. This is the reason why our „Advoices“ are not created by the customers themselves, but by us, by Forbes – by reporters and photographers who are interested in good stories and exciting people.

Apart from a clear labelling, Advoices do not di� er to our regular articles when it comes to the approach. After all, advertising should be read and not ignored. And that only happens if our readers see an added value in continu-ing to read. That’s what Advoices are for.

In contrast to advertorials, where customers deliver the content, Forbes Ad-voice editors do the job.

An Advoice o� ers room to portray a person in-depth. Where does she come from? What does she do in her job? Why are these topics important for her company / organization? What is her career? All these questions can be easily covered on two or four – accompanied by high-quality photography.

Scope: Two- or four-page advoices are possible.

Price: Upon request

FORBESADVOICE


MEDIAKIT 2020 10

By 2050, two-thirds of the world’s population will live in cities. This increa- ses challenges in urban areas – how we will live, work and spend our leisu- re time. Smart cities promise greater e� ciency and a highery quality of life through the use of technology. But what role do companies, investors, startups and organizations play in this scenario?

To keep the covering all of these topics, we’re combining our annual print is-sue on “Smart Cities” in the summertime with an ongoing digital platform. This platform deals with urban planning and development, the construction industry, mobility, connectivity, smart cities, etc. for a niche audience.

Interested customers can become partners for this campaign, featuring a print magazine and a digital platform on the subject of “Smart Cities”. The campaign starts with a presence in Forbes’ print magazine, published in July 2020, and continues with continouus presence on the digital platform, which is fi lled with new content several times a week. A niche community of around 15,000 weekly readers has formed and regu- larly visits our site.

Scope: Advoice in the print magazine & presence on the digital platform Price: Upon request

SMART CITIES –KAMPAGNE

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8,50 €


MEDIAKIT 2020 11

2019 starteten wir mit „Forbes Daily“ ein Experiment: Wir wollten Men- schen, insbesondere jungen, eine kostenlose Zeitung in die Hand geben, die ihnen hilft, die Welt besser zu verstehen. Mit einer Aufl age von 100.000 Stück und Präsenz an allen österreichischen Universitäten und Fachhoch- schulen sowie Verteilung an urbanen Knotenpunkten erreichten wir Ziel- gruppen abseits der klassischen Forbes-Leserschaft.2019 war das Überthema für die Zeitung „Geld, Schulden, Anlage“. Wir wollten Menschen helfen, besser mit ihrem Geld umzugehen, mehr Wissen über wirtschaftliche Vorgänge zu erlangen und durch positiv konnotierte Geschichten dem Stigma der Verschuldung entgegenwirken. 2020 wird ein ähnliches Projekt lanciert, das Thema ist aktuell noch nicht festgelegt.

Interessierte Kunden können Partner eines Produkts werden, dass die Mar- ke Forbes breit gefächert verteilt. Von jungen Studenten über ältere Inter- essierte decken wir mit „Forbes Daily“ ein breites Spektrum an Menschen ab. Ergänzt wird das Produkt mit einer digitalen Plattform, die die in der Zeitung aufgegri� enen Themen weitertreibt und auch einen Fußabdruck in der digitalen Welt hinterlässt.

Umfang: Anzeige im Printmagazin & Präsenz auf der digitalen Plattform Preis: auf Anfrage

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SCHANDES.4 S.4 S.4 S.4

P A P E RNUMMER 1OKTOBER 2019

DEUTSCHSPRACHIGEAUSGABE

GELD UND GLÜCKHarvard-Professor Michael Norton erzählt, wann

Geldausgeben glücklich machen kann

Facestem oluptioria dolorere, te re volore, es et, sedit re pra accat laboresto qui blaut lame et occatur, cumquam sitatur sa ditam, optatur aut qui id mos aut harum qui ut ererchiciet et fugiatur? Imus aut es ditatia voluptis ius rerferchic te rae. Ut re ommolla ndessequia qui dolestrum sequibus comnima gnisitemodia diaecus, iniatem et o� ci quo eum facculpari te maionse quist, sint, omnimen ihictor epelestibea del magnihi-ci ommolor eiusanimil ipsum fugia vereptatur? Qui sus endi omnis a ped que cumqui qui cor as eum ut ullorit atumquam, coratio riosapis quo bea que et, netur, isimus idis sam et ali-busam, asperum quia volorero eiusanimil ipsum fugia verep-tatur? Qui sus endi omnis a ped que cumqui qui cor as eum ut ullorit atumquam, coratio riosapis quo bea que et, netur, isimus idis sam et alibusam, asperum quia volorero. S.23

IN DIESER AUSGABE

ÜBERSCHRIFTcor as eum ut ullorit atumquam, coratio riosapis quo bea que et, netur, isimus idis sam et alibusam, asperum quia volo-rero blauda pellaceperum conecabore rem conserit. S.23

ÜBERSCHRIFTcor as eum ut ullorit atumquam, coratio riosapis quo bea quesdf sdfsdf sdfsdf et, netur, isimus idis sam et alibusam, aspe-rum quia volorero blauda pellaceperum conecabore. S.23






ÜBERSCHRIFTcor as eum ut ullorit atumquam, coratio riosa-pis quo bea quesdf sdfsdf sdfsdf et, netur, isimus idis. S.23

TIMELINE

1913 1913 1913 1913 1913 1913 1913

RAF CAMORA ÜBER GELD UND SCHULDEN

Facestem oluptioria dolorere, te re volore, es et, sedit re pra accat la-boresto qui blaut lame et occatur, cumquam sitatur sa ditam, opta-tur aut qui id mos aut harum qui ut ererchiciet et fugiatur? Imus aut es ditatia voluptis ius rerferchic te rae. Ut re ommolla ndessequia qui dolestrum sequibus comnima gnisitemodia diaecus, iniatem et o� ci quo eum facculpari te mai-onse quist, sint, omnimen ihictor epelestibea del magnihici ommo-lor eiusanimil ipsum fugia verep-tatur? Qui sus endi omnis a ped que cumqui qui cor as eum ut ul-lorit atumquam, coratio riosapis quo bea que et, netur, isimus idis sam et alibusam, asperum quia volorero blauda pellaceperum co-necabore rem conserit re si debi-taerum ex et qui ium fuga. Uptam

con num doloribus rectibeatque siti inctusam volor suntiis dendi illendi coruptaquunt vel es et aut que vernatur seque illorit porehen daeperovid magnat evelit parum quae del ipiduciantor aped maxi-minverum hicit desequi berupta-tem re voluptaerro volo oraercid ut es maximai onsenisciis quid exerunte lande volorepres ditia que nullatur si blabor asim ipide-bit, te pora verspit aliscia explati-bus expelecabo. Nam, vitat quam fuga. Nequam, od ma volore pla-testi te serum repraesequi berorit vitem est, audam ulpa voluptas Alit quate porectem nosaestis aut voloresciis ressum samet dolori-am nonsed que et ullorerum inte-cat aturece perciendam faceatur? Vercipsum fugitam et in con pro dolupta quodisque pedi dolor ab-

orpor repe prectotas il idit quam que nam nulparum facepta pror-rov idusam rem abo. Um renda-ectem rerchilic tecus sit et lab in cus essintis dolorit nam nulparum facepta prorrov idusam rem abo. Um rendaectem rerchilic tecus sit et lab in cus essintis dolorit. Um rendaectem rerchilic tecus sit et lab in cus essintis dolori Nihicius, iuntium quia quam iunt. Non com-nimet velenimolore voluptatur, que cusda quis expeliquost pre-scid ut eos in erferia quis sunt lis dolori doluptatis utati dolendam ium sin ellesenti sa sim la sin non ressiti con pos quatem sequisq uibeatatus, ipitatu reicius eaque nat pro min remporiam, simpos dis doloreiur atios ut quaecus id et, sequi consedignis re nobita-tist quas volupta. S . 1 6

Facestem olup-tioria dolorere, te re volore, es et, sedit re pra accat laboresto qui blaut lame et occatur, qui blaut lame et occatur,







FORBESP A P E RNUMMER 1

OKTOBER 2019DEUTSCHSPRACHIGE

AUSGABE

FORBESDAILY


MEDIAKIT 2020 12

DIGITAL INFRASTRUCTURE

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MEDIAKIT 2020 13CONTACT DETAILSGEMAN-LANGUAGE EDITION

Editorial:Klaus Fiala+43 676 370 42 [email protected]

Advertisements:Stefan Löffelmann (Leitung)+43 664 88 296 [email protected]

Patrick Jamöck+43 664 458 66 [email protected]

Gregor Artner+43 664 882 962 [email protected]

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