mediadaten d&e 2019 inneneandtechmedia.com/documents/2019-dunde-mediakit.pdf · 2018-11-28 ·...
TRANSCRIPT
2019Online
geprüft
design-elektronik.de
PRINT ONLINE EVENTS
M E D I A G U I D E
2
Contact
USAVéronique Lamarque-Pandit126 High StreetMystic, CT 06355USAPhone: +1-860-536-6677Fax: +1-860-572-2794 [email protected]
UKAlastair Swift4 Jersey Lane,St Albans,Herts, AL4 9AB, UKPhone: +44-1727-765542Fax: +44-1727-752408Mobile: [email protected]
For all other territoriesplease contact:Martina NiekrawietzInternational Account ManagerRichard-Reitzner-Allee 285540 HaarGermanyPhone: +49 89 25556-1309Fax: +49 89 [email protected]
Editorial contact:DESIGN&ELEKTRONIK Richard-Reitzner-Allee 285540 HaarGermany
Editor-in-chief:Frank RiemenschneiderPhone: +49 89 25556-1714Fax: +49 89 [email protected]:Michaela StolkaPhone: +49 89 25556-1376Fax: +49 89 [email protected]
1
3
1 Title: DESIGN&ELEKTRONIK
2 Characteristics: Each month DESIGN&ELEKTRONIK presents latest news and an individual up-to-date special subject covering the whole spectrum of electronics over the course of the year from the design engineer´s point of view. It provides the latest news on technology, new developments and trends as well as particular solutions for current problems in design engineering.
3 Target group 90 percent of the DESIGN&ELEKTRONIK recipients are working in research, development and design (RIA 2018, IFAK Institut, Taunusstein).
4 Publication frequency: monthly
5 Format: A4
6 Volume: 34rd volume 2019
7 Subscription rates: Domestic subscription: € 68.40 Overseas subscription: € 78.00 Single copy rate: € 7.50
8 Organ: -
9 Membership: LA ELFA (readership analysis of electronics trade media) IVW-EDA (certified audit of circulation) Not concerning the special issues
10 Publishing house: WEKA FACHMEDIEN GmbH Richard-Reitzner-Allee 2, D-85540 Haar Phone: +49 89 25556-1376 www.elektroniknet.de www.weka-fachmedien.de
11 Publisher: WEKA FACHMEDIEN GmbH
12 Advertising: Martina Niekrawietz, International Account [email protected]
13 Editorial office: Frank Riemenschneider, editor-in-chief [email protected]
14 Editorial to advertising ratio 2017 = 13 issues
total pages: 814 pages = 100 %
editorial content 603 pages = 74.1 % advertising content 211 pages = 25.9 % of which are: house advertising 51 pages = 24.1 % loose inserts 6 pieces
15 Editorial content analysis 603 pages = 100 %
latest news 22 pages = 3.6 % product articles 54 pages = 9.0 % professional articles 527 pages = 87.4 %
Media Portrait
4
advertising rates no. 34, valid from Jan 1st, 2019
1 Advertising formats and rates (in €)
Format b/w 2c 4c
1/1 page 6,050.- 7,260.- 8,460.-
2/3 page 4,030.- 4,840.- 5,640.-
junior page 3,420.- 4,100.- 4,780.-
1/2 page 3,030.- 3,630.- 4,240.-
1/3 page 2,070.- 2,490.- 2,900.-
¼ page 1,570.- 1,890.- 2,190.-
1/6 page 1,060.- 1,270.- 1,480.-
1/8 page 820.- 980.- 1,150.-
1/16 page 430.- 510.- 600.-
2nd/4th cover page 8,890.-
cover page 9,980.-
per mm (2-column) 6.30 7.50 8.80
island ads 24.90 29.90 34.90
success stories
1/1 page 3,500.-
2/1 page 5,900.-
cover page 9,980.-
cover page flap 10,440.-
loose insert from 6,690.-
bound insert from 6,840.-
QR Code 250.-
2 Additional charges:Position We charge an additional fee of 10 % of the basic rate for requested and
confirmed positions (minimum € 160.-) Colour Additional charge for each special colour on request.
Prices apply to Euroscale. Format There is no additonal charge for trim/printing gutter bleed.
3 Discounts: (within a 12 months period, starting from the publication date of first ad) Frequency discount, from 1/8 page Volume discount3 or more insertions 5 % 3 or more pages 10 %6 or more insertions 10 % 6 or more pages 15 %9 or more insertions 15 % 9 or more pages 20 %12 or more insertions 20 % 12 or more pages 25 %
Bound and loose inserts count as one page for volume discount.
4 Classified advertisements:Job market: per mm b/w € 6.30
(Germany; double booking: Discount of 50 % on the basic rate if a recruitment ad is booked in two consecutive issues.)
5 Special adverts: rates on pages 6-7
6 Contact:Consultation and booking: Martina Niekrawietz, International Account Manager,
Digital data transfer: Veronika Stockmayr, [email protected]
7 Terms of payment:Bank details: HypoVereinsbank München IBAN: DE37 7002 0270 0035 7049 81 SWIFT (BIC): HYVEDEMMXXX VAT No. DE 811 190 616
Direct debit 3 % discount. 2 % discount for advance payment within 8 days after date of invoice or net payment within 21 days of invoicing
More formats on request, VAT excluded.total circulation: 21,215 copies
Rates 2019
5
1/2 page horizontal width x height
90 x 260 mm105 x 297 mm u
Examples for special ads:
double page spread across gutter width x height
420 x 297 mm u
2 1/2 pages across gutter width x height
388 x 130 mm420 x 143 mm u
Examples advertising formats
1/3 page horizontal width x height
186 x 86 mm210 x 99 mm u
Island ads width x height 43 x 50 mm up to 80 mm
1/2 page vertical width x height
186 x 130 mm210 x 143 mm u
1/3 page vertical width x height
58 x 260 mm70 x 297 mm u
leaflets, cards or single sheets leaflets, postcards tip-on-card or CD-ROM (only in combination with 1/1 page ad)
half-page cover or cover page
More information on our special adverts on pages 6–7
u trim size: add 5 mmper trimmed edge forbleed sizecolumn width: 43 mm
Loose inserts bound inserts tip-on-ads flap
1/1 trim size width x height
210 x 297 mm u
1/1 page width x height
186 x 260 mm
2/3 page horizontal width x height
122 x 260 mm140 x 297 mm u
2/3 page vertical width x height
186 x 176 mm210 x 198 mm u
junior page width x height
137 x 190 mm
trim size width x height
152 x 205 mm u
1/4 page width x height
90 x 130 mm 105 x 143 mm u
1/4 page horizontal width x height
186 x 65 mm 210 x 74 mm u
1/4 page vertical width x height
43 x 260 mm52 x 297 mm u
1/6 page width x height
58 x 130 mm70 x 143 mm u
1/6 page horizontal186 x 43 mm210 x 50 mm u
1/8 pagewidth x height
90 x 65 mm105 x 74 mm u
1/8 page horizontalwidth x height
186 x 33 mm210 x 37 mm u
1/16 page vertical width x height
43 x 65 mm
1/8 page verticalwidth x height
43 x 130 mm52 x 143 mm u
6
Special adverts
media information 2019 special adverts
Inside cover
cover picturemain topic
incl. cover story
Format: 210 mm x 260 mm
€ 6,500.-
(no discounts)Bound inserts
2-pages (incl. postage) € 6,840.- 4-pages € 7,850.-8-pages € 9,650.- 12-pages € 12,200.-
further bound inserts on requestcalculation run: 22,000 copies
Delivery address for bound and loose inserts and tip-on ads:
L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, D-47608 Geldern
Delivery note: Please mark clearly: “loose/bound insert CUSTOMER, for DESIGN&ELEKTRONIK issue xy/2019“
cover fl ap incl. story and preparation
€ 10,440.-
(no discounts)
Format front page:105 mm x 245 mm
Format back page:105 mm x 297 mm
Cover picture
DESIGN&ELEKTRONIK
incl. cover story
Format: 210 mm x 245 mm
€ 9,980.-
(no discounts)
belly wrap
€ 11,760.- (no discounts)
incl. printing € 16,610.-
(no discounts)
Format: 540 mm x 100 mm
7
Snipe AD
Snipe AD content € 690.-Format: 60 mm x 60 mm
Island ads
b/w € 25.50/mm4c € 34.90/mm
Format (content)min. 1-column 50 mm height, max. 1-column 80 mm height
Loose inserts
Cover Gate Fold
3-pages € 16,970.-
Tip-on ads
Tip-on postcards, € 1,920.-incl. postage
only in combination with 1/1 page, no discounts
mechanical processing: up to 3 cm from the gutter to the centre, manual processing on request
including postage up to 25g € 6,690.-
split-run by zip-codes or Nielsen areas € 360.- per thousand
split-run by qualifi ed addresses € 460.- per thousand
minimum order total € 650.-
loose inserts more than 25g on request
calculation run: 22,000 copies
Participation comparison test
- Extensive test in the DESIGN&ELEKTRONIK test laboratory
- Reporting in cooperation and coordination with the editorial staff
- Identifi cation of the test article in the table of contents with image
- Digital version (PDF) of the test article at yourfree disposal
- Additional distribution of the test article via our newsletter (circulation 21,000) - Additional distribution of the test article on
www.design-elektronik.de
€ 3,900.-
Exclusive practical test - single test
Services as in the comparison test and additionally- up to 5 pages of reporting in cooperation with
the editorial staff - Identifi cation of the test article in the table of
contents with image and logo- Placement of the test article without external
advertising
€ 8,500.-
Sponsorship package Innovator of the Year
Silver sponsorship
- Logo on roll-ups / posters - Sponsors named in the editorial post-
reporting of Innovator of the Year in DESIGN&ELEKTRONIK and in the business network elektroniknet.de as well as on medizin-und-elektronik.de and in the newsletter
- Sponsor advertising in the picture gallery of Innovator of the Year - Logo in the pre-roll of the webcast for Innovator of the Year
€ 2,500.- Gold sponsorship
Services such as silver sponsorship and additionally- Presence on all voting tools- Mention in preliminary reports Print and online- Partner logo on all advertising motives for the voting, print and online
€ 5,900.-
8
Date/topics2019
Issue Publicationdate
Ad closingdate
Main topic Main topic Main topic Trade shows
1 Feb 04, 2019 Jan 08, 2019 embedded systems: medical PCs, embedded hardware, embedded software, displayscomponents
sensor technology/measurement: sensors, medical measurement technology, sensor IC, sensor design
semiconductors: controllers, ICs, processors
focus: smart hospital embedded world Exhibition & ConferenceNuremberg, Feb 26–28, 2019
1 Feb 12, 2019 Jan 16, 2019 embedded computing:industrial computersembedded hardwareembedded software development and test tools
trade show guide embedded world 2019
semiconductors:microcontrollers, processors, DSPs,programmable logics, interfaces
HMIs:displaysswitches/keys/foil keyboardsinterfacessensors+actuatorsapplications
embedded world Exhibition & ConferenceNuremberg, Feb 26–28, 2019electronic displays Conference Nuremberg, Feb 27–28, 2019
2 Mar 07, 2019 Feb 08, 2019 passive components:condensators, transformators,resistorsquartzes/oscillatorsinductors
power supply:AC/DC converters, DC/DC converters, battery & charging technology
industry 4.0/IoT:communication techologysafety & securitycomponents
BatteryWorldMunich, Mar 27–28, 2019Forum power architecturesMunich, Mar 27–28, 2019
2 Mar 26, 2019 Feb 27, 2019 drive technology: microdrivespump motors, piezo motors DC motorsbrush-free drives
electronics manufacturing:industry 4.0 in medicine, clean room production, printed electronics
focus: microelectronics
electromechanics &passive components: joining technique cases & cooling technology keys/switches/HMI, relay condensers, resistors
3 Mar 29, 2019 Mar 04, 2019 electromechanics:joining techniquecases & cooling technologykeys/switches/HMIrelays
D&E black book - evaluation of embedded systemstest & measurement,starter kit and development boards, development software, performance comparisons (bench-marks)
semiconductors:microcontrollers, processors, DSPs,programmable logics, interfaces
Embedded Linux workshopMunich, Apr 01–05, 2019
Hanover fairHanover, Apr 01–05, 2019
9
Subject to alteration
4 Apr 23, 2019 Mar 25, 2019 smart mobility: autonomous driving, E-mobility Car2Car, Car2X communicationvirtualization techniquesML and AI techniques and components, fuel cells
embedded computing:industrial computersembedded hardwareembedded software development and test tools
power electronics:IGBTsMOSFETspower modules
trade show guide PCIM
PCIM EuropeNuremberg, May 07–09, 2019
3 May 02, 2019 Apr 02, 2019 image processing: med. image processing, software for image processing, artificial intelligence, microscopy
power supply: AC/DC converters, DC/DC converters battery and charging technologiespower modulesmed. power supply
medicine 4.0: medical IoT, mHealth, eHealth artificial intelligence, security, digitalisation,smart medical devices
focus: prostheses PCIM Europe Nuremberg, May 07–09, 2019
Medtec Live Nuremberg, May 21–23, 2019
5 May 14, 2019 Apr 12, 2019 power supply:AC/DC converters, DC/DCconverters, battery and chargingtechnology
system design: IoT communicationartificial intelligence machine learningsafety & securityoperating systems and embedded software, HF technology
test & measurement:data logging, testers,oscilloscopes,sensor technology
6 Jun 04, 2019 May 07, 2019 analog and power managementICs:analog ICspower management ICsIGBTs, MOSFETs
electromechanics:joining techniquecases & cooling technologykeys/switches/HMIrelays
Sensor technology:MEMSRFIDCamera-based sensor technologyIR
SENSOR+TESTNuremberg, Jun 25–27, 2019
10
Dates/topics 2019
4 Jun 18, 2019 May 20, 2019 electromechanics &passive components: joining techniquecases & cooling technologykeys/switches/HMIrelays, condensers, resistors
semiconductors: controllers, ICs, processors
sensor technology/ measurement: sensors, medical measurement technology, sensor IC and sensor design
focus: pharma 4.0
7 Jun 24, 2019 May 23, 2019 passive components:condensators, transformators,resistors, quartzes/oscillators,inductors
power supply:AC/DC converters, DC/DCconverters, battery and chargingtechnology
embedded computing:industrial computersembedded hardwareembedded software development and test tools
Application forum passive components Munich, Jul 02–03, 2019
8 Jul 15, 2019 Jun 17, 2019 D&E black book - evaluation of embedded systemstest & measurement, starter kit and development boards, development software, performance comparisons (benchmarks)
smart mobility: autonomous driving, E-mobility Car2Car, Car2X communicationvirtualization techniquesML and AI techniques and components, fuel cells
industry 4.0/IoT:communication technologysafety & securitycomponents
Forum safety & securitySindelfingen, Jul 08–10, 2019
9
Sep 02, 2019 Aug 05, 2019 electromechanics:joining techniquecases & cooling technologykeys/switches/HMIrelays
embedded computing:industrial computersembedded hardwareembedded software development and test tools
semiconductors:microcontrollers, processors, DSPs,programmable logics, interfaces
5 Sep 09, 2019 Aug 12, 2019 power supply: AC/DC converters, DC/DC converters, battery and charging technologies,power modules,med. power supply
embedded systeme: medical PCs, embedded hardware, embedded software, displayscomponents
drive technology: microdrivespump motors, piezo motors DC motorsbrush-free drives
focus: bioelectronics
11
Subject to alterations
10 Sep 30, 2019 Sep 03, 2019 analog and power managementICs:analog ICsdiscrete componentsIGBTs, MOSFETs
industry 4.0/IoT:communication technologysafety & securitycomponents
power supply:AC/DC converters, DC/DCconverters, battery and chargingtechnology
11 Oct 28, 2019 Sep 30, 2019 power electronics:IGBTsMOSFETspower modules
displays & lighting:LCDs/TFTlighting/LEDsactivations
D&E black book - evaluation of embedded systemstest & measurement, starter kit and development boards, development software, performance comparisons (benchmarks)
productronicaMunich, Nov 12–15, 2019
6 Nov 04, 2019 Oct 07, 2019 electromechanics &passive components: joining techniquecases & cooling technologykeys/switches/HMIrelays, condensers, resistors
medicine 4.0: medical IoT, mHealth, eHealth artificial intelligence, security, digitalisation,smart medical devices
focus: implants
electronics manufacturing:industry 4.0 in medicine, clean room production, printed electronics
productronica Munich, Nov 12–15, 2019MEDICA / COMPAMED Düsseldorf, Nov 18–21, 2019SPS IPC DrivesNuremberg, Nov 26–28, 2019
12 Nov 18, 2019 Oct 21, 2019 semiconductors for automationcomponents:microcontrollers/processors/DSPsprogrammable logicsinterfacesanalog and power managementICs
embedded computing:industrial computersembedded hardwareembedded software development and test tools
passive components:condensators, transformators,resistors, quartzes/oscillators,inductors
SPS IPC DrivesNuremberg, Nov 26–28, 2019Application forumpower semiconductors Munich, Nov 19–20, 2019IoT – from sensor to cloudMunich, Nov 20–21, 2019
13 Dec 09, 2019 Nov 12, 2019 system design: IoT communicationartificial intelligence machine learningsafety & securityoperating systems and embedded software, HF technology
electromechanics:joining techniquecases & cooling technologykeys/switches/HMIrelays
power supply &power management:AC/DC converters, DC/DC converters, battery & charging technology, IGBTs, MOSFETs, power modules
12
Recall and Impact Analysis
media information 2019
source: Recall and Impact Analysis DESIGN&ELEKTRONIK 4/2018, IFAK Institut, Taunusstein
June 2018 | RIA DESIGN&ELEKTRONIK 04/18 2
21%
33%
64%
76%
51%
85%
93%
0% 20% 40% 60% 80% 100%
I h ave pu rc h ased t h e advert i sedprodu c t s / servi c es
I h ave rec ommended t h e produ c t s /servi c es
I h ave passed t h e ad on t o someb ody
I h ave t alk ed w i t h a c olleagu e ab ou t t h ec ompany and / or t h ei r produ c t s
I h ave req u est ed more i nf ormat i onab ou t t h e c ompany
I h ave vi si t ed t h e w eb si t e of t h ec ompany
At least one of t h e ab ove ment i onedreac t i ons
June 2018 | RIA DESIGN&ELEKTRONIK 04/18 3
85%
19%
20%
48%
21%
20%
13%
25%
15%
16%
20%
25%
16%
16%
28%
34%
36%
68%
46%
36%
29%
53%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Au t omat i on (net )
I ndu st ri al c ont rol syst ems
F i eld b u s c omponent s
S ensors
I ndu st ri al et h ernet
E ngi nes
I mage dat a proc essi ng
S af et y & sec u ri t y
su re possi b le
June 2018 | RIA DESIGN&ELEKTRONIK 04/18 1
63%
57%
56%
54%
23%
0% 10% 20% 30% 40% 50% 60% 70%
Anz ei ge b eac h t et(gesamt )
Ab b i ldu ng(en)angeseh en
T ex t gelesen
L ogo b eac h t et
W eb adresse b emerk t
P ai d at t ent i on t o ad (t ot al)
P ai d at t ent i on t o pi c t u res
R ead t h e t ex t
P ai d at t ent i on t o logo
P ai d at t ent i on t o w eb address
Ad awareness (average of all ads) Planned investments in the product fi eld automation in the next 12 months …
As a reaction to ads in DESIGN&ELEKTRONIK within the last 12 months ... Methodology
Base: Readers of issue 04/2018 of the trade journal DESIGN&ELEKTRONIK in Germany.
Sample: 250 persons of the basic population were chosen at random of the recipient data set. (Gross sample: 360 Readers; exploitation: 70,0 %)
Realization: Experienced interviewers from IFAK, a well-known German market research institute, have conducted the survey via telephone using the CATI method. Realization according to the guidelines for media ana-lysis (ZAW-Rahmenschema für Werbeträgeranalysen). The questionnaire was available for each interviewer electronically and binding in terms of order and wording of the questions.
Date of interviews: The interviews were conducted between May 2 and May 23, 2018.
13 source: Recall and Impact Analysis DESIGN&ELEKTRONIK 4/2018, IFAK Institut, Taunusstein
June 2018 | RIA DESIGN&ELEKTRONIK 04/18 6
92%
58%
69%
35%
18%
48%
49%
45%
26%
17%
10%
23%
16%
21%
15%
16%
17%
75%
79%
58%
34%
69%
64%
61%
43%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Ac t i ve c omponent s (net )
Analogu e c omponent s
M i c roc ont rollers /mi c roproc essors / D S P s
P rogrammab le logi c s
AS I C s
S t orage
S t andard logi c I C s
P ow er semi c ondu c t ors
H F c omponent s
su re possi b le
June 2018 | RIA DESIGN&ELEKTRONIK 04/18 7
81%
64%
53%
64%
67%
29%
9%
11%
11%
10%
15%
73%
64%
75%
77%
44%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
P assi ve c omponent s (net )
I ndu c t ors
Q u art z es / osc i llat ors
C ondensers
R esi st ors
T ransf ormers
su re possi b le
June 2018 | RIA DESIGN&ELEKTRONIK 04/18 4
91%
38%
71%
25%
48%
34%
49%
15%
13%
20%
20%
14%
20%
53%
84%
45%
68%
48%
69%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
E lec t romec h ani c s (net )
C ases / b oards
C onnec t ors / c ab les
C ooli ng t ec h nology / h eatmanagement
S w i t c h es
R elays
E M C c omponent s
su re possi b le
June 2018 | RIA DESIGN&ELEKTRONIK 04/18 5
86%
42%
36%
50%
10%
33%
19%
15%
17%
15%
19%
61%
51%
67%
25%
52%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
P ow er su pply (net )
(S t orage) b at t eri es /c h argi ng devi c es
AC / D C c onvert ers
D C / D C c onvert ers
U ni nt erru pt ed pow ersu pply u ni t s
O t h ers
su re possi b le
Planned investments in the product fi eld electromechanics in thenext 12 months …
Planned investments in the product fi eld power supply in thenext 12 months …
Planned investments in the product fi eld active components inthe next 12 months …
Planned investments in the product fi eld passive components inthe next 12 months …
14
Recall and Impact Analysis
source: Recall and Impact Analysis DESIGN&ELEKTRONIK 4/2018, IFAK Institut, Taunusstein
June 2018 | RIA DESIGN&ELEKTRONIK 04/18 10
89%
50%
27%
30%
35%
33%
31%
30%
33%
83%
58%
60%
68%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
D esi gn t ools (net )
S t art er k i t s
C ompi lers / deb u ggers
P rogrammers
D esi gn t ools
su re possi b le
June 2018 | RIA DESIGN&ELEKTRONIK 04/18 11
64%
28%
10%
12%
10%
20%
22%
9%
15%
13%
23%
50%
19%
27%
23%
43%
0% 10% 20% 30% 40% 50% 60% 70%
I ndu st ri al c ompu t ers (net )
S i ngle b oard c ompu t ers
B ox P C
P anel P C
19-i nc h c ompu t erengi neeri ng
C ompu t er on modu les
su re possi b le
June 2018 | RIA DESIGN&ELEKTRONIK 04/18 8
87%
31%
37%
19%
26%
32%
31%
23%
30%
63%
68%
42%
56%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
T est & measu rement (net )
O sc i llosc opes
M u lt i met ers
T est ers and t est syst ems
P C measu rement
su re possi b le
June 2018 | RIA DESIGN&ELEKTRONIK 04/18 13
87%
23%
23%
19%
41%
42%
42%
33%
25%
23%
21%
22%
17%
13%
23%
48%
46%
40%
63%
59%
55%
56%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
C ommu ni c at i on (net )
I ndu st ri al c ommu ni c at i on /i ndu st ri al et h ernet
I ndu st ry 4. 0 / I I O T
M 2M
N et w ork c omponent s
W i reless c ommu ni c at i on
W i re-b ou nd c ommu ni c at i on
C ommu ni c at i on modu les
su re possi b le
Planned investments in the product fi eld test & measurement inthe next 12 months …
Planned investments in the product fi eld communication in thenext 12 months …
Planned investments in the product fi eld design tools in the next 12 months …
Planned investments in the product fi eld industrial computers inthe next 12 months …
15 source: Recall and Impact Analysis DESIGN&ELEKTRONIK 4/2018, IFAK Institut, Taunusstein
June 2018 | RIA DESIGN&ELEKTRONIK 04/18 15
90%
34%
42%
32%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
R esearc h & development
M anagement
P rodu c t i on / manu f ac t u ri ng /q u ali t y c ont rol
P u rc h asi ng / proc u rement
M ul t i p l e a ns w er s p o s s i b l e!
June 2018 | RIA DESIGN&ELEKTRONIK 04/18 16
60%
59%
36%
35%
33%
32%
30%
26%
24%
23%
20%
19%
16%
14%
13%
12%
0% 10% 20% 30% 40% 50% 60% 70%
T est & measu rement
I ndu st ri al elec t roni c s
Au t omot i ve engi neeri ng
E ngi neeri ng of f i c e
D at a proc essi ng
Apparat u s engi neeri ng
E ngi neeri ng
M edi c al engi neeri ng
C onsu mer elec t roni c s
T elec ommu ni c at i ons
P rec i si on engi neeri ng, opt i c s
T ransport at i on (rai lw ay, sh i p, ai rplane, h eavy…
M i li t ary elec t roni c s
D i st ri b u t i on of elec t roni c al devi c es, modu les, et c .
C omponent manu f ac t u ri ng
Agri c u lt u ral engi neeri ng
M ul t i p l e a ns w er s p o s s i b l e!
June 2018 | RIA DESIGN&ELEKTRONIK 04/18 12
80%
43%
13%
53%
38%
11%
17%
10%
16%
18%
11%
60%
23%
69%
56%
22%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
O pt oelec t roni c s (net )
D i splays / L C D s
O pt i c al f i b rec omponent s
L E D s
O pt i c al c ou plers
L aser c omponent s
su re possi b le
June 2018 | RIA DESIGN&ELEKTRONIK 04/18 14
37%
19%
17%
9%
8%
9%
1%
0% 5% 10% 15% 20% 25% 30% 35% 40%
1 person (only me)
2 persons
3 persons
4 persons
5 persons
6 - 9 persons
10 persons and more
Average: 3 persons
Planned investments in the product fi eld optoelectronics in thenext 12 months …
My copy of DESIGN&ELEKTRONIK is read by ...
Main fi eld of activity
Industry of the company
16
2*
Nielsen 1
7.7 % = 1,565 copies
Nielsen 2
12.5 % = 2,549 copies Nielsen 7
5.1 % = 1,038 copies
Nielsen 5+6
3.9 % = 799 copies
Nielsen 3a
10.7 % = 2,175 copies
Nielsen 3b
24.6 % = 5,013 copies
Nielsen 4
35.7 % = 7,277 copies
3.1 Structure of the domestic market circulation by Nielsen-areas: Kiel
Rostock
Bremen
Muenster
Cologne
Koblenz Frankfurt
Stuttgart
Freiburg Munich
Nuremberg
Erfurt Dresden
Berlin
1 Circulation audit:
2 Circulation breakdown: Copies per issue/annual average (July 1, 2017 to June 30, 2018)
print run: 21,900
total circulation: 21,215 abroad: 799
sold copies: 171 abroad: 39
subscription: 162 member copies: –
retail sales: –
other sales: 9
controlled circulation: 21,025
remainder, archive and voucher copies:
685
3 Geographic ciculation breakdown:
economic reagion share of total circulation
% Exemplare
Germany 96.2 20,416
Switzerland 1.9 400
Austria 1.7 360
other countries 0.2 40
total circulation 100.0 21,215
Circulation / distribution / technical data
Summary of the survey methodology
1. Methodology: Circulation breakdown by file analysis – census2. universe (domestic total circulation) 20,416 = 100%3. Sample: Survey is based on total database4. Target person of survey: omitted5. Period of analysis: July 20186. Conduction of analysis: publisherThe detailed survey methodology is published at www.next-community.de.
Circulation / Distribution analysis
*(except special issues)
17
Media informationen 2019
Loose inserts / bound inserts / tip-on ads / CDs
Loose inserts:Minimum format: 105 mm width x 148 mm heightMaximum format: 10 mm smaller than the magazine on each sideMinimum weight: 150 gsm for single leafMaximum weight: on requestPositioning: best possible
loose inserts must be delivered cut and folded and as a finished product and be adapted for mechanical processing placement possibilities: print run, part of circulation by zip-codes or by qualified addresses
Bound inserts:Extent: 4 pages (more on request)Minimum format: 105 mm width x 148 mm heightMaximum format: format of the magazine
trimmed pages should have an additional 5 mm on each border to be cut offMinimum weight: for 4-pages products 100 gsm
bound inserts must be folded and delivered in uncut format and be adapted for mechanical processing
Tip-on ads:folded products must be close to the gutter and be adapted for mechanical processingpositioning and formats on request placement possibilities: print run and part of circulation of the tip-on inserts by zip codes
CD:positioning on request.
Delivery date and address for bound inserts, loose inserts and tip-on ads:For dates and terms please ask your contact person.
L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, D-47608 GeldernDelivery note: please mark clearly: “loose/bound insert CUSTOMER, for DESIGN&ELEKTRONIK-issue xy/2019“
Technical data / processing
Printing technique / processing:
Cover: sheet-fed offset
Contents: web-fed offsetPaper: 55 gr Holmen Plus 72Processing: wire stitchingFormat: trimmed format: 210 x 297 mm
add 5 mm per trimmed edge for bleed sizetype area: 186 mm x 260 mm
Please position all image elements 5 mm from the outer edges. We prefer non-separatet single-page PDFs in the format V1.3 or V1.4.
For detailed specifications please ask your contact person.
Veronika Stockmayr, phone: +49 89 25556-1490, Fax: +49 89 25556-1690 Delivery address for advertising material: [email protected]
file names should be given as in the example: customer_d+e_issue (example: lexware_d+e_1_19)
Proof
Contents: Content proofs must be delivered in 4c based on the standard ”PSO_INP_Paper_eci.icc” for offset printing.
Cover: Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci.icc” for offset printing, unless we may not print your ad. The appropriate profiles may be downloaded at www.eci.org.
Small tone value variations may occur (tolerance range due to the web offset printing process).
In multi-colour print black full tone areas should have a 40% cyan to give a rich black.
FTP access: on request
technical data
1
Ad Words€ 85,-
Exam
ple
Nat
ive
Ad
Super-/Leaderboard € 320,- / € 250,-
Wid
e Sk
yscr
aper
1€
160,
-
Tape Ad € 160,-Pushdown € 380,-Billboard € 380,-
Wid
e Sk
yscr
aper
1€
160,
-
Wid
e Sk
yscr
aper
2€
80,- Half Page
€ 290,-Rectangle300 x 200
€ 190,-
Medium Rectangle/Native Ad
€ 380,-
Flashbar € 380,-
AdWords€ 40,-
Newsletter schedule Newsletter advertisingBanner advertising
Further information and advertising possibilities as well as detailed technical specifi cations can be found in the media data of elektroniknet.de. Also available online
www.weka-fachmedien.de/media/mediadaten-englisch/ and in the showroom:
www.elektroniknet.de/media/showroom
Media informationen 2019design-elektronik.de
A showroom with all ours online advertisingyou will fi nd here: www.elektroniknet.de/media/showroom
Jan 10, 19 electromechanics
Jan 24, 19 displays & lighting
Feb 07, 19 embedded computing
Feb 21, 19 semiconductors
Mar 07, 19 power supply
Mar 21, 19 test & measurement
Apr 04, 19 industry 4.0 & internet of things
Apr 18, 19 passive components
May 02, 19 electromechanics
May 16, 19 microcontrollers/processors/DSPs
Jun 06, 19 power supply
Jul 04, 19 electromechanics
Jul 18, 19 industry 4.0 & internet of things
Aug 01, 19 embedded computing
Aug 29, 19 plug-in connectors & cables
Sep 12, 19 microcontrollers/processors/DSPs
Sep 26, 19 power supply
Oct 10, 19 system design
Oct 24, 19 test & measurement
Oct 31, 19 semiconductors
Nov 07, 19 electromechanics
Nov 21, 19 black book: evaluation of embedded systems
Dec 05, 19 embedded computing
Dec 19, 19 industry 4.0 & internet of things
Premium placementbelow editorial
2,890.-
Premium Leaderboard 2,490.-
Position 1 + 2inside the editorial messages
2,490.-
Position 3end of newsletters
1,890.-
Exclusive sponsoring6,370.- (no discounts)
Events, General Terms and Conditions
19
Your event partnerYou want to meet your target group personally?Then the events of DESIGN&ELEKTRONIK are just right for you.
Experts meets Experts is the mottoVisionary Keynotes, technical in-depth lectures, live networking, delicious catering and ambience form the framework of DESIGN&ELEKTRONIK events.
How can you participate?as a speaker with an relevant lectureas an exhibitor with your portfolio and adviceas a sponsor with your marketing message in all promotion
We also offer customized events - the Exclusive-Package includes:
program developmentspeaker selection from a top-class network
organization and realization of the exclusive event crossmedia marketing of the event
Give us a call and be part of the community!
Contact:Corina Prell, Sales Manager Events, Phone: +49 89 25556-1393, E-mail: [email protected]
as a speaker with an relevant lecture as an exhibitor with your portfolio and advice as a sponsor with your marketing message in all promotion
Feb 26 – 28, 2019, Nuremberg
Feb 27 – 28, 2019, Nuremberg
Mar 27 – 28, 2019, Munich
Mar 27 – 28, 2019, Munich
Jul 02 – 03, 2019, Munich
Jul 08 – 10, 2019, Sindelfi ngen
Nov 20 – 21, 2019, Munich
Nov 19 – 20, 2019, Munich
Training for ProfessionalsSeminare & Workshops
Events, AGB
1. An „order“ in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements of an advertiser or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement of online advertising on the web sites of the publisher. These terms and conditions will also apply to an order for third-party inserts in the magazines brought out by the publisher. Online advertising will cover banners, pop-ups, special interest and keyword placements.
2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the contract, that is unless the publisher expressly agrees to them.
3. The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one month in advan-ce. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the latter with effect for existing contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or more terms and conditions of the contractual relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal situation.
4. The order will be concluded with the acceptance of the client‘s order by the publisher. Such acceptance may be in writing or by e-mail.5. Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the advertising agency and
not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named by the advertising agency as the ordering party and the issue of an order to the advertising agency verified in writing.
6. Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing with advertising parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part.
7. The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher is free to insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain place of the particular magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in the particular number, the particular edition or at the particular place of the magazine, the publisher is authorized to insert in another number at a suitable spot. Categorized ads will be printed in the particular column without the need for an express agreement.
8. Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client‘s interests. The client is not entitled to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the date of appearance of online advertising for technical or other comprehensible reasons.
9. The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will terminate insertion of the online advertising immediately after receipt of the cancellation.
10. Cancellation fee online: Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within a shorter term the publisher is entitled to bill the following costs:- 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion;- 50% of the net value of the order for cancellation within one week of the commencement of insertion;- for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion of online adver-tising. The price of online advertising already inserted will also be billed.Cancellation terms print: Cancellation is possible free of charge until the ad closing date.
11. Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the date of insertion at the latest.12. The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of the content,
origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official stipulations, or their publi-cation is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation of a specimen of the supplement or their approval. Supplements that create the impression with the reader, through their format or layout, of being a constituent part of the magazine or that contain third-party advertisements will not be accepted. Refusal of an order will be communicated to the client immediately. Advertisements that are not recognizable as advertisements because of their editorial composition may be identified by the publisher by the word „Anzeige“ [Advertisement]. In as much as online advertising is not obviously advertising, the publisher may also identify it as such, in particular by the word „Anzeige“ [Advertisement], and/or set it off from the editorial content to make its advertising nature plain.
13. The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for online advertising. In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format or the technical specifications of the publisher, punctually for the print copy deadline.
14. All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client. In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/or video content is reproduced) the client is responsible for concluding the necessary agreements with GEMA [society for musical performing and mechanical reproduction rights in Germany] or other copyright associations and/or owners.
15. In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder).16. Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color are unavoidable
without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop to be able to check factual cor-rectness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct color implementation within the usual tolerances.
17. Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should the publisher discover computer viruses in a file transmitted by e-mail, said file will be deleted immediately without the possibility of the client making any related claims. The publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a result of such computer viruses being infiltrated by the client.
18. If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client.19. Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to do so by
the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial alterations to originally agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of the supplied ready to print copy and/or advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/or advertising material not be immediately discernible but only become so in the printing operation and/or upon insertion, the client is not entitled to raise any claims for an inadequate impression and/or poor insertion.
20. The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distribution. In this respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for publication of the advertising material.
General Terms and Conditions for Advertisements and Advertising of WEKA FACHMEDIEN GmbH (August 2018)
21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they will abide by the applicable data privacy legislation – in particular of the Federal and Teleservices Data Protection Act – and also impose such a responsibility on their employees. Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the insertion of advertising material in the online offering of the publisher, the client also affirms that they will abide by the precepts of the German Telemedia Act (TMG) and/or of the Interstate Broadcasting Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection, processing and use of personal data.
22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless substitute advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow a reasonable term set them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a reduction of payment (abatement) or cancellation of the order (redhibitory action).
23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should subsequent fulfill-ment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (redhibitory action).
24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live; otherwise a warranty claim may no longer be enforced.
25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or grossly negligent behavior. This does not apply in as much as the publisher violates principal obligations of the contract.
26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses especially in terms of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in cases of petty negligence the liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability Act and for injury to life, body or health the publisher is liable according to statutory provisions.
27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origination of such claims, that is unless they are founded on claims of deliberate negligence.
28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include all error corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties.
29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement.30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for advertising material
are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to ongoing orders, price increases one month after announcement of the terms and conditions. If payment for online advertising is billed on a CPM basis, the publisher will inform the client on request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks to ad impressions) of the web sites where the online advertising of the client is placed or, if payment is billed on a pay-per-click basis, of the number of actual clicks.
31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment is agreed in writing. Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion of a number of advertising means or upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are adhered to. Upon non-adherence to the agreed quantity or time frame, the publisher is entitled to recalculate the discount proportionally to the difference between the discount granted and that corresponding to the actual quantity.
32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in the sense of para. 13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further execution of the current order on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded doubts about the solvency of the client, the publisher is entitled even during the running time of agreed advertisements to demand advance payment of the amount due when the advertisements are completed and payment of any outstanding invoices, regardless of any originally agreed time for payment, before publishing any further advertisements.
33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement cutouts, proof pages or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding certification by the publisher of the publication and distribution of the advertisement.
34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and express letters in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are kept for four weeks. Letters that are not collected during this time are destroyed.
35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises in the sense of this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before claiming such a joint discount. Joint discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher. Termination of the affiliation of an enterprise is to be reported immediately; termination of the affiliation of an enterprise also terminates any joint discount.
36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After removal of the obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online advertising, or wholly or partly withdraw from the contract. The client has no right to claims for compensation.
37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by e-mail. That also applies to alterations to this clause.
38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and conditions. An inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the term and condition now considered inoperative.
39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law, a legal person governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action, possesses an office or a habitual residence in the Federal Republic of Germany.
40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the International Sale of Goods.
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