Media KitProducts and demographics

2012

Washington Business JournalThe weekly newspaper is the source for local business news, in-depth industry coverage, insights and information. It is a vital business tool for business decision makers in greater Washington.

Book of ListsThe Book of Lists contains more than 2,500 of the hottest area companies in their fields, ranked and complete with the key decision maker’s name, title and contact information. The annual glossy publication contains all 80+ lists published weekly in our newspaper.

EventsBringing thousands of the most powerful business leaders in the region together each year, Washington Business Journal events provide the perfect venue to network and recognize our colleagues.

Special PublicationsOur special sections highlight the best Washington business has to offer. From the fastest growing companies to the top local CFO’s – you’ll not only find out who they are, but what makes them tick.

The whole family...

washingtonbusinessjournal.comwashingtonbusinessjournal.com, the best source for breaking business news here and around the country, includes video interviews with area executives and resources to help you grow your business. Subscribers get complete online access to the all stories in the weekly print edition and a PDF version of the weekly paper.

Our readersare wealthy

$1,860,000average net worth

$274,000average household income

48% of subscribers are millionaires

81% influence the purchase or lease of services for their business

54%are top management of their company

64%of subscribers are small businesses (99 employees or less)

Our readersare powerful

89% have a university degree or higher

66%of subscribers read the Top Lists

66%of subscribers read People on the Move

53minutesaverage time spent reading each issue

Our readersare educated

Based on the Largest Employers list in the 2011 Book of Lists

70% of the Largest Employers list subscribe to the Washington Business Journal

50%of the top CEOs on the list receive the Washington Business Journal

Our readersare large employers

Business Journal subscribers have higher incomes and larger portfolios than SMB owners at large

Washington subscribers are wealthier than SMB owners at large

Email subscribers Print subscribers SMB owners nationwide

Average HHI $169K $227K $153K

Average Net Worth ($1M+) $1.05M (25%) $1.68M (41%) $1.22M (36%)

Average Value of Investments $760K $1.23M $237M

SMB owners nationwide Washington subscribers Index

Average HHI $153K $274K 179

Average Net Worth ($1M+) $1.22M (36%) $1.85M (48%) 152

Average Value of Investments $237K $1.31M 553

Email subscribers look similar to print subscribers in many ways

Email subscribers Prin subscribers

Male 60% 67%

Average Age 50.3 51.3

Owner/Partner/ Top Management 47% 66%

Influence purchase decisions at your company 68% 81%

Over half (55%) of email subscribers also have BJ print subscriptions; 1/3 only subscribe to Email Updates

Email update subscribers work at companies with higher average sales

Email Updates &Print Sub

Email Updates Only

Email Updates & Print Sub & BJ Events

Email Updates & BJ Events

Gross annual sales

48%

Average: $364M $222MMedian: $7.8M $5.3M

Under $1M

$25M+

$1-$4.9M

$5-$24.9M

55%

Daily email updatesDaily Update » 18,300+ subscribers

FedBiz Daily » 20,300+ subscribers

Breaking Ground » 18,700+ subscribers

Morning Call » 17,300+ subscribers

Sign up for these email updates atwashingtonbusinessjournal.com

BostonRochester

Buffalo Syracuse

AlbanyUtica/Rome

Fairfield County

Long Island Westchester County

New JerseyPhiladelphiaBaltimore

Pittsburgh

Charlotte

Greensboro Raleigh/Durham

Jacksonville

OrlandoNew Orleans

Miami

Tampa

Atlanta

Jackson

Birmingham

Houston

Austin

San Antonio

Dallas/Fort Worth

Memphis

Nashville

Louisville

CincinnatiIndianapolis

DaytonColumbus

St. Louis

GrandRapids

Milwaukee

Michigan

Minneapolis/St. Paul

Des Moines

Kansas City

Wichita

Oklahoma City

Denver

Albuquerque

El Paso

Honolulu

Anchorage

Tucson

PhoenixSan Diego

Las VegasFresno

San Fernando Valley

Los Angeles

San Jose

San Francisco

Santa Rosa

Sacramento

Wenatchee

Portland

Seattle

Washington, D.C.

Santa Barbara

Colorado Springs

Across the nAtion4.8 million readers each week

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