media to tell your story utilizing social mic3buffer posts in your queue will be sent out...
TRANSCRIPT
MIC3Utilizing Social
Media to TellYour Story
Hello!A brief Introduction
Check out our Twitter Posts!
Corey LennonTechnology Integration Coach
South Kingstown School Department
@lennoncoreyFB SK Tech Coach
#UmatteratSK
Shelley Joan Weiss
WI CommissionerFB Shelley Joan Weiss
@ShelleyJoWeiss#milkids, #milchild
#MIC2017
Who is sharing your story and
your work? Who can see it?
How are you Currently getting your message out?
✖ Website✖ Flyers & Mailers✖ Phone Calls
Question:Are these methods actually getting
your message to the potential audiences you want to reach?
Some Common Misconceptions About
Social Media(DON’T FALL FOR THESE!)It’s only
for kids
It’s only to follow celebrities
It’s only used to share personal stories
Social Media marketing is a 9-5 job - not for me
It’s just for fun
It’s too expensive
Facebook● Most popular social networking site
● 5 New profiles are created every second
● 1 out of every 7 humans is on Facebook
● Connecting with others and spreading your message is simple○ Increase your connections by linking
your FB account to your Twitter account.
○ Use a hashtag # with your FB posts
● Get your message in front of many with just a few clicks
● Inexpensive (can be free) and efficient
● People can ask questions and get immediate feedback
● Easy to engage your target audience
● 42% of marketers report that Facebook is critical to their business
Twitter● 328 million monthly users
● Majority of users login multiple times a day
● 82% access the network on mobile platforms
● Twitter users will amplify the messages you put out○ You can connect your FB account to your
twitter account● Great way to connect globally
● Hashtags (#) provide an easy way to follow specific information○ May use an existing, popular # to get
involved in discussions: #milkids, #milchild○ May create your own # to create identify:
#MIC3, #MIC32017, #MIC3ABM2017
● People tend to interact with tweets that contain pictures (Post those ABM photos!)
Other Social Media Sites Worth Mentioning
Anatomy of a Tweet
.
Include a # gives a topic to your tweet
Tweets that include pictures get much more attention
Direct your tweet @ someone
● Tweets can only be 140 characters long
● If you include a link use an URL shortener
Some Helpful Tools These Tools act as your social media assistant Crowdfire
Crowdfire gets to know you- it connects and analyzes all your accounts.
Struggling to write posts or keep your timeline active? Don’t worry, Crowdfire will help you post fresh new content everyday.
Get more of your fans to see your posts by letting Crowdfire schedule them across your Facebook, Twitter, Instagram, Pinterest, Tumblr and more at the best time.
BufferPosts in your queue will be sent out automatically by Buffer, according to the posting schedule that you put in place.Select the social account you’d like to customize the posting schedule for., Buffer gives you suggestions about the best time to post.
It’s like your magic box you can use anytime to fill with great Tweets, Facebook stories or LinkedIn updates. Just drop them in and you don’t have to ever worry about when it will be posted, it’s all taken care of by Buffer for you.
Thanks!Any questions?
You can find us at:@lennoncorey
[email protected] @shelleyjoweiss
[email protected]#MIC32017, #MIC3ABM2017
#milkids, #milchild
Information on these slides taken from https://www.crowdfireapp.com/how-it-works/?request_locale=en_US
https://buffer.com/apphttps://www.theatlantic.com/technology/archive/2011/07/infographic-who-is-using-twitter-how-often-and-why/
241407/https://www.bluecorona.com/blog/social-media-statistics-2017