media kit · the province’s digital redesign features a new responsive website and redesigned...
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MEDIA KITTheprovince.com
MEDIA KITTheprovince.com
POSTMEDIA’S STRATEGY
More than three years in the making, Postmedia’s strategy
is inspired by the changing content consumption trends
of our audiences and the shifting media landscape of our
advertisers.
This exciting initiative brings readers of The Province’s
website and mobile app engaging new products to
enhance their reading experience while delivering
loyal online and mobile users to our advertisers.
THEPROVINCE
IMPROVED PERFORMANCE
The Province’s digital redesign features a new responsive
website and redesigned smartphone app for iOS and Android.
These products have been developed to include faster load times
and a responsive design that renders well across any screen size,
with a greater emphasis on images and videos.
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WEBTheprovince.com
MEDIA KIT
The new responsive design is inspired by a tabloid
look-and-feel with fresh, bold colours to engage
readers. Product enhancements ensure the site
functions well on any platform for a highly visual
experience that puts images and video at the
forefront. We will see increased engagement
through better contextualization and related
content. Furthermore, our advertisers will benefit
from higher viewability and increased click through
rates with the addition of the sticky ad unit feature.
Select ad units will continue to appear as the user
scrolls through content.
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WEB
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SMARTPHONETheprovince.com
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SMARTPHONE APP
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The redesigned smartphone app focuses on top
story headlines and a cleaner look-and-feel that
will encourage increased user engagement. To
streamline mobile campaign executions across
Postmedia network and for greater advertising
exposure, the app will feature 300x250 big box ads.
AD SIZES: PRINT
IN THE SPOTLIGHT
GET RESULTS
FUNDAMENTALS
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Print Ad Sizing:To create consistency across
our brands and to simplify
campaign booking we have
adapted a modular layout.
This gives our clients flexible
advertising positions and
creates a better experience
for our loyal readers.
Custom Ad Sizes:
Contact your sales
representative about custom
ad size opportunities.
TAKE OWNERSHIP
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* Ticker Banner and Big Box unavailable for A1 sections. For inside sections, please contact a Sales Rep.
AD SIZES: DIGITAL
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Digital Ad Sizing:To create consistency across
our brands and to simplify
campaign booking we have
standardized our ad units.
This allows our clients to
develop innovative creative,
while ensuring a superior
user-experience for our readers.
Custom Ad Sizes:
Contact your sales
representative about custom
ad size opportunities.
WEB
TABLET
MOBILE
Postmedia offers a wide variety of digital web ad formats for premium exposure of advertiser messaging across our brands.
Postmedia offers a wide variety of tablet ad formats for premium exposure of advertiser messaging across our brands.
Postmedia offers a wide variety of mobile ad formats for premium exposure of advertiser messaging across our brands.
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CONTENTMEDIA KITTheprovince.com
CONTENT
Reach the right audience at the right time with the right message. The Province offers a variety of content to align
with your advertising needs.
NewsWhether it’s happening in the Fraser Valley or downtown Vancouver, The Province’s award-winning journalists bring
the best news in the region online, on mobile and at your doorstep.
Arts & LifeThis section focuses on how readers savour life in Metro Vancouver, from the region’s eclectic arts scene to our lively
restaurants. We also bring you coverage of movies, music, TV, fitness, food and recipes, and fashion.
SportsWhether you’re a committed Canucks fan, a loyal Lions follower or a Whitecaps worshipper, The Province’s Sports
section has the features, opinion and analysis that every local sports buff craves.
ADVERTISINGWe offer full-service, one-stop shop advertising solutions for businesses of any size. Our suite of unique opportunities
provides you with everything you need to build meaningful engagements with your customers across print, web,
smartphone and tablet platforms.
DIGITALWe leverage our innovative technologies and content expertise to bring new digital marketing opportunities to you and
your clients. Display Brand, Audience and Performance solutions offer customizable opportunities to reach a premium,
scalable audience across Canada in a brand-safe environment.
Digital Marketing Services Our suite of best-in-class digital marketing services will help you grow your business by establishing a professional online
presence, creating engagement at a local level and turning qualified leads into customers.
Content SolutionsWe can take content that you’ve created, or create content for you and deploy it through our automated native
advertising network to generate interest and engagement in a way that provides utility to your customers on our network.
Content Works By connecting quality content and marketing intelligence we offer the perfect balance between creativity and science
to propel brand awareness, conversion, engagement and loyalty. We’ll work with you to develop a customized strategy to
build relationships with your audiences through efficiency and scale on or off-network.
SOLUTIONS12
Our trusted local news brands exist because they have a heritage of meaningful connections with our readers. Traditional
print advertising remains a relevant and important component of any advertising campaign.
Standard Advertising Traditional print advertising opportunities provide premium brand exposure across our network of trusted brands. Our
modular ad sizes simplify creative executions and the booking process to ensure a seamless experience.
Special Sections Unique and timely sections can be published throughout the year in print and supported digitally to engage customers
with relevant and well-timed content.
Inserts We provide a one-stop shop for insert planning, printing and distribution services that target local and national clients.
These turn-key solutions cover every aspect of the insert process and include premium analytics services.
Custom Content Our native advertising and custom content solutions are available in print to complement your digital campaign.
Alignment across platforms is a key component of a successful marketing campaign.
CONTACTS
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CONTACTS
THE PROVINCE CONTACTS
Local Sales ContactsPaul Batchelor
Regional Vice-President
Advertising Sales
British Columbia & Calgary
Email: [email protected]
Clayton Moore
Director, Media Sales
Phone: 604-605-2043
Email: [email protected]
Tracey Copeman
Regional Director Media Strategy, West
Phone: 604-605-2198
Email: [email protected]
David Black
Multi-Media Sales Manager
(Automotive/Entertainment)
Phone: 604-605-2096
Email: [email protected]
Tony Guarascio
Multi-Media Sales Manager (Retail)
Phone: 604-605-2100
Email: [email protected]
Peter Ryzna
Multi-Media Sales Manager
(Real Estate/Finance/Travel/Misc.)
Phone: 604-605-2373
Email: [email protected]
General SalesPhone: 604-605-2478
Contact SupportFor more information about campaign execution
contact our support team.
Local Support ContactMartin Lauzé
Operations Manager
Phone: 604-605-2131
Email: [email protected]
For more information about advertising, contact a sales representative.
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