media relations in six sessions
TRANSCRIPT
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
Media RelationsMedia RelationsCommunication Across A New Spectrum
Media Relations in Six Sessions Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
Media Relations
What is Media Relations?
Media Relations in Six Sessions Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
Media Relations
Newspapers Wire Services Magazines Radio Television Digital Media
What Media?
Media Relations in Six Sessions Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
Media Relations
Print / Photo Digital Print / Photo / Graphic Audio Video Multimedia
What Content?
Media Relations in Six Sessions Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
Associated Press UPI Style Chicago Style Manual BBC Style Associated Press Broadcast Yahoo Style Guide
What Style?
Media Relations in Six Sessions Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
Media Relations
What Deadlines?11 a.m. 9 a.m. Months Weeks 11 a.m., 4 p.m., 10 p.m. 9 a.m. and 11 a.m.
Media Relations in Six Sessions Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
Media Relations
What Relations?New Releases Direct Content Subject Matter Experts Story Pitches Spokesperson Live Interaction
Media Relations in Six Sessions Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
Media Relations
Public relations is the art and science of developing and managing immediate and long-term programs that strengthen the relationships between the organization and various publics; researching trends within the environment where the organization and those publics live; determining the impact that those trends and other events may have on the organization and those publics; and providing for an open communication exchange that ensures mutually beneficial and measurable outcomes for the organization and these publics.
Public Relations
Media Relations in Six Sessions Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
Media RelationsMedia Relations
Media relations is working with the media for the purpose of informing various publics of the organization’s mission, policies, and practices in support of immediate and long-term programs that strengthen the relationships between the organization and various publics; producing measurable outcomes for the organization and its publics while preserving and reinforcing the reputation of the organization; and demonstrating a commitment to mutually beneficial outcomes by addressing public interest while maximizing positive coverage.
Media RelationsPurpose
Media Relations in Six Sessions Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
Modern Media RelationsThe role and responsibility Definition of professionalism Writing with style and technique Editing techniques and marks Understanding the news release
1
Media RelationsDelivery
Message DistributionBeyond the news release Distribution across channels Synchronizing messages Making media introductions Interviews and interviewing
Media Relations in Six Sessions Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
2
Media RelationsSkills
Tactical Communication Special purpose communication Print and broadcast production Verbal communication tactics Nonverbal communication tips Refining pitches and interviews
Media Relations in Six Sessions Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
3
Media RelationsRelationships
New Media Landscape Establishing media relationships Creating an online presence Maximizing social media assets Email etiquette and conversation Media planning and integration
Media Relations in Six Sessions Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
4
Media RelationsPresentation
Reputation Management Crisis management and mitigation Preparation and situation analysis Press conferences and events Feedback and contingency plans Communication measurement
Media Relations in Six Sessions Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
5
Media RelationsAdaption
Communication Trends Reclassifications of news media Adaptation to new technology Strategic planning for outcomes Communication in the near future Remaining as objective as possible
Media Relations in Six Sessions Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
6
Media RelationsResources
Media Relations in Six Sessions Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
Media RelationsMedia RelationsCommunication Across A New Spectrum
richardrbecker.com
Media Relations in Six Sessions Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
Richard R. Becker is a writer, educator, and creative strategist. He is best known as the president of Copywrite, Ink., a strategic communication and writing services firm with experience on more than 1,000 accounts.