media profile of china daily mainland edition

Media Profile 2014�

China Daily Your Global Newspaper with China Focus

China

Australia UAE & Gulf

South Africa United State

Europe

Asia


China Daily Group ▪  China Daily Group is an authoritative provider of news, analysis, comment and information to

global readers with a special focus on China. Its circulation is monitored by the State Council Information Office of the PRC.

▪  China Daily Group publishes Chinese, USA, European, African, Asian and Hong Kong edition of “China Daily”, with a total circulation of about 840,000 copies.

▪  China Daily also publishes “China Watch” special report, which is circulated with Washington Post, Los Angeles Times, Daily Telegraph, and International Herald Tribune.

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Kenet Media Company Ltd. ▪  Kenet Media is a media services company based in Hong Kong. Our team work with different

media owners, advertisers and agencies across Asia. We fully understand that every media buying should be within clients' budget and business plan. Therefore, we create custom solutions that deliver the best result and brand exposure through premium media channels in the region. Our major media partners include Balintimes, China Daily, China Business News and Economic Observer. Through us, clients can advertise in various platforms including print, digital, outdoor and even social media. Also, we are able to help clients to advertise in a wide range of publications in South East Asia and Middle East so that they can spend more time on doing real business.

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China Daily – A Global Media with China Focus

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Hong Kong Edition

Mainland Edition

USA Edition�

Asia Weekly

European Weekly� African Weekly�

China Watch�


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China Daily USA Edition�

China Daily European Weekly�

China Daily Mainland Edition�

China Daily Hong Kong Edition�

China Daily Asia Weekly�

China Daily African Weekly�

USA�

South East Asia�

Hong Kong�

Australia�

North East Asia�

Dubai�

China� Europe�

Africa� China Watch�

China Daily – A Global Media with China Focus


China Daily Group – Global Circulation (All Editions)

China 37% North America

12%

Hong Kong & Macau

6%

Asia Pacific & UAE 28%

Europe 10%

South Africa 7%

CIRCULATION Edition� Frequency� Format�

China Daily Mainland Edition�

Daily� Broadsheet�

China Daily USA Edition �


China Daily HK Edition �


China Daily Asia Weekly �

Weekly� Tabloid�

China Daily European Weekly�


China Daily Africa Weekly �


Source: Internal data by China Daily � 6

Total Circulation: 838,843 copies�

Mainland China Readership China Daily Mainland Edition


China Daily – Circulation

Northern China 28%

Eastern China 28%

Southern China 21%

Other Cities 9%

HK & Macau 14%

Northern China� Beijing, Tianjin, Hebei, Liaoning �

121,000 copies�

Eastern China� Shanghai, Jiangsu, Zhejiang �

102,000 copies�

Southern China (Guangdong Edition)� �

Guangdong, Guangxi, Fujian, Hainan, Yunnan �

89,000 copies�

8 Source: Internal data by China Daily �

Total Circulation in China: 312,000 copies�


China Daily – Circulation of Guangdong Edition


Total Circulation in China: 89,000 copies�

Channels� Copies� Commercial Properties� 31,500 copies� Residential Properties� 14,500 copies� Hotels� 20,000 copies� Serviced Apartments� 4,500 copies� Airlines (Air China, China Southern Airlines departure in the region)� 8,000 copies� Governments� 2,500 copies� Universities� 6,000 copies� Retails� 2,000 copies�


China Daily – Readership in Chinese Mainland

Below 28 18%

28-45 36%

45-65 41%

Over 65 5%

Age

Below 100,000 18%

100,000-300,000

40%

300,000-1 million

28%

Over 1 million 14%

Annual Income (RMB)




General Manager/ VP

27%

CEO/ President

15% Director/ Manager

32%

Government Official

10%

Scholar 13%

Others 3%

Position

Eurpoe 40%

Asia 24%

North America

18%

Oceania 18%

Destination (Air Travel)



27%

26%

40%

78%

32%

79%

60%

61%

62%

74%

Real Estates

Automobile

Insurance

Domestic Travel

Outbound Travel

Digital Gadget

Fashion & Accessories

Houseware

Entertainment

Training

Plan of Spending in the coming year



Advertising The most effective way to reach your target audience


Mainland Edition – Advertising Rates (National) R

OP�

Format� Size (W x H)� B&W (RMB)� 4 Color (RMB)�

Full Page� 308mm x 500mm� 175,000� 294,000�

Half Page� 308mm x 250mm� 87,500� 147,000�

Junior Page� 174mm x 350mm� 114,700� 191,100�

Quarter Page A� 174mm x 250mm� 50,000� 84,000�

Quarter Page B� 129mm x 250mm� 37,500� 63,000�

Bottom Strip A� 308mm x 150mm� 52,500� 88,200�

Bottom Strip B 174mm x 150mm� 30,000� 50,400�

Centerspread� 636mm x 500mm� 458,600� 764,400�

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The End Official Sales Agent: Kenet Media Company Ltd. 浩聯媒體 Contact: Patrick Chan ([email protected])

media profile of china daily mainland edition

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