Who are Vibe?

•Quincy Jones launched Vibe in 1993, in partnership with Time Inc. Time Inc. is a subsidiary of the media conglomerate Time Warner, the company formed by the 1990 merger of the original Time Inc. and Warner Communications

What else do they publish?

• It publishes 130 magazines some of them are - Sports Illustrated, Fortune, People, In Style, Life, GOLF Magazine, Southern Living, Essence, This Old House, All You and Entertainment Weekly.

Bold colourful writing , would be very noticeable on the shelves

Other well known artist to capture your attention. So if you do not like the main artist you might like the other ones

Well known artist , that most of the world is familiar with so by having him on the front cover most people will take notice of the magazine or buy it

Competition type activities for the reader to complete

An enticing tittle to capture the readers attention the reader will want to know more so there for will buy the magazine

• The people that read the magazine are all over 18 and classed as adults. The amount of people reading the magazine are 7,547. Although most reading the magazine are 18-34.

• The median age of people purchasing the magazine is 27. Also the people that purchase the magazine are either black or people of colour.

• The amount of people purchasing the magazine who are in college is 5,600. the rest are presumable employed.

• The average income for some one purchasing the magazine is $40.595 a year. Judging by the amount the person earns he/she has disposable income to spend on the magazine.

The target audience.

• The VIBE subscriber base continues to grow, with an estimated increase of

close to 5% in 2004.

• Approximately 15,000 new subscription orders every month from insert cards within the magazine.

• Two direct-mail campaigns, in January and July, produce more than 40,000 subscriptions.

• Various gift promotions mailed to 200,000-plus subscribers throughout the year.

• Internet programs have become viable sources, garnering an average 5,000 orders per month.

• Various music events/festivals produce additional subscriptions.

Subscribers