media kit - strategy and tactics press

MEDIA KITWINTER STORM: THE GERMAN OFFENSIVE | The British in the Bulge | Axis Visions of Victory | Operation Thursday, 1944

The Strategy & Tactics of World War II #36 JUN−JUL 2014

WINTER STORM

Lauren Jolicoeur-Saxon , Sales & Marketing | (661) 679-6936 p | [email protected] | miLitaryhistorymarketing.com

EDITORIAL SUMMARY

Features

Every issue of Strategy & Tactics, World at War, and Modern War includes 3-4 feature articles plus several shorter articles. Regular topics and columns include New Arenas (Modern War), For Your Information (Strategy & Tactics), Observation Post (World at War), and Weapons of War (Modern War) with fascinating details and unusual events, Media Reviews on books, films and other military history media. On Design with Joseph Miranda, our veteran game designer, explains how we also create simulations of battles and campaigns. We also run periodic reader surveys in which we gather feedback on the topics readers would like to see in the future — we use the feedback results in shaping future content and ensuring reader loyalty.

Our hallmark is that with each and every issue, we produce a board game based on the topic of the lead article which allows premium game edition readers to go beyond just reading about history to see if they can duplicate or better the historical results. These simulation games also provide the opportunity for deeper analysis of battles and campaigns and exploration of the factors that influenced the outcomes.

eDItOrs anD publIsher

Our editorial team is comprised of military veterans and history experts with over a century of military history research experience. We pride ourselves on the in-depth analysis that goes into every article and product we create.

CHRISTOPHER “Doc” CUMMINS is the publisher and CEO for Strategy & Tactics Press. He served nine years in the US Army as a division psychologist and combat stress specialist. He has over 20 years experience in magazine and game publishing, leading the publication of over 200 games and 300 magazine issues.

JOSEPH MIRANDA is the founding editor of Modern War, launched in 2012. He is the designer of over 200 published wargames and has provided consultation services for DARPA, the Air Force and the Center for Army Analysis. Miranda is a former Army officer and has taught at the JFK Special Warfare Center.

TYRONE “Ty” BOMBA is the editor of World at War magazine and Senior Editor for Strategy & Tactics Press. He has more than 30 years professional experience in historical research, writing and editing. From 1976 to 1980, and again from 1984 to 1988, he served in US military intelligence. He has written over 100 published articles and reports on military history and over 100 published wargames, most on World War II topics.

CHRISTOPHER PERELLO is the editor of Strategy & Tactics magazine, the Strategy & Tactics Press book line, and the primary developer for the folio and mini game lines for Decision Games. Author of dozens of articles and the first book in the S&T Press line, The Quest for Annihilation, he has also designed more than 30 wargames, focused on the tactical and grand tactical levels. He served six years as an Army officer in armor and mechanized infantry units.

Each issue is packed full of:

In-depth analysis | Detailed maps | Charts and Tables | Photos and Illustrations

Turning the Pages of History Going beyond the usual narratives, the articles focus on the “how” and “why” of conflicts

and are illustrated liberally with maps, charts, tables and pictures.


MaGaZIne OVerVIeW

Strategy & Tactics magazine is the longest running military history magazine (since

1967). Readers get much more than narrative stories of history, they get an analytical

approach focusing on the “how” and “why” of battles and campaigns. All feature

articles are lavishly illustrated with maps and pictures showing the action, along with

sidebars on personalities, equipment and organization, and unique and unusual events.

World at War magazine brings the S&T style to a focus on World War II. This unique

approach goes in-depth on World War II, digging deeper into battles and campaigns,

and seeking out the unusual and little known events of this vast, worldwide

conflict. All feature articles are copiously illustrated with maps and phtographs, with shorter articles focused on the interesting

and often surprising details and events.

Modern War magazine provides a new perspective on warfare in the modern era (1946-2050). Emphasis is on cutting edge technologies, analysis, and combat tactics as well as national strategies. Modern War appeals to military enthusiasts and history buffs who want greater insight into conflicts

from the Cold War through the current day and into the near future. Dozens of maps, images and charts enhance the reading experience and allow readers to visualize combat actions.

The Strategy & Tactics Press reader is YOUR consumer.

Reach this exclusive audience!

EXCLUSIVE READERSHIPOver 80% of our readers prefer Strategy & Tactics and World at War over other military history magazines.

KEY READER DEMOGRAPHICS

2014-2015 PRODUCTION CALENDAR

Issue art Due On sale

51% of our readers have an annual income OVER $100,000 per year.

ACTIVE INVESTORSOver 50% invested at least $15,000 in the past year


JAN/FEB MAR/APR MAY/JUN JUL/AUG SEP/OCT NOV/DEC

2010 CirCulation inCrease

As circulation grows contract advertisers will achieve a lower CPM each issue! Book your ad contract now and reach more readers with every issue!

reaDershIp (Jan 2014)

Modern War: 62,000

World at War: 79,000

Strategy & Tactics: 73,000

TOTAL READERSHIP: 214,000

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SUBSCRIBER OVERVIEW prOJeCteD 2014-2015 CIrCulatIOn InCrease

80%

99%

AFFLUENT MALES99% of our readers are males whose median age is 49.

51%

99%99%

EDUCATED92% are college educated with a 4 year or greater degree

92%92%

90%

ACTIVE GAMERSOver 90% regularly play PC / Strategy games and buy at least 10 games annually

40%

REGULAR READERS40% read more than 10 books in the past year

40%

87%REGULAR TRAVELERS87% of our readers travel regularly; 23% went on a travel tour in the past year

40%40%

60% VETERANSOver 60% of our readers are veterans and/or children of veterans

51%51%

32%

AVID COLLECTORS32% of our readers purchased antiques, rarities and collectibles in the past year


PACIFIC BATTLES 2: STRIKE NORTH | The Red Orchestra | Hube’s Pocket | Long Range Desert Group

The Strategy & Tactics of World War II #35 APR−MAY 2014The Strategy & Tactics of World War II

STRIKE NORTHSTRIKE NORTHSTRIKE NORTHSTRIKE NORTHSTRIKE NORTHSTRIKE NORTHSTRIKE NORTHSTRIKE NORTHSTRIKE NORTHSTRIKE NORTHSTRIKE NORTHSTRIKE NORTHSTRIKE NORTHSTRIKE NORTHSTRIKE NORTH#35 APR−MAY 2014

1964 Congo Crisis | Spooky II Gunships | Tanks in Counterinsurgencies | Italian Aircraft Carriers | Amphibious Warfare’s Vertical Dimension

#9 JAN - FEB 2014 #9 JAN - FEB 2014 #9 JAN - FEB 2014

War by Television

KOSOVO 1999

SPARTA VS. ATHENS | French Naval Strategy | The AEF 1918 Marne Counterattack | Jules Verne & Modern Submarine Warfare

#286 MAY − JUN 2014#286 MAY − JUN 2014

Sparta vs. Athens

PLEASE NOTE …

• Ad rates listed above are per title and subject to expire without notice.

• Due to circulation increases, ad rates will increase - place your Ad Campaign now and protect your rate while enjoying a lower CPM each issue.

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Also now offering: Interactive Elements, Web & Marketplace Ads sold as package inclusions.

(Please contact us for package deal information).

prIntInG/MeChanICal speCIFICatIOns• Trim: 8.375” x 10.875”• Safety: Text must be .25” inside the trim edge.• Bleed: Allow for .125” trim on all bleed sides.• Covers: 150 line screen• Body: 150 line screen (CMYK); 110 line screen (BW)• Printing Type: Web Offset• Binding: Perfect

DIGItal aD speCIFICatIOns Strategy & Tactics Press can accept PDF, EPS, or TIFF formats. The color space should be CMYK or Grayscale. The resolution of images should be between 250 and 400 dpi.

DIsClaIMers• Strategy & Tactics Press assumes no responsibility for the quality or accuracy of

advertisements or fi les that do not comply with our specifi cations.• Advertisements that require prepress work to comply with our specifi cations may incur fees at

the rate of $60/hour (plus any additional fees, if needed for prepress). • Strategy & Tactics Press reserve the right to reject or cancel any insertion order for any reason

at any time including (but not limited to) any advertisement that does not conform to editorial or graphic standards.

paYMent terMsAll ads must be prepaid prior to insertion, no exceptions.

For all advertising inquiries, please contact Lauren Jolicoeur-Saxon, Sales & Marketing:(661) 679-6936 phone | [email protected] | (661) 587-5031 fax

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