CAXTONmagazines

Media Kit

The SA COUNTRY LIFE audience might live in the city, but their heart is in the countryside. SA COUNTRY LIFE offers a unique mix of travel, lifestyle, heritage, conservation, green living, food and wine, unique getaways, weekend escapes and homes to buy in the country. The brand provides a welcome escape from the rat race and reminds the audience that life is to be enjoyed.

Brand

The real heart of the countrysideAB

OU

T T

HE

BR

AND

insights

Digital touch-points

Website: 9,997 UBS Facebook: 24,686Pinterest: 496Twitter: 5,375Instagram: 1,335Mailer: 9,653

We produce quality television and online programming, underpinned by our iconic magazine brands, that showcase key sponsors within a glossy, magazine-style content-marketing strategy. A first of its kind.

tV/ViDeo

eVents

BRAN

D P

LAT

FOR

MSMonthly

Readership: 104,000Circulation: 41,780

in print

Sources: AMPS 2015 AB (Jan 15-Dec 15); ABC (Q2) April - June 2016, Effective Measure (July 2016), Everlytic (June 2016), individual social media platforms (July 2016)

KAROO COOKS TOUR (APR-MAY)KZN BATTLEFIELDS (JUL)GASTRONOMY BESPOKE TOURS

R0-R

5 99

9

R 6

000

- R1

1 99

9R1

2 00

0 -

R 19

999

R 20

000

+

8%

10%

47%

26%

9%

Othe

RDE

MO

gR

APH

icS

28%

72%

12%

7%17

%19

%12

%17

%

57%

58%

LSM 7-LSM 10 LSM 4-LSM 6

87% 13%

print

Website

MaL

e

feM

aLe

18-2

4

25-3

4 35-4

4

45+

GenderAGe

rAce

HH income

Sources: AMPS 2015 AB (Jan 15-Dec 15), Effective Measure July 2016Google Analytics 2016 Average sessions, demographics only

*Please note:effective MeaSuRe nO LOngeR incLude Race StatiSticS

*

R0-R

5 99

9

R 6

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- R1

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R 19

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R 20

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14% 17

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57%

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%

15%

22%

15%

30%

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37%

8%

55%

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ABO

UT

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UD

iEN

cEtraVel

58% have travelled to the beach/coast in the past year

country liVing*53% home and decor influencers91% are interested in home, decor and gardening content79% would rather live in South Africa than anywhere else70% make an effort to buy products that don’t pollute the environment68% decorate their home regularly

leisure81% spend a lot of time with their family68% would rather be outdoors than indoors

80% enjoy participating in sport74% enjoy reading books

71% enjoy gardening

fooD*58% foodie influencers85% regularly enjoy braaing81% are interested in cooking and entertaining content74% cook for pleasure

online78% have a Facebook account55% access the internet daily60% shop online

*influencers BrandMapp indicates influencer level by asking the following:• How interested are you in the content category? What is the likelihood of friends and family to ask your advice about a content category? • More than 50% of the audience consider themselves to be highly influential to their networks in this content category.

Sources: AMPS 2015 AB (Jan 15-Dec 15), CREAM 2015, BrandMapp 2016

2017

print rate cardCost Vat

Full Colour

DPS R 51 100.00 R 7 154.00 R 58 254.00

FP R 25 600.00 R 3 584.00 R 29 184.00

1/2 DPS R 38 600.00 R 5 404.00 R 44 004.00

1/2 Hor/Ver R 19 200.00 R 2 688.00 R 21 888.00

1/3 Hor/Ver R 17 900.00 R 2 506.00 R 20 406.00

special Positions

Inside front R 33 000.00 R 4 620.00 R 37 620.00

Inside Back R 29 500.00 R 4 130.00 R 33 630.00

Outside Back R 30 700.00 R 4 298.00 R 34 998.00

1st Double Page Spread R 56 400.00 R 7 896.00 R 64 296.00

2nd Double Page Spread R 56 400.00 R 7 896.00 R 64 296.00

3rd Double Page Spread R 56 400.00 R 7 896.00 R 64 296.00

Any Guaranteed Full Page R 28 200.00 R 3 948.00 R 32 148.00

advertorial Rates

Double Page Spread R 70 600.00 R 9 884.00 R 80 484.00

Full Page Full Colour R 35 300.00 R 4 942.00 R 40 242.00

Half Page R 26 400.00 R 3 696.00 R 30 096.00

THE REAL HEART OF THE COUNTRYSIDECOUNTRY

LIFESOUTH AFRICAN

January 2017 27-Oct 14-Nov 21-Nov 25-Nov 12-Dec February 2017 1-Dec 6-Dec 13-Dec 20-Dec 16-Jan March 2017 29-Dec 16-Jan 23-Jan 26-Jan 13-Feb april 2017 26-Jan 13-Feb 20-Feb 23-Feb 13-Mar May 2017 23-Feb 13-Mar 20-Mar 23-Mar 10-Apr June 2017 30-Mar 18-Apr 24-Apr 26-Apr 15-May July 2017 28-Apr 15-May 22-May 25-May 12-Jun august 2017 25-May 12-Jun 19-Jun 22-Jun 10-Jul september 2017 29-Jun 17-Jul 24-Jul 27-Jul 14-Aug october 2017 27-Jul 14-Aug 21-Aug 24-Aug 11-Sep November 2017 31-Aug 18-Sep 22-Sep 28-Sep 16-Oct December 2017 26-Sep 16-Oct 23-Oct 26-Oct 13-Nov All deadlines to be understood as 12 NOON on each respective day.

ADVeRtORIAl ClOSING DAte

ISSue DAte ADVeRtISING ClOSING DAte

FINAl ADVeRt MAteRIAl DAte

DelIVeR All ADDeD VAlue

ON SAle DAte

Deadlines

total

Rates effective from 1 January 2017

Note: All rAtes Nett of ANy AgeNcy fees ANd/or completed mAteriAl discouNts. All rAtes Are exclusive of vAt.

classifiedsACCOMMODAtION & MARKetS ADVeRtS

25x4 250mm x 185mm

12x4 120mm x 185mm

12x2 125mm x 92mm

12x1 120mm x 45mm

24x1 240mm x 45mm

6x2 60mm x 92mm

6x1 60mm x 45mm

3x1 30mm x 45mm

R 22 580.00

R 11 240.00

R 6 140.00

R 3 300.00

R 6 140.00

R 3 300.00

R 1 780.00

R 940.00

R 25 741.20

R 12 813.60

R 6 999.60

R 3 762.00

R 6 999.60

R 3 762.00

R 2 029.20

R 1 071.60

R 19 440.00

R 10 240.00

R 5 160.00

R 7 680.00

R 2 740.00

R 13 660.00

R 22 161.60

R 11 673.60

R 5 882.40

R 8 755.20

R 3 123.60

R 15 572.40

sIZEFUll ColoUR

PRICEINCl Vat

PRICEExCl Vat

aDVERt sIZEs:300 DPI, CMYK, PDF FoRMat

PROPeRtY ADVeRtS

25x4 250mm x 185mm

12x4 120mm x 185mm

12x2 120mm x 92mm

8x4 80mm x 185mm

6x2 60mm x 92mm

18x4 180mm x 185mm

Note: All rAtes Nett of ANy AgeNcy fees ANd/or completed mAteriAl discouNts. All rAtes Are exclusive of vAt.

insert rates R320.00

R440.00

R480.00

R530.00

R630.00

R680.00

R790.00

R840.00

R950.00

R1 050.00

R1 160.00

R1 210.00

R1 260.00

R1 310.00

R1 370.00

R1 420.00

R1 470.00

R1 520.00

R1 580.00

R1 630.00

R44.80

R61.60

R67.20

R74.20

R88.20

R95.20

R110.60

R117.60

R133.00

R147.00

R162.40

R169.40

R176.40

R183.40

R191.80

R198.80

R205.80

R212.80

R221.20

R228.20

R364.80

R501.60

R547.20

R604.20

R718.20

R775.20

R900.60

R957.60

R1 083.00

R1 197.00

R1 322.40

R1 379.40

R1 436.40

R1 493.40

R1 561.80

R1 618.80

R1 675.80

R1 732.80

R1 801.20

R1 858.20

R350.00

R490.00

R560.00

R630.00

R700.00

R770.00

R880.00

R49.00

R68.60

R78.40

R88.20

R98.00

R107.80

R123.20

R399.00

R558.60

R638.40

R718.20

R798.00

R877.80

R1 003.20

2

4

6+8

10+12

16

20

24

32

36

40

44

48

52

56

60

64

68

72

76

80

PaGEs Cost Vat total Cost Vat total

lOOSe PRe-PRINteD INSeRtS(PeR 1000)

BOuND/StItCHeD PRe-PRINteD INSeRtS(PeR 1000)

Note: All rAtes Nett of ANy AgeNcy fees ANd/or completed mAteriAl discouNts. All rAtes Are exclusive of vAt.

all NoN-staNDaRD BoUND INsERts REQUIRE

PRE-INsERtIoN.R475 PER 1 000 CoPIEs

loosE INsERts laRGER tHaN 32 PaGEs REQUIRE BaGGING

R920 PER 1 000 CoPIEs

2017

THE REAL HEART OF THE COUNTRYSIDECOUNTRY

LIFESOUTH AFRICAN

Digital rate cardWEB BaNNERs

MoBIlE BaNNERs

extended leaderboard/expanded premium leaderboard leaderboardHalf page/expanded premium half page MPu/islandROS with standard leaderboard ROS with extended leaderboard

Mobile standard bannerMobile MPu/medium rectangleMobile adhesive banner

R350 CPM / R450 CPMR350 CPM

R350 CPM / R450 CPMR350 CPMR350 CPMR450 CPM

R150 CPMR350 CPMR350 CPM

970x90 / 970x250728x90

300x600 / 300x2500300x250

728x90, 300x250, 300x600970x90, 300x250, 300x600

320x50300x250320x50

ElEMENt PlaCEMENt sPECs Cost

RICH MEDIa

PRoGRaMMatIC BUYING

Pop up/InStream/Overlay Supplied R450 CPM

PaGE taKEoVERs

Home page wallpaper

Road block (with standard leaderboard) Road block (with extended leaderboard) Site takeover - road block and wallpaper/with extended leaderboard

CPM rate for 1 week maximum Cost per day flat rate

728x90, 300x250, 300x600970x90, 300x250, 300x600

CPM rate Flat rate, dependent on page views

R750 CPMR5 000

R650 CPMR750 CPM

R2 000/ R2 200 CPMFrom R3 000/R3 200

per day

VIDEo Sponsored editorial video (without product placement) Sponsored editorial video (with product placement)

Commercial quality video Animated stills for social mediaGIFs for social media

Max length: 1 min. Client logo on pre and post roll. Created by our videographer in

house. No animation

Shot professionally in editorial style10-second video

3-second loop

R15 000R18 000

From R30 000R12 000R8 000

EMaIl MaRKEtING

Newsletter editorial mention/bannerPromo mailerSponsored content newsletter

Will link to websiteSpecial offer/discount

Branded newsletter linking to sponsored content (excl content creation)

R6 500R2.00 p/subscriber

R7 500

sPoNsoRED CoNtENt

editorial content "brought to you by [client]"

Sponsored content box

1 article4 articles

Client-branded home page banner housing 3 articles (excl content creation)

R12 000R40 000

R30 000 p/week

CoMPEtItIoNs 1 page with entry form Prize value must be over R2 500 R4 500

DIGItoRIals Standard digitorialPremium digitorial

1 client-branded page, includes 1 month hostingPage with up to 5 tabs, includes 1 month hosting

R9 000R12 000

Wallpaper only available on certain sites

(only available on certain sites)

Banner design cost: R550 p/banner

target audience segments with display banners across our network

*POA

All displAy rAtes Are cpm (cost per thousANd impressioNs). rAtes subject to chANge with 2017 supplier iNcreAses. cost is subject to clieNt brief, ActivAtioN mechANism, productioN requiremeNts ANd editoriAl ApprovAl.

All rAtes Are Nett of ANy AgeNcy fees ANd exclude vAt. rAtes Are subject to the stANdArd terms ANd coNditioNs of cAxtoN mAgAziNes. if coNteNt is supplied ‘booked As’, No chANges will be mAde except Agreed upoN otherwise.

*poA - price oN ApplicAtioN ** Ad speNd iNcludes mANAgemeNt fee of 15%

ElEMENt PlaCEMENt sPECs Cost

*POA*POA

tweet tweet Buzz

Be like the Cool Kids

Break the Internet

3 magazine brands, 24 tweets in total

6 magazine brands, 65 tweets in total, 1 Facebook and Instagram post per brand

Minimum 7 brands, 100 tweets in total, 1 Facebook and Instagram post per brand and

3 standard digitorials

R18 000

R35 000

R65 000

PRoDUCtIoN Costs Banner design R550/bannerWallpaper design R1 100Studio design or content creation R1 000Digital development R850/hourVideo animation R550/hour

CaMPaIGN REPoRtINGNo post-campaign reports will be issued for campaigns under R30 000Clients with campaigns under R30 000 can request a post-campaign report for an additional cost of R5 000For campaigns over R30 000, a full post-campaign analysis will be available within two weeks of the end of the campaign

DIGItal ExtENsIoNs

Navigation tab Content syndication

tab links to client-sponsored special sectionCaxton Magazine content for use on client's website

R15 000*POA

Facebook app standard, excl hostingBranded Facebook cover Instagram/twitter account takeovers

upload a photo/vote to winCost per day, design included

At editorial discretion (excl content creation)

R35 000R5 000

R20 000 per day

MBasE MaRKEtING

SMS uSSD

PR PaCKaGEs (IDEal FoR PRoDUCt

laUNCHEs/EVENts)

All PR packages exclude ad spend, travelling, production and accommodation costs, volume discounts and VAt

soCIal MEDIa Facebook twitter Instagram

Facebook post/video ad spendtwitter ad spend Instagram ad spend

Facebook endorsement twitter endorsementInstagram endorsement

Cost p/post - max 1 post p/week Cost p/post

Cost p/post - max 1 post p/week

R4 500R4 000R3 000

R3 500**R5 750**R3 500**

R8 000R7 500R7 000

Minimum ad spend required per campaign Minimum ad spend required per campaign per brandMinimum ad spend required per campaign per brand

Cost p/post. Sharing client posts on our social media platforms. No ad spend, no metrics.

At editorial discretion

Ad spend not included, but recommended. All social media posts include a designed visual

cAx

TO

N E

vEN

TS

For more information,

please contact: Reinhard Lotz,

Group Marketing Managerreinhardl@caxton.co.za

Caxton Events provides the opportunity to engage with readers on a more intimate level. Whether the event concept is small or majestic, Caxton Events puts the stylish SA Country Life stamp on every event, scouting the hottest venues and most in-demand decor trends to ensure your brand integration makes maximum impact. Events are designed based on client requirements and a tailor-made package is applied to each event, ensuring maximum consumer engagement.

CAXTONmagazines

JoHaNNEsBURG 368 Jan Smuts Avenue, Craighall, 2196 • PO Box 1610, Parklands, 2121 • tel 011 889 0600

DURBaN 1st floor, 8 Richefond Circle, Ridgeside Office Park, Umhlanga Ridge • tel 031 536 8165

CaPE toWN Uitvlugt, 3 Howard Drive, Pinelands • tel 021 530 8600

caxtonmags.co.za