CAXTONmagazines
Media Kit
The SA COUNTRY LIFE audience might live in the city, but their heart is in the countryside. SA COUNTRY LIFE offers a unique mix of travel, lifestyle, heritage, conservation, green living, food and wine, unique getaways, weekend escapes and homes to buy in the country. The brand provides a welcome escape from the rat race and reminds the audience that life is to be enjoyed.
Brand
The real heart of the countrysideAB
OU
T T
HE
BR
AND
insights
Digital touch-points
Website: 9,997 UBS Facebook: 24,686Pinterest: 496Twitter: 5,375Instagram: 1,335Mailer: 9,653
We produce quality television and online programming, underpinned by our iconic magazine brands, that showcase key sponsors within a glossy, magazine-style content-marketing strategy. A first of its kind.
tV/ViDeo
eVents
BRAN
D P
LAT
FOR
MSMonthly
Readership: 104,000Circulation: 41,780
in print
Sources: AMPS 2015 AB (Jan 15-Dec 15); ABC (Q2) April - June 2016, Effective Measure (July 2016), Everlytic (June 2016), individual social media platforms (July 2016)
KAROO COOKS TOUR (APR-MAY)KZN BATTLEFIELDS (JUL)GASTRONOMY BESPOKE TOURS
R0-R
5 99
9
R 6
000
- R1
1 99
9R1
2 00
0 -
R 19
999
R 20
000
+
8%
10%
47%
26%
9%
Othe
RDE
MO
gR
APH
icS
28%
72%
12%
7%17
%19
%12
%17
%
57%
58%
LSM 7-LSM 10 LSM 4-LSM 6
87% 13%
Website
MaL
e
feM
aLe
18-2
4
25-3
4 35-4
4
45+
GenderAGe
rAce
HH income
Sources: AMPS 2015 AB (Jan 15-Dec 15), Effective Measure July 2016Google Analytics 2016 Average sessions, demographics only
*Please note:effective MeaSuRe nO LOngeR incLude Race StatiSticS
*
R0-R
5 99
9
R 6
000
- R1
1 99
9R1
2 00
0 -
R 19
999
R 20
000
+
14% 17
%12
%58
%Ot
heR
Othe
R
0%
0%
MaL
e43
%
57%
feM
aLe
15-2
418
%
15%
22%
15%
30%
25-3
4
35-4
4
45-5
4
55+ bL
ack
cOLO
uRed
/indi
anw
hite
pRef
eR n
Ot t
O Sa
y
37%
8%
55%
0%
ABO
UT
TH
E A
UD
iEN
cEtraVel
58% have travelled to the beach/coast in the past year
country liVing*53% home and decor influencers91% are interested in home, decor and gardening content79% would rather live in South Africa than anywhere else70% make an effort to buy products that don’t pollute the environment68% decorate their home regularly
leisure81% spend a lot of time with their family68% would rather be outdoors than indoors
80% enjoy participating in sport74% enjoy reading books
71% enjoy gardening
fooD*58% foodie influencers85% regularly enjoy braaing81% are interested in cooking and entertaining content74% cook for pleasure
online78% have a Facebook account55% access the internet daily60% shop online
*influencers BrandMapp indicates influencer level by asking the following:• How interested are you in the content category? What is the likelihood of friends and family to ask your advice about a content category? • More than 50% of the audience consider themselves to be highly influential to their networks in this content category.
Sources: AMPS 2015 AB (Jan 15-Dec 15), CREAM 2015, BrandMapp 2016
2017
print rate cardCost Vat
Full Colour
DPS R 51 100.00 R 7 154.00 R 58 254.00
FP R 25 600.00 R 3 584.00 R 29 184.00
1/2 DPS R 38 600.00 R 5 404.00 R 44 004.00
1/2 Hor/Ver R 19 200.00 R 2 688.00 R 21 888.00
1/3 Hor/Ver R 17 900.00 R 2 506.00 R 20 406.00
special Positions
Inside front R 33 000.00 R 4 620.00 R 37 620.00
Inside Back R 29 500.00 R 4 130.00 R 33 630.00
Outside Back R 30 700.00 R 4 298.00 R 34 998.00
1st Double Page Spread R 56 400.00 R 7 896.00 R 64 296.00
2nd Double Page Spread R 56 400.00 R 7 896.00 R 64 296.00
3rd Double Page Spread R 56 400.00 R 7 896.00 R 64 296.00
Any Guaranteed Full Page R 28 200.00 R 3 948.00 R 32 148.00
advertorial Rates
Double Page Spread R 70 600.00 R 9 884.00 R 80 484.00
Full Page Full Colour R 35 300.00 R 4 942.00 R 40 242.00
Half Page R 26 400.00 R 3 696.00 R 30 096.00
THE REAL HEART OF THE COUNTRYSIDECOUNTRY
LIFESOUTH AFRICAN
January 2017 27-Oct 14-Nov 21-Nov 25-Nov 12-Dec February 2017 1-Dec 6-Dec 13-Dec 20-Dec 16-Jan March 2017 29-Dec 16-Jan 23-Jan 26-Jan 13-Feb april 2017 26-Jan 13-Feb 20-Feb 23-Feb 13-Mar May 2017 23-Feb 13-Mar 20-Mar 23-Mar 10-Apr June 2017 30-Mar 18-Apr 24-Apr 26-Apr 15-May July 2017 28-Apr 15-May 22-May 25-May 12-Jun august 2017 25-May 12-Jun 19-Jun 22-Jun 10-Jul september 2017 29-Jun 17-Jul 24-Jul 27-Jul 14-Aug october 2017 27-Jul 14-Aug 21-Aug 24-Aug 11-Sep November 2017 31-Aug 18-Sep 22-Sep 28-Sep 16-Oct December 2017 26-Sep 16-Oct 23-Oct 26-Oct 13-Nov All deadlines to be understood as 12 NOON on each respective day.
ADVeRtORIAl ClOSING DAte
ISSue DAte ADVeRtISING ClOSING DAte
FINAl ADVeRt MAteRIAl DAte
DelIVeR All ADDeD VAlue
ON SAle DAte
Deadlines
total
Rates effective from 1 January 2017
Note: All rAtes Nett of ANy AgeNcy fees ANd/or completed mAteriAl discouNts. All rAtes Are exclusive of vAt.
classifiedsACCOMMODAtION & MARKetS ADVeRtS
25x4 250mm x 185mm
12x4 120mm x 185mm
12x2 125mm x 92mm
12x1 120mm x 45mm
24x1 240mm x 45mm
6x2 60mm x 92mm
6x1 60mm x 45mm
3x1 30mm x 45mm
R 22 580.00
R 11 240.00
R 6 140.00
R 3 300.00
R 6 140.00
R 3 300.00
R 1 780.00
R 940.00
R 25 741.20
R 12 813.60
R 6 999.60
R 3 762.00
R 6 999.60
R 3 762.00
R 2 029.20
R 1 071.60
R 19 440.00
R 10 240.00
R 5 160.00
R 7 680.00
R 2 740.00
R 13 660.00
R 22 161.60
R 11 673.60
R 5 882.40
R 8 755.20
R 3 123.60
R 15 572.40
sIZEFUll ColoUR
PRICEINCl Vat
PRICEExCl Vat
aDVERt sIZEs:300 DPI, CMYK, PDF FoRMat
PROPeRtY ADVeRtS
25x4 250mm x 185mm
12x4 120mm x 185mm
12x2 120mm x 92mm
8x4 80mm x 185mm
6x2 60mm x 92mm
18x4 180mm x 185mm
Note: All rAtes Nett of ANy AgeNcy fees ANd/or completed mAteriAl discouNts. All rAtes Are exclusive of vAt.
insert rates R320.00
R440.00
R480.00
R530.00
R630.00
R680.00
R790.00
R840.00
R950.00
R1 050.00
R1 160.00
R1 210.00
R1 260.00
R1 310.00
R1 370.00
R1 420.00
R1 470.00
R1 520.00
R1 580.00
R1 630.00
R44.80
R61.60
R67.20
R74.20
R88.20
R95.20
R110.60
R117.60
R133.00
R147.00
R162.40
R169.40
R176.40
R183.40
R191.80
R198.80
R205.80
R212.80
R221.20
R228.20
R364.80
R501.60
R547.20
R604.20
R718.20
R775.20
R900.60
R957.60
R1 083.00
R1 197.00
R1 322.40
R1 379.40
R1 436.40
R1 493.40
R1 561.80
R1 618.80
R1 675.80
R1 732.80
R1 801.20
R1 858.20
R350.00
R490.00
R560.00
R630.00
R700.00
R770.00
R880.00
R49.00
R68.60
R78.40
R88.20
R98.00
R107.80
R123.20
R399.00
R558.60
R638.40
R718.20
R798.00
R877.80
R1 003.20
2
4
6+8
10+12
16
20
24
32
36
40
44
48
52
56
60
64
68
72
76
80
PaGEs Cost Vat total Cost Vat total
lOOSe PRe-PRINteD INSeRtS(PeR 1000)
BOuND/StItCHeD PRe-PRINteD INSeRtS(PeR 1000)
Note: All rAtes Nett of ANy AgeNcy fees ANd/or completed mAteriAl discouNts. All rAtes Are exclusive of vAt.
all NoN-staNDaRD BoUND INsERts REQUIRE
PRE-INsERtIoN.R475 PER 1 000 CoPIEs
loosE INsERts laRGER tHaN 32 PaGEs REQUIRE BaGGING
R920 PER 1 000 CoPIEs
2017
THE REAL HEART OF THE COUNTRYSIDECOUNTRY
LIFESOUTH AFRICAN
Digital rate cardWEB BaNNERs
MoBIlE BaNNERs
extended leaderboard/expanded premium leaderboard leaderboardHalf page/expanded premium half page MPu/islandROS with standard leaderboard ROS with extended leaderboard
Mobile standard bannerMobile MPu/medium rectangleMobile adhesive banner
R350 CPM / R450 CPMR350 CPM
R350 CPM / R450 CPMR350 CPMR350 CPMR450 CPM
R150 CPMR350 CPMR350 CPM
970x90 / 970x250728x90
300x600 / 300x2500300x250
728x90, 300x250, 300x600970x90, 300x250, 300x600
320x50300x250320x50
ElEMENt PlaCEMENt sPECs Cost
RICH MEDIa
PRoGRaMMatIC BUYING
Pop up/InStream/Overlay Supplied R450 CPM
PaGE taKEoVERs
Home page wallpaper
Road block (with standard leaderboard) Road block (with extended leaderboard) Site takeover - road block and wallpaper/with extended leaderboard
CPM rate for 1 week maximum Cost per day flat rate
728x90, 300x250, 300x600970x90, 300x250, 300x600
CPM rate Flat rate, dependent on page views
R750 CPMR5 000
R650 CPMR750 CPM
R2 000/ R2 200 CPMFrom R3 000/R3 200
per day
VIDEo Sponsored editorial video (without product placement) Sponsored editorial video (with product placement)
Commercial quality video Animated stills for social mediaGIFs for social media
Max length: 1 min. Client logo on pre and post roll. Created by our videographer in
house. No animation
Shot professionally in editorial style10-second video
3-second loop
R15 000R18 000
From R30 000R12 000R8 000
EMaIl MaRKEtING
Newsletter editorial mention/bannerPromo mailerSponsored content newsletter
Will link to websiteSpecial offer/discount
Branded newsletter linking to sponsored content (excl content creation)
R6 500R2.00 p/subscriber
R7 500
sPoNsoRED CoNtENt
editorial content "brought to you by [client]"
Sponsored content box
1 article4 articles
Client-branded home page banner housing 3 articles (excl content creation)
R12 000R40 000
R30 000 p/week
CoMPEtItIoNs 1 page with entry form Prize value must be over R2 500 R4 500
DIGItoRIals Standard digitorialPremium digitorial
1 client-branded page, includes 1 month hostingPage with up to 5 tabs, includes 1 month hosting
R9 000R12 000
Wallpaper only available on certain sites
(only available on certain sites)
Banner design cost: R550 p/banner
target audience segments with display banners across our network
*POA
All displAy rAtes Are cpm (cost per thousANd impressioNs). rAtes subject to chANge with 2017 supplier iNcreAses. cost is subject to clieNt brief, ActivAtioN mechANism, productioN requiremeNts ANd editoriAl ApprovAl.
All rAtes Are Nett of ANy AgeNcy fees ANd exclude vAt. rAtes Are subject to the stANdArd terms ANd coNditioNs of cAxtoN mAgAziNes. if coNteNt is supplied ‘booked As’, No chANges will be mAde except Agreed upoN otherwise.
*poA - price oN ApplicAtioN ** Ad speNd iNcludes mANAgemeNt fee of 15%
ElEMENt PlaCEMENt sPECs Cost
*POA*POA
tweet tweet Buzz
Be like the Cool Kids
Break the Internet
3 magazine brands, 24 tweets in total
6 magazine brands, 65 tweets in total, 1 Facebook and Instagram post per brand
Minimum 7 brands, 100 tweets in total, 1 Facebook and Instagram post per brand and
3 standard digitorials
R18 000
R35 000
R65 000
PRoDUCtIoN Costs Banner design R550/bannerWallpaper design R1 100Studio design or content creation R1 000Digital development R850/hourVideo animation R550/hour
CaMPaIGN REPoRtINGNo post-campaign reports will be issued for campaigns under R30 000Clients with campaigns under R30 000 can request a post-campaign report for an additional cost of R5 000For campaigns over R30 000, a full post-campaign analysis will be available within two weeks of the end of the campaign
DIGItal ExtENsIoNs
Navigation tab Content syndication
tab links to client-sponsored special sectionCaxton Magazine content for use on client's website
R15 000*POA
Facebook app standard, excl hostingBranded Facebook cover Instagram/twitter account takeovers
upload a photo/vote to winCost per day, design included
At editorial discretion (excl content creation)
R35 000R5 000
R20 000 per day
MBasE MaRKEtING
SMS uSSD
PR PaCKaGEs (IDEal FoR PRoDUCt
laUNCHEs/EVENts)
All PR packages exclude ad spend, travelling, production and accommodation costs, volume discounts and VAt
soCIal MEDIa Facebook twitter Instagram
Facebook post/video ad spendtwitter ad spend Instagram ad spend
Facebook endorsement twitter endorsementInstagram endorsement
Cost p/post - max 1 post p/week Cost p/post
Cost p/post - max 1 post p/week
R4 500R4 000R3 000
R3 500**R5 750**R3 500**
R8 000R7 500R7 000
Minimum ad spend required per campaign Minimum ad spend required per campaign per brandMinimum ad spend required per campaign per brand
Cost p/post. Sharing client posts on our social media platforms. No ad spend, no metrics.
At editorial discretion
Ad spend not included, but recommended. All social media posts include a designed visual
cAx
TO
N E
vEN
TS
For more information,
please contact: Reinhard Lotz,
Group Marketing [email protected]
Caxton Events provides the opportunity to engage with readers on a more intimate level. Whether the event concept is small or majestic, Caxton Events puts the stylish SA Country Life stamp on every event, scouting the hottest venues and most in-demand decor trends to ensure your brand integration makes maximum impact. Events are designed based on client requirements and a tailor-made package is applied to each event, ensuring maximum consumer engagement.
CAXTONmagazines
JoHaNNEsBURG 368 Jan Smuts Avenue, Craighall, 2196 • PO Box 1610, Parklands, 2121 • tel 011 889 0600
DURBaN 1st floor, 8 Richefond Circle, Ridgeside Office Park, Umhlanga Ridge • tel 031 536 8165
CaPE toWN Uitvlugt, 3 Howard Drive, Pinelands • tel 021 530 8600
caxtonmags.co.za