MEDIA KIT 2O21MEDIA KIT 2O21

OUR BRAND ______________________________

INTEGRATED MEDIA _______________________

EDITORIAL CALENDAR ____________________

READERSHIP _____________________________

OUR AUDIENCE ____________________________

HOME JOURAL PRINT ADVERTISING RATE CARD ____________

HOME SOLUTIONS PRINT ADVERTISING RATE CARD ____________

HOME JOURNAL GUIDE PRINT ADVERTISING RATE CARD ____________

TRANSITIONS PRINT ADVERTISING RATE CARD ____________

PRINT ADVERTISEMENT SHOWCASE ________

ONLINE ADVERTISING RATE CARD ____________

OUR CLIENTS ______________________________

ONLINE SHOWCASES ___________________

VIDEO SHOWCASES ______________________

VR SOLUTIONS ______________________________

CONTACT US ______________________________

CONTENTCONTENT

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OUR BRANDOUR BRAND

WHERE INSPIRATION LIVES

Home Journal is Asia’s authoritative integrated media in interiors and lifestyle

Covered over 2500 homes all over the world

Inspired 36 millions of readers on how to refresh their spaces

and live an inspired life.

Home Journal provides an exclusive view into the most beautiful homes in Asia

Home Journal was voted Interiors Magazine of the Year for 2 consecutive years by

Marketing Magazine and Best in Magazine Cover Design by IFRA Asia Media Awards

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INTERGRATED MEDIAINTERGRATED MEDIA

PRINT

Home Journal is Asia’s authoritative integrated media in interiors and lifestyle

Transitions was conceived as the go to guide for Home Journal readers in search for the best interior designer for their needs – whether for residential spaces, commercial projects or creative nooks – you’ll find the best names in the business showcased here.

The annual Home Journal Guide is Hong Kong’s indispensable directory to the best sources for the home, from furniture to bathroom fittings. It provides readers with valuable information where to find each and every item, from accessories to art and audiovisual equipment to wallpaper.

Home Solutions is an exciting addition to the Home Journal brand stable. The annual, bilingual publication o!ers practical, easy-to-achieve ideas to design and decorate one’s living space.

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INTERGRATED MEDIAINTERGRATED MEDIA

DIGITAL

Facebook Instagram SINA EDMMobileWebsite

4

LINE YAHOO

INTERGRATED MEDIAINTERGRATED MEDIA

EVENT

ANNUAL EVENT

VIRTUAL ANNUAL EVENT

5

INTERGRATED MEDIAINTERGRATED MEDIA

EVENT

CROSSOVER CAMPAIGN

PLAY

CUSTOMIZED EVENT

6

EDITORIAL CALENDAR 2O21EDITORIAL CALENDAR 2O21

MARKETING FEATURES + SUPPLEMENTARY PUBLICATIONS

JANUARY

All About Balance

APRIL

Material Magic

JULY

Design as an Ecosystem

OCTOBER

Best of the Best

JUNE

MARCH

Building the Future

JUNE

A Taste of Summer

SEPTEMBER

Kitchen Wonders

DECEMBER

All that Glitters

DECEMBER / JANUARY

FEBRUARY

Light the Way

MAY

The Art of Fine Living

AUGUST

Ode to Quality

NOVEMBER

Road to Wellness

NOVEMBER

8KAvg Views

READERSHIPREADERSHIP

PRINT

ONLINE

OFFICIAL PARTNERS

READERSHIP

152,100

29% Direct Subscriptions

500K 500K pageviews/mth

10M Total Readership

12% Mailed to Architects

& Designers

17K Followers

10% Distributed to clubs, associations, airline lounges, restaurants, cafés

and fitness centres

32% Sales in bookstores, retail outlets and newsstands

101K+ Fans

12% Placed in each unit in luxury

residence, serviced Apartments and co-working space

9 minsAvg View Time

5% Distributed at industry /

marketing events and Fairs

CIRCULATION

39,000DISTRIBUTION

HONG KONG, MACAU, TAIWAN

ڔࠥ)-8

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OUR AUDIENCEOUR AUDIENCE

MEDIAN AGE

40 yr oldPRINT

35 yr oldONLINE

73% Bedding

90% Furniture

82% Home Tech & Automation

GENDER

FEMALE VS MALE

70% vs 30%PRINT

68% vs 32%ONLINE

TOP 6 NON-HOME RELATED CATEGORIES THAT OUR READERS ALSO INTERESTED AND WITH

STRONG BUYING SIGNALS

BEAUTY & WELLNESSFOOD & DINNING

FINANCIAL SERVICESREAL ESTATE / RESIDENTIAL PROPERTIES

CONSUMER ELECTRONICSAPPAREL & ACCESSORIES

AVG.HHI

$1.52MPRINT

$1.16MONLINE

64% Home décor products

55% Kitchen Appliances & Cabinets

62% Interior Designers / Decorators Service

INTEND TO MAKE A PURCHASE IN NEXT 12 MONTHS

80%HAVE BEEN INFLUENCED IN THEIR PURCHASING DECISIONS BY OUR MARKETING SECTIONS

POSITION

71%TOP MANAGEMENT

HOME SIZE

70%1200+ SQ.FT.

PURCHASING DECISIONS

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HOME JOURNAL PRINT ADVERTISING RATE CARD 2021HOME JOURNAL PRINT ADVERTISING RATE CARD 2021

PositionIFCspreadROP

For further enquiries regardingthe submission ofmaterials,please contact your advertising representative

Recommendation6mm +6mm5 mm + 5 mm

T Y P E S 1 6 1 2

Cover Sponsorship Upon Request

Inside Front Cover 58,750 55,813 52,875

Inside Front Cover Spread 126,900 120,555 114,210

Opposite to Content Page 58,750 55,813 52,875

Inside Back Cover 58,750 55,813 52,875

Back Cover 59,800 56,650 51,000

Full Page (ROP) 47,000 44,650 42,300

Full Page (Preferred Page) 54,050 51,438 48,645

Double Page Spread 94,000 89,300 84,600

½ Page(horizontal/vertical)

29,700 27,820 25,250

(All rates indicated are monthly or per insertion)

TWO-PAGE SPREAD

Bleed size305mm(H) x 450mm(W)

Trimmed size

299mm(H) x 444mm(W)

Type area(Individual page)

279mm(H) x 202mm(W)

HALF-PAGE VERTICAL

(Non-Bleed)

279mm(H) x 96mm(W)

HALF-PAGE HORIZONTAL

(Non-Bleed)134.5mm(H) x 202mm(W)

ADVERTISING SIZESFULL-PAGE

Bleed size305mm(H) x 228mm(W)

Trimmed size

299mm(H) x 222mm(W)

Type area

279mm(H) x 202mm(W)

Bleed size

Trimmed size

Type area

Bleed size

Trimmed size

Type area

Advertising Material SpecificationsAll Home Journal publications only accept digital files that meet the following requirements:• Files must be a PDF version 1.5.• Landscape orientation ads are only applicable to a double page spread.• All elements must be CMYK. Please note that RGB or spot colours are not accepted.• Images must have an effective resolution- 300 dpi is highly recommended.• PDF must contain crop marks, positioned outside the bleed area.• Digital Colour proof with colour profile coated FOGRA 39 [ISO 12647-2:2004] must be provided to ensure colour quality. Laser printouts are not accepted.• All fonts must be embedded.• Truetype I, CID or MultipleMaster fonts are not accepted.• Total Ink Weight must not exceed magazine specific limit of 330%.• Screen Line: 175lpi.• Perfect bound gutter spread safety allowance: 6mm on each side of gutter. No live matter should cross the binding gutter.

Home Journal accepts digital ads• Via dropbox (Upload to http://adupload.edipressemedia.com then please click “Hong Kong Home Journal Team”)• On disk• Via email (each PDF file should not exceed 10MB)

The Publisher reserves the right to trim 10mm off each edge to the trimmed page dimension. Type matter and illustrated material not intended to bleed must be kept to this tolerance.

Perfect bound gutter spread safety allowance A common design error is to crowd the finished edge with text and/or graphics. This makes the finished product harder to read and less visually pleasing overall.If you open a book, you will notice an obvious margin that separates the text from the edge of the page. This is commonly referred to as ‘gutter’. Open a magazine and you will find the same thing- there will be elements that do bleed to edge of the page, but everything else is kept a certain distance away from the edge.The following is a suggestion on the amount of ‘gutter’ use in your design, with a minimum requirement for IFC spread which is often at least a 6mm away from the paper edge to improve legibility and to minimize accidental cropping.

10

T Y P E S 1 6 1 2

Cover Sponsorship Upon Request

Inside Front Cover 58,750 55,813 52,875

Inside Front Cover Spread 126,900 120,555 114,210

Opposite to Content Page 58,750 55,813 52,875

Inside Back Cover 58,750 55,813 52,875

Back Cover 59,800 56,650 51,000

Full Page (ROP) 47,000 44,650 42,300

Full Page (Preferred Page) 54,050 51,438 48,645

Double Page Spread 94,000 89,300 84,600

½ Page (horizontal/vertical) 29,700 27,820 25,250

(All rates indicated are monthly or per insertion)

TWO-PAGE SPREAD

Bleed size272mm(H) x 436mm(W)

Trimmed size

266mm(H) x 430mm(W)

Type area(Individual page)

252mm(H) x 201mm(W)

PositionIFCspreadROP

For further enquiries regardingthe submission ofmaterials,please contact your advertising representative

Recommendation6mm +6mm5 mm + 5 mm

T Y P E S 1

FULL PAGE COLOUR 47,000

ADVERTISING SIZESFULL-PAGE

Bleed size272mm(H) x 221mm(W)

Trimmed size

266mm(H) x 215mm(W)

Type area

252mm(H) x 201mm(W)

Bleed size

Trimmed size

Type area

Bleed size

Trimmed size

Type area

ONE TIME RATE ONLY

Publication date: End July, 2021

Booking Deadline: 18th June, 2021

Material Deadline: 28th June, 2021

HOME SOLUTIONS PRINT ADVERTISING RATE CARD 2021HOME SOLUTIONS PRINT ADVERTISING RATE CARD 2021

Advertising Material SpecificationsAll Home Journal publications only accept digital files that meet the following requirements:• Files must be a PDF version 1.5.• Landscape orientation ads are only applicable to a double page spread.• All elements must be CMYK. Please note that RGB or spot colours are not accepted.• Images must have an effective resolution- 300 dpi is highly recommended.• PDF must contain crop marks, positioned outside the bleed area.• Digital Colour proof with colour profile coated FOGRA 39 [ISO 12647-2:2004] must be provided to ensure colour quality. Laser printouts are not accepted.• All fonts must be embedded.• Truetype I, CID or MultipleMaster fonts are not accepted.• Total Ink Weight must not exceed magazine specific limit of 330%.• Screen Line: 175lpi.• Perfect bound gutter spread safety allowance: 6mm on each side of gutter. No live matter should cross the binding gutter.

Home Journal accepts digital ads• Via dropbox (Upload to http://adupload.edipressemedia.com then please click “Hong Kong Home Journal Team”)• On disk• Via email (each PDF file should not exceed 10MB)

The Publisher reserves the right to trim 10mm off each edge to the trimmed page dimension. Type matter and illustrated material not intended to bleed must be kept to this tolerance.

Perfect bound gutter spread safety allowance A common design error is to crowd the finished edge with text and/or graphics. This makes the finished product harder to read and less visually pleasing overall.If you open a book, you will notice an obvious margin that separates the text from the edge of the page. This is commonly referred to as ‘gutter’. Open a magazine and you will find the same thing- there will be elements that do bleed to edge of the page, but everything else is kept a certain distance away from the edge.The following is a suggestion on the amount of ‘gutter’ use in your design, with a minimum requirement for IFC spread which is often at least a 6mm away from the paper edge to improve legibility and to minimize accidental cropping.

11

T Y P E S 1

Full Page Colour x 2 47,000

Double Page Spread 94,000

Publication date: End June, 2021

Booking Deadline: 18th May, 2021

Material Deadline: 28th May, 2021

PositionIFCspreadROP

For further enquiries regardingthe submission ofmaterials,please contact your advertising representative

Recommendation6mm +6mm5 mm + 5 mm

T Y P E S 1

FULL PAGE COLOUR 47,000

TWO-PAGE SPREAD

Bleed size272mm(H) x 436mm(W)

Trimmed size

266mm(H) x 430mm(W)

Type area(Individual page)

252mm(H) x 201mm(W)

ADVERTISING SIZESFULL-PAGE

Bleed size272mm(H) x 221mm(W)

Trimmed size

266mm(H) x 215mm(W)

Type area

252mm(H) x 201mm(W)

Bleed size

Trimmed size

Type area

Bleed size

Trimmed size

Type area

ONE TIME RATE ONLY

Publication date: 1st week January, 2022

Booking Deadline: 12th October, 2021

Material Deadline: 26th November, 2021

HOME JOURNAL GUIDE PRINT ADVERTISING RATE CARD 2021HOME JOURNAL GUIDE PRINT ADVERTISING RATE CARD 2021

Advertising Material SpecificationsAll Home Journal publications only accept digital files that meet the following requirements:• Files must be a PDF version 1.5.• Landscape orientation ads are only applicable to a double page spread.• All elements must be CMYK. Please note that RGB or spot colours are not accepted.• Images must have an effective resolution- 300 dpi is highly recommended.• PDF must contain crop marks, positioned outside the bleed area.• Digital Colour proof with colour profile coated FOGRA 39 [ISO 12647-2:2004] must be provided to ensure colour quality. Laser printouts are not accepted.• All fonts must be embedded.• Truetype I, CID or MultipleMaster fonts are not accepted.• Total Ink Weight must not exceed magazine specific limit of 330%.• Screen Line: 175lpi.• Perfect bound gutter spread safety allowance: 6mm on each side of gutter. No live matter should cross the binding gutter.

Home Journal accepts digital ads• Via dropbox (Upload to http://adupload.edipressemedia.com then please click “Hong Kong Home Journal Team”)• On disk• Via email (each PDF file should not exceed 10MB)

The Publisher reserves the right to trim 10mm off each edge to the trimmed page dimension. Type matter and illustrated material not intended to bleed must be kept to this tolerance.

Perfect bound gutter spread safety allowance A common design error is to crowd the finished edge with text and/or graphics. This makes the finished product harder to read and less visually pleasing overall.If you open a book, you will notice an obvious margin that separates the text from the edge of the page. This is commonly referred to as ‘gutter’. Open a magazine and you will find the same thing- there will be elements that do bleed to edge of the page, but everything else is kept a certain distance away from the edge.The following is a suggestion on the amount of ‘gutter’ use in your design, with a minimum requirement for IFC spread which is often at least a 6mm away from the paper edge to improve legibility and to minimize accidental cropping.

12

T Y P E S 1

Full Page Colour x 2 47,000

Double Page Spread 94,000

Publication date: 1st week January, 2022

Booking Deadline: 12th October, 2021

Material Deadline: 26th November, 2021

TRANSITIONS PRINT ADVERTISING RATE CARD 2021TRANSITIONS PRINT ADVERTISING RATE CARD 2021

PositionIFCspreadROP

For further enquiries regardingthe submission ofmaterials,please contact your advertising representative

Recommendation6mm +6mm5 mm + 5 mm

T Y P E S 1

FULL PAGE COLOUR x 2 94,000

TWO-PAGE SPREAD

Bleed size272mm(H) x 436mm(W)

Trimmed size

266mm(H) x 430mm(W)

Type area(Individual page)

252mm(H) x 201mm(W)

ADVERTISING SIZESFULL-PAGE

Bleed size272mm(H) x 221mm(W)

Trimmed size

266mm(H) x 215mm(W)

Type area

252mm(H) x 201mm(W)

Bleed size

Trimmed size

Type area

Bleed size

Trimmed size

Type area

ONE TIME RATE ONLY

Booking Deadline: 10th September, 2021

Material Deadline: 21st September, 2021

Advertising Material SpecificationsAll Home Journal publications only accept digital files that meet the following requirements:• Files must be a PDF version 1.5.• Landscape orientation ads are only applicable to a double page spread.• All elements must be CMYK. Please note that RGB or spot colours are not accepted.• Images must have an effective resolution- 300 dpi is highly recommended.• PDF must contain crop marks, positioned outside the bleed area.• Digital Colour proof with colour profile coated FOGRA 39 [ISO 12647-2:2004] must be provided to ensure colour quality. Laser printouts are not accepted.• All fonts must be embedded.• Truetype I, CID or MultipleMaster fonts are not accepted.• Total Ink Weight must not exceed magazine specific limit of 330%.• Screen Line: 175lpi.• Perfect bound gutter spread safety allowance: 6mm on each side of gutter. No live matter should cross the binding gutter.

Home Journal accepts digital ads• Via dropbox (Upload to http://adupload.edipressemedia.com then please click “Hong Kong Home Journal Team”)• On disk• Via email (each PDF file should not exceed 10MB)

The Publisher reserves the right to trim 10mm off each edge to the trimmed page dimension. Type matter and illustrated material not intended to bleed must be kept to this tolerance.

Perfect bound gutter spread safety allowance A common design error is to crowd the finished edge with text and/or graphics. This makes the finished product harder to read and less visually pleasing overall.If you open a book, you will notice an obvious margin that separates the text from the edge of the page. This is commonly referred to as ‘gutter’. Open a magazine and you will find the same thing- there will be elements that do bleed to edge of the page, but everything else is kept a certain distance away from the edge.The following is a suggestion on the amount of ‘gutter’ use in your design, with a minimum requirement for IFC spread which is often at least a 6mm away from the paper edge to improve legibility and to minimize accidental cropping.

13

T Y P E S 1

Full Page Colour x 2 94,000

Publication date: End November, 2022

Booking Deadline: 10th October, 2021

Material Deadline: 21st October, 2021

PRINT ADVERTISEMENT SHOWCASEPRINT ADVERTISEMENT SHOWCASE

14

ONLINE ADVERTISING RATE CARD 2021ONLINE ADVERTISING RATE CARD 2021

15

F o r m a t P l a t f o r m S e c t i o n D u r a t i o n S i z e S O V P r i c e H K $

Large Rectangle Desktop / Mobile Homepage & ROS 2 Weeks 300x250 30% 9,000

Leaderboard Desktop / Mobile Homepage & ROS 2 Weeks Desktop: 728x90Mobile: 320x50 30% 9,000

Half Page Banner Desktop Homepage & ROS 2 Weeks 300x600 30% 13,000

Large Mobile Banner Mobile Homepage & ROS 2 Weeks 320x100 30% 13,000

Native Ad Desktop / Mobile Homepage & Category Homepage 2 Weeks

Image:750x750Title max.30 Chinese / 60

English Characters

30% 9,000

Sticky Ad Desktop / Mobile Homepage & ROS 2 Weeks

Desktop:Image:964x70 or

Title max.30 Chinese / 60

English Characters

Image:750x750Title max.30 Chinese / 60

English Characters

30% 20,000

Interscroller Desktop / Mobile Homepage & ROS 1 Week Desktop: 1600x800Mobile: 640x960 30% 26,000

Billboard Desktop / Mobile Homepage & Category Homepage 1 Week Desktop: 1440x250

Mobile: 320x100 50% 9,000

ONLINE ADVERTISING RATE CARD 2021ONLINE ADVERTISING RATE CARD 2021

16

F o r m a t P l a t f o r m S e c t i o n E x t r a P r i c e H K $

Advertorial Desktop / Mobile Article Page Feature in Homepage for 1 week &1 Feed in Facebook 35,000

Premium CustomAdvertorial Desktop / Mobile Article Page Feature in Homepage for 1 week &

1 Feed in Facebook 80,000 – 150,000

Advertorial + VR Tour Desktop / Mobile Article Page Feature in Homepage for 1 week &1 Feed in Facebook 40,000

VR Tour Desktop / Mobile Home Tours 1 Year Hosting 8,000

Home Journal Guide Listing - Guide 1 Year Listing 24,000

Online VideoAdvertorial Desktop / Mobile Article Page Feature in Homepage for 1 week &

1 Feed in Facebook40,000

onwards

Endorsed eDM eDM 5000+ Subscribers 40,000

F o r m a t P l a t f o r m D u r a t i o n T y p e P r i c e H K $

Social Feed Facebook / Instagram NA Video / Image / Link 25,000

Story Post Facebook / Instagram NA Video / Image 15,000

IG TV (Video Assignment) Instagram NA Video 30,000

Pin to Top Facebook / Instagram 3 Days Text: max, 30 Chinese / 60 English Character + shortened URL 5,000

In-Feed text link Facebook 10 Feeds 15,000

Boost Post Handling Charge Facebook / Instagram 20% of Ad Spend

BESPOKE CONTENTPACKAGES

SOCIAL MEDIA

OUR CLIENTSOUR CLIENTS

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AND MORE

ONLINE SHOWCASESONLINE SHOWCASES

CLIENT: QUOOKER CLIENT: GORENJE

WEBSITE: INSERT DESKTOP WITHHOMEJOURNAL.COM

LINK LINK

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ONLINE SHOWCASESONLINE SHOWCASES

CLIENT: LIAIGRE CLIENT: MINOTTI

WEBSITE: INSERT DESKTOP WITHHOMEJOURNAL.COM

LINK LINK

19

VIDEO SHOWCASEVIDEO SHOWCASE

20

CLIENT: SCHNEIDER ELECTRIC CLIENT: SONY

CLIENT: FISHER & PAYKELCLIENT: INDIGO LIVING

LINK LINK

LINK LINK

VR SHOWCASEVR SHOWCASE

VR SOLUTIONSVR SOLUTIONS

VR VIDEO

DETAILS:BOOK 3 DAYS BEFORE SHOOTING DAY SHOOTING TIME: 1HR/1K SQ.FT. PRODUCTION TIME: 3-5 DAYS

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CLIENT: HOME SQUARE CLIENT: SONY

CLIENT: PURE AW’S DESIGNERCLIENT: LUSSO DESIGN

PLAY VR PLAY VR

PLAY VR PLAY VR

CONTACT USCONTACT US

LIMITED

32/F Hysan Place, 500 Hennessy Road, Causeway Bay. Hong Konghomejournal.com

For any advertising enquiries, please email to:

ads@homejournal.com

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