MEDIA KIT 2O21MEDIA KIT 2O21
OUR BRAND ______________________________
INTEGRATED MEDIA _______________________
EDITORIAL CALENDAR ____________________
READERSHIP _____________________________
OUR AUDIENCE ____________________________
HOME JOURAL PRINT ADVERTISING RATE CARD ____________
HOME SOLUTIONS PRINT ADVERTISING RATE CARD ____________
HOME JOURNAL GUIDE PRINT ADVERTISING RATE CARD ____________
TRANSITIONS PRINT ADVERTISING RATE CARD ____________
PRINT ADVERTISEMENT SHOWCASE ________
ONLINE ADVERTISING RATE CARD ____________
OUR CLIENTS ______________________________
ONLINE SHOWCASES ___________________
VIDEO SHOWCASES ______________________
VR SOLUTIONS ______________________________
CONTACT US ______________________________
CONTENTCONTENT
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OUR BRANDOUR BRAND
WHERE INSPIRATION LIVES
Home Journal is Asia’s authoritative integrated media in interiors and lifestyle
Covered over 2500 homes all over the world
Inspired 36 millions of readers on how to refresh their spaces
and live an inspired life.
Home Journal provides an exclusive view into the most beautiful homes in Asia
Home Journal was voted Interiors Magazine of the Year for 2 consecutive years by
Marketing Magazine and Best in Magazine Cover Design by IFRA Asia Media Awards
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INTERGRATED MEDIAINTERGRATED MEDIA
Home Journal is Asia’s authoritative integrated media in interiors and lifestyle
Transitions was conceived as the go to guide for Home Journal readers in search for the best interior designer for their needs – whether for residential spaces, commercial projects or creative nooks – you’ll find the best names in the business showcased here.
The annual Home Journal Guide is Hong Kong’s indispensable directory to the best sources for the home, from furniture to bathroom fittings. It provides readers with valuable information where to find each and every item, from accessories to art and audiovisual equipment to wallpaper.
Home Solutions is an exciting addition to the Home Journal brand stable. The annual, bilingual publication o!ers practical, easy-to-achieve ideas to design and decorate one’s living space.
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INTERGRATED MEDIAINTERGRATED MEDIA
DIGITAL
Facebook Instagram SINA EDMMobileWebsite
4
LINE YAHOO
INTERGRATED MEDIAINTERGRATED MEDIA
EVENT
ANNUAL EVENT
VIRTUAL ANNUAL EVENT
5
INTERGRATED MEDIAINTERGRATED MEDIA
EVENT
CROSSOVER CAMPAIGN
PLAY
CUSTOMIZED EVENT
6
EDITORIAL CALENDAR 2O21EDITORIAL CALENDAR 2O21
MARKETING FEATURES + SUPPLEMENTARY PUBLICATIONS
JANUARY
All About Balance
APRIL
Material Magic
JULY
Design as an Ecosystem
OCTOBER
Best of the Best
JUNE
MARCH
Building the Future
JUNE
A Taste of Summer
SEPTEMBER
Kitchen Wonders
DECEMBER
All that Glitters
DECEMBER / JANUARY
FEBRUARY
Light the Way
MAY
The Art of Fine Living
AUGUST
Ode to Quality
NOVEMBER
Road to Wellness
NOVEMBER
8KAvg Views
READERSHIPREADERSHIP
ONLINE
OFFICIAL PARTNERS
READERSHIP
152,100
29% Direct Subscriptions
500K 500K pageviews/mth
10M Total Readership
12% Mailed to Architects
& Designers
17K Followers
10% Distributed to clubs, associations, airline lounges, restaurants, cafés
and fitness centres
32% Sales in bookstores, retail outlets and newsstands
101K+ Fans
12% Placed in each unit in luxury
residence, serviced Apartments and co-working space
9 minsAvg View Time
5% Distributed at industry /
marketing events and Fairs
CIRCULATION
39,000DISTRIBUTION
HONG KONG, MACAU, TAIWAN
ڔࠥ)-8
8
OUR AUDIENCEOUR AUDIENCE
MEDIAN AGE
40 yr oldPRINT
35 yr oldONLINE
73% Bedding
90% Furniture
82% Home Tech & Automation
GENDER
FEMALE VS MALE
70% vs 30%PRINT
68% vs 32%ONLINE
TOP 6 NON-HOME RELATED CATEGORIES THAT OUR READERS ALSO INTERESTED AND WITH
STRONG BUYING SIGNALS
BEAUTY & WELLNESSFOOD & DINNING
FINANCIAL SERVICESREAL ESTATE / RESIDENTIAL PROPERTIES
CONSUMER ELECTRONICSAPPAREL & ACCESSORIES
AVG.HHI
$1.52MPRINT
$1.16MONLINE
64% Home décor products
55% Kitchen Appliances & Cabinets
62% Interior Designers / Decorators Service
INTEND TO MAKE A PURCHASE IN NEXT 12 MONTHS
80%HAVE BEEN INFLUENCED IN THEIR PURCHASING DECISIONS BY OUR MARKETING SECTIONS
POSITION
71%TOP MANAGEMENT
HOME SIZE
70%1200+ SQ.FT.
PURCHASING DECISIONS
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HOME JOURNAL PRINT ADVERTISING RATE CARD 2021HOME JOURNAL PRINT ADVERTISING RATE CARD 2021
PositionIFCspreadROP
For further enquiries regardingthe submission ofmaterials,please contact your advertising representative
Recommendation6mm +6mm5 mm + 5 mm
T Y P E S 1 6 1 2
Cover Sponsorship Upon Request
Inside Front Cover 58,750 55,813 52,875
Inside Front Cover Spread 126,900 120,555 114,210
Opposite to Content Page 58,750 55,813 52,875
Inside Back Cover 58,750 55,813 52,875
Back Cover 59,800 56,650 51,000
Full Page (ROP) 47,000 44,650 42,300
Full Page (Preferred Page) 54,050 51,438 48,645
Double Page Spread 94,000 89,300 84,600
½ Page(horizontal/vertical)
29,700 27,820 25,250
(All rates indicated are monthly or per insertion)
TWO-PAGE SPREAD
Bleed size305mm(H) x 450mm(W)
Trimmed size
299mm(H) x 444mm(W)
Type area(Individual page)
279mm(H) x 202mm(W)
HALF-PAGE VERTICAL
(Non-Bleed)
279mm(H) x 96mm(W)
HALF-PAGE HORIZONTAL
(Non-Bleed)134.5mm(H) x 202mm(W)
ADVERTISING SIZESFULL-PAGE
Bleed size305mm(H) x 228mm(W)
Trimmed size
299mm(H) x 222mm(W)
Type area
279mm(H) x 202mm(W)
Bleed size
Trimmed size
Type area
Bleed size
Trimmed size
Type area
Advertising Material SpecificationsAll Home Journal publications only accept digital files that meet the following requirements:• Files must be a PDF version 1.5.• Landscape orientation ads are only applicable to a double page spread.• All elements must be CMYK. Please note that RGB or spot colours are not accepted.• Images must have an effective resolution- 300 dpi is highly recommended.• PDF must contain crop marks, positioned outside the bleed area.• Digital Colour proof with colour profile coated FOGRA 39 [ISO 12647-2:2004] must be provided to ensure colour quality. Laser printouts are not accepted.• All fonts must be embedded.• Truetype I, CID or MultipleMaster fonts are not accepted.• Total Ink Weight must not exceed magazine specific limit of 330%.• Screen Line: 175lpi.• Perfect bound gutter spread safety allowance: 6mm on each side of gutter. No live matter should cross the binding gutter.
Home Journal accepts digital ads• Via dropbox (Upload to http://adupload.edipressemedia.com then please click “Hong Kong Home Journal Team”)• On disk• Via email (each PDF file should not exceed 10MB)
The Publisher reserves the right to trim 10mm off each edge to the trimmed page dimension. Type matter and illustrated material not intended to bleed must be kept to this tolerance.
Perfect bound gutter spread safety allowance A common design error is to crowd the finished edge with text and/or graphics. This makes the finished product harder to read and less visually pleasing overall.If you open a book, you will notice an obvious margin that separates the text from the edge of the page. This is commonly referred to as ‘gutter’. Open a magazine and you will find the same thing- there will be elements that do bleed to edge of the page, but everything else is kept a certain distance away from the edge.The following is a suggestion on the amount of ‘gutter’ use in your design, with a minimum requirement for IFC spread which is often at least a 6mm away from the paper edge to improve legibility and to minimize accidental cropping.
10
T Y P E S 1 6 1 2
Cover Sponsorship Upon Request
Inside Front Cover 58,750 55,813 52,875
Inside Front Cover Spread 126,900 120,555 114,210
Opposite to Content Page 58,750 55,813 52,875
Inside Back Cover 58,750 55,813 52,875
Back Cover 59,800 56,650 51,000
Full Page (ROP) 47,000 44,650 42,300
Full Page (Preferred Page) 54,050 51,438 48,645
Double Page Spread 94,000 89,300 84,600
½ Page (horizontal/vertical) 29,700 27,820 25,250
(All rates indicated are monthly or per insertion)
TWO-PAGE SPREAD
Bleed size272mm(H) x 436mm(W)
Trimmed size
266mm(H) x 430mm(W)
Type area(Individual page)
252mm(H) x 201mm(W)
PositionIFCspreadROP
For further enquiries regardingthe submission ofmaterials,please contact your advertising representative
Recommendation6mm +6mm5 mm + 5 mm
T Y P E S 1
FULL PAGE COLOUR 47,000
ADVERTISING SIZESFULL-PAGE
Bleed size272mm(H) x 221mm(W)
Trimmed size
266mm(H) x 215mm(W)
Type area
252mm(H) x 201mm(W)
Bleed size
Trimmed size
Type area
Bleed size
Trimmed size
Type area
ONE TIME RATE ONLY
Publication date: End July, 2021
Booking Deadline: 18th June, 2021
Material Deadline: 28th June, 2021
HOME SOLUTIONS PRINT ADVERTISING RATE CARD 2021HOME SOLUTIONS PRINT ADVERTISING RATE CARD 2021
Advertising Material SpecificationsAll Home Journal publications only accept digital files that meet the following requirements:• Files must be a PDF version 1.5.• Landscape orientation ads are only applicable to a double page spread.• All elements must be CMYK. Please note that RGB or spot colours are not accepted.• Images must have an effective resolution- 300 dpi is highly recommended.• PDF must contain crop marks, positioned outside the bleed area.• Digital Colour proof with colour profile coated FOGRA 39 [ISO 12647-2:2004] must be provided to ensure colour quality. Laser printouts are not accepted.• All fonts must be embedded.• Truetype I, CID or MultipleMaster fonts are not accepted.• Total Ink Weight must not exceed magazine specific limit of 330%.• Screen Line: 175lpi.• Perfect bound gutter spread safety allowance: 6mm on each side of gutter. No live matter should cross the binding gutter.
Home Journal accepts digital ads• Via dropbox (Upload to http://adupload.edipressemedia.com then please click “Hong Kong Home Journal Team”)• On disk• Via email (each PDF file should not exceed 10MB)
The Publisher reserves the right to trim 10mm off each edge to the trimmed page dimension. Type matter and illustrated material not intended to bleed must be kept to this tolerance.
Perfect bound gutter spread safety allowance A common design error is to crowd the finished edge with text and/or graphics. This makes the finished product harder to read and less visually pleasing overall.If you open a book, you will notice an obvious margin that separates the text from the edge of the page. This is commonly referred to as ‘gutter’. Open a magazine and you will find the same thing- there will be elements that do bleed to edge of the page, but everything else is kept a certain distance away from the edge.The following is a suggestion on the amount of ‘gutter’ use in your design, with a minimum requirement for IFC spread which is often at least a 6mm away from the paper edge to improve legibility and to minimize accidental cropping.
11
T Y P E S 1
Full Page Colour x 2 47,000
Double Page Spread 94,000
Publication date: End June, 2021
Booking Deadline: 18th May, 2021
Material Deadline: 28th May, 2021
PositionIFCspreadROP
For further enquiries regardingthe submission ofmaterials,please contact your advertising representative
Recommendation6mm +6mm5 mm + 5 mm
T Y P E S 1
FULL PAGE COLOUR 47,000
TWO-PAGE SPREAD
Bleed size272mm(H) x 436mm(W)
Trimmed size
266mm(H) x 430mm(W)
Type area(Individual page)
252mm(H) x 201mm(W)
ADVERTISING SIZESFULL-PAGE
Bleed size272mm(H) x 221mm(W)
Trimmed size
266mm(H) x 215mm(W)
Type area
252mm(H) x 201mm(W)
Bleed size
Trimmed size
Type area
Bleed size
Trimmed size
Type area
ONE TIME RATE ONLY
Publication date: 1st week January, 2022
Booking Deadline: 12th October, 2021
Material Deadline: 26th November, 2021
HOME JOURNAL GUIDE PRINT ADVERTISING RATE CARD 2021HOME JOURNAL GUIDE PRINT ADVERTISING RATE CARD 2021
Advertising Material SpecificationsAll Home Journal publications only accept digital files that meet the following requirements:• Files must be a PDF version 1.5.• Landscape orientation ads are only applicable to a double page spread.• All elements must be CMYK. Please note that RGB or spot colours are not accepted.• Images must have an effective resolution- 300 dpi is highly recommended.• PDF must contain crop marks, positioned outside the bleed area.• Digital Colour proof with colour profile coated FOGRA 39 [ISO 12647-2:2004] must be provided to ensure colour quality. Laser printouts are not accepted.• All fonts must be embedded.• Truetype I, CID or MultipleMaster fonts are not accepted.• Total Ink Weight must not exceed magazine specific limit of 330%.• Screen Line: 175lpi.• Perfect bound gutter spread safety allowance: 6mm on each side of gutter. No live matter should cross the binding gutter.
Home Journal accepts digital ads• Via dropbox (Upload to http://adupload.edipressemedia.com then please click “Hong Kong Home Journal Team”)• On disk• Via email (each PDF file should not exceed 10MB)
The Publisher reserves the right to trim 10mm off each edge to the trimmed page dimension. Type matter and illustrated material not intended to bleed must be kept to this tolerance.
Perfect bound gutter spread safety allowance A common design error is to crowd the finished edge with text and/or graphics. This makes the finished product harder to read and less visually pleasing overall.If you open a book, you will notice an obvious margin that separates the text from the edge of the page. This is commonly referred to as ‘gutter’. Open a magazine and you will find the same thing- there will be elements that do bleed to edge of the page, but everything else is kept a certain distance away from the edge.The following is a suggestion on the amount of ‘gutter’ use in your design, with a minimum requirement for IFC spread which is often at least a 6mm away from the paper edge to improve legibility and to minimize accidental cropping.
12
T Y P E S 1
Full Page Colour x 2 47,000
Double Page Spread 94,000
Publication date: 1st week January, 2022
Booking Deadline: 12th October, 2021
Material Deadline: 26th November, 2021
TRANSITIONS PRINT ADVERTISING RATE CARD 2021TRANSITIONS PRINT ADVERTISING RATE CARD 2021
PositionIFCspreadROP
For further enquiries regardingthe submission ofmaterials,please contact your advertising representative
Recommendation6mm +6mm5 mm + 5 mm
T Y P E S 1
FULL PAGE COLOUR x 2 94,000
TWO-PAGE SPREAD
Bleed size272mm(H) x 436mm(W)
Trimmed size
266mm(H) x 430mm(W)
Type area(Individual page)
252mm(H) x 201mm(W)
ADVERTISING SIZESFULL-PAGE
Bleed size272mm(H) x 221mm(W)
Trimmed size
266mm(H) x 215mm(W)
Type area
252mm(H) x 201mm(W)
Bleed size
Trimmed size
Type area
Bleed size
Trimmed size
Type area
ONE TIME RATE ONLY
Booking Deadline: 10th September, 2021
Material Deadline: 21st September, 2021
Advertising Material SpecificationsAll Home Journal publications only accept digital files that meet the following requirements:• Files must be a PDF version 1.5.• Landscape orientation ads are only applicable to a double page spread.• All elements must be CMYK. Please note that RGB or spot colours are not accepted.• Images must have an effective resolution- 300 dpi is highly recommended.• PDF must contain crop marks, positioned outside the bleed area.• Digital Colour proof with colour profile coated FOGRA 39 [ISO 12647-2:2004] must be provided to ensure colour quality. Laser printouts are not accepted.• All fonts must be embedded.• Truetype I, CID or MultipleMaster fonts are not accepted.• Total Ink Weight must not exceed magazine specific limit of 330%.• Screen Line: 175lpi.• Perfect bound gutter spread safety allowance: 6mm on each side of gutter. No live matter should cross the binding gutter.
Home Journal accepts digital ads• Via dropbox (Upload to http://adupload.edipressemedia.com then please click “Hong Kong Home Journal Team”)• On disk• Via email (each PDF file should not exceed 10MB)
The Publisher reserves the right to trim 10mm off each edge to the trimmed page dimension. Type matter and illustrated material not intended to bleed must be kept to this tolerance.
Perfect bound gutter spread safety allowance A common design error is to crowd the finished edge with text and/or graphics. This makes the finished product harder to read and less visually pleasing overall.If you open a book, you will notice an obvious margin that separates the text from the edge of the page. This is commonly referred to as ‘gutter’. Open a magazine and you will find the same thing- there will be elements that do bleed to edge of the page, but everything else is kept a certain distance away from the edge.The following is a suggestion on the amount of ‘gutter’ use in your design, with a minimum requirement for IFC spread which is often at least a 6mm away from the paper edge to improve legibility and to minimize accidental cropping.
13
T Y P E S 1
Full Page Colour x 2 94,000
Publication date: End November, 2022
Booking Deadline: 10th October, 2021
Material Deadline: 21st October, 2021
PRINT ADVERTISEMENT SHOWCASEPRINT ADVERTISEMENT SHOWCASE
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ONLINE ADVERTISING RATE CARD 2021ONLINE ADVERTISING RATE CARD 2021
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F o r m a t P l a t f o r m S e c t i o n D u r a t i o n S i z e S O V P r i c e H K $
Large Rectangle Desktop / Mobile Homepage & ROS 2 Weeks 300x250 30% 9,000
Leaderboard Desktop / Mobile Homepage & ROS 2 Weeks Desktop: 728x90Mobile: 320x50 30% 9,000
Half Page Banner Desktop Homepage & ROS 2 Weeks 300x600 30% 13,000
Large Mobile Banner Mobile Homepage & ROS 2 Weeks 320x100 30% 13,000
Native Ad Desktop / Mobile Homepage & Category Homepage 2 Weeks
Image:750x750Title max.30 Chinese / 60
English Characters
30% 9,000
Sticky Ad Desktop / Mobile Homepage & ROS 2 Weeks
Desktop:Image:964x70 or
Title max.30 Chinese / 60
English Characters
Image:750x750Title max.30 Chinese / 60
English Characters
30% 20,000
Interscroller Desktop / Mobile Homepage & ROS 1 Week Desktop: 1600x800Mobile: 640x960 30% 26,000
Billboard Desktop / Mobile Homepage & Category Homepage 1 Week Desktop: 1440x250
Mobile: 320x100 50% 9,000
ONLINE ADVERTISING RATE CARD 2021ONLINE ADVERTISING RATE CARD 2021
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F o r m a t P l a t f o r m S e c t i o n E x t r a P r i c e H K $
Advertorial Desktop / Mobile Article Page Feature in Homepage for 1 week &1 Feed in Facebook 35,000
Premium CustomAdvertorial Desktop / Mobile Article Page Feature in Homepage for 1 week &
1 Feed in Facebook 80,000 – 150,000
Advertorial + VR Tour Desktop / Mobile Article Page Feature in Homepage for 1 week &1 Feed in Facebook 40,000
VR Tour Desktop / Mobile Home Tours 1 Year Hosting 8,000
Home Journal Guide Listing - Guide 1 Year Listing 24,000
Online VideoAdvertorial Desktop / Mobile Article Page Feature in Homepage for 1 week &
1 Feed in Facebook40,000
onwards
Endorsed eDM eDM 5000+ Subscribers 40,000
F o r m a t P l a t f o r m D u r a t i o n T y p e P r i c e H K $
Social Feed Facebook / Instagram NA Video / Image / Link 25,000
Story Post Facebook / Instagram NA Video / Image 15,000
IG TV (Video Assignment) Instagram NA Video 30,000
Pin to Top Facebook / Instagram 3 Days Text: max, 30 Chinese / 60 English Character + shortened URL 5,000
In-Feed text link Facebook 10 Feeds 15,000
Boost Post Handling Charge Facebook / Instagram 20% of Ad Spend
BESPOKE CONTENTPACKAGES
SOCIAL MEDIA
OUR CLIENTSOUR CLIENTS
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AND MORE
ONLINE SHOWCASESONLINE SHOWCASES
CLIENT: QUOOKER CLIENT: GORENJE
WEBSITE: INSERT DESKTOP WITHHOMEJOURNAL.COM
LINK LINK
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ONLINE SHOWCASESONLINE SHOWCASES
CLIENT: LIAIGRE CLIENT: MINOTTI
WEBSITE: INSERT DESKTOP WITHHOMEJOURNAL.COM
LINK LINK
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VIDEO SHOWCASEVIDEO SHOWCASE
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CLIENT: SCHNEIDER ELECTRIC CLIENT: SONY
CLIENT: FISHER & PAYKELCLIENT: INDIGO LIVING
LINK LINK
LINK LINK
VR SHOWCASEVR SHOWCASE
VR SOLUTIONSVR SOLUTIONS
VR VIDEO
DETAILS:BOOK 3 DAYS BEFORE SHOOTING DAY SHOOTING TIME: 1HR/1K SQ.FT. PRODUCTION TIME: 3-5 DAYS
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CLIENT: HOME SQUARE CLIENT: SONY
CLIENT: PURE AW’S DESIGNERCLIENT: LUSSO DESIGN
PLAY VR PLAY VR
PLAY VR PLAY VR
CONTACT USCONTACT US
LIMITED
32/F Hysan Place, 500 Hennessy Road, Causeway Bay. Hong Konghomejournal.com
For any advertising enquiries, please email to:
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