media kit 2009 miami
TRANSCRIPT
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eats magazine • eats.com • college eats
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South Beach
eatS.com
$4.99 US
200
6 V
ol. I
X, Is
sue
I
Biltmore RoomDa Umberto
Suenos
Two Boots PizzaThe Dish
Daioh Sushi
GarageVia
Paris Commune
Nightlife
Takeout & Delivery
Fine Dining
South Beach
ReSTaURanT DiSCoUnTS
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downtown weSt
eatS.com
$4.99 US
2008
Vol
. III,
Issu
e IV
aquagrillReveli tre merli
Fine Dining
Corner Bistroantique Cafe
Waldy’s
Tenjune2nd Floor on Clinton
Retreat
Nightlife
Takeout & DeliveryHUNGspecial interview with top chef season 3 winner
downtown west
eats.com - the web’s first social networking site for foodies!
chelseameatpacking
districtwest village
nyu area
eats media groupEats Media Group has set out to become the premier local restaurant informational resource nationwide. Through our three primary channels, Eats continues to redefine the decision making process for diners across the nation:
Eats.com - The nation's leading restaurant information portal providing an interactive community for eaters and the restaurants they frequent; Eats.com features comprehensive neighborhood listings, editorials, photos, menus, maps and directions. Member profiles allow users to network among other eaters, list favorite restaurants & dishes, write reviews, and invite friends to events.
Eats Magazine - Comprehensive neighborhood dining guides, featuring restaurant menus, photos and information. Each guide features local interest editorial, and exclusive discounts to area establishments. Eats is distributed through agreements with high-end residential buildings, local corporations, and hotels.
College Eats - College specific publications distributed to on-campus and off-campus students. Each guide features restaurant menus, local shops & services information, and local coupons. Eats Magazine targets young urban upscale consumers, while College Eats pleases the diverse palates of the college crowd. We strive to provide Eats readers with an expansive compilation of local menus with photos as well as neighborhood and campus event information they won’t find anywhere else.
comSpotlight On:
DanielCafé d’Alsacedavidburke
& donatella
MilanoTotonno’sRitz Diner
VespaSaloonBlondies
eats.com
Fine Dining
Casual Dining & Delivery
Nightlife
$4.99 Us
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2007 Vol. V, Issue III
EATS.com
ThE UppEr EASTSidE
View Every Menuin NYC online at
The Upper Eastside & Midtown East
EATS.com
WAShingTon d.c.
Georgetown &Foggy Bottom
Café Milano
Kaz Sushi
Red Ginger
Fine Dining
$4.99 US
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2007
Vol
. X, I
ssue
II
Spotlight on:Crepeaway
El Chalan
Singapore Bistro
takeout
& Delivery
View Every Menu in D.C. Online at the
All New EATS.comfeature
MiaMi eats
around the
world
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South
Beach
South Beach
eatS.com
$4.99 US
2008
Vol
. VIII
, Iss
ue II
I
Mr. Chu’s
devito’s
Barton G.
Fresh on FiFth
van dyke CaFe
JiMMy’z kitChen
Blue Martiniset
dek 23
Nightlife
Casual &
Delivery
Fine Dining
check out the new eats.com
the web’s first social networking site for foodies!
com™
The Official
GW Guide to
Local Dining
GWU
212007/08
View Every Local Menu Online at www.eats.com
Money
Saving
Offers
2007
/8 C
. Vol
. IV,
Issu
e III
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The Official Yale
UniversitY Dining gUiDe
yale
2007/08
Money SavingOffers
™
2007
/8 C
-Vol
III,
Issu
e III
VView Every Menu in New Haven at the all new eats.com
new haven’s local guide to food and drink
™
Eats produces 21 publications nationwide
com
Morningside HeigHts dining guide
eats.com 2007/08
MENU GUIDEto the
local EATS
Money SavingOffers
™
2007
/8 C
-Vol
III,
Issu
e III
The Official
View Every Menu in NYC Online at the all NEw
eats.com
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demographics
gender male/female ratio: 51/49
age median age: 31
income average hh income: $111,500 earn more than $200,000/year: 17%
marital status single: 71%married: 29% living with partner: 37%
education college degree or more: 77% graduate degree: 28%
lifestyle
eats readership habits average times a reader uses eats per month: 10.8 saves/display issues for others to view: 81%
entertainment dine out or takeout at least three times/week: 91%
in the past week have consumed: • alcoholic beverages: 77% • wine: 59% • vodka: 35% • beer: 34% • champagne: 14%
as a result of reading eats have made a food or drink purchase: 86%ordered takeout from a restaurants: 81% visited a restaurant: 67% planned an event or party: 24%
reader profile
eats magazine
launch date:
march 2002
circulation:
480,000
publication:
12 annual publications nationwide
6 NYC, 3 Florida, 3 Washington DC
Upper westsideeAts.com
2006
Vol
. VI,
Issu
e II
™
Jean GeorgesBistro CitronSpiga
Fine Dining
Casual
LoftBlondiesSenor Swanky’s
Nightlife
Spotlight On:The Upper Westside
Hampton Chutney Co.Hummus PlaceSambuca
1 5Special
Discounts
View Every Menu in NYC Online at eaTs . com
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strategic distribution: eats magazineeats magazine is published annually within each coverage area
40,000 copies are circulated in each district throughout the year (480k total)
6 NYC districtsDowntown East
Downtown West
Financial District / Tribeca
Midtown East / Upper East Side
Midtown West / Upper West Side
Park Slope / Brooklyn Heights
reaching the young hip & trendyEats magazine is distributed monthly in NYC, Florida and Washington DC. Our targeted distribution reaches many of the cities' most high profile companies, hottest venues and most fashionable housing districts.
targeted distribution
41%: residential distribution/direct mail (196,800)
23%: corporate distribution (110,400)
18%: subscribers (86,400)
12%: hotels (57,600)
4%: high profile & philanthropic events (19,200)
2%: newsstands (9,600)
people love their food‡
In NYC 8.1 million people have a choice of 18,696 places to eat.DC offers a population of 572,059 residents 1,966 eating establishments.Miami’s population of 362,470 have a selection of 885 places to eat.
*in 2009 eats magazine will also be available in Boston, Chicago, Philadelphia, Los Angeles, and San Francisco*
‡source: nycvisit.com, wcities.com, united states census 2000
3 Washington DC districtsDuPont Circle / Adams Morgan / U-StreetFoggy Bottom / GeorgetownDowntown / Capitol Hill
3 Florida districtsCoral GablesSouth BeachSunny Isles / Aventura
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2006 / 2007 Edition
UMass - aMhErst
MENU GUIDETo the Local EATS
Best
™
CheCk Out the All New eAtS.com
the Official UMAss Off Campus Guide
™
2006
/7 C
Vol
I, Is
sue
III
launch date: 2004
circulation: 135,000
publication: available on 9 college campuses:
Columbia University, Fordham University, UMass Amherst, George Washington University, University of Miami, Yale University, Georgetown University, New York University, Florida International University
EATS.COM
UNIVERSITY OF MIAMI
THE OFFICIAL UMOff Campus Dining/Nightlife Guide
MENU GUIDEto the
BestLocal EATS
™
200
7 C
-Vol
. V, I
ssue
II
.com
college eats
demographics
gender male/female ratio: 48/52
age
median age: 20
education undergraduate students: 82%graduate students: 11% faculty members: 7%
lifestyle
eats readership habits average times a reader uses eats per month: 12.9 saves/display issues for others to view: 84%
dining out dine out or takeout at least three times/week: 94%
in the past week have consumed: • bottled water: 77% • soda (reg or diet) 59% • fruit drinks/teas: 38% • coffee: 34%
as a result of reading eats have made a food or drink purchase: 88%
• ordered takeout from a restaurants: 86% • visited a restaurant: 57% • planned an event or party: 21%
college eats readers are consumers In the last six months, the vast majority have: • applied for credit cards • set up bank accounts • purchased cell phones • ordered a magazine/newspaper subscriptions
reader profile
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The Official
Yale UniversitY Dining gUiDe
yale 2007/08
Money SavingOffers
™
VView Every Menu in New Haven at
the all new eats.com
new haven’s local guide to food and drink
™
officially licensedcollege guidesColumbia University, NYGeorge Washington University, DC Florida International University, FL Fordham University, NYUMass Amherst, MAUniversity of Miami, FLYale University, CT
distributionresidence hallsoff-campus housingfaculty and university staffdining hallsfraternity housessorority housescampus mailboxes
students & faculty‡
college eats has a reach of over half a million students and faculty
‡ Wikipedia.org 2006
Columbia University Housing and Dining is pleased to welcome Eats Magazine to our campus and surrounding Morningside Heights neighborhood. Dining in New York City is, of course, an incred-ibly diverse and enjoyable experience, but for many students it can also be overwhelming. Take a look at any New York City block and you’re likely to see up to half a dozen restaurants (or more!) each offering a different cuisine, in a different atmosphere, at a different price point.
Eats Magazine will help to ease the transition to city life for our campus residents by providing a reference list of neighborhood restaurant locations, hours, menus and contact information. I believe that Eats will help students understand that Morningside Heights includes a community of uniquely individual restaurants for their patronage.
We look forward to partnering with Eats Magazine in the creation and distribution of this useful reference tool, and trust our students will be pleased as well.
Sincerely,
Scott J. WrightAssistant Vice PresidentColumbia University Housing and Dining
com
Morningside HeigHts dining guide
eats.com 2007/08
MENU GUIDEto the
local EATS
Money SavingOffers
™
The Official
View Every Menu in NYC Online at the all NEw
eats.com
college eats is published in conjunction with and
distributed by each university
Dear Readers:
The George Washington University has begun an exciting partnership with Eats Magazine to help students understand their many dining options on campus and in the city. Dining in Washington D.C. is an incredibly diverse experience, with an abundance of different cuisines, atmospheres, and price points. GW Eats Magazine is a resource guide featuring neighborhood restaurants, shops and services conveniently available to the GW community.
We are thrilled about the first edition of GW’s new guide to local food and drink and hope that you will appreciate its value.
Bon Appetit!
Nancy M. HaagaDirectorInstitutional Auxiliary Services
com™
The Official GW Guide to
Local Dining
GWU
212007/08
View Every Local Menu Online at www.eats.com
Money SavingOffers
*college eats will be available in
2009 at additional schools
strategic distribution: college eats
Yale University has been part of the New Haven community for over three centuries. Unique resi-dential neighborhoods, picturesque commercial districts, the historic New Haven Green, and land-marks of American history are only a few of the highlights of New Haven - a place that has given the world the hamburger, the lollipop, the corkscrew, and the world’s best pizza. Yale University Dining Services is pleased to welcome EATS magazine to our campus and Downtown New Haven. With dozens of restaurants serving diverse menus from world cuisines, all within a comfortable walking distance of central campus, New Haven is carving out a national reputation for great din-ing options.
Our intent is to provide YUDS customers with educated palates to complement their educated minds. As dining service professionals we draw inspiration from the surrounding area and use the friendly competition to help us all achieve greater performances everyday. We believe that by experiencing new foods and tastes, students learn about international cultures as well as the local flavors of their “home away from home”.
We expect that both new and established members of the Yale Community will find EATS Magazine a valuable reference -- its dining links and reference list of restaurants and menus will ease your transition and add to the overall enjoyment of our city. We hope you benefit from our inaugural issue.
Sincerely,
Don McQuarrieExecutive DirectorYale University Dining Services
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eats.comEats.com is the web's first social
networking site for foodies
search40,000+ restaurantsnationwide
1
connectwith other eaters and restaurants
2
rant & ravewrite reviews3
keep tabson their favorite restaurants and dishes
4
eats gives users the ability to:
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eats.com
search for comprehensive local restaurant infoNot sure where you want to eat? By using the city search function, users have the ability to fine tune their selection by neighborhood, cuisine, and/or special features.
set up a profile and keep tabs on your favorite restaurants, reviews and dishesKeep an ongoing list of your favorite restaurants, reviews you’ve written, a “Wish List” of the restaurants you’re most eager to try, a listing of your favorite dishes and more.
connect with other eaters. check out where your friends are eating.Once you have a profile up and running, invite friends to join the fun or meet other eaters whose opinion you value. Build your personal eater network and start expanding your circle of friends.
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eats advertisting partners
eats magazine and college eats advertisers run the gamut from large multinational corporations to locally owned businesses
eats advertisers include:
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events & sponsorship opportunities
past eats sponsorable events include:
in development:
*in 2009 eats magazine will be adding street fairs, block parties and food contests to its roster of sponsorable events*
issue release partiesEats Magazine hosts exciting release parties in NYC, Miami, and Washington, DC featuring various food, beverage, and alcohol sponsors. Past sponsors have included: Vitamin Water, Absolut Vodka, and Johnny Walker. Eats release parties are held at various local night life hotspots and feature a young, hip crowd with an average attendance of 300-500 people. These parties have received both local and national press including US Weekly and In Touch.
summer in the cityThis popular annual cocktail reception and food tasting event – hosted by Generation Harvest, City Harvest’s junior philanthropic committee – is attended by more than 600 of the metropolitan area’s young professionals. Proceeds from Summer in the City help feed more than 260,000 hungry men, women and children each week; last year, Eats Maga-zine helped raise over $55,000 for this charitable organiza-tion.
toys for tots & city harvestholiday party Eats hosted its 4th annual holiday party benefiting Toys for Tots and City Harvest. This annual event brings together over 500 people to celebrate the season of giving by donat-ing toys to needy children. Throughout the event, prizes are raffled off to raise money for City Harvest; in the past, Eats has raised over $2,000 per event, in addition to collecting hundreds of toys.
taste of tennis Eats is a media sponsor to the ultimate appetizer for New York fans to the US Open: The world’s top tennis players and chefs team-up to serve gourmet delights at the annual, "DACOR TASTE OF TENNIS." The 2006 lineup included past US Open Champions, Andy Roddick and Kim Clijsters, along with chefs and tv personalities, including Mario Batali and Al Roker, hosts of popular shows on the Food Network.
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people are talking
“A fabulous idea created by athletic foodies. Very well executed.”
Danny MeyerOwner - Gramercy Tavern, Union Square Cafe, Tabla
“Yet another example of the entrepreneurial spirit of New Yorkers.”
Rudolph GiulianiFormer Mayor of New York City
“These guys are gonna one day do for the restaurant industry, what I did for the music industry.”
Sean ‘P.Diddy’ CombsOwner - Justin’s Restaurant, Bad Boy Entertainment
“By far ... the best product of its kind ever created.”
-Ken SoferBlockhead’s Burritos, Benny’s Burritos
*Advertiser of 5 Restaurants
“Our residents can't get enough! To us building managers this innovation is the equivalent
of sliced bread.”
-Michael GubbinsVanguard Chelsea
Ricky Martin
at a party
for EatsMagazine at
the new club
Amika in
Miami Beach.
NY Post - October 2004“Eats Magazine publishes local menu guides for every neighborhood of Manhattan....With many of the areas delivery menus, Eats is a great reference for any new resident.”
“A great community-based food guide that everyone
should be a part of.”
-Lawrence KretchmerMesa Grill, Bolo, Bar Americain
“Eats Elite” Client
Apprentice 3 Winner Kendra Todd co-hosted Eats Magazine’s launch party for its new South Beach edition.
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eats magazine 2009 production schedule
Issue Month to Print # of Copies NYC Downtown West August 40,000Downtown East August 40,000 Midtown & Uptown West April 40,000Midtown & Uptown East April 40,000 Miami Aventura & Sunny Isles August 40,000 Coral Gables April 40,000South Beach April 40,000 Washington DC DuPont/Adams Morgan/U St. October 40,000Downtown & Capitol Hill October 40,000Foggy Bottom & Georgetown October 40,000 Total Circulation 480,000
Note: all information is subject to change
college eats 2009 production schedule
Issue Month to Print # of Copies Columbia University February 15,000Florida International University August 15,000Fordham University February 15,000George Washington U. October 15,000Georgetown University October 15,000New York University August 15,000University of Miami October 15,000Yale University October 15,000 Total Circulation 135,000
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graphic requirements
Sizes & Dimensions:Full Page Ad: Trim Size 8 3/8” W X 10 7/8” H1/2 Page Horizontal Ad: 8 3/8” W X 5 7/16” H1/4 Page Vertical Ad: 4 3/16” W X 5 7/16” H
Safety 1/4” (text/images/etc.); add 1/8” bleed on all four sides.
Advertising Material Requirements:Please send all materials in AI, EPS, JPG, PSD, TIFF, INDD or PDF format. All images must have a minimum resolution of 300dpi and be converted to CMYK. If you are sending an AI, EPS, or INDD file, please include a copy of all fonts used.
Unacceptable Formats:Eats Media does not accept files in the following formats: Microsoft Publisher (PUB), Power Point (PPT), Word Perfect (WPS) or Quark Xpress Documents (QXD).
Ad Design:
Eats will provide ad design services free of charge. If you do not have a digital copy of your logo, we can scan or digitally recreate your logo for an additional fee.Eats provides free digital photography services by appointment. Photography changes are subject to additional charges at Eats Media’s discretion. Additional photography appointments are available and subject to an additional surcharge.
Photo Retouching:Retouching of photos is subject to a fee of $75 per photo.
Proofs:All proofs will be sent to clients via email or fax in pdf format for approval at no additional cost.
Proof Changes Policy:Composing a proof includes 1 round of changes. Each additional round of changes is subject to a $75 fee.
Usage Policy:All documents created by Eats Magazine are for use exclusively by Eats Media. Any other usage is rights managed and subject to additional usage fees.
Technical & Production Assistance Contact:If you have any technical questions or need further assistance regarding the specifications in this document please call 212-229-6801 or email [email protected].
Send Materials To:Eats Magazine636 Broadway, Suite 300New York, NY 10012Attention: Graphics [email protected]
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miami distribution
select home deliveryEach issue of Eats is sent directly to the homes of South Florida’s most influential business and social figures. Adding to this, bulk copies of the magazine are sent to the lobbies of Miami’s most exclusive condominiums.
strategic local placementEvery month, thousands of Eats magazines are distributed where they can best reach its target demographic of hip, affluent foodies that strive to be in-the-know. To accomplish this, magazines are allocated among high-end boutiques, fine dining restaurants, salons and spas.
high-profile eventsEATS is famous for entertaining the South Flor-ida’s elite with glamorous food events ranging from tastings to lavish parties and charity events. Ample quantities of EATS magazine are always on-site to fill gift bags and decorate the venues.
luxury hotel distributionEATS can be found in-room and in common areas of the most lavish hotels from Aventura to South Beach. These include:
commercial & residential
targeted delivery26%
boca towncenterlounges 15%
luxury hotels29%
newsstand & subscriptions
22%
direct mail8%
totalcirculation
55,000
Aqualina
Astor Hotel
Biltmore Hotel
Delano
Fairmont @ Turnberry
Fountainbleu
Four Seasons
Hotel Victor
Le Meridien
Loews
Mandarin Oriental
National Hotel
Raleigh
Regent South Beach
Ritz Carlton South Beach
Ritz Carlton Key Biscayne
Sagamore
Sanctuary
Setai
Shore Club
Standard
The Atlantic
The Palms
The TidesTownhouse
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miami readership profile
demographics
gendermale/female ratio: 51/49
agemedian age: 38
incomeaverage income: $211,500earn more than $200,000/year: 40%
marital statusmarried: 38%single: 40%separated/divorced: 11%living with partner: 40%
educationcollege degree or more: 73%graduate degree: 28%
carmedian car value: $49,700car value over $70,000: 23%
homeaverage home value: $965,000own second home: 32%
2007 Eats Magazine Drive Study, GreenRevolution Market Research
lifestyle
travelhave traveled in the past 3 years: 97% • continental usa: 78% • caribbean: 54% • europe: 45%
eats readership habitsaverage time spent with each issue: 85.9 minsdisplay issues for others to read/view: 80%
entertainmentdine out at least three times/week: 60%in the past week have consumed: • alcoholic beverages: 97% • wine: 69% • vodka: 62% • beer: 50% • champagne: 45%
as a result of reading eatshave visited: • restaurants/club: 66% • hotel: 37% • spas/salon: 27%have purchased: • clothing or shoes: 58% • accessories: 36% • home design: 32% • personal care/beauty: 28% • travel: 27% • jewelry/watches: 23% • real estate: 15%