MEDIA KIT 2013-2014

THE MIAMI

HURRICANE

Contact UsSTREET ADDRESSStudent Activities CenterStudent Media Suite 2001330 Miller Drive, Coral Gables, FL 33146

E-MAILtara@themiamihurricane.com

MAILING ADDRESSP.O. Box 248132Coral Gables, FL 33124

PHONE: (305) 284-4401FAX: (305) 284-4404

The Miami Hurricane is an award-winning newspaper published by students at the University of Miami.

8,000 copies of each issue are distributed at more than 50 on and off-campus locations every Monday and Thursday with more locations planned throughout the university community. Our current distribution includes the Coral Gables main campus, Miller School of Medicine campus downtown, Rosenstiel School of Marine and Atmospheric Science campus on Key Biscayne, and various locations throughout Coral Gables, Coconut Grove and South Miami.

The Miami Hurricane is widely read by students, faculty, staff, alumni, families, fans and prospective students in both print and online at TheMiamiHurricane.com, and thousands of ‘Canes subscribe to the site’s bi-weekly and breaking news updates. The newly designed website launched in August 2013 featuring news and multimedia around the clock.

ABOUT THE MIAMI HURRICANE Dear Hurricane Advertiser,

Welcome to Hurricane Haven!

Whether it’s making a splash in Coconut Grove or flooding South Beach on Saturday nights, the Hurricanes at the University of Miami are a definite presence throughout the sea of the South Miami Community. To help connect to their community and surroundings the students, faculty and staff at the University of Miami turn to The Miami Hurricane as their premier media outlet.

College newspapers thrive with the progressing media. Through two print editions released every Monday and Thursday and our ever popular website TheMiamiHurricane.com, updated daily, the award winning Miami Hurricane reaches an audience of more than 30,000 readers within the university community and beyond.

In this changing economy there is still one constant in the South Florida Community: The U. The University of Miami community contributes over $4.5 billion dollars to the South Florida community with $1.23 billion spent right here in Coral Gables. The Miami Hurricane’s experienced business staff is here to provide you with a direct outlet to these potential consumers. Please take a look at the 2013 – 2014 media kit to learn more about the exciting advertising opportunities available to you here at The Miami Hurricane.

If you have any questions, please do not hesitate to contact our office. We look forward to working with you!

Tara KleppingerBusiness Managertara@themiamihurricane.com

From the Business Manager

ABOUT US

The University of Miami CommunityRACIAL/ETHNIC DISTRIBUTION

UM FACTS AND INFO

The Miami Hurricane’s 2011 - 2012 Awards

42012 Associated Collegiate Press Top All-American Honor Status 42012 Associated Collegiate Press Online Pacemaker Winner42012 Florida College Press Association Winner42011 Society of Professional Journalists Mark of Excellence Award Best All-Around

For a complete list of awards and recognition, visit: http://www.themiamihurricane.com/about/

APPROXIMATE FULL TIME UNDERGRADUATE ENROLLMENT: 10,000

APPROXIMATE FULL TIME GRADUATE ENROLLMENT: 5,500

12%

8%

28%50%

2%

White

Hispanic

Asian

Black/African American

2 or more races

DID YOU KNOW?+ U.S. News and World Report ranked UM 44th in its 2013 “America’s Best Colleges”- that’s up 22 spots from 2003. UM is now ranked as the No. 1 school in the state of Florida. + Ranked no. 8 for its student and faculty diversity by The Princeton Review+ UM is ranked fourth most-connected college in the nation, according to U.S. News+ 62% of students are from out of state and they collectively spend $236 million in the local economy each year + UM attracts 70,000 visitors each year and they contribute $71 million to the local economy while visiting campus

+ 9 schools within the University+ 270 student organizations+ 21 fraternities, 15 sororities+ 42 service groups+ 25 multicultural student groups+ 15 intramural and 45 clubs sports+ 6 religious centers+ 3 performance centers and a cinema+ 1 art museum and exhibition gallery

+ More than 4,300 students live on campus, including 85% of freshmen and 43% of all undergraduates.

44

DISTRIBUTION

ADDITIONAL LOCATIONSOff campus newspaper bins are located in Coconut Grove, South Miami, and Coral Gables. The Hurricane is continuously looking for new bin locations. Please contact the Business Office for the most updated list of distribution points.

More locations: Starbucks*, Gables One Tower*, Graduate School, Medical School (Medical Campus), Titanic*, and Big Cheese*.

*Indicates off campus

8,000 printed copies of each Hurricane issue are accessible at more than 50 distribution points on UM’s three main campuses in Coral Gables, downtown Miami, and Key Biscayne. On-campus newsstands are located in residence halls, academic and administrative buildings, sports and recreation buildings, libraries, restaurants, stores and more.

Main UM Campus - Coral Gables

DISTRIBUTION POINTS

HURRICANENEWSSTAND

PUBLICATION DATESTHE MIAMI HURRICANE 2013 - 2014

ALSO...Online stories are published throughout every week to guarantee continual traffic to our website.

THE MIAMI HURRICANETHE OFFICIAL STUDENT NEWSPAPER OF THE UNIVERSITY OF MIAMI SINCE 1929

2013-2014 Rate Card

PRINT COLOR COSTSBlack plus 1 color $100 / Black plus 2 colors $200 / Black plus 3 colors $300 / Full process color $350

PLEASE CONTACT TARA KLEPPINGER FOR FURTHER INFORMATION.PHONE (305) 284-4401 || FAX (305) 284-4404 || TARA@THEMIAMIHURRICANE.COM

P.O. Box 248132, Coral Gables FL, 33124 || www.themiamihurricane.com

PRINT AD DIMENSIONS AND PRICES

(SIZES IN INCHES) WIDTH DEPTH PRICE

FULL PAGE 9.84” 10.75” $780

1/2 PAGEHorizontal

Vertical9.84”4.84”

5.29”10.75”

$390

1/3 PAGEHorizontal

Vertical9.84”3.17”

3.06”10.75”

$260

1/4 PAGE 4.84” 5.29” $195

1/8 PAGEHorizontal

Vertical4.84”2.34”

2.56”5.29”

$97.50

January 16:Back-to-School Special EditionJanuary 20January 23January 27January 30February 3February 7:Recruitment Special EditionFebruary 10February 13: Valentines Day

Special EditionFebruary 17: Baseball Kickoff Special EditionFebruary 20February 24:Best of Miami Special EditionFebruary 27March 3March 6: Spring Break Special EditionMarch 20

March 24: Housing Special EditionMarch 27April 3April 7April 10April 14April 17April 21April 24:Commencement Special Edition

SPRING 2014 PUBLICATION DATESFALL 2013 PUBLICATION DATES

*Green denotes Special EditionsDISCOUNTPACKAGES

FULL PAGE3 ads for $720 each6 ads for $660 each

HALF PAGE3 ads for $360 each6 ads for $330 each

THIRD PAGE3 ads for $240 each6ads for $220 each

QUARTER PAGE3 ads for $180 each6 ads for $165 each

EIGHTH PAGE3 ads for $90 each

6 ads for $82.50 each

SIZE PRICEFull Banner 728 x 90 pixels $60/week, $210/month

Medium Rectangle 300 x 250 pixels $50/week, $175/month

Small Square 200 x 200 pixels $40/week, $120/month

WEB AD SIZE AND RATE

INSERTSAdvertisers may prepare free standing and pre-printed advertisements to be placed in the fold

of any Thursday issue.All insert orders are

locked in at the full press run of

8,000 copies.

PRICING:Under 16 pages: $1,000Over 16 pages: $1,200Minimum size: 5 x 7 in

Maximum size: 10 x 12 in

INSERTS MUST BE SHIPPED AND RECEIVED AT LEAST 14 DAYS PRIOR TO RUN

DATE TO:The Miami HurricaneAttn: Isabel Vichot

1330 Miller DriveCoral Gables, FL 33146

The Miami Hurricane and The Miami Herald Media Co. are not responsible for any misprint or errors on the insert. Please contact The Miami Hurricane for more information.

August 26: Orientation Special EditionAugust 29:Back-to-School Special EditionSeptember 5: Football Kickoff Special EditionSeptember 9September 12:Career Fair Special EditionSeptember 16

September 19September 23September 26September 30:Special EditionOctober 3October 7:People Special EditionOctober 10October 14October 24October 28October 31:

Halloween Special EditionNovember 4 November 7:Basketball Kickoff Special EditionNovember 11November 14November 18November 21December 5December 9:Winter Break Special Edition

PLEASE NOTE ALL ADS SHOULD BE SUBMITTED IN JPEG, PDF, or TIFF

PRINT ADS

SAMPLE AD SIZES

Full Page Ad

Half Page Vertical Ad

Horizontal Half Page Ad

DIMENSIONS+ The Hurricane is printed in tabloid form on paper that is 11 inches wide and 12 inches deep per page.

+ Pricing is calculated with a column-inch system, whereby the cost of an ad is calculated by multiplying columns by inches by the advertising rate.

+ For a list of the exact dimensions of each ad, please contact The Hurricane.

PRICINGRatesOn-Campus/Local: $13 per column inchNational: $16 per column inch

Ad CostWidth (columns) x Depth (inches) x Rate

Full Page5 col. x 12 inches x $13 = $780

Half PageHorizontal: 5 col. x 6 inches x $13 = $390Vertical: 2.5 col. x 12 inches x $13 = $390

Third Page Horizontal: 5 col. x 4 in. x $13 = $260Vertical: 1.67 col. x 12 in. x $13 = $260

Quarter Page2.5 col. x 6 inches x $13 = $195

Eighth PageHoriz.: 2.5 col. x 3 inches x $13 = $97.50Vert.: 1.25 col. x 6 inches x $13 = $97.50

COLOR COSTBlack plus 1 color $100

Black plus 2 colors $200

Black plus 3 colors $300

Full process color $350

DISCOUNT PACKAGESFull Page3 ads for $720 each6 ads for $660 each

Half Page3 ads for $360 each6 ads for $330 each

Third Page3 ads for $240 each6 ads for $220 each

Quarter Page3 ads for $180 each6 ads for $165 each

Eighth Page3 ads for $90 each6 ads for $82.50 each

5MHMC- Commercial Template Doc Size 11.25” X 14” Image Area 10.375 x 11.75 CYAN MAGENTA YELLOW BLACK

Aug. 28 - Sep. 3, 2008 THE MIAMI HURRICANE NEWS 5

12MHMC- Commercial Template Doc Size 11.25” X 14” Image Area 10.375 x 11.75 CYAN MAGENTA YELLOW BLACK

12 ADVERTISEMENT THE MIAMI HURRICANE Aug. 28 - Sep. 3, 2008

Please drink responsibly

20MHMC- Commercial Template Doc Size 11.25” X 14” Image Area 10.375 x 11.75 CYAN MAGENTA YELLOW BLACK

20 ADVERTISMENT THE MIAMI HURRICANE Aug. 28 - Sep. 3, 2008

Quarter Page Ad

Advertise on our Distribution Bins!Bins are located outside The University Bookstore, The Communication School, The Ashe Building, The Stanford (Freshmen) Dining Hall, and the Starbucks on campus. Size: 11” x 17” Pricing: $300 a month, for a minimum of one month. Ads can be displayed in color for no extra charge.

PUT YOUR

AD HERE!

ONLINE ADS AND INSERTS

INSERTSAdvertisers may prepare free standing and pre-printed advertisements to be placed in the fold of any Thursday issue.

All insert orders are locked in at the full press run of 8,000 copies.

Pricing:Under 16 pages: $1,000Over 16 pages: $1,200

Minimum size: 5 x 7 inchesMaximum size: 10 x 12 inches

Inserts must be shipped and received at least 14 days prior to run date to:

The Miami HurricaneAttn: Isabel Vichot1330 Miller Dr.Suite 200Coral Gables, FL 33146

The Miami Hurricane and The Miami Herald Media Co. are not responsible for any misprint or errors on the insert. Please contact The Miami Hurricane for more information.

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Full Banner728 x 90 pixels$60/week, $210/month

Medium Square300 x 250 pixels$50/week, $175/month

WEB RATES

ONLINE PRESENCE

4,295 Twitter followers

2,166 Facebook likes

357 Instagram followers+ 10,000 weekly visits

+ 2,500 weekly returning visits

THEMIAMIHURRICANE.COM SOCIAL MEDIA

+ 15,000 weekly pageviews

FIRST IMPRESSION

The First Impression special summer edition issue is the first thing students and the UM community see before and as they arrive on campus in the Fall.

The more than130-page color tabloid is packed with information on life and culture at UM and in Miami and Coral Gables and gives you the chance to influence students before they form spending habits.

8,000 copies of the issue are printed in July, with 3,000 copies mailed directly to the homes of incoming freshmen. The remaining 5,000 copies are distributed throughout all three UM campuses.

Please contact the business manager, Isabel Vichot at isabel@themiamihurricane.com for more information.