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media such as T.V, radio, and magazineadvertisements may influence how yousee yourself and/or the food choices youmake?

MontanaTeam Nutrition

2004

(406)994-5641

www.opi.state.mt.us/health

By age 21, theaverage person willhave watched onemillion TV

commercialsnotsurprising consideringthe average person watches 4-5 hoursof television per day.

About one out of every fourcommercials sends an attractivenessmessage, telling viewers what is or isnot attractive.

The average teen sees more than5,260 attractiveness messages peryear.

Schools around thecountry have partnered withfood companies theyadvertise food products in

exchange for money. Popular celebrities are

often hired to endorse foodproducts to increase their appeal(Example: Michael Jordan forMcDonalds)

TV and movie companies partnerwith food companies in advertisingproducts (Example: Scooby Dooand Lunchables).

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MontanaTeam Nutrition

2004

(406)994-5641

www.opi.state.mt.us/health

Center for Media Literacy: http://www.medialit.org/

Teen Health and the Media: Body Image and Nutrition:http://depts.washington.edu/thmedia/view.cgi?section=bodyimage

Of the following advertising jingles, name the products/companies that areassociated with each:

_________Im Lovin It_________Mm, Mm good_________Its the real thing_________Have it your way_________Do the Dew_________Finger lickin good_________Theyre magically delicious

How did you score? Does the media influence you?

Answers:McDonalds,CampbellsSoup,Coca-Cola,BurgerKing,Mountain Dew,KentuckyFriedChicken,LuckyCharms

Is that advertisement a reflection of reality? NO! What is the purpose of that advertisement? To sell a product.

Write a letter to an advertisera positive letter if their ad supports healthychoices and a negative letter if it does not.

Spend your money on products that are healthy and support healthy attitudes.

Learn as much as you can about healthy eating

Count the number of junk food commercials vs. healthy foodcommercialsdont passively receive this information any more!!