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    National School of Public PolicySenior Management Wing

    15th SMC

    Anwaar-ul-HaqueInland Revenue Service

    15thSMC

    Directing Staff:

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    PEMRA Chief: SC asks govt to submit clarificationPublished: September 9, 2014 Islamabad

    3

    The Supreme Court expressed

    annoyance over the failure of

    govt. to appoint a permanent head

    of PEMRA.Justice Ijaz Ch.

    remarked that committees were

    used to delay matters. Ourconcern is that why PEMRA did

    not take action against a TV

    channel if it aired objectionable

    content,he noted.

    http://tribune.com.pk/
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    THE PAKISTANI MEDIA IS THE

    FREEST MEDIA THAT MONEY CAN

    BUY. THE LARGER STORY IS THAT

    PAKISTANI MEDIA IS UP FOR SALE

    - Christine FairAn Pakistan affairs Expert

    Assistant Professor, Georgetown University, Washington

    Source: http://axcessnews.com

    4

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    Introduction

    Media, Public Interest and Public Functions of MASS Media Statement of the Problem

    Issues Involved

    Negative role of media

    Cross Commercialization & Allegations of foreign funding

    PEMRA as a regulator of electronic media

    Analysis of Important / Relevant Laws

    Conclusion

    Supreme Court and Media Accountability

    Recommendations 5

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    Public Interest:Some thing which is widely considered to be essential to the

    larger term welfare of society and its members.

    7

    Mass Media

    The means of communications

    that reach large numbers of

    people in a short time, such as

    television, newspapers,

    magazines, radio etc.

    Contd

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    Political :

    Relate to active participation in political life by the majority which

    is an essential component of democracy but it depends on the

    optimum flow of communication to and amongst citizens.

    Social and Cultural :

    Relate to the whole range of news, entertainment, sports

    coverage, public education etc. to promote national and cultural

    identity.

    Economic :

    Relate to the contribution of media in stimulating the industrial

    and technological advance.

    8

    FUNCTIONS OF MASS MEDIA

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    S.# Category Licensees

    1. Satellite TV Channels 672. Landing rights to TV Channels (Mostly foreign

    channels- CNN, BBC, FOX, Nat Geographic)

    29

    3. FM radio 116

    4. Cable TV Distributors 2,1685. Multimedia Distributor Stations 6

    6. Internet Protocol TVs 2

    7. Mobile TVs 2 9

    GROWTH OF ELECTRONIC MEDIA IN PAKISTAN

    MILESTONES

    In 2002 after promulgation of PEMRA Ord., the policy of SatelliteChannels was freed up resulting in airing of more than 80

    channels to viewers.

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    Media, owing to its immense powers have become

    unaccountable to any state institution or civil society.

    Self declared Fourthpi l lar of the Statehas become one

    of the Sacred Cows in the country and like most other

    institutions, insists on self-accountability only.

    Self accountability only seem to mean disappearance from

    one channel for a month or so and to resurface on another

    channel. No trail of government / foreign funding. Self accountable media failed to perform its role in

    improving governance and wrongly effected society and

    institutions.

    10

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    Tailored Crime Reporting:Extensive and tailored reporting on crime stories and

    terrorism by media is a source of incitement, apathy and

    fear.

    Un-ethical Advertising:

    The PEMRA Ordinance, 2002 (sec:20) lays down a clear cut

    policy with regards to duration and content of programmes

    and advertisements. It should not contain obscenity,

    vulgarityor material offensive to decency

    12Contd

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    Engineered & Unedited Live Programmes:

    Rather than playing its role as a disinterested purveyorof news the Pakistani media has mostly seemed to have

    craved being a political actorhimself.

    Allegations of Lifafa journalism on anchors and

    politicians by their own communities.

    Yellow Journalism:

    Most of the news broadcasts are being presented without

    conducting any research / verification and cause unrest.

    The race to be the first to air the scoop has often triggered

    yellow journalism. 13

    Contd

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    Insensitivity / Propaganda against State

    Organizations and individuals are reported upon withoutkeeping in view social groups & emotions of the people /

    organizations being reported upon causing discrimination.

    (Unilateralblam ing of ISI chief in Ham id Mir case)

    Promotion of pressure/interest groups

    Pakistani media is famous for providing coverage to

    amiablepressure and interest groups in lieu of cash and

    other benefits.

    (Mobi le ph one operators are NEVER cri t ic ized on m edia

    being a major cl ient)

    14

    Contd

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    Promotion of mobocracy illiterate viewers

    The coverage of violent protests has serious implications on

    illiterate viewers and incites violence in them.

    (Live coverage of Dharnas and violence against WAPDA officials)

    Discussion on Sub-Judice matters

    Media has recently been critically analyzing the conduct of

    courts of the country and freely discusses sub-judice matters

    on air.

    15

    Contd

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    Cross Commercialization of Electronic Media

    Commercially driven, ultra-powerful media

    primarily serves their sponsors rather than the

    public.

    Pursuance of Foreign Agenda

    It has been alleged that a few media houses havelinks with foreign characters and are being funded

    for propagating anti state agenda.

    Polarization of Society:

    Disproportionate projection of a few vested

    interest groups / luxurious living styles have

    resulted in polarization of society. 16Contd

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    17

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    18Contd

    [Article 19] Freedom of speech, etc.

    Every citizen shall have the right to freedom of speech

    and expression, and there shall be freedom of the

    press, subject to any reasonable restrictions

    imposed by law in the interest of the glory of Islamor the integrity, security or defence of Pakistan or

    any part thereof, friendly relations with foreign

    States, public order, decency or morality, or in

    relation to contempt of court, [commission of]or

    incitement to an offence.

    (Bo ld for emphasis)

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    19Contd

    [19A] Right to information: (18thAmendment)

    Every citizen shall have the right to have access to

    information in all matters of public importancesubjectto regulation and reasonable restrictions

    imposed by law.

    (Bold for emphasis)

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    PEMRA Ord. was promulgated in 2002 to regulateelectronic media in Pakistan.

    PEMRA AUTHORITY:

    20Contd

    Chairman

    5 Members

    (EminentCitizens)

    4 Ex officio

    Members

    2 Members

    (Need Basis)

    1 Member(Full Time)

    Total Members: 12

    Ex officio Members

    1. Sec. Interior

    2. Sec. Info.

    3. Chairman PTA

    4. Chairman FBR

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    Improve the standard of information,education and entertainment.

    Widen the choice for news, current affairs

    and other programmes.

    Facilitate the devolution of responsibilities.

    Ensuring accountability, transparency and

    good governance by optimising free flow ofinformation.

    21

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    Regulation 5

    Licensees shall show deference to the ethical and socialvalues of the country and ensure that

    (a) any content that maligns or slandersany individualin person or certain groups is not broadcast or

    distributed;(b) content does not make careless references to any

    class or group of persons as being inherentlyinferior on account of religion, gender, age,disability or occupational status;

    (c) content is not obscene or indecent;

    (d) Offensive or derogatory jokesare not broadcast ordistributed;

    Source: PEMRA website22

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    Regulation 5

    (e) behaviour such as smoking and drug abuseisnot presented as glamorous or desirable;

    (f) alcoholic beverages, tobacco products orany other narcoticsshall not be shown;

    (g) content does not contain anything that, whentaken in context, tends to or is likely to exposean individual or a group or class of individuals tohatred or contemptand

    (j) no content is aired that is offensive, indecent,vulgar or defamatory

    Source: PEMRA website

    23

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    Council of Complaints Section 26 (PEMRA ORD., 2002)

    Disposal of complaints made by persons or organizations

    from the general public for violation of the codes of

    programme content and advertisements.

    One for Federal Capital and one each for Provinces

    Complaint Management system has been launched on

    PEMRA website.

    Composition of Council of Complaints:

    Comprises of a chairman and 5 members being citizens of

    eminence, two of which should be women.

    24

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    Composition of Council of Complaints (Federal Capital)

    25

    Members

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    Prohibition of broadcast media or distribution

    service operation (Section 27)

    The authority by an order in writing giving specific reasons can

    prohibit any broadcast media or distribution service operator from

    broadcasting any programme or advertisement on account of:

    a) Damage to ideology of Pakistan

    b) Likely to create hatred among the people

    c) Prejudicial to the maintenance of law and order

    d) Damage to national security

    e) Pornography, obscenity or vulgarity

    f) Abuse of media power by harming legitimate interests of

    other person.

    26

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    Remedies available:

    Action of censure / warning and fine.

    Suspension / cancellation of license

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    On 6th June, 2014 GEO was suspended for 15

    days and fined Rs.10(M) on a complaint by

    Ministry of Defence.

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    Broadcasting has been included in the modes ofdefamation

    Newspapers, Editors, Publications and Publisher have

    also been included.

    Section 3 Forms of defamation

    Libeldefamatory statement in written form.

    Slanderoral defamationSection 9 Remedies to infringement

    Minimum Rs. 50,000 fine

    Three months imprisonment

    29

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    30Contd

    Section Offence Penalty123-A Condemns Pakistan / advocates

    curtailment of sovereignty etc

    Imprisonment up to 10

    years / fine

    124-A Hatred / contempt to the

    government

    Imprisonment for life / fine.

    153-A Inciting disharmony / feeling of

    hatred / ill will regarding religion or

    regional groups

    Imprisonment for 5 years /

    fine

    292 Selling / distributing obscene

    material

    Imprisonment up to 3

    months / fine

    499 Defamation / publishes any

    imputation to harm some ones

    reputation

    Imprisonment up to 2 years

    / fine

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    All Pakistan Newspapers Society (APNS)

    Forum represented by the top newspaper editors and

    owners.

    Council of Pakistan Newspaper Editors (CPNE)

    Forum represented by the editors of the prime media

    groups of Pakistan.

    Pakistan Federal Union of Journalists (PFUJ)

    Forum represented by working journalists.

    31

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    Despite laws and regulations, the media is increasinglybecoming unaccountable.

    Costs imposed by unaccountable media might be more

    than the benefits arising from free media.

    Self control measures by media have not worked in lastdecade.

    Outright coercive measures by government have not

    worked well in past.

    Even the supreme court seems to shying away from theproblem of irresponsible media except in cases where its

    own repute is at stake.

    Media however remains vulnerable to pressure from

    financers/ pressure groups & Government.32Contd

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    Is Pakistan only about war, plunder,

    intolerance, illiteracy and corruption?

    Is media presenting a fair picture of Pakistanto the world?

    Should the malpractices of media also be

    weighed in on the scales of accountability?

    33

    Contd

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    Supreme Court in Constitutional Petition No. 104 of 2012 held

    It is important to note that the PEMRA, despite the fact that certain

    Constitutional and Statutory provisions are available, so far has not

    laid Commonly Accepted Standard of Decency etc. Although the

    notices have been issued to some of the Channels but it seems thatexcept issuing notices, no short term and long term measures have

    been taken. Therefore, under the circumstances, we adjourn this

    case enabling the PEMRA to:

    First of all lay down Commonly Accepted Standard of Decency

    keeping in view Article 37(g) of the Constitution and other

    relevant laws and then take short term and long term measures

    to control obscenity, indecency etc. This exercise they have to

    undertake within a period of two weeks. (Supreme Court webs ite)34Contd

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    The Supreme Court has further decided to formulate a

    code of conduct for journalists and has observed that an

    implementable code of conduct was necessary for

    media.

    Supreme court approached for probing of MEDIA

    Irregularities/corruption:Hamid Mir Case MIDAS (Pvt.) Ltd

    The petition prays to the Supreme Court to form a

    commission that will be responsible for inquiring aboutthe source of income of TV channel owners,

    advertising agencies and anchorpersons.

    Source: The Express Tribune, September 07, 2012.

    35

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    Supreme Court appointed a Commission on

    15.01.2013 comprising Justice (R) Nasir Aslam

    Zahid (Chairman) and Senator (R) Javed Jabbar as

    member for probing financial corruption in media.

    The Commission submitted its report on 17TH

    April, 2013.

    FINDINGS:*

    TheComm ission is of the opin ion that suf f ic ient

    ground exists for forensic audi t and deta i ledinvest igat ions of cer tain transact ions and aspects

    referred to in the pet i t ions accepted by the

    cour t..*www.supremecourt.gov.pk36

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    Article 212 of the Constitution of 1973 which provides for

    the establishment of administrative courts and appellatetribunals should be suitably amended to establish media

    courts and tribunals to redress the grievances pertaining

    to media malpractices.

    Like others, forum of MEDIA OMBUDSMAN should be

    established.

    PEMRA Ordinance, 2002 should be amended accordingto the observation of Supreme Court regarding the

    standards of ethics and decency and should be enforced

    strictly.

    37Contd

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    The associations of media people such as All Pakistan

    Newspapers Society (APNS) and Council of Pakistan

    Newspaper Editors (CPNE) should act as watchman ofpublic interest instead of their own interest.

    Establishment of training institutes for reporters, anchors

    and other media personnel for their capacity building inorder to meet the professional and ethical requirements.

    Minimum qualification (education cum training) for

    appearing as anchor person should be made compulsory.

    MEDIA ECOLOGY To make people media literate through

    awareness programmes at educational levels and

    mandatory media education hours (on weekly basis) at all

    private and state controlled channels. 38

    Contd

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