BY MEHMET AÇİKGÖZ&

YİGİT HAN YİLMAZ

MedNet

What Is Mednet ?

MedNet is a free Web site which provides scientifically based medical information to a nonprofessional consumer audience.

How does MedNet profit ?

MedNet only generates profits from advertising sales mostly from pharmaceutical companies.

Charges via Pay-per-impression.

$100 for each 1,000 impressions

Brand Image

Visitors to MedNet see those ads in the context of a trusted and helpful site—a neighborhood of family friends, and even if they don’t buy right away, they are left with a positive impression of the advertiser and its products.

Audience eventually return.

Competitors

Nonprofit and governmental websites.

Large Web-sites.*Marvel search engine.

Niche competitors. *Cholesterol.com *ClinicalTrials.com

Marvel’s Challenge

Windham Pharmaceuticals, a drug company which MedNet cannot afford to lose, wants to make a new deal because Marvel ( a huge search engine) charges companies via Pay-per-click model which is cheaper.

Marvel has larger audience.

Cost-Per-Click Chart

MedNet Side

If MedNet charges Windham Pharmaceuticals via Pay-per-click method,it will lose 80% of revenue.

Increase the size of our audience.

New contracts with companies.

Long-term solutions won’t help.

Solution

MedNet convinces Windham Pharmaceuticals that; audience gained via MedNet is more valuable than the ones gained via Marvel.

Audience from MedNet comes with trust to brand, attraction to your products and most importantly customer loyalty.

In The Future

Take a more prescriptive, diagnostic posture toward site visitors.

Bring alternative health information to the site, starting conservatively.

Build on their greatest strength—their integrity and trustworthiness.